Zeta Global shows upward price momentum with the latest close above short-term moving averages and multiple bullish technical signals, while its shares still trade below the 52-week high. Fundamentally, the company combines high gross margins, improving profitability metrics, and solid free cash flow generation with a still-negative net margin and modest revenue growth. Short interest is elevated around high-single-digit percentages of shares outstanding, indicating a non-trivial level of skepticism alongside a generally constructive news backdrop.