ZBRA
Zebra Technologies Corporation · Technology · Communication Equipment
Last
$224.04
−$10.99 (−4.68%) 4:00 PM ET
After hours $223.00 −$1.04 (−0.46%) 5:13 AM ET
Prev close $235.03
Open $232.04
Day high $234.18
Day low $222.77
Volume 938,727
Avg vol 816,796
Mkt cap
$11.02B
P/E ratio
27.39
FY Revenue
$5.40B
EPS
8.18
Gross Margin
48.05%
Sector
Technology
AI report sections
ZBRA
Zebra Technologies Corporation
No AI report section text found yet for this symbol.
Volume vs average
Intraday (cumulative)
+19% (Above avg)
Vol/Avg: 1.19×
RSI
42.51 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
+0.10 (Strong)
MACD: -0.17 Signal: -0.28
Short-Term
-2.19 (Weak)
MACD: -2.42 Signal: -0.24
Long-Term
-1.42 (Weak)
MACD: -2.27 Signal: -0.85
Intraday trend score 26.50

Latest news

ZBRA 12 articles Positive: 7 Neutral: 4 Negative: 1
Positive The Motley Fool • Anders Bylund
Why Zebra Technologies Stock Galloped 20% Higher Thursday Morning

Zebra Technologies stock surged up to 20% on Thursday after the company issued bullish Q1 2026 guidance significantly above Wall Street estimates. Despite headwinds from rising memory-chip costs pressuring margins, management expects continued profit growth. The company positions itself as a supplier of AI solutions for frontline business operations, with strong demand from manufacturers, retailers, healthcare providers, and restaurants for its inventory tracking and data management tools.

ZBRA earnings report guidance AI solutions inventory tracking data management memory-chip costs profit growth
Sentiment note

Stock jumped 20% on strong Q4 results and bullish forward guidance that significantly exceeded analyst expectations. Q1 2026 revenue and earnings guidance both well above Street projections. Company demonstrates resilience with expected profit growth despite margin pressures from rising chip costs. Attractive valuation metrics (14x forward P/E) combined with exposure to high-growth trends like AI, e-commerce, and healthcare digitization support positive outlook.

Positive GlobeNewswire Inc. • Astute Analytica
$547.92 Billion Location Based Services Market Sizing and Investment Insights Report 2025-2033 | Astute Analytica

The global location-based services market is projected to grow from $77.69 billion in 2024 to $547.92 billion by 2033 at a CAGR of 24.24%. Growth is driven by advances in precision positioning technology (PPP-RTK systems), 5G-LEO integration, and expanding B2B adoption across logistics, healthcare, and retail sectors. Asia-Pacific leads with 50% market share, while outdoor LBS dominates at 63.1% of the market.

AAPL GOOG GOOGL MSFT location-based services precision positioning PPP-RTK systems 5G-LEO integration
Sentiment note

Positioned to benefit from enterprise adoption of real-time location systems (RTLS) in healthcare, logistics, and manufacturing sectors, which are identified as aggressive consumers of indoor positioning.

Positive GlobeNewswire Inc. • Researchandmarkets.Com
Hotel Self Check-In & Check-Out Kiosk Market Report 2026-2032, Featuring Profiles of Canary Technologies, Diebold Nixdorf, Fujitsu, GuestLine Technologies, InnoKiosk, Zebra Technologies and More

The global Hotel Self Check-In & Check-Out Kiosk Market is experiencing rapid growth, expanding from USD 2.34 billion in 2025 to USD 2.57 billion in 2026, with a projected CAGR of 11.39% reaching USD 4.98 billion by 2032. Growth is driven by demand for autonomous check-in/out experiences, contactless services, and technological integration including cloud-native architectures and biometric authentication. Key players include Canary Technologies, Diebold Nixdorf, Fujitsu, GuestLine Technologies, InnoKiosk, and Zebra Technologies.

DBD ZBRA FJTSY hotel kiosks self check-in self check-out automation guest experience
Sentiment note

Identified as a key competitor in the expanding hotel kiosk market, positioned to benefit from growing demand for hardware components and integrated solutions.

Positive GlobeNewswire Inc. • Researchandmarkets.Com
New Report Reveals Strategic Opportunities in the High Speed Smart Card Personalization Machines Market for Industry Professionals

A new market research report forecasts the high-speed smart card personalization machines market will grow from $5.61 billion in 2026 to $10.84 billion by 2032, with a 12% compound annual growth rate. The market is driven by demand for secure credentialing, evolving payment infrastructures, and automated production across banking, government, retail, and telecom sectors.

ZBRA smart card personalization high-speed machines secure credentialing market forecast automation payment infrastructure digital credentials
Sentiment note

Included as a major company in the high-speed smart card personalization market experiencing robust growth forecasts.

Positive The Motley Fool • Lee Samaha
3 Stocks Down 50% or More to Buy Right Now

The article identifies three undervalued stocks trading down over 50% from all-time highs as potential buying opportunities: GXO Logistics, a contract logistics provider positioned for e-commerce warehouse growth; Zebra Technologies, a data capture leader with AI-driven product upgrades; and ON Semiconductor, benefiting from cyclical recovery in EVs and industrial sectors. All three are trading at attractive valuations with substantial upside potential.

GXO ZBRA ON NVDA value stocks 50% decline e-commerce logistics data capture
Sentiment note

Trading at less than 15x forward 2026 FCF with Wall Street target implying 37% upside. Cyclical headwinds from inventory destocking and retail weakness are temporary. Long-term growth supported by AI-driven product upgrades enabling future upgrade cycles.

Neutral GlobeNewswire Inc. • Sns Insider
Firmware Signing Platform Market Size to Reach USD 6.29 Billion by 2033 | Report by SNS Insider

The U.S. firmware signing platform market is projected to grow from $0.40B in 2025 to $1.39B by 2033, driven by increasing demand for secure device updates across IoT, automotive, medical, and industrial systems, with a 16.78% CAGR.

FULC ZBRA firmware signing cybersecurity IoT security device authentication market forecast
Sentiment note

Mentioned in market players list without specific details about performance or innovations

Negative The Motley Fool • Anders Bylund
Why Zebra Technologies Stock Stumbled Today

Zebra Technologies reported strong Q3 earnings that exceeded Wall Street expectations, but the stock dropped 15.8% due to muted growth guidance and economic challenges affecting client orders.

ZBRA earnings technology stock market acquisition guidance
Sentiment note

Despite beating earnings estimates, the stock dropped 15.8% due to weak organic growth projections, economic slowdown affecting client orders, and concerns about future revenue growth after the Elo Touch Solutions acquisition

Positive GlobeNewswire Inc. • Towards Automotive
Vehicle RFID Tags Market Worth USD 1358.48 Mn by 2034

The global vehicle RFID tags market is projected to grow from USD 934.85 million in 2025 to USD 1358.48 million by 2034, with a CAGR of 4.24%. The market is driven by increasing demand for automated toll collection, fleet management, and enhanced vehicle security.

ZBRA PI HON RFID tags vehicle tracking fleet management automotive technology smart transportation
Sentiment note

Listed as a top company in the vehicle RFID tags market, indicating strong market presence and potential growth opportunities

Neutral GlobeNewswire Inc. • Oscar Rambaldini
Smarter Mobility Solutions: SOTI ONE Platform Updates Announced at SOTI SYNC 25

SOTI unveiled significant product updates for its Enterprise Mobility Management platform, introducing AI-powered features, enhanced security configurations, and expanded printer management capabilities across its SOTI ONE Platform.

MSFT SEKEY ZBRA Enterprise Mobility Management AI Chatbot Device Management Mobile Operations
Sentiment note

Mentioned as a new Bluetooth printer integration partner with no substantial business impact

Neutral The Motley Fool • George Budwell
7 No-Brainer Robotics Stocks to Buy Right Now

The robotics market is poised for significant growth, with AI driving transformative changes across industries like surgery, warehouse automation, and manufacturing. Seven key robotics stocks offer diverse exposure to this emerging technological landscape.

ISRG ROK SYM TER robotics AI automation industrial technology
Sentiment note

Strong logistics technology backbone but exposed to e-commerce investment cycles

Neutral GlobeNewswire Inc. • Researchandmarkets.Com
Sports Analytics Market Trends, Competition, Case Studies and Growth Outlook (2025-2030) Featuring IBM, SAP, SAS Institute, HCLTech, and Zebra Technologies Among Others

The sports analytics market is projected to grow from $2.29 billion in 2025 to $4.75 billion by 2030, with a 15.7% CAGR. North America leads the market, while Asia-Pacific shows rapid growth, driven by AI-powered predictive analytics tools for performance optimization and strategic decision-making in sports.

IBM SAP ZBRA sports analytics predictive analytics AI performance optimization market growth
Sentiment note

Mentioned in the list of market players without specific context or performance indicators

Positive GlobeNewswire Inc. • Researchandmarkets.Com
Inventory Tags: Market Share and Growth Analysis by Type, Printing Technology, End-Users and Region/Country with Forecasts to 2034

The global inventory tags market is projected to grow from $7.1 billion in 2025 to $9.8 billion by 2033, driven by e-commerce expansion, IoT adoption, and digital transformation in asset tracking across multiple industries.

AVY ZBRA inventory tags RFID asset tracking digital transformation supply chain management
Sentiment note

Highlighted as an innovative player developing advanced inventory tracking technologies

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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