YUM
Yum! Brands, Inc. · Consumer Discretionary · Restaurants
Last
$159.48
−$2.47 (−1.52%) 4:00 PM ET
After hours $159.37 −$0.10 (−0.07%) 4:35 AM ET
Prev close $161.94
Open $161.63
Day high $162.42
Day low $158.40
Volume 1,572,431
Avg vol 1,597,105
Mkt cap
$44.72B
P/E ratio
28.73
FY Revenue
$8.21B
EPS
5.55
Gross Margin
69.78%
Sector
Consumer Discretionary
AI report sections
YUM
Yum! Brands, Inc.
Yum! Brands combines steady multi-month price appreciation with price currently near the upper end of its 52-week range, supported by bullish technical signals and elevated recent volume. Fundamentally, the company shows high-margin, cash-generative operations with positive but modest growth alongside negative equity and substantial long-term debt. Valuation multiples appear elevated relative to typical market averages, while short interest and news tone suggest a moderately constructive sentiment backdrop.
AI summarized at 7:28 PM ET, 2026-02-04
AI summary scores
INTRADAY: 68 SWING: 72 LONG: 63
Volume vs average
Intraday (cumulative)
+57% (Above avg)
Vol/Avg: 1.57×
RSI
58.41 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
+0.04 (Strong)
MACD: 0.22 Signal: 0.17
Short-Term
+0.72 (Strong)
MACD: 0.57 Signal: -0.15
Long-Term
+0.46 (Strong)
MACD: 0.55 Signal: 0.09
Intraday trend score 52.82

Latest news

YUM 12 articles Positive: 7 Neutral: 4 Negative: 1
Positive Benzinga • Piero Cingari
$4 Gas Is Draining American Wallets: Here's Why Pizza Stocks Could Actually Gain

A Bank of America analysis of credit card data shows that when gas prices spike, consumers maintain driving but cut discretionary spending, particularly shifting from casual dining to quick-service restaurants and pizza chains. Pizza QSR spending accelerates to 7.8% during gas spikes versus a 5.1% long-term average, making pizza delivery chains potential beneficiaries of this consumer trade-down pattern.

DPZ PZZA YUM MCD gas prices consumer spending quick-service restaurants pizza chains
Sentiment note

Captures the trade-down through Pizza Hut's delivery network and Taco Bell's low average check positioning, making it attractive during consumer budget compression.

Positive GlobeNewswire Inc. • Not Specified
KFC Canada Says “Say Less” to High Prices with New Crave ‘n’ Save Combos

KFC Canada introduced Crave 'n' Save combos priced at $4.49, featuring a full meal with fries, drink, and a choice of chicken slider, wrap, or popcorn chicken. The offering is part of KFC's value menu strategy to help Canadians manage rising costs while maintaining quality. The company plans additional promotional offers throughout 2026.

YUM value menu pricing strategy chicken restaurant cost of living promotional offer Canada
Sentiment note

KFC Canada (a YUM! Brands subsidiary) is proactively responding to consumer demand for value offerings during inflationary pressures. The launch of affordable combo meals and expansion of value options demonstrates strategic pricing initiatives to maintain customer loyalty and market competitiveness, which supports revenue resilience.

Positive The Motley Fool • Adé Hennis
Yum China Holdings CEO Sells Over 100k Shares for $5M

Yum China CEO Joey Wat sold 104,000 shares worth approximately $5.74 million on February 13, 2026, representing his first recorded share sale and 12.84% of his total holdings. Despite the insider sale, the stock has risen 12.08% over the past year. The article notes that Yum China is a niche China-focused restaurant stock with higher volatility due to its Hong Kong listing, and has underperformed the broader Yum! Brands stock over the past five years.

YUMC YUM insider sale CEO stock sale Yum China China restaurant operator dual-primary listing foreign stock risk
Sentiment note

YUM has significantly outperformed YUMC, returning 62.43% over the past five years compared to YUMC's -8.24% decline, indicating stronger investor confidence and better execution in the broader market beyond China.

Negative Investing.com • Leo Miller
Berkshire’s $1.4B Bet: Domino’s Pizza Looks Poised to Expand Market Share

Berkshire Hathaway has significantly increased its Domino's Pizza stake to 3.35 million shares (nearly 10% ownership, worth ~$1.4B) since Q3 2024, demonstrating confidence in the company. Domino's Q4 2025 earnings beat revenue expectations at $1.54B with 6% YoY growth, and the company projects 6% global sales growth for 2026. With dominant U.S. market share over rival Pizza Hut and plans to open 175+ new stores while Pizza Hut closes 250 locations, Domino's is well-positioned to expand its market lead. The stock trades at a forward P/E of 21.5x (16% below its 3-year average) and recently increased its dividend by 15%.

DPZ YUM BRK.A BRK.B market share expansion earnings beat dividend increase competitive advantage
Sentiment note

Pizza Hut (Yum! subsidiary) is losing market share significantly, with U.S. system sales declining 8% in 2025 versus Domino's 4.7% growth. Yum! plans to close 250 Pizza Hut locations in 2026 and has initiated a strategic review of the brand, indicating operational challenges and potential divestment.

Neutral The Motley Fool • Bryan White
McDonald's $120B Real Estate Portfolio Paves the Way to Its 50th Consecutive Dividend Hike

McDonald's leverages its $120 billion real estate portfolio—owning 80% of buildings and 56% of land across 45,000 global locations—to generate stable rental income and fund its 49-year dividend streak. The company reported 5.7% same-store sales growth in Q4 2025, driven by U.S. comps of 6.8%, with affordability initiatives reversing traffic trends. Trading at 24x forward earnings with $7.2 billion in free cash flow, McDonald's is positioned to achieve Dividend King status with its 50th consecutive increase.

MCD YUM QSR real estate portfolio dividend growth franchise model rental income same-store sales
Sentiment note

Mentioned as a competitor with a different business model lacking McDonald's real estate-heavy franchise structure, but no specific performance data or sentiment indicators provided in the article.

Neutral The Motley Fool • Bryan White
Wingstop's Traffic Slowdown Tests Franchise Economics

Wingstop's 21-year same-store sales growth streak ended in 2025 as domestic comps declined 5.6% in Q3 amid consumer pressure, particularly in core markets. Despite traffic headwinds, the asset-light franchise model and strong unit economics support continued expansion toward 480 net new restaurants. Management expects traffic pressure to persist through Q4 but targets a return to positive growth in 2026. The stock trades at 68x earnings, significantly higher than quick-service restaurant peers, limiting margin of safety at current valuations.

WING QSR MCD YUM same-store sales decline franchise economics consumer pressure digital orders
Sentiment note

Used as peer valuation comparison at approximately 26x earnings. No specific company developments discussed.

Neutral Benzinga • Bamboo Works
DPC Dash Begins 2026 With A Bang

DPC Dash Ltd., Domino's Pizza master franchisee in Mainland China, opened 90 new stores in the first 24 days of January 2026, bringing its total to 1,405 stores across 72 cities. The company is balancing aggressive expansion with profitability, having opened 307 stores in 2025 and focusing on penetrating non-tier-one markets where pizza remains exotic and draws strong crowds. DPC is now China's second-largest pizza chain with ~10% market share, benefiting from the expected 15.5% annual growth in China's pizza market through 2027.

DPZ YUM YUMC pizza chain expansion China market store openings franchise growth non-tier-one cities
Sentiment note

While Yum owns Pizza Hut (the market leader in China), DPC is rapidly gaining ground with 1,405 stores versus Pizza Hut's 4,022 stores. DPC's faster growth rate and higher valuation multiple (P/E of 30 vs YUM's 23) suggest investor preference for DPC's trajectory, presenting competitive pressure.

Neutral The Motley Fool • Daniel Foelber
All It Takes Is $40,000 Invested in This Dow Dividend Stock to Help Generate $1,000 in Passive Income in 2026

McDonald's is highlighted as an attractive dividend stock for passive income investors, with a $40,000 investment potentially generating $1,000 annually. The company is on track to become a Dividend King in 2026 with 49 consecutive years of dividend increases. Despite recent underperformance compared to the S&P 500, McDonald's franchise-heavy business model, international diversification, and expansion plans to 50,000 stores by 2027 make it a stable choice for risk-averse investors seeking quality dividend income.

MCD CMG SBUX QSR dividend stock passive income Dividend King franchise model
Sentiment note

Referenced as a franchise-reliant restaurant company with higher operating margins, but not specifically analyzed or recommended in the article.

Positive GlobeNewswire Inc. • Tony Koutoulas
KFC Canada’s Year-Round Commitment to Value Continues with the Return of BOGO Buckets and Hot Wings for Black Friday and Cyber Monday

KFC Canada is offering a Buy One Get One (BOGO) deal on chicken buckets during Black Friday and Cyber Monday, available through digital channels and delivery partners, providing value to customers during the holiday shopping season.

YUM UBER DASH BOGO Black Friday Cyber Monday chicken value deal
Sentiment note

The company is proactively offering a consumer-friendly value promotion during a high-shopping period, demonstrating customer-centric strategy and understanding of market needs

Positive GlobeNewswire Inc. • Michael O'Donnell
Taco Bell Honorary Fan Chefs Discuss the Launch of Taco Bell’s Fan Style Menu with YourUpdateTV

Taco Bell introduces the Fan Style Menu, featuring three customer-created menu items selected from over 40,000 fan submissions, available nationwide starting November 20 through the Taco Bell app and in-restaurant kiosks.

YUM fan-created menu customer innovation fast food menu customization
Sentiment note

The company is engaging customers directly by incorporating their creative menu ideas, demonstrating innovation and customer-centric approach, which can potentially increase brand loyalty and customer engagement

Positive GlobeNewswire Inc. • Jordan Sequeira
Pop. Fizz. Feast. KFC Canada’s New Festive Fizz Joins Their Iconic Holiday Menu Lineup

KFC Canada launches Festive Fizz, a cranberry-flavored fizzy drink that transforms clear soda into a pink, bubbly holiday beverage. The product will be sampled at an ASMR experience in Toronto and is part of the company's holiday lineup.

YUM holiday beverage cranberry fizzy drink ASMR KFC Canada
Sentiment note

The company is introducing an innovative, playful holiday product that aims to bring joy and excitement to customers through a unique beverage experience

Positive GlobeNewswire Inc. • Tony Koutoulas
KFC Renames Zinger Sandwich to Dinger to Celebrate Canadian Baseball Fandom

KFC Canada renamed its Zinger Sandwich to the 'Dinger Sandwich' in support of Toronto's baseball team, offering fans a free sandwich when the team hits a home run during the World Series.

YUM baseball promotion sandwich World Series marketing
Sentiment note

The company is leveraging a sports moment to create an engaging marketing campaign that connects with fans, demonstrates brand creativity, and potentially drives app downloads and sales

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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