Williams-Sonoma, Inc. · Consumer Discretionary · Specialty Retail
Scores & Status Key
AI Summary Scores: Intraday / Swing / Long scores are synthesized from multi-factor analysis for each timeframe. They summarize current conditions discussed in the report and do not constitute trading recommendations.
Intraday Trend Score: A 0–100 composite from the Trend Explorer™ analytics engine used for ranking and comparison. It describes current conditions and is not a forecast.
Trend Status: A rules-based label (Bullish / Mixed / Bearish) derived from signal confluence (trend structure, momentum, and positioning). It indicates alignment, not expected return.
Last
$235.08
−$3.32 (−1.39%) 4:00 PM ET
After hours$235.06
−$0.02 (−0.01%) 5:26 PM ET
Prev closePrevC$238.40
OpenOpen$238.09
Day highHigh$238.59
Day lowLow$231.48
VolumeVol765,287
Avg volAvgVol955,575
On chart
Interval
Intervals apply to 1D & 5D.
Intervals apply to 1D & 5D.
Scale: Linear
Overlays
Panels
Style
Scale: Linear
Presets
Tools
Tickers only (no ^ indexes). Add up to 5.
Mkt cap
$27.69B
EV/Sales
3.33
P/E ratio
23.48
FY Revenue
$8.01B
EPS
10.01
Gross Margin
47.19%
Div yield
1.21%
Sector
Consumer Discretionary
AI report sections
BULLISH
WSM
Williams-Sonoma, Inc.
No AI report section text found yet for this symbol.
Volume vs average
Intraday (cumulative)
−4% (Below avg)
Vol/Avg: 0.96×
RSI
51.45(Neutral)
Neutral (40–60)
0255075100
MACD momentum
Intraday
-0.01 (Weak)
MACD: 0.18 Signal: 0.19
Short-Term
-1.47 (Weak)
MACD: 1.42 Signal: 2.89
Long-Term
-1.25 (Weak)
MACD: 5.94 Signal: 7.20
Intraday trend score
61.00
LOW44.00HIGH64.00
Latest news
WSM•12 articles•Positive: 3Neutral: 5Negative: 4
PositiveZacks Investment Research• Na
Company News for Aug 27, 2026
Several major retailers reported stronger-than-expected second-quarter earnings results, driving significant stock price increases. Abercrombie & Fitch surged 35.7% after beating EPS estimates by 24%, while Kohl's, J.M. Smucker, and Williams-Sonoma also exceeded consensus expectations with modest gains.
Company reported Q2 FY2026 EPS of $2.10, narrowly beating the Zacks Consensus Estimate of $2.05 (2% beat), resulting in a 1.2% stock gain.
NeutralThe Motley Fool• Brendan Coffey
Albertsons CFO Sharon Mccollam Buys 9,000 Shares at $11.48. Is This a Bullish Signal for the Rest of 2026?
Albertsons CFO Sharon McCollam purchased 9,000 shares at $11.48 per share on July 31, 2026, expanding her direct stake to 567,051 shares worth approximately $6.5 million. The insider purchase is viewed as a bullish signal, suggesting confidence in the company despite a 40% stock decline over the past year. The article notes that insider purchases historically correlate with higher stock prices 30 days later about 55% of the time, and points to expected net income doubling to over $500 million as a positive indicator.
Mentioned only as part of CFO's prior employment history to establish her retail expertise and credibility. No direct news or analysis provided regarding Williams-Sonoma.
NeutralThe Motley Fool• Robert Izquierdo
Williams-Sonoma's CEO Sold 35,000 Shares for $7.7 Million. What Does That Mean for Investors?
Williams-Sonoma CEO Laura Alber sold 35,000 shares worth $7.7 million on July 15, 2026, as part of a prearranged Rule 10b5-1 trading plan established in October 2025. The sale does not raise red flags for investors as it was non-discretionary and Alber retains a substantial equity position of 888,524 directly-held shares. The transaction occurred after the stock surged 36% over the past 12 months, driven by strong Q1 earnings performance with 4% EPS growth and 5% same-store sales increases.
The CEO's prearranged, non-discretionary stock sale does not indicate loss of confidence in the company. The sale follows strong business fundamentals with 36% annual stock appreciation, 4% EPS growth, and 5% same-store sales increases. The CEO's retention of a substantial 888,524 share position demonstrates continued alignment with shareholder interests, suggesting the sale is routine portfolio management rather than a bearish signal.
NeutralThe Motley Fool• John Ballard
Williams-Sonoma vs. RH: Which Retail Stock Is the Better Buy Right Now?
Williams-Sonoma and RH face macroeconomic headwinds from inflation and soft consumer spending, but differ in profitability. Williams-Sonoma maintains higher net income margins (13%) and stronger comparable store sales growth (4.8%), while RH struggles with lower EBIT margins (4%) but projects faster earnings growth (16% annualized vs. 7%). Both trade at similar forward P/E multiples (~24), though RH's international expansion and margin recovery guidance could make it the better buy if execution meets expectations.
WSMRHretail stockshome goodsrevenue performanceprofit marginsearnings growthcomparable store sales
Sentiment note
Strong profitability metrics (13% net income margin) and solid comparable store sales growth (4.8%) demonstrate operational strength. However, lower projected earnings growth (7% annualized) and modest stock price momentum (+1.51%) suggest limited upside potential compared to peers.
Kitchenware Market Opportunity Report 2026: Home Cooking Trends, Sustainability, Mid-Range Growth, Premium Design Demand, and Tech Innovations - Trends and Forecasts to 2035
The global kitchenware market is projected to grow from USD 75.9 billion in 2025 to USD 117.7 billion by 2035 at a 4.5% CAGR, driven by rising home cooking culture, health-conscious consumers, sustainability preferences, and technological innovations. The mid-range segment dominates at USD 36.2 billion, while the residential sector accounts for 68% of the market. The U.S. market leads with a 77% share at USD 15 billion in 2025.
Key player with strong presence in premium and mid-range segments, benefiting from home cooking trends and lifestyle-focused consumer demand.
NegativeThe Motley Fool• Jeremy Bowman
Mortgage Rates Just Hit a Four-Week High Thanks to Iran. Are Homebuilder Stocks a Buy on the Dip?
Mortgage rates have risen to 6.45% on the 30-year fixed mortgage due to geopolitical tensions affecting oil prices and inflation expectations. Homebuilder stocks have declined as first-quarter earnings showed weakness, with major builders reporting revenue declines. Without lower interest rates, the housing market recovery appears unlikely in the near term despite existing housing shortages.
Home furnishing company exposed to similar forces as homebuilders; weak housing market impacts consumer spending on home goods.
NeutralInvesting.com• Leo Miller
These 3 Stocks Just Rewarded Investors With Big Dividend Bumps
Three stocks announced significant dividend increases: Micron Technology (30% increase) driven by strong AI chip demand and exceptional earnings guidance; Williams Sonoma (15% increase) despite housing market headwinds from elevated interest rates; and Tencent Music Entertainment (33% increase) facing competitive pressures from ByteDance but maintaining revenue growth and profitability gains.
15% dividend increase and highest dividend yield in a year (1.5%) are positive, but offset by 21% decline from 2026 high, weakened housing market outlook due to elevated interest rates and oil prices, and management's shift from optimistic to cautious tone on housing recovery.
NegativeBenzinga• Piero Cingari
Powell Warns Oil Shock Could Test The Fed: These 7 Stocks Tumbled
Federal Reserve Chair Jerome Powell warned that the escalating Middle East conflict will push U.S. inflation higher in the near term, though he ruled out stagflation and described the economy as resilient. The Fed held rates unchanged at 3.50%-3.75%. Powell noted that while higher oil prices would boost domestic drilling and corporate profits, there would still be downward pressure on spending and employment. Markets reacted negatively, with equities falling and several large-cap stocks declining significantly.
Fell 3.00% as consumer discretionary stocks declined on concerns about downward pressure on spending from oil shocks
NegativeInvesting.com• Louis Navellier
Luxury to Budget Retail: What Upcoming Earnings Say About the State of Consumers
Upcoming retail earnings reveal divergent consumer spending patterns across luxury and budget segments. William Sonoma and Lululemon face headwinds with declining sales and earnings, while Dollar Tree shows resilience despite revenue pressure. Darden Restaurants and Carnival demonstrate moderate growth, with Carnival benefiting from strong cruise demand and delivering significant earnings surprises.
Sales expected to decline 2.2% and earnings projected to fall 11.5%, indicating weakening discretionary spending and significant revenue decline over past four quarters.
NeutralThe Motley Fool• Jeremy Bowman
Wayfair Stock Is Back From the Dead and Up 339%. Can It Keep Soaring?
Wayfair has experienced a significant stock recovery, rising 339% from its April bottom, driven by improved earnings and strategic market adaptations despite challenges in the post-pandemic home furnishings sector.
Mentioned as a competitor in the home furnishings sector without detailed performance insights
NegativeInvesting.com• Timothy Fries
Williams-Sonoma Stock Drop Highlights Investor Sensitivity to Tariff Exposure
President Trump announced new tariffs on furniture imports, causing Williams-Sonoma and other furniture retailers' stocks to drop. The 50% tariff on kitchen cabinets and 30% levy on upholstered furniture will impact companies sourcing products from China and Southeast Asia.
Stock dropped 3.04% in premarket trading due to new tariffs directly impacting their core business segments and import supply chains
PositiveInvesting.com• Thomas Hughes
Williams-Sonoma Q2 Results Prove Its Buy-and-Hold Quality
Williams-Sonoma reported strong Q2 results with 2.8% revenue increase, robust margins, and aggressive share buybacks. The company demonstrated resilience across brands, maintained full-price selling, and provided positive guidance for the year.
WSMearningsretailcapital returnsbuybacksmargins
Sentiment note
Demonstrated strong financial performance with revenue growth, margin expansion, robust cash flow, aggressive share buybacks, and positive forward guidance. Institutional investors are buying shares and analysts show increasing bullish sentiment.
News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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