VAC
Marriott Vacations Worldwide Corporation · Consumer Discretionary · Resorts & Casinos
Last
$70.82
+$1.11 (+1.59%) 4:00 PM ET
Prev close $69.71
Open $70.11
Day high $71.10
Day low $69.06
Volume 369,223
Avg vol 560,245
P/E ratio
-7.91
FY Revenue
$5.03B
EPS
-8.95
Gross Margin
82.33%
Sector
Consumer Discretionary
AI report sections
VAC
Marriott Vacations Worldwide Corporation
VAC combines low headline valuation multiples and high reported gross margins with weak recent earnings and cash-flow growth, creating a mixed fundamental picture. Technically, the stock is showing short-term bullish momentum with multiple breakout-style signals and improving RSI against a backdrop of longer-term price declines over 6–12 months. Elevated leverage and modest free cash flow, together with meaningful short interest and a high short-volume ratio, point to an environment where both upside and downside risks appear pronounced.
AI summarized at 10:52 AM ET, 2026-02-18
AI summary scores
INTRADAY: 63 SWING: 58 LONG: 47
Volume vs average
Intraday (cumulative)
−6% (Below avg)
Vol/Avg: 0.94×
RSI
57.21 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
+0.06 (Strong)
MACD: 0.10 Signal: 0.04
Short-Term
-0.12 (Weak)
MACD: 0.83 Signal: 0.94
Long-Term
-0.17 (Weak)
MACD: 2.46 Signal: 2.63
Intraday trend score 63.94

Latest news

VAC 12 articles Positive: 3 Neutral: 1 Negative: 3
Negative GlobeNewswire Inc. • Pomerantz Llp
INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Marriott Vacations Worldwide Corporation - VAC

Pomerantz LLP announced investigations into potential securities fraud at Marriott Vacations Worldwide Corporation, Helen of Troy Limited, and Upstart Holdings, Inc. The investigation into Marriott Vacations was triggered by the company's November 2025 earnings miss, including declining contract sales and reduced adjusted EBITDA, which caused a sharp stock price decline.

VAC HELE UPST securities fraud class action lawsuit investor investigation earnings miss stock price decline
Sentiment note

Company reported revenue miss, year-over-year decline in contract sales, decreased adjusted EBITDA, and experienced sharp stock price decline. Securities fraud investigation initiated.

Negative GlobeNewswire Inc. • Pomerantz Llp
INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Upstart Holdings, Inc. - UPST

Pomerantz LLP announced investigations into securities fraud claims on behalf of investors in Upstart Holdings, Helen of Troy Limited, and Marriott Vacations Worldwide Corporation. The investigation into Upstart was triggered by the company's November 5, 2025 disclosure that its Model 22 underwriting system reduced borrower approvals and conversion rates, causing the stock price to fall sharply.

UPST HELE VAC securities fraud class action lawsuit investor investigation stock price decline underwriting system failure
Sentiment note

Company is subject to securities fraud investigation by Pomerantz LLP on behalf of investors, indicating potential legal and financial risks.

Neutral The Motley Fool • Eric Volkman
Why Hawaiian Electric Industries Stock Was Soaring Today

Hawaiian Electric Industries stock rose 10% after being added to the S&P SmallCap 600 Index as part of a quarterly rebalancing, which typically attracts index fund investors.

HE VAC PRGO index effect stock market small cap index quarterly rebalancing
Sentiment note

Mentioned as another stock being added to the S&P SmallCap 600 Index with no specific performance details

Positive The Motley Fool • Jesterai
Marriott Vacations (VAC) Q2 EPS Up 78%

Marriott Vacations Worldwide reported strong Q2 2025 earnings with adjusted EPS of $1.96, beating estimates by 10.7%. Revenue increased 9% year-over-year to $1.25 billion, driven by digital transformation and first-time buyer activity, despite flat contract sales.

VAC MAR H vacation ownership earnings digital transformation first-time buyers cost management
Sentiment note

Exceeded earnings estimates, increased revenue by 9%, improved profit margins, successful digital transformation initiatives, and strong cost management strategies

Positive GlobeNewswire Inc. • N/A
Meet What’s New with Florida’s Historic Coast’s New Amenities

Florida's Historic Coast offers new amenities and adventures, including the opening of the AC Hotel St. Augustine by Marriott, the restoration of Yalhalla at Griffin Estate, and the expansion of the St. Augustine Amphitheatre. The article also highlights the historical significance of Fort Mose Historic State Park and the reopening of the Ponte Vedra Concert Hall.

VAC St. Augustine Florida's Historic Coast tourism hospitality history entertainment
Sentiment note

The article highlights the opening of this new hotel, which is bringing a thoughtful perspective on luxury to the area.

Positive GlobeNewswire Inc. • Jennifer Rosen
Luxury Travel Advisor’s ULTRA Summit from Questex Connects Luxe Suppliers with Advisor Community’s Elite

Luxury Travel Advisor's ULTRA Summit, produced by Questex, will take place in May 2025 at Chateau Elan Resort & Winery in Georgia. The event will bridge the gap between luxury leisure travel and the MICE industries, offering opportunities for advisors and suppliers to connect and collaborate.

VAC luxury travel MICE travel advisors suppliers
Sentiment note

The article lists JW Marriott Marco Island as one of the attending supplier brands, suggesting they are participating in the event.

Negative Zacks Investment Research • Zacks.Com
Compared to Estimates, Marriott Vacations Worldwide (VAC) Q2 Earnings: A Look at Key Metrics

Marriott Vacations Worldwide reported Q2 2024 revenue of $1.14 billion, down 3.2% year-over-year, and EPS of $1.10, down from $2.19 a year ago. The results missed analyst estimates, with revenue coming in 6.33% below the consensus and EPS 44.72% lower.

VAC Marriott Vacations Worldwide Q2 earnings revenue EPS
Sentiment note

The company's Q2 2024 results missed analyst estimates, with both revenue and EPS coming in significantly below expectations.

Unknown Benzinga • Benzinga Insights
Key Takeaways From Marriott Vacations Analyst Ratings

Analysts' ratings for Marriott Vacations (NYSE:VAC) over the last quarter vary from bullish to bearish, as provided by 6 analysts. The following table provides a quick overview of their recent ratings, highlighting the changing sentiments over the past 30 days and comparing them to the preceding months. Bullish Somewhat Bullish Indifferent Somewhat Bearish Bearish Total Ratings 5 0 1 0 0 Last 30D 1 0 0 0 0 1M Ago 1 0 0 0 0 2M Ago 2 0 1 0 0 3M Ago 1 0 0 0 0 Insights from analysts' 12-month price targets are revealed, presenting an average target of $126.5, a high estimate of $161.00, and a low estimate of $106.00. Marking an increase of 2.02%, the current average surpasses the previous average price target of $124.00. Diving into Analyst Ratings: An In-Depth Exploration A comprehensive examination of how financial experts perceive Marriott Vacations is derived from recent analyst actions. The following is a detailed summary of key analysts, their recent evaluations, and adjustments to ratings and price targets. Analyst Analyst Firm Action Taken Rating Current Price Target Prior Price Target Ben Chaiken Mizuho Lowers Buy $126.00 $128.00 Patrick Scholes Truist Securities Raises Buy $161.00 $159.00 Chris Woronka Deutsche Bank Raises Buy $121.00 $116.00 Brandt Montour Barclays Raises Equal-Weight $106.00 $102.00 Simon Yarmak Stifel Raises Buy $117.00 $115.00 Ben Chaiken Mizuho Announces Buy $128.00 - Key Insights: Action Taken: Responding to changing market dynamics and company performance, analysts update their recommendations. Whether they 'Maintain', 'Raise', or 'Lower' their stance, it signifies their response to recent developments related to Marriott Vacations. This offers insight into analysts' perspectives on the current state of the company. Rating: Analysts assign qualitative assessments to stocks, ranging from 'Outperform' to ...Full story available on Benzinga.com

VAC Analyst Ratings
Unknown Zacks Investment Research • Zacks Equity Research
Here's Why Investors Should Hold Marriott Vacations (VAC) for Now

Marriott Vacations (VAC) benefits from strength in packages, solid summer bookings and the Abound by Marriott Vacations program. However, increased expenses, Maui Wildfires and a fall in VPGs are headwinds.

NFLX STRA VAC AMC
Unknown Zacks Investment Research • Zacks Equity Research
Marriott Vacations Worldwide (VAC) Down 9.9% Since Last Earnings Report: Can It Rebound?

Marriott Vacations Worldwide (VAC) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

VAC RCL
Unknown Zacks Investment Research • Zacks Equity Research
Is WisdomTree U.S. SmallCap Quality Dividend Growth ETF (DGRS) a Strong ETF Right Now?

Smart Beta ETF report for DGRS

DGRS VAC CNS VIG
Unknown Benzinga • Benzinga Insights
Unveiling 6 Analyst Insights On Marriott Vacations

Analysts' ratings for Marriott Vacations (NYSE:VAC) over the last quarter vary from bullish to bearish, as provided by 6 analysts. The following table provides a quick overview of their recent ratings, highlighting the changing sentiments over the past 30 days and comparing them to the preceding months. Bullish Somewhat Bullish Indifferent Somewhat Bearish Bearish Total Ratings 5 0 1 0 0 Last 30D 1 0 0 0 0 1M Ago 2 0 1 0 0 2M Ago 0 0 0 0 0 3M Ago 2 0 0 0 0 The 12-month price targets, analyzed by analysts, offer insights with an average target of $132.0, a high estimate of $161.00, and a low estimate of $106.00. Surpassing the previous average price target of $128.20, the current average has increased by 2.96%. Interpreting Analyst Ratings: A Closer Look A clear picture of Marriott Vacations's perception among financial experts is painted with a thorough analysis of recent analyst actions. The summary below outlines key analysts, their recent evaluations, and adjustments to ratings and price targets. Analyst Analyst Firm Action Taken Rating Current Price Target Prior Price Target Patrick Scholes Truist Securities Raises Buy $161.00 $159.00 Chris Woronka Deutsche Bank Raises Buy $121.00 $116.00 Brandt Montour Barclays Raises Equal-Weight $106.00 $102.00 Simon Yarmak Stifel Raises Buy $117.00 $115.00 Ben Chaiken Mizuho Announces Buy $128.00 - Patrick Scholes Truist Securities Raises Buy $159.00 $149.00 Key Insights: Action Taken: In response to dynamic market conditions and company performance, analysts update their recommendations. Whether they 'Maintain', 'Raise', or 'Lower' their stance, it signifies their reaction to recent developments related to Marriott Vacations. This insight gives a snapshot of analysts' perspectives on the current state of the company. Rating: ...Full story available on Benzinga.com

VAC Analyst Ratings
News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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