VAC
Marriott Vacations Worldwide Corporation · Consumer Discretionary · Resorts & Casinos
Last
$112.46
+$6.23 (+5.86%) 3:58 PM ET
Prev close $106.23
Open $107.90
Day high $113.57
Day low $105.84
Volume 505,737
Avg vol 413,954
Mkt cap
$3.65B
EV/Sales
1.72
P/E ratio
-11.58
FY Revenue
$5.16B
EPS
-9.71
Gross Margin
81.99%
Div yield
2.98%
Sector
Consumer Discretionary
AI report sections
VAC
Marriott Vacations Worldwide Corporation
No AI report section text found yet for this symbol.
AI summarized at 9:45 AM ET, 2026-09-29
AI summary scores
INTRADAY: 70 SWING: 75 LONG: 34
Volume vs average
Intraday (cumulative)
+118% (Above avg)
Vol/Avg: 2.18×
RSI
53.63 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
-0.03 (Weak)
MACD: -0.14 Signal: -0.11
Short-Term
+0.64 (Strong)
MACD: 0.38 Signal: -0.25
Long-Term
+0.39 (Strong)
MACD: 0.16 Signal: -0.23
Intraday trend score 78.60

Latest news

VAC 12 articles Positive: 8 Neutral: 2 Negative: 2
Positive Zacks Investment Research • Na
Snap-on Gears Up for Q3 Earnings: What Lies Ahead for the Stock?

Snap-on (SNA) is expected to report Q3 2026 earnings growth of 4.3% YoY to $4.91 per share with revenues rising 3.1% to $1.2B, driven by strong repair demand and industrial growth. However, the company faces headwinds from cautious customer spending, inflationary costs, and tariff pressures. The stock has a negative Earnings ESP of -0.24% and Zacks Rank of 2, suggesting limited likelihood of an earnings beat.

SNA MHK VFC VAC Q3 2026 earnings automotive repair demand industrial growth margin pressure
Sentiment note

VAC has the strongest indicators for an earnings beat with an Earnings ESP of +10.02% and a Zacks Rank of 1 (Strong Buy). The company is expected to deliver a 45% earnings increase for the upcoming quarter and has beaten expectations in 3 of the last 4 quarters.

Positive Zacks Investment Research • Zacks Equity Research
Zacks Industry Outlook Highlights Life Time Group, Marriott Vacations, AMC Entertainment and Marcus

Zacks analyzes the Leisure and Recreation Services industry, which faces mixed conditions with inflation and economic uncertainty pressuring discretionary spending. Despite challenges from elevated operating costs and geopolitical uncertainty, the industry benefits from sustained demand for travel and experience-based offerings. Four stocks are highlighted: Life Time Group (Strong Buy, +43.4% YoY), Marriott Vacations (Strong Buy, +57% YoY), Marcus Corp (Strong Buy, +85% YoY), and AMC Entertainment (Buy, +13.5% YoY), all expected to show earnings growth in 2026.

LTH VAC MCS AMC leisure and recreation services discretionary spending travel demand operating costs
Sentiment note

Zacks Rank #1 (Strong Buy) benefiting from healthy vacation ownership demand, higher transaction values, and improved management outlook. Expected 8.3% sales growth and 21.5% earnings growth in 2026. Stock surged 57% in the past year.

Positive Zacks Investment Research • Na
4 Leisure Stocks Offering Growth Amid Industry Pressures

The Leisure and Recreation Services industry faces mixed conditions with inflation and economic uncertainty pressuring discretionary spending, while demand for travel and entertainment remains supportive. The industry ranks #170 out of 247 Zacks industries with negative earnings outlook. Key players like Life Time Group, Marriott Vacations, and Marcus Corporation are capitalizing on membership growth, premium offerings, and operational efficiencies, while AMC Entertainment benefits from stronger box-office activity and per-patron spending.

LTH VAC MCS AMC leisure and recreation services discretionary spending travel demand operating costs
Sentiment note

Zacks Rank #1 (Strong Buy) with 57% year-over-year share surge. Benefiting from healthy vacation ownership demand, higher transaction values, and cost discipline. Expected 8.3% sales and 21.5% earnings growth in 2026.

Positive Zacks Investment Research • Na
Best Income Stocks to Buy for September 29th

Zacks highlights three Rank #1 (Strong Buy) stocks with attractive dividend yields: Star Bulk Carriers (SBLK) with a 12.3% yield, Marriott Vacations Worldwide (VAC) with a 3.1% yield, and Signet Jewelers (SIG) with a 1.4% yield. All three have seen positive earnings estimate revisions over the last 60 days.

SBLK VAC SIG dividend stocks income investing strong buy earnings estimates shipping
Sentiment note

Zacks Rank #1 Strong Buy rating with 3.1% dividend yield and strong earnings estimate revision of 15.9% over 60 days

Positive Zacks Investment Research • Zacks.Com
Marriott Vacations Stock Jumps 46% in 6 Months: Is More Upside Ahead?

Marriott Vacations Worldwide (VAC) has surged 46% over six months, driven by stronger sales execution, improved owner engagement, and disciplined cost management. Q2 contract sales rose 22% to $545M with VPG climbing 23% to $4,477. The company raised its 2026 adjusted free cash flow guidance to $410-$460M and ended the quarter with $928M in liquidity. VAC trades at a forward P/E of 11.24, below the industry average of 15.82, and currently holds a Zacks Rank #1 (Strong Buy) rating.

VAC CHH H HGV Marriott Vacations contract sales growth free cash flow cost management
Sentiment note

Strong 46% stock surge over six months backed by solid fundamentals including 22% contract sales growth, improved profitability metrics (adjusted EBITDA up to $215M), enhanced free cash flow ($201M in H1 2026), upward earnings estimate revisions, and attractive valuation discount relative to peers. Management executing well on commercial initiatives and balance sheet strengthening.

Positive Zacks Investment Research • Na
Best Income Stocks to Buy for September 8th

Zacks highlights three Rank #1 (Strong Buy) stocks with attractive dividend yields: HP Inc. (3.7% yield), Eni (3.2% yield), and Marriott Vacations Worldwide (3% yield). All three companies have seen their consensus earnings estimates increase over the last 60 days, making them suitable for income-focused investors.

HPQ E VAC dividend yield strong buy income stocks earnings growth Zacks Rank #1
Sentiment note

Zacks Rank #1 rating with 12.2% earnings estimate increase over 60 days and dividend yield of 3%, compared to industry average of 0.0%

Positive The Motley Fool • Jack Delaney
Marriott Vacations Insider Sells 2,500 Shares for $300,000

Kathleen Pighini, an insider at Marriott Vacations Worldwide, sold 2,500 shares for $300,000 on August 17, 2026, reducing her direct stake by 19% to 10,821 shares. The sale appears routine given the stock's strong 90.8% performance in 2026 and the company's recent positive Q2 earnings report showing 22% contract sales growth and improved net income.

VAC insider trading stock sale Marriott Vacations vacation ownership earnings report market performance
Sentiment note

The stock has delivered strong performance with 90.8% gains in 2026, recent Q2 earnings showed 22% contract sales growth and improved net income ($77M vs $69M prior year), and analyst median price target of $129.50 suggests 17.6% upside potential. The insider's retention of 10,821 shares and routine nature of the sale indicate confidence in the company's direction.

Neutral GlobeNewswire Inc. • Niri Florida Chapter
NIRI Florida Announces its 2026-2027 Board of Directors

The Florida Chapter of NIRI has elected its Board of Directors for the 2026-2027 program year, with Charlotte Murnan as incoming President. The chapter, representing investor relations professionals from public corporations and financial services firms across Florida, aims to focus on membership growth, engaging programming, and networking opportunities for IR professionals.

ENS VAC BR FWRG NIRI Florida Chapter Board of Directors Investor Relations Charlotte Murnan
Sentiment note

Company mentioned as employer of Treasurer; neutral mention with no performance or business implications discussed.

Positive The Motley Fool • Robert Izquierdo
Is Marriott Stock a Buy After GMT Capital Initiated a Position Worth Over $66 Million?

Hedge fund GMT Capital Corp. established a new position in Marriott Vacations Worldwide by acquiring 1,023,450 shares worth approximately $66.65 million in Q1 2026, making it the fund's 11th largest holding. The investment reflects bullish sentiment on the company's strong Q1 revenue growth and improved free cash flow forecasts, though the stock's valuation appears elevated and has underperformed the S&P 500 by 22.48 percentage points over the past year.

VAC DAL hedge fund investment vacation ownership SEC filing dividend yield free cash flow hospitality sector
Sentiment note

GMT Capital's substantial $66.65 million investment signals bullish conviction in the company. The positive sentiment is supported by strong Q1 2026 revenue growth ($1.3B vs $1.2B YoY), significant improvement in forecasted free cash flow ($375-425M in 2026 vs $145M in 2025), and a healthy 4.4% dividend yield. However, elevated valuation metrics and underperformance versus the S&P 500 temper the overall bullish case.

Negative GlobeNewswire Inc. • Pomerantz Llp
INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Marriott Vacations Worldwide Corporation - VAC

Pomerantz LLP announced investigations into potential securities fraud at Marriott Vacations Worldwide Corporation, Helen of Troy Limited, and Upstart Holdings, Inc. The investigation into Marriott Vacations was triggered by the company's November 2025 earnings miss, including declining contract sales and reduced adjusted EBITDA, which caused a sharp stock price decline.

VAC HELE UPST securities fraud class action lawsuit investor investigation earnings miss stock price decline
Sentiment note

Company reported revenue miss, year-over-year decline in contract sales, decreased adjusted EBITDA, and experienced sharp stock price decline. Securities fraud investigation initiated.

Negative GlobeNewswire Inc. • Pomerantz Llp
INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Upstart Holdings, Inc. - UPST

Pomerantz LLP announced investigations into securities fraud claims on behalf of investors in Upstart Holdings, Helen of Troy Limited, and Marriott Vacations Worldwide Corporation. The investigation into Upstart was triggered by the company's November 5, 2025 disclosure that its Model 22 underwriting system reduced borrower approvals and conversion rates, causing the stock price to fall sharply.

UPST HELE VAC securities fraud class action lawsuit investor investigation stock price decline underwriting system failure
Sentiment note

Company is subject to securities fraud investigation by Pomerantz LLP on behalf of investors, indicating potential legal and financial risks.

Neutral The Motley Fool • Eric Volkman
Why Hawaiian Electric Industries Stock Was Soaring Today

Hawaiian Electric Industries stock rose 10% after being added to the S&P SmallCap 600 Index as part of a quarterly rebalancing, which typically attracts index fund investors.

HE VAC PRGO index effect stock market small cap index quarterly rebalancing
Sentiment note

Mentioned as another stock being added to the S&P SmallCap 600 Index with no specific performance details

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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