Under Armour, Inc. · Consumer Discretionary · Apparel Manufacturing
Scores & Status Key
AI Summary Scores: Intraday / Swing / Long scores are synthesized from multi-factor analysis for each timeframe. They summarize current conditions discussed in the report and do not constitute trading recommendations.
Intraday Trend Score: A 0–100 composite from the Trend Explorer™ analytics engine used for ranking and comparison. It describes current conditions and is not a forecast.
Trend Status: A rules-based label (Bullish / Mixed / Bearish) derived from signal confluence (trend structure, momentum, and positioning). It indicates alignment, not expected return.
Last
$5.52
−$0.35 (−5.93%) 4:00 PM ET
After hours$5.53
+$0.01 (+0.14%) 5:17 AM ET
Prev closePrevC$5.87
OpenOpen$5.80
Day highHigh$5.82
Day lowLow$5.52
VolumeVol8,303,216
Avg volAvgVol8,998,546
On chart
Interval
Intervals apply to 1D & 5D.
Intervals apply to 1D & 5D.
Scale: Linear
Overlays
Panels
Style
Scale: Linear
Presets
Tools
Tickers only (no ^ indexes). Add up to 5.
Mkt cap
$2.50B
P/E ratio
-4.76
FY Revenue
$4.97B
EPS
-1.16
Gross Margin
45.48%
Sector
Consumer Discretionary
AI report sections
BEARISH
UAA
Under Armour, Inc.
Under Armour’s share price is near its 52-week high with strong recent momentum across 1–6 month horizons and multiple bullish technical signals, but momentum indicators are now stretched into overbought territory. Fundamentally, the company shows negative earnings, contracting profitability, and slightly negative free cash flow alongside a relatively high EV/EBITDA multiple. Short interest is elevated at roughly 15% of shares outstanding, which may contribute to volatility, while recent news tone appears modestly constructive around broader athletic and sportswear demand.
AI summarized at 10:22 PM ET, 2026-02-09
AI summary scores
INTRADAY:68SWING:74LONG:39
Volume vs average
Intraday (cumulative)
−18% (Below avg)
Vol/Avg: 0.82×
RSI
52.46(Neutral)
Neutral (40–60)
0255075100
MACD momentum
Intraday
+0.00 (Strong)
MACD: -0.01 Signal: -0.01
Short-Term
+0.08 (Strong)
MACD: -0.12 Signal: -0.19
Long-Term
+0.03 (Strong)
MACD: -0.25 Signal: -0.28
Intraday trend score
32.32
LOW26.32HIGH56.32
Latest news
UAA•12 articles•Positive: 5Neutral: 4Negative: 3
PositiveInvesting.com• Itai Smidt
S&P 500 Valuation Looks Stretched as Inflation Reprices Rate-Cut Odds
Hot inflation data (April PPI up 1.4% vs 0.5% consensus) has forced markets to reprice lower rate-cut expectations, pressuring equities and extending Treasury yields to 4.475%. While semiconductor stocks rallied on Trump's Beijing summit and memory pricing strength, the broader market faces stretched valuations with asymmetric earnings reaction patterns favoring misses over beats. Kevin Warsh is set to become Fed chair amid the worst macro moment for establishing credibility.
NVDAMUQCOMINTCinflationrate cutsPPIFed policy
Sentiment note
Gained 2.88% despite article noting it fell double digits on misses (conflicting data; using price action shown)
NegativeBenzinga• Piero Cingari
Nasdaq 100 Dips On Hot CPI, Sandisk And Micron Tumble 9%: Stock Market Today
U.S. equities fell sharply on May 12, 2026, after April's CPI came in hotter than expected at 3.8%, raising concerns the Federal Reserve will keep rates on hold throughout the year. The Nasdaq 100 sank 2.1% as the semiconductor sector collapsed, with memory chip stocks hit particularly hard by South Korea's proposed 'AI Citizen Dividend.' Notable gainers included Zebra Technologies (+18%) and Wendy's (+15%), while ZoomInfo plummeted 33% on slashed guidance.
Tumbled 17% after Q4 EPS missed expectations and fiscal 2027 guidance pointed to continued revenue declines and weak profit.
NeutralBenzinga• Eva Mathew
Will S&P 500 Open Up Or Down On May 12?
The S&P 500 closed at a record high on Monday but Polymarket traders predict a weaker opening on Tuesday as investors await April's Consumer Price Index report, which is expected to show the highest inflation print since September 2023. Geopolitical tensions with Iran and Middle East developments are also weighing on sentiment, though technology stocks remain resilient with strong earnings and AI enthusiasm supporting the market.
Company mentioned as reporting earnings on Tuesday but no specific performance data or sentiment indicators provided in the article.
PositiveGlobeNewswire Inc.• Not Specified
Persona AI Collaborates with Under Armour to Explore Performance Materials for Humanoid Robotics
Persona AI announced an R&D collaboration with Under Armour to develop advanced performance materials for humanoid robots operating in demanding industrial environments such as welding, heavy manufacturing, and hazardous material handling. The partnership aims to establish global standards for robot-specific protective gear, focusing on durability, thermal regulation, and overall performance.
The company is diversifying its innovation portfolio into the emerging robotics sector, positioning itself as a leader in performance materials for new markets and demonstrating forward-thinking business strategy beyond traditional sports applications.
NegativeThe Motley Fool• Jeremy Bowman
American Exchange Is Set to Acquire Allbirds for $39 Million. Here's What Investors Need to Know.
Allbirds is being acquired by American Exchange for $39 million, representing a dramatic collapse from its $4 billion valuation at IPO in 2021. The footwear company's downfall resulted from rapid product line expansion, durability issues with sustainable materials, aggressive store openings, and declining revenue since 2022. The acquisition highlights risks in consumer brands, IPO timing, and rapid growth management.
BIRDUAUAAacquisitionAllbirds collapseIPO failureconsumer brandsfootwear industry
Sentiment note
Mentioned as a cautionary example of a once high-growth consumer brand that has struggled to grow for the last decade, illustrating the fickle nature of consumer markets.
NegativeThe Motley Fool• Catie Hogan
Down 11% in 2026: Is Nike Finally a Buy?
Nike's stock has declined over 50% since 2021 and is down 11% in 2026, but the company is pursuing a turnaround strategy called 'Win Now' under CEO Elliott Hill. The company is restructuring its distribution, rebuilding wholesale relationships including with Amazon, and refocusing on innovation. Despite sector-wide challenges from inflation and tariffs, Nike's strong balance sheet, fair valuation (P/E under 23), and intact brand moat suggest it could rebound for patient long-term investors.
NKEADDYYUAUAANike turnaroundathletic apparel sectordistribution restructuringCEO Elliott Hill
Sentiment note
Stock is down a staggering 65% as of March 10, 2026, representing the worst performance among major athletic apparel brands mentioned and reflecting severe sector headwinds.
PositiveThe Motley Fool• Josh Kohn-Lindquist
BDT Capital Discloses Massive $2.9 Billion Stake in Alliance Laundry Stock
Private equity firm BDT Capital has disclosed a $2.9 billion stake in Alliance Laundry Holdings (ALH), acquiring 140.7 million shares following the company's October 2025 IPO. The position represents 90.17% of BDT Capital's reportable assets. BDT originally acquired Alliance Laundry in 2015 and took it public last year. The stock currently trades at $20.76, down 6% from its IPO price, with an EV/EBITDA ratio of 16x.
Under Armour is mentioned as BDT Capital's second-largest holding at $312.24 million (9.8% of AUM) and The Motley Fool recommends the stock, indicating a positive view of the company.
PositiveInvesting.com• Jesse Cohen
5 Cheap Stocks Under $10 With Double-Digit Fair Value Upside Potential
The article identifies five sub-$10 stocks with significant upside potential according to InvestingPro's Fair Value Model: Mobileye (autonomous vehicles), Under Armour (operational restructuring), Shoals Technologies (solar infrastructure), Taboola (AI-driven advertising), and Janus International (self-storage growth). Each stock is presented as undervalued with double-digit fair value upside ranging from 30% to 51.9%, though suitable only for investors with higher risk tolerance.
MBLYUAUAASHLScheap stocksundervalued stocksfair value upsideautonomous vehicles
Sentiment note
Up 35% YTD with 35.3% fair value upside. CEO restructuring strategy improving margins and brand health. Easing tariff risks and growing EMEA revenue support recovery narrative.
NeutralBenzinga• Erica Kollmann
These 10 Stocks Could Be Short Squeeze Targets: Lucid, Kohl's, Avis and More
The article identifies 10 heavily shorted stocks that could be potential short squeeze targets as of February 2, 2026. It explains how short squeezes work as a volatile feedback loop where rising stock prices force short sellers to cover positions, creating explosive gains. The most shorted stocks include Choice Hotels (56.33%), Lucid Group (54.45%), and Avis Budget Group (52.38%), among others. The article cautions that while monitoring short interest can help identify squeeze opportunities, timing such trades is extremely challenging and investors should conduct due diligence as volatility often reflects underlying business risks.
Fourth most shorted stock at 41.22% short interest, included in the squeeze targets list without specific positive or negative commentary.
NeutralGlobeNewswire Inc.• Researchandmarkets.Com
$164.76 Bn Women's Sports & Swimwear Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031
The global women's sports and swimwear market is expected to grow from $113.17 billion in 2025 to $164.76 billion by 2031, driven by increased female sports participation and athleisure adoption. However, economic volatility and inflationary pressures pose significant challenges to growth. Sustainability trends and circular economy models are reshaping the sector as brands shift toward recycled materials and resale platforms.
Angling & Hunting Equipment Market Report - Global Forecast 2026-2032
The global angling and hunting equipment market is projected to grow from USD 683.83 million in 2025 to USD 1.16 billion by 2032, with a CAGR of 7.87%. Growth is driven by product innovation, e-commerce expansion, supply chain resilience, and evolving consumer preferences for sustainability and performance. Companies must adapt to tariff challenges, regional regulatory variations, and digital transformation of distribution channels.
Listed as a competitor in hunting apparel segment, positioned to capitalize on consumer preference shifts toward performance and sustainability-focused products.
NeutralBenzinga• Erica Kollmann
Looking For A Short Squeeze? 10 Stocks Ready To Rocket
The article identifies the top 10 most heavily shorted stocks in the market as of January 16, 2026, with short interest ranging from 36-56%. These stocks are highlighted as potential candidates for short squeezes, where unexpected price increases force short sellers to cover positions, creating rapid gains. The list includes Choice Hotels International (56.33% short interest), Lucid Group (54.45%), and Avis Budget Group (52.38%), among others. The article cautions that while short squeezes can yield outsized returns, timing is difficult and underlying business risks often justify the high short interest.
41.22% short interest reflects investor concerns, but article frames it as a squeeze candidate
News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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