Under Armour, Inc. · Consumer Discretionary · Apparel Manufacturing
Scores & Status Key
AI Summary Scores: Intraday / Swing / Long scores are synthesized from multi-factor analysis for each timeframe. They summarize current conditions discussed in the report and do not constitute trading recommendations.
Intraday Trend Score: A 0–100 composite from the Trend Explorer™ analytics engine used for ranking and comparison. It describes current conditions and is not a forecast.
Trend Status: A rules-based label (Bullish / Mixed / Bearish) derived from signal confluence (trend structure, momentum, and positioning). It indicates alignment, not expected return.
Last
$7.43
−$0.19 (−2.49%) 4:00 PM ET
Prev closePrevC$7.62
OpenOpen$7.48
Day highHigh$7.48
Day lowLow$7.17
VolumeVol6,755,512
Avg volAvgVol11,698,338
On chart
Interval
Intervals apply to 1D & 5D.
Intervals apply to 1D & 5D.
Scale: Linear
Overlays
Panels
Style
Scale: Linear
Presets
Tools
Tickers only (no ^ indexes). Add up to 5.
Mkt cap
$3.16B
P/E ratio
-6.09
FY Revenue
$4.98B
EPS
-1.22
Gross Margin
46.58%
Sector
Consumer Discretionary
AI report sections
MIXED
UAA
Under Armour, Inc.
Under Armour’s share price is near its 52-week high with strong recent momentum across 1–6 month horizons and multiple bullish technical signals, but momentum indicators are now stretched into overbought territory. Fundamentally, the company shows negative earnings, contracting profitability, and slightly negative free cash flow alongside a relatively high EV/EBITDA multiple. Short interest is elevated at roughly 15% of shares outstanding, which may contribute to volatility, while recent news tone appears modestly constructive around broader athletic and sportswear demand.
AI summarized at 10:22 PM ET, 2026-02-09
AI summary scores
INTRADAY:68SWING:74LONG:39
Volume vs average
Intraday (cumulative)
−33% (Below avg)
Vol/Avg: 0.67×
RSI
60.45(Strong)
Strong (60–70)
0255075100
MACD momentum
Intraday
-0.00 (Weak)
MACD: 0.01 Signal: 0.01
Short-Term
-0.02 (Weak)
MACD: 0.49 Signal: 0.51
Long-Term
+0.03 (Strong)
MACD: 0.83 Signal: 0.80
Intraday trend score
51.32
LOW29.32HIGH51.32
Latest news
UAA•12 articles•Positive: 4Neutral: 6Negative: 2
NeutralBenzinga• Erica Kollmann
These 10 Stocks Could Be Short Squeeze Targets: Lucid, Kohl's, Avis and More
The article identifies 10 heavily shorted stocks that could be potential short squeeze targets as of February 2, 2026. It explains how short squeezes work as a volatile feedback loop where rising stock prices force short sellers to cover positions, creating explosive gains. The most shorted stocks include Choice Hotels (56.33%), Lucid Group (54.45%), and Avis Budget Group (52.38%), among others. The article cautions that while monitoring short interest can help identify squeeze opportunities, timing such trades is extremely challenging and investors should conduct due diligence as volatility often reflects underlying business risks.
Fourth most shorted stock at 41.22% short interest, included in the squeeze targets list without specific positive or negative commentary.
NeutralGlobeNewswire Inc.• Researchandmarkets.Com
$164.76 Bn Women's Sports & Swimwear Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031
The global women's sports and swimwear market is expected to grow from $113.17 billion in 2025 to $164.76 billion by 2031, driven by increased female sports participation and athleisure adoption. However, economic volatility and inflationary pressures pose significant challenges to growth. Sustainability trends and circular economy models are reshaping the sector as brands shift toward recycled materials and resale platforms.
Angling & Hunting Equipment Market Report - Global Forecast 2026-2032
The global angling and hunting equipment market is projected to grow from USD 683.83 million in 2025 to USD 1.16 billion by 2032, with a CAGR of 7.87%. Growth is driven by product innovation, e-commerce expansion, supply chain resilience, and evolving consumer preferences for sustainability and performance. Companies must adapt to tariff challenges, regional regulatory variations, and digital transformation of distribution channels.
Listed as a competitor in hunting apparel segment, positioned to capitalize on consumer preference shifts toward performance and sustainability-focused products.
NeutralBenzinga• Erica Kollmann
Looking For A Short Squeeze? 10 Stocks Ready To Rocket
The article identifies the top 10 most heavily shorted stocks in the market as of January 16, 2026, with short interest ranging from 36-56%. These stocks are highlighted as potential candidates for short squeezes, where unexpected price increases force short sellers to cover positions, creating rapid gains. The list includes Choice Hotels International (56.33% short interest), Lucid Group (54.45%), and Avis Budget Group (52.38%), among others. The article cautions that while short squeezes can yield outsized returns, timing is difficult and underlying business risks often justify the high short interest.
41.22% short interest reflects investor concerns, but article frames it as a squeeze candidate
NegativeBenzinga• Piero Cingari
S&P 500, Russell 2000 Soar To Record Highs, Silver Jumps To $80: What's Moving Markets Friday?
U.S. equity markets reached record highs on Friday as solid jobs data eased recession fears while maintaining Fed rate-cut expectations. The S&P 500 and Russell 2000 both climbed to all-time highs, with Vistra surging 13% after securing a major energy deal with Meta. Intel jumped 10% following positive comments from President Trump. Commodities extended gains with silver climbing 4% to $80/oz, while Bitcoin remained flat near $91,000.
VSTMETAINTCUAS&P 500Russell 2000record highsjobs data
Sentiment note
Stock declined 6.25%, making it one of the top losers on the day.
NeutralThe Motley Fool• Cory Renauer
A 10 Percent Owner Bought 13.2 Million Under Armour Shares for $67.4 Million
V. Prem Watsa, a 10% owner of Under Armour, purchased 13.2 million shares for $67.4 million on January 2, 2026, through indirect entities. The purchase reflects confidence in the undervalued athletic apparel company, though recent financial performance shows revenue contraction and operational losses, making it a risky investment for everyday investors.
UAUAAinsider buyingUnder ArmourV. Prem Watsaactivist investorundervalued stockmarket cap decline
Sentiment note
While the insider purchase by a prominent investor signals confidence and potential undervaluation, the article explicitly warns that 'now looks like a risky time for everyday investors to bet on this business' due to recent revenue contraction, declining gross margins, and operational losses. The mixed signals warrant a neutral stance rather than positive.
NegativeThe Motley Fool• Adam Levy
Billionaire Bill Ackman Quietly Doubled Down on His Hedge Fund's $1.4 Billion Turnaround Bet
Bill Ackman's hedge fund Pershing Square invested $1.4 billion in Nike, converting stock to call options, betting on the company's turnaround strategy under new leadership after experiencing revenue declines and management challenges.
NKEUAUAALULUNikeBill Ackmanhedge fundturnaround
Sentiment note
Reported a 4% sales decline in recent quarter, indicating ongoing market challenges
NeutralGlobeNewswire Inc.• Sns Insider
Running Gear Market Size to Surpass USD 69.05 Billion by 2032, Driven by Surging Awareness Related to Health and Fitness Globally - SNS Insider
The global running gear market is projected to grow from USD 45.30 billion in 2024 to USD 69.05 billion by 2032, driven by increasing health awareness, fitness culture, and technological innovations in wearable devices.
U.S. stocks edged lower on Friday as investors braced for potential geopolitical fallout, with President Trump weighing a military response in the escalating Iran-Israel conflict. The S&P 500 slipped 0.4%, the Dow 0.1%, and the Nasdaq 100 led losses with a 0.7% drop.
ACNUAUAAGXOstock marketS&P 500BitcoinAccenture
Sentiment note
Under Armour jumped 12% after announcing a sponsorship deal with China's national flag football and men's rugby sevens teams, including gear supply and grassroots support.
North America's Athletic Wear Market Worth $48.6 Billion by 2033: Industry Analysis, Trends, Opportunities, and Competitive Intelligence
The North American athletic wear market is expected to grow at a CAGR of 7.48% from 2025 to 2033, driven by increasing health awareness, athleisure fashion trends, and advancements in performance and eco-friendly materials.
Under Armour is a major player in the North American athletic wear market, and its focus on high-performance and technologically advanced products is likely to contribute to the market's growth.
PositiveBenzinga• Erica Kollmann
Trump Reveals Vietnam Trade Talks As Nike Stock Rallies On Surprise Turnaround
President Trump revealed that Vietnam is interested in negotiations to reduce tariffs, leading to a rally in shares of clothing and footwear retailers that rely heavily on manufacturing in Vietnam.
NKEAEOCPRIDECKTrumpVietnamtrade talkstariffs
Sentiment note
Clothing and footwear companies that rely on manufacturing in Vietnam, such as Under Armour, are recovering some of their previous losses due to the potential for tariff reductions.
NeutralGlobeNewswire Inc.• N/A
Not Just a DEX: How Pineapple’s Mystery Marketing is Changing the Game
Pineapple is a next-generation decentralized exchange that combines AI-driven community interaction, cutting-edge trading tools, and a unique narrative-driven marketing approach to revolutionize DeFi trading and engagement.
Under Armour is mentioned as one of the companies the Pineapple team has experience with, but the article does not provide any specific details about Under Armour's involvement or performance.
News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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