UAA
Under Armour, Inc. · Consumer Discretionary · Apparel Manufacturing
At close
$5.09
+$0.01 (+0.20%) Close
Prev close $5.08
Open $5.09
Day high $5.10
Day low $5.09
Volume 6
Avg vol 8,368,248
Mkt cap
$2.18B
EV/Sales
0.48
P/E ratio
-4.43
FY Revenue
$4.93B
EPS
-1.15
Gross Margin
46.78%
Div yield
0.00%
Sector
Consumer Discretionary
AI report sections
UAA
Under Armour, Inc.
Under Armour’s share price is near its 52-week high with strong recent momentum across 1–6 month horizons and multiple bullish technical signals, but momentum indicators are now stretched into overbought territory. Fundamentally, the company shows negative earnings, contracting profitability, and slightly negative free cash flow alongside a relatively high EV/EBITDA multiple. Short interest is elevated at roughly 15% of shares outstanding, which may contribute to volatility, while recent news tone appears modestly constructive around broader athletic and sportswear demand.
AI summarized at 10:22 PM ET, 2026-02-09
AI summary scores
INTRADAY: 68 SWING: 74 LONG: 39
Volume vs average
Intraday (cumulative)
−42% (Below avg)
Vol/Avg: 0.58×
RSI
31.05 (Weak)
Weak (30–40)
MACD momentum
Intraday
-0.00 (Weak)
MACD: -0.00 Signal: -0.00
Short-Term
-0.03 (Weak)
MACD: -0.38 Signal: -0.34
Long-Term
-0.09 (Weak)
MACD: -0.33 Signal: -0.24
Intraday trend score 33.32

Latest news

UAA 12 articles Positive: 6 Neutral: 2 Negative: 4
Negative The Motley Fool • Eric Volkman
Why Under Armour Stock Was Underwater This Week

Under Armour's stock fell over 12% this week following a downgrade by Barclays analyst Adrienne Yih from equal weight to underweight, despite maintaining a $5 price target. The downgrade came after the company reported Q1 fiscal 2027 results showing a 3% year-over-year revenue decline to $1.1 billion. Yih cited concerns about the company's long product development cycle, delayed brand recovery, and intense competition in the athletic apparel market.

UA UAA BCS Under Armour downgrade analyst rating earnings miss athletic apparel brand recovery
Sentiment note

Analyst downgrade from hold to sell, declining revenue (-3% YoY), concerns about delayed brand recovery, long product development cycle, and intense competitive pressure in the athletic apparel sector. Stock declined over 12% week-to-date.

Positive GlobeNewswire Inc. • Researchandmarkets.Com
Activewear Market to Reach USD 650.97 Billion by 2032, Expanding at a 6.59% CAGR

The global activewear market is expected to grow from $439.74 billion in 2026 to $650.97 billion by 2032 at a CAGR of 6.59%, driven by athleisure adoption, hybrid work trends, sustainability demands, and AI-enabled personalization. Success will depend on performance credibility, inclusive sizing, localized strategies, and transparent sustainability practices across diverse regional markets.

NKE LULU UA UAA activewear market athleisure sustainable textiles AI personalization
Sentiment note

Under Armour's emphasis on performance textiles and technical innovation positions it well to capitalize on growing consumer demand for verified performance attributes and functional credibility.

Neutral The Motley Fool • Motley Fool Youtube
Nike's New Sponsorship Wins Hint at a Slow‑Burn Comeback in Brand Power and Profits

Nike is securing new college programs and sports league sponsorships as part of a strategy to rebuild cultural relevance among younger athletes. These deals could strengthen the brand's positioning and potentially improve revenue, pricing power, and long-term growth prospects.

NKE UA UAA LULU Nike sponsorship college programs sports leagues brand relevance
Sentiment note

Mentioned as a competitor in the athletic apparel space but no specific news or analysis provided regarding the company's performance or strategy.

Positive GlobeNewswire Inc. • Researchandmarkets.Com
The Global Market for Kids Sports Equipment and Accessories 2026-2032 | Boom in School and Community Sports Infrastructure Drives Demand for Entry-Level Equipment

The global kids sports equipment and accessories market is estimated at $4.2 billion in 2025 and is projected to grow to $5.5 billion by 2032 at a CAGR of 3.9%. Growth is driven by expanding youth sports infrastructure, rising parental focus on health and fitness, celebrity endorsements, e-commerce expansion, and technological innovations in smart sports gear. Team sports segment is expected to reach $2.6 billion by 2032, while China is forecasted to grow at 7.1% CAGR.

NKE DKS UA UAA kids sports equipment youth sports market sports accessories school sports infrastructure
Sentiment note

Under Armour is featured as a key competitor in a growing market driven by youth sports participation, athlete endorsements, and technological integration in sports gear, all areas where the company has competitive strengths.

Positive Investing.com • Itai Smidt
S&P 500 Valuation Looks Stretched as Inflation Reprices Rate-Cut Odds

Hot inflation data (April PPI up 1.4% vs 0.5% consensus) has forced markets to reprice lower rate-cut expectations, pressuring equities and extending Treasury yields to 4.475%. While semiconductor stocks rallied on Trump's Beijing summit and memory pricing strength, the broader market faces stretched valuations with asymmetric earnings reaction patterns favoring misses over beats. Kevin Warsh is set to become Fed chair amid the worst macro moment for establishing credibility.

NVDA MU QCOM INTC inflation rate cuts PPI Fed policy
Sentiment note

Gained 2.88% despite article noting it fell double digits on misses (conflicting data; using price action shown)

Negative Benzinga • Piero Cingari
Nasdaq 100 Dips On Hot CPI, Sandisk And Micron Tumble 9%: Stock Market Today

U.S. equities fell sharply on May 12, 2026, after April's CPI came in hotter than expected at 3.8%, raising concerns the Federal Reserve will keep rates on hold throughout the year. The Nasdaq 100 sank 2.1% as the semiconductor sector collapsed, with memory chip stocks hit particularly hard by South Korea's proposed 'AI Citizen Dividend.' Notable gainers included Zebra Technologies (+18%) and Wendy's (+15%), while ZoomInfo plummeted 33% on slashed guidance.

SNDK MU INTC AMAT CPI inflation Federal Reserve interest rates semiconductor selloff
Sentiment note

Tumbled 17% after Q4 EPS missed expectations and fiscal 2027 guidance pointed to continued revenue declines and weak profit.

Neutral Benzinga • Eva Mathew
Will S&P 500 Open Up Or Down On May 12?

The S&P 500 closed at a record high on Monday but Polymarket traders predict a weaker opening on Tuesday as investors await April's Consumer Price Index report, which is expected to show the highest inflation print since September 2023. Geopolitical tensions with Iran and Middle East developments are also weighing on sentiment, though technology stocks remain resilient with strong earnings and AI enthusiasm supporting the market.

MU NVDA JD UA S&P 500 inflation Consumer Price Index geopolitical tensions
Sentiment note

Company mentioned as reporting earnings on Tuesday but no specific performance data or sentiment indicators provided in the article.

Positive GlobeNewswire Inc. • Not Specified
Persona AI Collaborates with Under Armour to Explore Performance Materials for Humanoid Robotics

Persona AI announced an R&D collaboration with Under Armour to develop advanced performance materials for humanoid robots operating in demanding industrial environments such as welding, heavy manufacturing, and hazardous material handling. The partnership aims to establish global standards for robot-specific protective gear, focusing on durability, thermal regulation, and overall performance.

UA UAA humanoid robotics performance materials industrial automation R&D collaboration thermal management worker safety
Sentiment note

The company is diversifying its innovation portfolio into the emerging robotics sector, positioning itself as a leader in performance materials for new markets and demonstrating forward-thinking business strategy beyond traditional sports applications.

Negative The Motley Fool • Jeremy Bowman
American Exchange Is Set to Acquire Allbirds for $39 Million. Here's What Investors Need to Know.

Allbirds is being acquired by American Exchange for $39 million, representing a dramatic collapse from its $4 billion valuation at IPO in 2021. The footwear company's downfall resulted from rapid product line expansion, durability issues with sustainable materials, aggressive store openings, and declining revenue since 2022. The acquisition highlights risks in consumer brands, IPO timing, and rapid growth management.

BIRD UA UAA acquisition Allbirds collapse IPO failure consumer brands footwear industry
Sentiment note

Mentioned as a cautionary example of a once high-growth consumer brand that has struggled to grow for the last decade, illustrating the fickle nature of consumer markets.

Negative The Motley Fool • Catie Hogan
Down 11% in 2026: Is Nike Finally a Buy?

Nike's stock has declined over 50% since 2021 and is down 11% in 2026, but the company is pursuing a turnaround strategy called 'Win Now' under CEO Elliott Hill. The company is restructuring its distribution, rebuilding wholesale relationships including with Amazon, and refocusing on innovation. Despite sector-wide challenges from inflation and tariffs, Nike's strong balance sheet, fair valuation (P/E under 23), and intact brand moat suggest it could rebound for patient long-term investors.

NKE ADDYY UA UAA Nike turnaround athletic apparel sector distribution restructuring CEO Elliott Hill
Sentiment note

Stock is down a staggering 65% as of March 10, 2026, representing the worst performance among major athletic apparel brands mentioned and reflecting severe sector headwinds.

Positive The Motley Fool • Josh Kohn-Lindquist
BDT Capital Discloses Massive $2.9 Billion Stake in Alliance Laundry Stock

Private equity firm BDT Capital has disclosed a $2.9 billion stake in Alliance Laundry Holdings (ALH), acquiring 140.7 million shares following the company's October 2025 IPO. The position represents 90.17% of BDT Capital's reportable assets. BDT originally acquired Alliance Laundry in 2015 and took it public last year. The stock currently trades at $20.76, down 6% from its IPO price, with an EV/EBITDA ratio of 16x.

ALH UA UAA private equity IPO commercial laundry equipment stake disclosure market positioning
Sentiment note

Under Armour is mentioned as BDT Capital's second-largest holding at $312.24 million (9.8% of AUM) and The Motley Fool recommends the stock, indicating a positive view of the company.

Positive Investing.com • Jesse Cohen
5 Cheap Stocks Under $10 With Double-Digit Fair Value Upside Potential

The article identifies five sub-$10 stocks with significant upside potential according to InvestingPro's Fair Value Model: Mobileye (autonomous vehicles), Under Armour (operational restructuring), Shoals Technologies (solar infrastructure), Taboola (AI-driven advertising), and Janus International (self-storage growth). Each stock is presented as undervalued with double-digit fair value upside ranging from 30% to 51.9%, though suitable only for investors with higher risk tolerance.

MBLY UA UAA SHLS cheap stocks undervalued stocks fair value upside autonomous vehicles
Sentiment note

Up 35% YTD with 35.3% fair value upside. CEO restructuring strategy improving margins and brand health. Easing tariff risks and growing EMEA revenue support recovery narrative.

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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