UAA
Under Armour, Inc. · Consumer Discretionary · Apparel Manufacturing
Last
$6.63
+$0.30 (+4.66%) 12:32 PM ET
Prev close $6.33
Open $6.36
Day high $6.67
Day low $6.36
Volume 3,585,861
Avg vol 9,249,947
Mkt cap
$2.67B
P/E ratio
-5.43
FY Revenue
$4.98B
EPS
-1.22
Gross Margin
46.58%
Sector
Consumer Discretionary
AI report sections
UAA
Under Armour, Inc.
Under Armour’s share price is near its 52-week high with strong recent momentum across 1–6 month horizons and multiple bullish technical signals, but momentum indicators are now stretched into overbought territory. Fundamentally, the company shows negative earnings, contracting profitability, and slightly negative free cash flow alongside a relatively high EV/EBITDA multiple. Short interest is elevated at roughly 15% of shares outstanding, which may contribute to volatility, while recent news tone appears modestly constructive around broader athletic and sportswear demand.
AI summarized at 10:22 PM ET, 2026-02-09
AI summary scores
INTRADAY: 68 SWING: 74 LONG: 39
Volume vs average
Intraday (cumulative)
+25% (Above avg)
Vol/Avg: 1.25×
RSI
53.60 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
-0.00 (Weak)
MACD: 0.01 Signal: 0.01
Short-Term
+0.09 (Strong)
MACD: -0.08 Signal: -0.17
Long-Term
+0.04 (Strong)
MACD: -0.15 Signal: -0.19
Intraday trend score 86.82

Latest news

UAA 12 articles Positive: 3 Neutral: 5 Negative: 4
Negative The Motley Fool • Jeremy Bowman
American Exchange Is Set to Acquire Allbirds for $39 Million. Here's What Investors Need to Know.

Allbirds is being acquired by American Exchange for $39 million, representing a dramatic collapse from its $4 billion valuation at IPO in 2021. The footwear company's downfall resulted from rapid product line expansion, durability issues with sustainable materials, aggressive store openings, and declining revenue since 2022. The acquisition highlights risks in consumer brands, IPO timing, and rapid growth management.

BIRD UA UAA acquisition Allbirds collapse IPO failure consumer brands footwear industry
Sentiment note

Mentioned as a cautionary example of a once high-growth consumer brand that has struggled to grow for the last decade, illustrating the fickle nature of consumer markets.

Negative The Motley Fool • Catie Hogan
Down 11% in 2026: Is Nike Finally a Buy?

Nike's stock has declined over 50% since 2021 and is down 11% in 2026, but the company is pursuing a turnaround strategy called 'Win Now' under CEO Elliott Hill. The company is restructuring its distribution, rebuilding wholesale relationships including with Amazon, and refocusing on innovation. Despite sector-wide challenges from inflation and tariffs, Nike's strong balance sheet, fair valuation (P/E under 23), and intact brand moat suggest it could rebound for patient long-term investors.

NKE ADDYY UA UAA Nike turnaround athletic apparel sector distribution restructuring CEO Elliott Hill
Sentiment note

Stock is down a staggering 65% as of March 10, 2026, representing the worst performance among major athletic apparel brands mentioned and reflecting severe sector headwinds.

Positive The Motley Fool • Josh Kohn-Lindquist
BDT Capital Discloses Massive $2.9 Billion Stake in Alliance Laundry Stock

Private equity firm BDT Capital has disclosed a $2.9 billion stake in Alliance Laundry Holdings (ALH), acquiring 140.7 million shares following the company's October 2025 IPO. The position represents 90.17% of BDT Capital's reportable assets. BDT originally acquired Alliance Laundry in 2015 and took it public last year. The stock currently trades at $20.76, down 6% from its IPO price, with an EV/EBITDA ratio of 16x.

ALH UA UAA private equity IPO commercial laundry equipment stake disclosure market positioning
Sentiment note

Under Armour is mentioned as BDT Capital's second-largest holding at $312.24 million (9.8% of AUM) and The Motley Fool recommends the stock, indicating a positive view of the company.

Positive Investing.com • Jesse Cohen
5 Cheap Stocks Under $10 With Double-Digit Fair Value Upside Potential

The article identifies five sub-$10 stocks with significant upside potential according to InvestingPro's Fair Value Model: Mobileye (autonomous vehicles), Under Armour (operational restructuring), Shoals Technologies (solar infrastructure), Taboola (AI-driven advertising), and Janus International (self-storage growth). Each stock is presented as undervalued with double-digit fair value upside ranging from 30% to 51.9%, though suitable only for investors with higher risk tolerance.

MBLY UA UAA SHLS cheap stocks undervalued stocks fair value upside autonomous vehicles
Sentiment note

Up 35% YTD with 35.3% fair value upside. CEO restructuring strategy improving margins and brand health. Easing tariff risks and growing EMEA revenue support recovery narrative.

Neutral Benzinga • Erica Kollmann
These 10 Stocks Could Be Short Squeeze Targets: Lucid, Kohl's, Avis and More

The article identifies 10 heavily shorted stocks that could be potential short squeeze targets as of February 2, 2026. It explains how short squeezes work as a volatile feedback loop where rising stock prices force short sellers to cover positions, creating explosive gains. The most shorted stocks include Choice Hotels (56.33%), Lucid Group (54.45%), and Avis Budget Group (52.38%), among others. The article cautions that while monitoring short interest can help identify squeeze opportunities, timing such trades is extremely challenging and investors should conduct due diligence as volatility often reflects underlying business risks.

CHH LCID CAR UA short squeeze short interest heavily shorted stocks volatile trading
Sentiment note

Fourth most shorted stock at 41.22% short interest, included in the squeeze targets list without specific positive or negative commentary.

Neutral GlobeNewswire Inc. • Researchandmarkets.Com
$164.76 Bn Women's Sports & Swimwear Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The global women's sports and swimwear market is expected to grow from $113.17 billion in 2025 to $164.76 billion by 2031, driven by increased female sports participation and athleisure adoption. However, economic volatility and inflationary pressures pose significant challenges to growth. Sustainability trends and circular economy models are reshaping the sector as brands shift toward recycled materials and resale platforms.

LULU DKS NKE UA women's sports apparel swimwear market athleisure sustainability
Sentiment note

Listed as a key player in the market but no specific performance data provided in the article.

Positive GlobeNewswire Inc. • Researchandmarkets.Com
Angling & Hunting Equipment Market Report - Global Forecast 2026-2032

The global angling and hunting equipment market is projected to grow from USD 683.83 million in 2025 to USD 1.16 billion by 2032, with a CAGR of 7.87%. Growth is driven by product innovation, e-commerce expansion, supply chain resilience, and evolving consumer preferences for sustainability and performance. Companies must adapt to tariff challenges, regional regulatory variations, and digital transformation of distribution channels.

UA UAA GRMN SMNNY angling equipment hunting gear market growth product innovation
Sentiment note

Listed as a competitor in hunting apparel segment, positioned to capitalize on consumer preference shifts toward performance and sustainability-focused products.

Neutral Benzinga • Erica Kollmann
Looking For A Short Squeeze? 10 Stocks Ready To Rocket

The article identifies the top 10 most heavily shorted stocks in the market as of January 16, 2026, with short interest ranging from 36-56%. These stocks are highlighted as potential candidates for short squeezes, where unexpected price increases force short sellers to cover positions, creating rapid gains. The list includes Choice Hotels International (56.33% short interest), Lucid Group (54.45%), and Avis Budget Group (52.38%), among others. The article cautions that while short squeezes can yield outsized returns, timing is difficult and underlying business risks often justify the high short interest.

CHH LCID CAR PCT short squeeze heavily shorted stocks short interest short sellers
Sentiment note

41.22% short interest reflects investor concerns, but article frames it as a squeeze candidate

Negative Benzinga • Piero Cingari
S&P 500, Russell 2000 Soar To Record Highs, Silver Jumps To $80: What's Moving Markets Friday?

U.S. equity markets reached record highs on Friday as solid jobs data eased recession fears while maintaining Fed rate-cut expectations. The S&P 500 and Russell 2000 both climbed to all-time highs, with Vistra surging 13% after securing a major energy deal with Meta. Intel jumped 10% following positive comments from President Trump. Commodities extended gains with silver climbing 4% to $80/oz, while Bitcoin remained flat near $91,000.

VST META INTC UA S&P 500 Russell 2000 record highs jobs data
Sentiment note

Stock declined 6.25%, making it one of the top losers on the day.

Neutral The Motley Fool • Cory Renauer
A 10 Percent Owner Bought 13.2 Million Under Armour Shares for $67.4 Million

V. Prem Watsa, a 10% owner of Under Armour, purchased 13.2 million shares for $67.4 million on January 2, 2026, through indirect entities. The purchase reflects confidence in the undervalued athletic apparel company, though recent financial performance shows revenue contraction and operational losses, making it a risky investment for everyday investors.

UA UAA insider buying Under Armour V. Prem Watsa activist investor undervalued stock market cap decline
Sentiment note

While the insider purchase by a prominent investor signals confidence and potential undervaluation, the article explicitly warns that 'now looks like a risky time for everyday investors to bet on this business' due to recent revenue contraction, declining gross margins, and operational losses. The mixed signals warrant a neutral stance rather than positive.

Negative The Motley Fool • Adam Levy
Billionaire Bill Ackman Quietly Doubled Down on His Hedge Fund's $1.4 Billion Turnaround Bet

Bill Ackman's hedge fund Pershing Square invested $1.4 billion in Nike, converting stock to call options, betting on the company's turnaround strategy under new leadership after experiencing revenue declines and management challenges.

NKE UA UAA LULU Nike Bill Ackman hedge fund turnaround
Sentiment note

Reported a 4% sales decline in recent quarter, indicating ongoing market challenges

Neutral GlobeNewswire Inc. • Sns Insider
Running Gear Market Size to Surpass USD 69.05 Billion by 2032, Driven by Surging Awareness Related to Health and Fitness Globally - SNS Insider

The global running gear market is projected to grow from USD 45.30 billion in 2024 to USD 69.05 billion by 2032, driven by increasing health awareness, fitness culture, and technological innovations in wearable devices.

NKE ADDYY UA UAA running gear fitness market health technology sports apparel
Sentiment note

Mentioned in market players list but no specific developments highlighted in the article

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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