SYF
Synchrony Financial · Financials · Credit Services
Last
$73.61
−$0.67 (−0.90%) 4:00 PM ET
After hours $73.04 −$0.57 (−0.77%) 5:08 AM ET
Prev close $74.28
Open $73.65
Day high $74.04
Day low $71.97
Volume 2,927,064
Avg vol 3,636,661
Mkt cap
$24.99B
P/E ratio
7.60
FY Revenue
$23.16B
EPS
9.69
Gross Margin
82.65%
Sector
Financials
AI report sections
SYF
Synchrony Financial
Synchrony Financial demonstrates broad-based technical strength as evidenced by multiple bullish breakouts and strong volume confirmation. The company’s robust profitability and moderate valuation further support its current positioning. However, elevated debt levels and a moderate short interest introduce elements of risk that warrant ongoing monitoring.
AI summarized at 2:19 PM ET, 2025-08-26
Volume vs average
Intraday (cumulative)
+3% (Above avg)
Vol/Avg: 1.03×
RSI
50.61 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
-0.02 (Weak)
MACD: 0.01 Signal: 0.03
Short-Term
-0.26 (Weak)
MACD: -0.10 Signal: 0.16
Long-Term
-0.19 (Weak)
MACD: -0.07 Signal: 0.12
Intraday trend score 60.00

Latest news

SYF 12 articles Positive: 9 Neutral: 2 Negative: 1
Positive GlobeNewswire Inc. • Researchandmarkets.Com
Embedded Finance Revolutionizing Point-of-Sale Credit Boosts Consumer Finance Market

The global consumer finance market is projected to expand from USD 9.87 trillion in 2025 to USD 14.08 trillion by 2031, driven by embedded finance at point-of-sale, improved open banking data, and the rise of fintechs. Unsecured non-revolving credit dominated with 52% market share in 2025, while fintechs are expected to grow fastest at 10.7% CAGR. However, rising regulatory compliance costs pose challenges, particularly for smaller lenders.

AMJB JPM JPMPC JPMPD consumer finance embedded finance open banking fintech
Sentiment note

Major consumer finance lender benefiting from market expansion and revolving credit growth.

Positive The Motley Fool • Reuben Gregg Brewer
Synchrony's Credit Numbers Are Improving Even as Inflation Bites. Is the Everyday Consumer Tougher Than Feared?

Synchrony Financial's credit metrics are showing resilience despite inflationary pressures, with stable delinquency rates and improving charge-offs compared to year-ago figures. The company recently announced a 13% dividend increase and $6.5 billion stock repurchase program. However, the stock is trading at a premium to historical averages, and investors should monitor whether consumers can withstand a potential recession.

SYF SYFPA SYFPB AMZN credit cards delinquency rates charge-offs consumer credit
Sentiment note

Credit metrics are stable and improving (30-day delinquency flat, charge-offs down nearly 1% year-over-year), recent dividend increase of 13% and $6.5B buyback program announced, and customers appear resilient despite economic headwinds.

Positive Investing.com • Peter Frank
Synchrony’s Comeback Is Hiding in Plain Sight

Synchrony Financial, a major private-label credit card issuer, is showing strong recovery with Q1 2026 earnings up 6% YoY and diluted EPS up 20%. The company's net charge-off rate fell to 5.42% from 6.38% year-over-year, and it returned $1 billion to shareholders in Q1. Despite a 10% pullback since January, analysts rate it a Moderate Buy with an average 12-month price target of $86.05 (20% upside from ~$70). The company increased its quarterly dividend by 13% and approved a $6.5 billion share repurchase authorization.

SYF SYFPA SYFPB COF private-label credit cards consumer credit charge-off rates earnings growth
Sentiment note

Strong Q1 earnings growth (6% YoY), significant EPS increase (20% YoY), declining charge-off rates indicating improving credit quality, substantial capital returns to shareholders ($1B in Q1), dividend hike of 13%, and analyst consensus of Moderate Buy with 20% upside potential. The company is successfully managing through a cyclical credit environment with tightened underwriting standards showing positive results.

Positive Investing.com • Leo Miller
Adobe Leads 3 Big Buyback Programs Worth Up to 25% of Market Cap

Adobe announced a massive $25 billion share buyback program (24% of market cap) despite a 40% stock decline due to AI disruption concerns, signaling confidence in its business. Synchrony Financial and Arch Capital also announced substantial buyback programs worth 25% and 9% of their market caps respectively, reflecting strong capital return strategies.

ADBE SYF SYFPA SYFPB share buyback market capitalization AI disruption capital return
Sentiment note

Strong operational performance with Q1 2026 purchase volume hitting record $43 billion and improving credit quality (net charge-offs down 100 basis points). Announced $6.5 billion buyback program (25% of market cap) and has returned $25.2 billion to shareholders since 2016, reducing share count by 60%.

Positive GlobeNewswire Inc. • Great Place To Work / Fortune
Announcing the 2026 Fortune 100 Best Companies to Work For

Great Place To Work released the 2026 Fortune 100 Best Companies to Work For list based on surveys from 7.3 million U.S. workers. Companies on the list have delivered 13.4% annualized stock returns over 28 years versus 9.2% for the Russell 3000, with higher employee trust levels (81% vs 56% typical) correlating with better AI adoption and business performance. Synchrony ranks #1, followed by Hilton, Cisco, American Express, and Wegmans in the top 5.

SYF SYFPA SYFPB HLT workplace culture employee trust AI adoption stock performance
Sentiment note

Ranked #1 on the 2026 list with demonstrated leadership in AI adoption and employee engagement; employees 9x more likely to embrace AI when connected to growth conversations

Negative Investing.com • Timothy Fries
American Express Sells Off as Markets Price Policy Risk Ahead of Details

American Express and other financial stocks tumbled following President Trump's announcement of a proposed 10% cap on credit card interest rates. AXP fell 5.03% to $356.75, while major banks and consumer finance companies experienced broader selloffs. Analysts warn the cap would severely hurt revenue and profits for credit card issuers, potentially forcing them to raise fees and reduce credit availability.

AXP AMJB JPM JPMPC credit card interest rate cap financial sector selloff regulatory risk Trump policy announcement
Sentiment note

Stock fell 8.24%, experiencing significant losses. Analysts warned it would be severely hurt by the proposed cap with major revenue and profit impacts.

Neutral Investing.com • Ali Merchant
Visa Earnings Preview: Can the Momentum Last Without Margin Squeeze?

Visa is preparing to report Q4 FY'25 earnings, with analysts expecting strong revenue growth driven by robust payment volumes and cross-border transactions. The key focus is on maintaining momentum without margin compression amid mixed economic signals.

V COF COFPI COFPJ earnings payments fintech cross-border transactions
Sentiment note

Flat revenue performance with a slight stock decline of -3.5%

Positive Benzinga • Prnewswire
Synchrony Announces Quarterly Common Stock Dividend of $0.30 Per Share

Synchrony Financial declared a quarterly cash dividend of $0.30 per common stock share, payable on November 17, 2025, to shareholders of record as of November 5, 2025. The company also announced preferred stock dividends for its Series A and Series B preferred stocks.

SYF SYFPA SYFPB dividend quarterly dividend preferred stock financial services
Sentiment note

Company is distributing cash dividends to shareholders, indicating financial stability and commitment to returning value to investors. The announcement also highlights the company's strong market position as the #2 Best Company to Work For.

Positive Benzinga • Piero Cingari
Subprime Was A Trainwreck In 2008―Now It's A Sweet Spot, Says Goldman Sachs

Goldman Sachs reports subprime consumers are showing resilience and financial stability, with improving credit metrics across cards, auto loans, and personal loans, defying economic uncertainties.

AFRM COF COFPI COFPJ subprime credit consumer spending financial recovery
Sentiment note

Poised to benefit from improving net charge-off and delinquency data, with 28% of loans to subprime consumers

Positive The Motley Fool • The Motley Fool
Apple Stock Plunged on Tariff News, But It's Proving to Be Unstoppable in Another Lucrative Area

Apple's stock has plunged due to tariffs on goods from China, but the company is finding success in its financial services business, including Apple Pay and Apple Card, which are attracting interest from major financial institutions.

AAPL GS GSPA GSPC Apple tariffs financial services Apple Pay
Sentiment note

Synchrony Financial is reaching out to Goldman Sachs, offering to take over the $20 billion in Apple Card balances and handle the program, demonstrating the value of Apple's financial services offerings.

Neutral Benzinga • Lekha Gupta
Synchrony Financial Q4: Earnings Miss, Lower Purchase Volume, Active Accounts Decline And More

Synchrony Financial reported mixed Q4 results, with earnings missing estimates, lower purchase volume, and a decline in active accounts. The company provided a FY25 outlook, expecting revenue of $15.2B-$15.7B and an efficiency ratio of 31.5%-32.5%.

SYF SYFPA SYFPB BPAY Synchrony Financial earnings purchase volume active accounts
Sentiment note

The article presents a mixed picture of Synchrony Financial's Q4 performance, with some positive and negative aspects. While the company reported higher net interest income and net earnings, it missed earnings estimates, saw lower purchase volume, and a decline in active accounts. The company's outlook for FY25 appears reasonable, but the overall performance was not overwhelmingly positive or negative.

Positive GlobeNewswire Inc. • Bethany Braun-Silva
YourUpdateTV Speaks to Bethany Braun-Silva to Discuss The Must Have Family Gifts This Holiday Season

This holiday season, finding the perfect gift for your family just got easier. Lifestyle Expert Bethany Braun Silva shares her must-have gift options for families, including stylish footwear, innovative tech, and deals to help you save.

TMUS SYF SYFPA SYFPB holiday gifts family gifts tech gifts shopping deals
Sentiment note

The Synchrony Sport credit card can help consumers buy gifts now and pay over time, easing the financial burden during the holiday season.

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
Trade Ranks, LLC is not a registered investment adviser or broker-dealer. All rankings and AI reports are for informational and educational purposes only and are not personalized advice. Investing involves risk. Policy Portal