Sprout Social's Q2 2026 research shows that social media is now the primary place consumers first learn about brand crises and expect real-time responses. 64% of consumers prefer public social media responses over press releases, and 84% say response speed directly affects their perception of the crisis. However, 51% of consumers would consider repurchasing from a brand within months if the crisis is handled effectively.

The article compares Procore Technologies and Sprout Social as investment options for 2026. Procore, a construction management platform with $1.3B in revenue and improving margins, operates in a less digitized and less competitive market. Sprout Social, a social media management platform with $457.5M in revenue, faces a crowded competitive landscape with leveling growth. The author recommends Procore as the better long-term investment due to its larger addressable market, stronger execution, and more compelling growth opportunities.

Sprout Social launched Sprout AI, featuring Trellis, a proprietary AI agent that transforms social media data into actionable business insights, enabling organizations to proactively manage brand reputation, analyze market trends, and create high-impact content.

Sprout Social announced an expanded integration with Salesforce Digital Engagement, bringing Instagram, LinkedIn, X, Facebook Messenger, and WhatsApp into Salesforce to help brands streamline social customer care and deliver personalized experiences.

Sprout Social has acquired NewsWhip for $55 million in cash, enhancing its predictive intelligence capabilities and accelerating its AI roadmap. The acquisition aims to help brands and publishers navigate complex digital media landscapes with advanced AI-powered insights.

Goldman Sachs analyst sees better-than-feared Q1 results for small- and mid-cap software stocks, with companies offering essential functionality and AI monetization potential as top performers.

Sprout Social reported strong Q4 2024 earnings, with non-GAAP EPS and revenue exceeding analyst estimates. However, a decline in net retention rate suggests potential room for improvement in customer engagement strategies. The company is projecting continued growth in 2025, focusing on enhancing AI features and strategic partnerships.

Johnson Fistel, LLP is conducting an investigation into potential securities law violations by certain officers at Sprout Social, Altimmune, Equinix, and Globe Life. The firm is considering initiating derivative lawsuits on behalf of long-term investors in these companies.

Sprout Social, a cloud-based social media management software provider, has been recognized as a best place to work in Chicago and Seattle for the sixth consecutive year by Built In's 2025 Best Places to Work Awards. This recognition reflects Sprout's award-winning culture and continued leadership as a top workplace.

Johnson Fistel, LLP is conducting an investigation into potential securities law violations by certain officers at Sprout Social, Altimmune, Equinix, and Globe Life. The firm is considering initiating derivative lawsuits on behalf of long-term investors.

The Law Offices of Frank R. Cruz has filed class action lawsuits on behalf of shareholders of Li Auto, Sprout Social, Inari Medical, and UnitedHealth Group. The lawsuits allege that the companies made materially false and/or misleading statements about their business, operations, and prospects.

Sprout Social, Inc. (Nasdaq: SPT) announced that it will report its financial results for the second quarter ending June 30, 2024 after market close on Thursday, August 1, 2024. The company will host a conference call and webcast to discuss the results and business highlights.