SNAP
Snap Inc. · Communication Services · Internet Content & Information
Last
$5.37
−$0.18 (−3.19%) 11:14 AM ET
Prev close $5.55
Open $5.47
Day high $5.47
Day low $5.33
Volume 10,288,630
Avg vol 39,929,557
Mkt cap
$9.18B
EV/Sales
1.85
P/E ratio
-29.85
FY Revenue
$6.35B
EPS
-0.18
Gross Margin
57.33%
Div yield
0.00%
Sector
Communication Services
AI report sections
SNAP
Snap Inc.
Snap Inc. shows modest revenue and earnings-per-share improvement alongside positive free cash flow generation, while headline profitability metrics remain negative. The share price is under pressure over 6–12 months and trades below key moving averages with multiple bearish technical signals. Valuation sits in a mid-range on sales but appears demanding relative to current losses and free cash flow yield, with moderate short interest and a mostly neutral news backdrop.
AI summarized at 1:10 PM ET, 2026-01-27
AI summary scores
INTRADAY: 32 SWING: 35 LONG: 46
Volume vs average
Intraday (cumulative)
−7% (Below avg)
Vol/Avg: 0.93×
RSI
56.81 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
+0.00 (Strong)
MACD: -0.01 Signal: -0.01
Short-Term
+0.01 (Strong)
MACD: 0.15 Signal: 0.14
Long-Term
+0.03 (Strong)
MACD: 0.13 Signal: 0.10
Intraday trend score 44.59

Latest news

SNAP 12 articles Positive: 2 Neutral: 2 Negative: 8
Negative The Motley Fool • Marc Guberti
Snapchat Is Still Losing Money 15 Years Later Despite 971 Million Monthly Average Users

Snapchat remains unprofitable after 15 years despite having 971 million monthly active users and 19% year-over-year revenue growth. While the company projects positive net income in 2027, concerning trends show declining daily active users in North America and Europe—its most profitable markets—with growth only coming from lower-ARPU international regions. Meta Platforms continues to outpace Snapchat's growth rate at 28% YoY.

SNAP META unprofitability user growth slowdown regional decline ARPU disparity profitability projection competitive disadvantage
Sentiment note

Company has remained unprofitable for 15 years despite massive user base. Daily active users are declining in key markets (North America -6% YoY, Europe -2% YoY), user growth is slowing, and projected 2027 profitability is uncertain given structural headwinds. Stock down 30% year-to-date.

Negative Zacks Investment Research • Na
Meta's $18 Billion Settlement Could Reshape Social Media Stocks

Meta agreed to pay approximately $18 billion over 10 years to settle claims that Facebook and Instagram were designed to be addictive to children and teens. The settlement includes stricter youth-safety safeguards but leaves Meta's core advertising model largely intact. The deal may increase regulatory scrutiny of competitors like YouTube, TikTok, and Snap, potentially creating industry-wide standards for youth protection.

META GOOG GOOGL GOOGM Meta settlement youth safety regulatory risk social media
Sentiment note

As a social-media platform, Snap faces heightened regulatory attention and potential pressure to adopt comparable youth-safety protections and make matching payments, which could increase compliance costs and restrict engagement with younger users.

Positive Zacks Investment Research • Na
PINS' Growing ARPU Signals Stronger Monetization: Will the Trend Last?

Pinterest reported 7% year-over-year global ARPU growth to $1.86 in Q2, driven by AI-powered features and Performance+ campaigns. However, the company faces intensifying competition from Snap (13% ARPU growth) and Reddit (36% ARPU growth), which posted stronger gains. Pinterest trades at a favorable valuation with improving earnings estimates but carries a Hold rating.

PINS SNAP RDDT ARPU growth AI features Performance+ campaigns social media competition monetization
Sentiment note

Snap posted stronger ARPU growth of 13% year-over-year with particularly robust North America performance (23% growth), demonstrating superior monetization momentum compared to Pinterest and maintaining strong engagement with younger demographics.

Negative The Motley Fool • Robert Izquierdo
Snap's CFO Sells Nearly 132,000 Shares. Here's What That Means for Investors.

Snap Inc.'s CFO Douglas Hott sold approximately 132,000 shares (~$685,797) on August 17, 2026, as a non-discretionary transaction to fulfill tax withholding obligations from RSU vesting. Hott retained 2.3 million shares post-transaction. The sale comes amid a challenging period for Snap, with the stock down 28% over the past year and recent legal concerns regarding Section 230 immunity for social media platforms.

SNAP insider sale CFO stock sale RSU vesting tax withholding Section 230 immunity social media litigation stock decline
Sentiment note

The article highlights multiple concerning factors: the stock has declined 28% over the past year, a recent court ruling removed Section 230 immunity protections exposing the company to thousands of lawsuits regarding platform addictiveness to minors, and the CTO's large share sale in early August. While the CFO's sale is characterized as non-discretionary, the broader context suggests significant headwinds for the company.

Negative The Motley Fool • Robert Izquierdo
Snap's CTO Sells Over 5 Million Shares for $28.2 Million. Here's a Deeper Look at the Transaction.

Snap Inc.'s CTO Robert Murphy sold approximately 5.2 million shares (4 million sold, 1.2 million gifted) for $28.2 million between August 5-6, 2026, reducing his holdings by 10%. The sale was executed under a pre-arranged Rule 10b5-1 trading plan adopted in November 2025, indicating it was non-discretionary and not reflective of his personal views on the stock. This transaction occurred amid Snap's operational challenges, including a 33% stock decline over 12 months, declining North American daily active users (down to 92 million from 98 million year-over-year), and continued net losses despite 19% revenue growth.

SNAP insider trading Rule 10b5-1 plan share sale CTO stock decline user decline net loss
Sentiment note

Snap faces multiple headwinds: 33% stock decline over 12 months, declining daily active users in its key North America market (down from 98M to 92M), persistent net losses ($164M in Q2 2026), and insider share disposition. While the company achieved 19% revenue growth, profitability concerns and user engagement deterioration outweigh positive metrics.

Neutral The Motley Fool • James Brumley
Elon Musk Says SpaceX Short-Sellers Have a "Very Low" Survival Probability. Is He Right?

Elon Musk warned that short-sellers betting against SpaceX have low survival probability, but the article notes that statistically, newly IPO'd stocks often decline in the first six months. While Musk's warning may be self-serving, SpaceX's real business fundamentals and Musk's qualification of 'over time' suggest short-sellers face significant long-term risks despite near-term statistical headwinds.

SPCX META SNAP SpaceX IPO short selling stock valuation Elon Musk post-IPO performance
Sentiment note

Referenced as another example of a hyped IPO from the 2010-2020 period where post-IPO enthusiasm faded. Used as historical context for IPO performance patterns.

Neutral The Motley Fool • James Brumley
Should You Forget SpaceX Stock?

SpaceX stock has declined 15% from its June IPO price and over 30% from its post-IPO peak, following a pattern common to major tech IPOs. While historical data shows newly public companies with $100M+ annual revenue eventually match or beat the broad market, nearly two-thirds of such stocks remain in the red three years after IPO. The article suggests caution for investors considering entry or continued holding positions.

SPCX META SNAP PTON IPO performance tech stock weakness post-IPO decline market hype
Sentiment note

Referenced as a historical IPO comparison example; no specific sentiment or analysis provided.

Positive The Motley Fool • Eric Trie
Stock Market Today, July 1: Meta Surges on Reported Plan for AI Cloud Business

Meta Platforms surged 8.88% on reports of developing a cloud business to monetize excess AI computing capacity. The initiative could reframe the company's massive capital expenditure ($125-145 billion through 2026) as a revenue source rather than just a cost. While the S&P 500 and Nasdaq declined slightly, Meta's peers Alphabet and Snap also gained.

META GOOG GOOGL GOOGM Meta Platforms AI cloud business capital expenditure AI infrastructure
Sentiment note

Stock gained 6.98%, closing at $4.75. As a peer in the digital advertising and social networking space, it benefited from positive market sentiment in the sector.

Negative The Motley Fool • Robert Izquierdo
Meta Platforms vs. Snap: Comparing Revenue Scale and Recent Trajectories

Meta Platforms significantly outpaces Snap in revenue generation and profitability, with Meta reporting $56.3 billion in Q1 2026 revenue (33% YoY growth) and a 48% net income margin, while Snap generated only $1.5 billion (12% YoY growth) with a -6% net margin. Meta's substantial AI investments are driving growth, whereas Snap lacks comparable capacity to invest in AI development, potentially hindering its future competitiveness.

META SNAP digital advertising revenue comparison profitability artificial intelligence investment social media financial trajectories
Sentiment note

Snap shows slower revenue growth (12% YoY), persistent unprofitability (-6% net margin) despite nearly a decade as a public company, and lacks capacity to compete with Meta's AI investments, which could further widen the competitive gap.

Negative The Motley Fool • Catie Hogan
Will Snap's Augmented Reality Glasses Help or Hurt the Company?

Snap unveiled SPECS, a $2,195 augmented reality wearable, as a potential turnaround for the company whose stock has fallen over 90% from its 2021 peak. However, the glasses face significant competition from Meta's lighter and cheaper Ray-Ban branded glasses, which sold over 7 million pairs in 2025. The success of Snap's ambitious but heavy device depends on whether mainstream consumers will adopt expensive AR technology or prefer simpler, more affordable alternatives.

SNAP META augmented reality wearable technology AR glasses SPECS consumer adoption competitive pressure
Sentiment note

Stock down 90% from peak; SPECS launch described as a 'Hail Mary' rather than a true product launch; faces significant competition from cheaper, lighter alternatives; high price point ($2,195) may deter cost-conscious consumers in a tightening wallet environment.

Negative Benzinga • Namrata Sen
Why Did Meta Change Its Mind? Zuckerberg Is Now Backing The Kids Online Safety Act After Years Of Opposition

Meta Platforms has reversed its previous opposition to the Kids Online Safety Act (KOSA), now supporting the bill that mandates tech firms to establish online safety measures for children. This shift comes as Meta sees KOSA as a middle ground that would supersede fragmented state AI regulations and shift some child safety responsibility to app stores like Apple and Google. The move reflects growing global pressure to regulate online child safety, with the UK and Canada also introducing new restrictions.

META AAPL GOOG GOOGL Kids Online Safety Act KOSA child online safety age verification
Sentiment note

Snap's platforms (Snapchat) are explicitly mentioned as subject to UK restrictions on social media access for users under 16, indicating increased regulatory scrutiny and potential business impact from global child safety regulations.

Negative The Motley Fool • Josh Kohn-Lindquist
Stock Market Today, June 16: Snap Falls After Launch of $2,195 AR Glasses

Snap's stock fell 9.63% on June 16, 2026, following the launch of its $2,195 SPECS augmented reality glasses. Investors questioned whether consumer demand would justify the heavy AR spending, especially given the product's high price point (roughly 3x Meta's Ray-Ban glasses) and Snap's lack of profitability. The broader market saw the S&P 500 decline 0.55% and Nasdaq drop 1.15%.

SNAP META PINS GOOG augmented reality glasses SPECS AR technology product launch
Sentiment note

Stock fell 9.63% due to investor concerns about the $2,195 SPECS glasses being overpriced compared to competitors, heavy AR spending without profitability, and uncertainty about consumer demand. The company has declined 79% since its 2017 IPO.

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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