The Simply Good Foods Company · Consumer Staples · Packaged Foods
Scores & Status Key
AI Summary Scores: Intraday / Swing / Long scores are synthesized from multi-factor analysis for each timeframe. They summarize current conditions discussed in the report and do not constitute trading recommendations.
Intraday Trend Score: A 0–100 composite from the Trend Explorer™ analytics engine used for ranking and comparison. It describes current conditions and is not a forecast.
Trend Status: A rules-based label (Bullish / Mixed / Bearish) derived from signal confluence (trend structure, momentum, and positioning). It indicates alignment, not expected return.
Last
$11.90
+$0.29 (+2.45%) 4:00 PM ET
After hours$11.83
−$0.06 (−0.51%) 1:05 AM ET
Prev closePrevC$11.61
OpenOpen$11.69
Day highHigh$12.23
Day lowLow$11.69
VolumeVol3,129,558
Avg volAvgVol3,139,481
On chart
Interval
Intervals apply to 1D & 5D.
Intervals apply to 1D & 5D.
Scale: Linear
Overlays
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Style
Scale: Linear
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Tickers only (no ^ indexes). Add up to 5.
Mkt cap
$1.05B
P/E ratio
-10.00
FY Revenue
$1.42B
EPS
-1.19
Gross Margin
33.76%
Sector
Consumer Staples
AI report sections
BEARISH
SMPL
The Simply Good Foods Company
The Simply Good Foods Company shows solid profitability and free cash flow generation but faces notable earnings and cash flow growth pressure over the latest twelve months. Technically, the share price is stabilizing near key moving averages with several bullish breakout signals even as the medium- and long-term price trend remains materially negative versus the past year. Short interest and recent news flow indicate a cautious to mixed sentiment backdrop rather than a clearly supportive environment.
AI summarized at 3:16 PM ET, 2025-12-30
AI summary scores
INTRADAY:63SWING:47LONG:55
Volume vs average
Intraday (cumulative)
−20% (Below avg)
Vol/Avg: 0.80×
RSI
31.54(Weak)
Weak (30–40)
0255075100
MACD momentum
Intraday
+0.02 (Strong)
MACD: 0.05 Signal: 0.03
Short-Term
-0.18 (Weak)
MACD: -1.11 Signal: -0.93
Long-Term
-0.18 (Weak)
MACD: -1.84 Signal: -1.66
Intraday trend score
34.81
LOW34.81HIGH52.81
Latest news
SMPL•12 articles•Positive: 1Neutral: 3Negative: 8
NegativeGlobeNewswire Inc.• Kirby Mcinerney Llp
SMPL SHAREHOLDER ALERT: Investors Encouraged to Contact Kirby McInerney LLP About Potential Securities Laws Violations
Simply Good Foods reported disappointing financial results on April 9, 2026, citing poor retail takeaway and slower consumption. The company reduced full-year guidance, forecasting net sales to decline 7-10% and adjusted EBITDA to decline 19-22%, while taking a $249 million non-cash impairment charge. The stock declined 18.1% on the news. Kirby McInerney LLP is investigating potential securities law violations.
Company reported poor retail takeaway, reduced full-year guidance significantly (7-10% net sales decline, 19-22% EBITDA decline), took a $249 million impairment charge, and stock price fell 18.1%. Additionally, securities law violations are being investigated.
NegativeBenzinga• Schall Law Firm
SMPL Investors Have Opportunity to Join The Simply Good Foods Company Fraud Investigation with the Schall Law Firm
The Schall Law Firm is investigating The Simply Good Foods Company for potential securities fraud, alleging the company issued false or misleading statements. On April 9, 2026, Simply Good Foods issued updated guidance forecasting a net sales decline of up to 10% year-over-year and significant EBITDA decline, causing shares to fall 18.1% the same day.
The company is under investigation for potential securities fraud and issued significantly negative guidance with forecasted 10% sales decline and major EBITDA contraction, resulting in an 18.1% stock price drop.
NegativeThe Motley Fool• Eric Volkman
Why Simply Good Foods Stock Tanked Today
Simply Good Foods (SMPL) stock dropped 11.53% following disappointing fiscal Q2 2026 earnings. Analyst Ben Bienvenu downgraded the stock from overweight to equal weight and cut the price target from $24 to $14 per share, citing concerns about soft consumption across its Atkins, Quest, and OWYN brands, distribution pressures, and weak product innovation.
Stock declined 11.53% following weak Q2 2026 earnings results. Key analyst Ben Bienvenu downgraded from buy to hold and slashed price target by 42% (from $24 to $14), citing soft consumption across all brands, distribution challenges, and poor product innovation. Multiple analysts issued bearish takes post-earnings.
NegativeInvesting.com• Chris Markoch
Why Simply Good Foods Stock Just Had Its Worst Day in Years
Simply Good Foods (SMPL) experienced an 18% stock decline after Q2 2026 earnings missed revenue expectations at $326.01M vs. forecasted $343.87M, down 9.45% YoY. The company lowered full-year guidance to -7% to -10% decline. The company faces dual challenges: Quest brand growth slowing due to increased competition from PepsiCo's Doritos Protein Chips, and Atkins brand struggling as GLP-1 weight loss drugs cannibalize demand. Rising production costs from tariffs and cocoa prices further pressure margins.
Stock dropped 18% on earnings miss with revenue 5% below forecast and 9.45% YoY decline. Company cut full-year guidance from -2% to 2% range to -7% to -10%. Quest brand growth slowing due to competition, Atkins brand declining due to GLP-1 drug competition, and rising production costs eroding margins. Analyst price targets likely to be lowered with UBS already cutting target from $23 to $16.
SMPL Securities Alert: Simply Good Foods Securities Fraud Investigation Focuses on Expansion Issues; BFA Law Notifies Investors to Contact the Firm
BFA Law is investigating The Simply Good Foods Company for potential securities fraud related to its OWYN product expansion. The company reported an 18% stock drop on April 9, 2026, following disappointing Q2 2026 results that revealed product quality issues, poor marketing execution, and a $249 million impairment charge. Net sales declined 9.4% year-over-year and the company cut 2026 guidance to -10% to -7%.
SMPLsecurities fraudclass action lawsuitstock declineproduct quality issuesexpansion failureimpairment chargeearnings miss
Sentiment note
The company faces securities fraud investigation due to misleading statements about product expansion success. Stock dropped 18% following disclosure of product quality problems, poor marketing execution, significant revenue decline (9.4% YoY), negative guidance revision (-10% to -7%), and a substantial $249 million impairment charge.
NegativeThe Motley Fool• Joe Tenebruso
Why Simply Good Foods Stock Dropped Today
Simply Good Foods stock plummeted 18% after reporting Q2 fiscal 2026 results that significantly missed expectations. Net sales fell 9.4% year-over-year to $326 million, far worse than the forecasted 3.5-4.5% decline. The Atkins and OWYN brands experienced steep declines of 26.6% and 16.8% respectively, while higher cocoa and tariff costs compressed profit margins. Management cut full-year guidance, expecting net sales to fall up to 10% and adjusted EBITDA to plunge roughly 20%.
Stock dropped 18% due to significant earnings miss with sales falling 9.4% YoY versus 3.5-4.5% guidance, major brand declines (Atkins -26.6%, OWYN -16.8%), gross margin compression of 4.6 percentage points, and substantially reduced full-year guidance for both revenue (down to 10% decline) and EBITDA (down ~20%). Despite favorable market trends for high-protein products, the company's brands are not resonating with consumers.
NeutralBenzinga• Chris Katje
Top Ranking Stock Picker From Congress Is Back Buying Small Cap Stocks Again: Here Are The Tickers
Congressman Tim Moore (R-N.C.), the top-performing congressional stock trader in 2025 with a 52% gain, has resumed buying small-cap stocks in March 2026. His latest purchases include LGI Homes and Simply Good Foods. Moore previously bought LGI Homes shares in late 2025 and has a history of trading in small-cap stocks like Genprex and Hyster-Yale.
Congressman purchased shares as part of his small-cap stock buying activity, but no specific performance data or company-specific news is provided in the article to determine positive or negative sentiment.
NeutralGlobeNewswire Inc.• Na
Simply Good Foods Appoints Matt Siler as Vice President, Investor Relations and Treasury
The Simply Good Foods Company announced the appointment of Matt Siler as Vice President of Investor Relations and Treasury, effective March 2, 2026, replacing Josh Levine. Siler brings over two decades of institutional investing experience and previously held investor relations roles at TreeHouse Foods and Vital Farms.
The appointment of an experienced investor relations executive with strong credentials is a routine organizational move. While it demonstrates continuity and brings relevant expertise, it is a standard personnel transition without indication of material business impact or strategic changes.
NegativeBenzinga• Chris Katje
Congressman Who Bought Small-Cap Stocks In 2025 Is Back With New 2026 Pick: Here's What He's Buying
Congressman Tim Moore (R-N.C.), who achieved a 52% return on stock trades in 2025 outperforming the S&P 500, continues buying small-cap stocks in 2026. His latest purchases include additional shares of Genprex, a gene therapy company with a $5.2 million market cap that he also bought in 2025, and Simply Good Foods, which is down 53% over the past 52 weeks. Moore is being closely monitored by investors for his trading activity.
The stock has declined 53% over the past 52 weeks and is down 15% year-to-date in 2026, indicating significant weakness. Moore is the first congressman to buy it in recent years, suggesting limited institutional confidence.
NegativeThe Motley Fool• Josh Kohn-Lindquist
Should Investors Sell Simply Good Foods After McCollum Christoferson Liquidated its Position in the Stock?
McCollum Christoferson Group fully sold its stake in Simply Good Foods, reducing its position by 125,985 shares. The stock has declined 47% over the past year, with slowing sales growth and concerns about future expansion.
SMPLVOOMSFTAAPLSimply Good Foodsstock liquidationinvestmentconsumer packaged foods
Sentiment note
Stock price halved in a year, sales growth slowed from 12% to 9%, recent quarter showed sales decline, low return on invested capital, and uncertain future growth prospects
NeutralGlobeNewswire Inc.• Joshua Levine
Simply Good Foods to Report Fourth Quarter and Full Fiscal Year 2025 Financial Results on Thursday, October 23, 2025
Simply Good Foods will report its Q4 and fiscal year 2025 financial results on October 23, 2025, with a conference call featuring the CEO and CFO to discuss the company's performance.
The article is a standard earnings announcement without explicit positive or negative financial indicators, presenting a routine financial reporting event
PositiveGlobeNewswire Inc.• N/A
Simply Good Foods to Report Second Quarter Fiscal Year 2025 Financial Results on Wednesday, April 9, 2025
The Simply Good Foods Company, a developer and seller of branded nutritional foods and snacking products, will report its fiscal second quarter 2025 financial results on April 9, 2025. The company will host a conference call to discuss the results.
The article announces the company's upcoming earnings report, which suggests the company is performing well and providing updates to investors.
News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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