SAM
The Boston Beer Company, Inc. · Consumer Staples · Beverages - Brewers
Last
$179.46
+$0.26 (+0.15%) 1:59 PM ET
Prev close $179.20
Open $179.71
Day high $182.43
Day low $179.34
Volume 58,565
Avg vol 243,046
Mkt cap
$1.84B
EV/Sales
0.75
P/E ratio
-26.35
FY Revenue
$2.11B
EPS
-6.81
Gross Margin
53.46%
Div yield
0.00%
Sector
Consumer Staples
AI report sections
SAM
The Boston Beer Company, Inc.
No AI report section text found yet for this symbol.
AI summarized at 11:47 AM ET, 2026-10-08
AI summary scores
INTRADAY: 77 SWING: 50 LONG: 42
Volume vs average
Intraday (cumulative)
−12% (Below avg)
Vol/Avg: 0.88×
RSI
63.79 (Strong)
Strong (60–70)
MACD momentum
Intraday
+0.03 (Strong)
MACD: -0.30 Signal: -0.34
Short-Term
+1.83 (Strong)
MACD: 1.00 Signal: -0.83
Long-Term
+1.44 (Strong)
MACD: -1.31 Signal: -2.75
Intraday trend score 56.44

Latest news

SAM 12 articles Positive: 5 Neutral: 6 Negative: 1
Neutral Zacks Investment Research • Na
Boston Beer's Q3 Earnings on Horizon: What Surprise Awaits Investors?

Boston Beer (SAM) is expected to report Q3 2026 earnings growth of 1.2% to $4.30 per share despite a 2.6% revenue decline. Weakness in key brands like Twisted Tea and Truly, along with rising costs and tariff pressures, are headwinds. However, strong performance from Sun Cruiser and strategic pricing initiatives may support profitability. The stock trades at a premium valuation and has declined 27.1% over six months.

SAM KDP CELH BUD Q3 2026 earnings Boston Beer revenue decline brand weakness
Sentiment note

Mixed outlook with modest EPS growth (1.2%) offset by revenue decline (2.6%). Significant headwinds from weak brands (Twisted Tea, Truly), rising costs, and tariffs ($20-30M expected). Positives include Sun Cruiser growth and pricing power. Zacks model shows 0.00% Earnings ESP with no conclusive beat prediction. Stock trading at premium valuation with recent 27.1% decline.

Positive Zacks Investment Research • Na
SAM Pushes Innovation: Can New Cocktails & Coolers Gain Traction?

Boston Beer Company is innovating beyond traditional beer by launching Sinless Vodka Cocktails (30+ states) and LYTT Electric Coolers (5+ states). While early reception is positive, management expects meaningful contributions only by 2027. The company's peers—AB InBev, Diageo, and Brown-Forman—are also leveraging innovation in ready-to-drink formats to drive growth.

SAM BUD DEO BF.A innovation ready-to-drink product expansion alcoholic beverages
Sentiment note

Company is successfully expanding into high-margin, faster-growing categories with positive early reception for both Sinless and LYTT products. Management's cautious approach to expansion demonstrates prudent execution strategy.

Positive GlobeNewswire Inc. • Not Specified
Dogfish Head & the Grateful Dead Launch NEW Grateful Dead Citrus Daydream Lager

Dogfish Head Craft Brewery and the Grateful Dead unveiled Grateful Dead Citrus Daydream Lager, a new year-round American rice lager, alongside the launch of the 'Daydream Playbook,' a digital creative resource hub. The collaboration builds on the success of their 2025 Grateful Dead Juicy Pale Ale, which was the biggest product launch in Dogfish Head's history and the #1 innovation in the Craft Domestic Specialty category.

SAM beer collaboration product launch craft brewery Grateful Dead Dogfish Head American rice lager year-round brew
Sentiment note

As the parent company of Dogfish Head, Boston Beer benefits from the successful product launches and brand momentum. The Grateful Dead collaboration's strong market performance (Juicy Pale Ale was the biggest product launch in Dogfish Head history) reflects positively on the parent company's portfolio diversification and craft beer segment performance.

Neutral GlobeNewswire Inc. • Matt Withington And Joe Gaynor
ANGRY ORCHARD® HARD CIDER LAUNCHES THE “WORLD’S ANGRIEST” CIDER

Angry Orchard has released a limited-edition, ultra-spicy hard cider infused with customer anger and hot peppers, offering a unique holiday beverage experience that allows fans to 'channel their frustrations'.

SAM hard cider spicy holiday release fan engagement peppers
Sentiment note

Parent company mentioned without specific context beyond being the producer of Angry Orchard

Negative The Motley Fool • David Butler
Down 21% This Year, Is Boston Beer a Buy?

Boston Beer's revenue growth has slowed significantly in recent years, raising concerns about the company's ability to create value for shareholders. The article suggests that Boston Beer's craft beer brands need to perform well for the company to grow, and that there may be better investment opportunities elsewhere.

SAM Boston Beer craft beer revenue growth investment
Sentiment note

The article highlights Boston Beer's sluggish revenue growth, with a 3.9% decline in 2023 and a mere 0.2% increase in 2024. This slow growth raises concerns about the company's ability to create value for shareholders, and the article suggests that there may be better investment opportunities elsewhere.

Neutral GlobeNewswire Inc. • Researchandmarkets.Com
The Future of On-Trade Alcoholic Drinks, 2025 Market Research Report - Assessing the Challenges, Adaptation Strategies, and Adding Value

The report examines the challenges and adaptation strategies for the on-trade alcoholic drinks market, as cautious consumer spending and elevated input costs impact the industry. However, the demand for memorable experiences and spaces to connect remains, presenting opportunities for the sector.

SAM AURT SSCC CWGL on-trade alcoholic drinks market research challenges adaptation strategies
Sentiment note

The article does not provide specific information about the beer segment, but rather discusses the overall on-trade alcoholic drinks market.

Neutral The Motley Fool • Eric Volkman
Why Boston Beer Stock Was So Frothy on Thursday

Boston Beer received a recommendation upgrade from Citigroup, which also named the company as a top pick in the beverage sector. However, the author is not as excited about the company's prospects, particularly its new canned vodka cocktail line.

SAM KO KDP Boston Beer Citigroup beverage sector
Sentiment note

The author is not as excited about the company's prospects, particularly its new canned vodka cocktail line, and does not envision American consumers developing a more serious alcohol habit.

Positive GlobeNewswire Inc. • N/A
Questex’s Vibe Conference Announces the Top Beverage Companies at the 2025 Supplier Awards Ceremony

Questex's Vibe Conference, a premier on-premise beverage conference, has announced the winners of its 2025 Supplier Awards. The awards recognize top adult beverage suppliers in various categories based on comprehensive research and operator feedback.

TAP TAP.A SAM REMYY Vibe Conference Supplier Awards adult beverage on-premise
Sentiment note

Boston Beer Company was named the Best Medium Beer Supplier, showcasing its strong position in the medium-sized beer supplier category.

Positive The Motley Fool • Jeremy Bowman
Why Boston Beer Stock Was Climbing Today

Boston Beer's Q4 earnings report showed signs of improvement, with flat depletions, gross margin expansion, and strong cash generation. However, the company's guidance for 2025 was weaker than expected, leading to a surprising stock gain despite the weak outlook.

SAM Boston Beer earnings guidance
Sentiment note

The article highlights several positive trends in Boston Beer's Q4 earnings report, including flat depletions, gross margin expansion, and strong cash generation. These factors suggest the company is starting to turn the corner despite ongoing challenges.

Neutral The Motley Fool • Jesterai
Boston Beer Q4 Revenue Tops Forecasts

Boston Beer reported mixed Q4 2024 results, with revenue beating expectations but profits falling short due to a $26 million contract settlement. The company saw progress in gross margin improvement, but operating expenses rose significantly. Boston Beer's outlook for 2025 is mixed, with plans for increased advertising and capital expenditures.

SAM Boston Beer earnings revenue profit gross margin operating expenses outlook
Sentiment note

The article presents a mixed performance for Boston Beer in Q4 2024, with both positive and negative aspects. While the company reported revenue growth and improved gross margin, it also faced profit challenges due to a contract settlement and rising operating expenses. The outlook for 2025 is also mixed, with plans for increased investments but uncertainty around product demand.

Neutral GlobeNewswire Inc. • Straits Research
Craft Beer Market Size to is Expected to Reach USD 242.79 billion by 2033, at a CAGR of 9.5% | Straits Research

The global craft beer market is expected to grow from $117.47 billion in 2025 to $242.79 billion by 2033, driven by increasing health consciousness and demand for low-alcohol and non-alcoholic craft beers, particularly in the Asia-Pacific region.

SAM HEINY STZ BUD craft beer market size growth health consciousness
Sentiment note

The article lists The Boston Beer Company as one of the key players in the craft beer market, but does not provide any additional details about the company's performance or outlook.

Positive GlobeNewswire Inc. • Globe Newswire
BOSTON BEER COMPANY LAUNCHES EMERALD HOUR, A NEW LINE OF NON-ALCOHOLIC CANNABIS COCKTAILS

The Boston Beer Company, makers of TeaPot, has launched Emerald Hour, a line of non-alcoholic cannabis cocktails containing 10mg of THC per 355mL can. The beverages are now available in Ontario, Canada.

SAM cannabis non-alcoholic cocktails Boston Beer Company TeaPot
Sentiment note

The article highlights the company's launch of a new line of innovative non-alcoholic cannabis-infused beverages, which suggests the company is expanding its product portfolio and exploring new market opportunities.

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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