Rollins, Inc. · Consumer Discretionary · Personal Services
Scores & Status Key
AI Summary Scores: Intraday / Swing / Long scores are synthesized from multi-factor analysis for each timeframe. They summarize current conditions discussed in the report and do not constitute trading recommendations.
Intraday Trend Score: A 0–100 composite from the Trend Explorer™ analytics engine used for ranking and comparison. It describes current conditions and is not a forecast.
Trend Status: A rules-based label (Bullish / Mixed / Bearish) derived from signal confluence (trend structure, momentum, and positioning). It indicates alignment, not expected return.
Last
$60.89
+$1.13 (+1.88%) 4:00 PM ET
After hours$60.65
−$0.23 (−0.39%) 11:58 PM ET
Prev closePrevC$59.76
OpenOpen$59.92
Day highHigh$60.89
Day lowLow$59.74
VolumeVol2,985,676
Avg volAvgVol3,456,788
On chart
Interval
Intervals apply to 1D & 5D.
Intervals apply to 1D & 5D.
Scale: Linear
Overlays
Panels
Style
Scale: Linear
Presets
Tools
Tickers only (no ^ indexes). Add up to 5.
Mkt cap
$29.29B
P/E ratio
55.86
FY Revenue
$3.76B
EPS
1.09
Gross Margin
50.21%
Sector
Consumer Discretionary
AI report sections
BULLISH
ROL
Rollins, Inc.
Rollins, Inc. combines steady revenue, earnings, and cash flow growth with high margins, supporting a quality-oriented fundamental profile. Technically, the share price is near its 52-week high and trading above key moving averages, while momentum indicators remain moderate rather than stretched. Risk considerations include short-term overextension near prior highs and a relatively high short volume ratio despite low overall short interest, which may contribute to episodic volatility.
AI summarized at 7:00 PM ET, 2025-12-25
AI summary scores
INTRADAY:63SWING:68LONG:74
Volume vs average
Intraday (cumulative)
−20% (Below avg)
Vol/Avg: 0.80×
RSI
42.37(Neutral)
Neutral (40–60)
0255075100
MACD momentum
Intraday
+0.02 (Strong)
MACD: 0.09 Signal: 0.07
Short-Term
-0.35 (Weak)
MACD: -0.65 Signal: -0.29
Long-Term
-0.40 (Weak)
MACD: -0.23 Signal: 0.17
Intraday trend score
73.08
LOW47.08HIGH73.08
Latest news
ROL•12 articles•Positive: 5Neutral: 1Negative: 0
PositiveBenzinga• Prnewswire
ROLLINS, INC. ANNOUNCES REGULAR QUARTERLY CASH DIVIDEND
Rollins, Inc. announced that its Board of Directors declared a regular quarterly cash dividend of $0.165 per share, payable on June 10, 2025 to shareholders of record on May 12, 2025.
ROLRollinsdividend
Sentiment note
The company announced a regular quarterly cash dividend, which is a positive sign for shareholders.
NeutralThe Motley Fool• Jesterai
Rollins: Revenue Climbs, Margin Slips
Rollins, a pest control services provider, reported strong revenue growth of 10.4% in Q4 2024, but profitability was pressured due to increased operational costs, leading to a slight decline in net income.
Rollins reported strong revenue growth, but profitability was pressured due to increased operational costs, leading to a slight decline in net income. The overall quarter depicted a robust yet pressured operating environment.
PositiveBenzinga• Prnewswire
ROLLINS, INC. ANNOUNCES REGULAR QUARTERLY CASH DIVIDEND
Rollins, Inc. announced a 10% increase in its regular quarterly cash dividend to $0.165 per share, payable on March 10, 2025 to shareholders of record on February 25, 2025.
ROLRollinsdividend
Sentiment note
The company announced a 10% increase in its regular quarterly cash dividend, which is a positive sign for shareholders.
PositiveThe Motley Fool• Josh Kohn-Lindquist
1 Bedrock Dividend Stock Down 8% to Buy on the Dip and Hold Forever
Rollins, the pest control industry leader, is trading at a premium valuation, but the author believes the company's resilient operations, fragmented market, successful M&A strategy, and growing dividend make it a compelling long-term investment despite the high price.
ROLRollinspest controlM&Adividend growth
Sentiment note
The article highlights Rollins' resilient operations, fragmented market with consolidation potential, successful M&A strategy, and growing dividend, which make the company a compelling long-term investment despite its high valuation.
PositiveThe Motley Fool• Josh Kohn-Lindquist
4 Bulletproof Dividend Growth Stocks I'd Love to Buy After a Dip in Price
The article highlights four stocks - Costco Wholesale, Cintas, Rollins, and Badger Meter - that have delivered impressive long-term returns and are considered 'bulletproof' investments. The author suggests these stocks are worth monitoring for potential dips or buying through dollar-cost averaging.
COSTCTASROLBMICostco WholesaleCintasRollinsBadger Meter
Sentiment note
The article emphasizes Rollins' status as the largest pest control business in North America, its ability to thrive during economic downturns, and its successful acquisition strategy. The company's high profitability and return on invested capital are also noted as positive factors.
PositiveThe Motley Fool• Josh Kohn-Lindquist
Why Shares of Rentokil Plummeted Today
Rentokil, a global pest control and hygiene service provider, saw its shares plummet 20% after warning of lower-than-expected organic revenue growth in North America for the second half of 2024. This miss from the low end of management's guidance is concerning, as the North American operations account for a significant portion of the company's revenue and profit.
RTOROLRentokilTerminixRollins
Sentiment note
Compared to Rentokil, Rollins, Rentokil's largest North American peer, has reported 10% organic growth so far in 2024, which highlights the underperformance of Rentokil in the region.
UnknownZacks Investment Research• Zacks Equity Research
Earnings Growth & Price Strength Make Rollins (ROL) a Stock to Watch
The Zacks Focus List offers investors a way to easily find top-rated stocks and build a winning investment portfolio. Here's why you should take advantage.
ROL
UnknownZacks Investment Research• Zacks Equity Research
Reasons Why You Should Bet on Rollins (ROL) Stock Right Now
The demand environment for Rollins (ROL) is currently in good shape across all its business lines.
CRAIROLBBSI
UnknownZacks Investment Research• Zacks Equity Research
Rollins (ROL) Upgraded to Buy: Here's Why
Rollins (ROL) might move higher on growing optimism about its earnings prospects, which is reflected by its upgrade to a Zacks Rank #2 (Buy).
ROL
UnknownZacks Investment Research• Zacks Equity Research
Why Rollins (ROL) is a Top Growth Stock for the Long-Term
Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.
ROL
UnknownZacks Investment Research• Zacks Equity Research
New to Investing? This 1 Business Services Stock Could Be the Perfect Starting Point
Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Focus List.
ROL
UnknownZacks Investment Research• Zacks Equity Research
Reasons Why Hold Strategy is Apt for Rollins (ROL) Stock Now
Rollins (ROL) has a track record of consistent dividend payments.
BAHROLSPXC
News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
Trade Ranks App
Trade Ranks, LLC is not a registered investment adviser or broker-dealer. All rankings and AI reports are for informational and educational purposes only and are not personalized advice. Investing involves risk. Policy Portal
