PLNT
Planet Fitness, Inc. · Consumer Discretionary · Leisure
At close
$72.61
+$1.15 (+1.61%) Close
Prev close $71.46
Open $71.63
Day high $72.61
Day low $71.51
Volume 266
Avg vol 1,449,670
P/E ratio
27.71
FY Revenue
$1.32B
EPS
2.62
Gross Margin
82.61%
Sector
Consumer Discretionary
AI report sections
PLNT
Planet Fitness, Inc.
Planet Fitness, Inc. combines high-margin, cash-generative operations with modest recent revenue and earnings growth, but its share price has fallen sharply over the past 3–12 months and now trades near the bottom of its 52-week range. Valuation multiples such as P/E and EV/EBITDA appear elevated relative to the stock’s recent negative price momentum and negative reported equity, while liquidity metrics and free cash flow suggest solid near-term financial flexibility. Technical indicators point to a prevailing downtrend with price below key moving averages and heightened directional strength, alongside a meaningful level of short interest that underscores ongoing skepticism.
AI summarized at 6:58 PM ET, 2026-03-26
AI summary scores
INTRADAY: 32 SWING: 28 LONG: 54
Volume vs average
Intraday (cumulative)
−4% (Below avg)
Vol/Avg: 0.96×
RSI
39.16 (Weak)
Weak (30–40)
MACD momentum
Intraday
+0.02 (Strong)
MACD: 0.04 Signal: 0.02
Short-Term
+0.27 (Strong)
MACD: -2.31 Signal: -2.58
Long-Term
+0.19 (Strong)
MACD: -5.37 Signal: -5.55
Intraday trend score 32.22

Latest news

PLNT 12 articles Positive: 7 Neutral: 4 Negative: 0
Neutral The Motley Fool • Daniel Sparks
Planet Fitness Stock Has Been Absolutely Hammered This Year. Is It Time to Buy?

Planet Fitness stock has plunged 32% year-to-date amid concerns about slowing growth. While the company added 181 new clubs in 2025 and demonstrated pricing power with a 50% price increase, comparable club sales growth decelerated to 5.7% in Q4 from 6.7% for the full year. Intensifying competition in the low-cost gym space and a valuation of 28x earnings leave little room for error, making the stock fairly priced rather than undervalued despite the sharp sell-off.

PLNT Planet Fitness stock decline comparable club sales low-cost fitness competition valuation pricing power
Sentiment note

The company demonstrates solid operational fundamentals with continued expansion (181 new clubs, 2,900 total), successful pricing increases, and strong Black Card penetration (66.5%). However, comparable club sales growth is decelerating (5.7% vs. historical double-digit rates), competitive pressures are intensifying, and the stock valuation at 28x earnings is not cheap enough to justify a buy recommendation despite the 32% year-to-date decline. The analyst recommends waiting for a better entry point.

Neutral The Motley Fool • Jonathan Ponciano
Casino Giant With $11.5 Billion in Revenue Sees $16 Million Institutional Exit Amid Volatile Year

Sea Cliff Partners Management fully liquidated its $16.42 million stake in Caesars Entertainment in Q4 2025, selling 607,700 shares. Despite $11.5 billion in revenue, Caesars reported a $502 million net loss for the year and carries nearly $12 billion in debt, making the stock highly sensitive to macro conditions and consumer spending volatility.

CZR PLNT WCC HXL institutional exit casino gaming digital betting leverage
Sentiment note

Mentioned as a top holding in Sea Cliff Partners' portfolio (9.4% of AUM) following the Caesars exit. No specific performance data provided in the article; neutral stance reflects lack of direct commentary.

Positive Benzinga • Lekha Gupta
Consumer Tech News (Feb 23-27): US–Taiwan Trade Tensions Escalates, Amazon Invests $12B In US & More

The week saw escalating US-Taiwan trade tensions following the Supreme Court's strike-down of Trump's emergency tariff authority, prompting new tariff rollouts. Major tech companies reported mixed earnings results, with Amazon announcing a $12B US investment and Apple shifting Mac Mini production to Texas. AI developments dominated headlines with OpenAI's Frontier Alliances program, Microsoft's Sovereign Cloud expansion, and concerns over Chinese AI capabilities. The EV market showed growth with new models from Tesla competitors, while several companies announced restructuring efforts.

AMZN AAPL MSFT NVDA US-Taiwan trade tensions tariffs AI investment semiconductor dominance
Sentiment note

Q4 adjusted EPS of 83 cents beat estimates of 79 cents and sales of $376.3M (up 10.5% YoY) outpaced Street view.

Positive GlobeNewswire Inc. • Na
Planet Fitness Hosts Seventh Annual FREE Thanksgiving Turkey Giveaway in Atlanta, Nov. 24

Planet Fitness is distributing 500 free frozen turkeys to local residents in Decatur and Stone Mountain, Georgia, on November 24, 2025, as part of its annual community support initiative.

PLNT turkey giveaway community support thanksgiving charity
Sentiment note

The company is demonstrating corporate social responsibility by providing free turkeys to local community members, showing commitment to community well-being beyond fitness services

Positive The Motley Fool • Neil Patel
Meet the Growth Stock Up 61% in the Past 1 Year

Planet Fitness, a low-cost fitness center chain, reported solid financial results in Q1 2025, with revenue increasing 11.5% and same-store sales growth of 6.1%. The company remains optimistic, expecting further growth in 2025, and sees potential to expand to 5,000 locations in the U.S. However, the stock's valuation is considered expensive, with a forward P/E ratio of 35.6.

PLNT Planet Fitness fitness industry growth stock valuation
Sentiment note

The article highlights Planet Fitness' strong financial performance, with double-digit revenue growth, positive same-store sales, and a large and growing member base. The company's expansion plans and franchise model are also viewed positively, suggesting a promising growth outlook.

Neutral Benzinga • Lekha Gupta
Planet Fitness Misses Wall Street Mark, But Keeps Pumping Up Revenue

Planet Fitness reported mixed Q1 2025 results, with revenue missing analyst estimates despite an 11.5% year-over-year increase. Adjusted EPS also fell short, though adjusted EBITDA and membership grew. The company reiterated its full-year guidance.

PLNT JHSC SMCO Planet Fitness earnings revenue EBITDA membership
Sentiment note

The company reported mixed results, with revenue and EPS missing estimates but showing growth in other metrics like EBITDA and membership. The overall tone is neutral as the company maintained its full-year guidance.

Positive The Motley Fool • The Motley Fool
This Growth Stock Is Up 42% in the Past Year. Should You Buy It With $1,000 Right Now?

Planet Fitness, a gym chain, has seen its stock price surge 42% in the past year. While the company has significant growth potential, its current valuation may be a concern for some investors.

PLNT Planet Fitness growth stock gym chain valuation
Sentiment note

The article highlights Planet Fitness's strong financial results, growth potential, and successful franchise model, which have contributed to the stock's 42% gain in the past year. However, the article also notes that the current valuation may be a concern for some investors.

Positive The Motley Fool • Neil Patel
3 Facts About Planet Fitness You Must Know Before Buying the Stock

Planet Fitness, a fitness company with a franchise model, has seen its stock price soar recently. The company has a high operating margin, strong growth potential, and a unique business model that has allowed it to succeed in the competitive fitness industry.

PLNT Planet Fitness fitness industry franchise model growth potential
Sentiment note

The article highlights Planet Fitness's strong financial performance, high profitability, and significant growth potential, indicating a positive outlook for the company.

Neutral The Motley Fool • The Motley Fool
1 Unstoppable Stock That's Up 55% in 1 Year. Is It a No-Brainer Buying Opportunity?

Planet Fitness, a franchisor and operator of low-cost fitness gyms, has seen its stock soar 55% in the past year, outperforming the broader market. While the company's growth potential is promising, the author believes the current valuation leaves little margin of safety for investors.

PLNT Planet Fitness fitness industry stock valuation
Sentiment note

The article presents a balanced view on Planet Fitness. While the company has shown strong growth and performance, the author believes the current valuation is too high, leaving little room for upside. The author suggests waiting for a better entry point before investing in the stock.

Positive The Motley Fool • Jon Quast
Why Planet Fitness Stock Jumped to an All-Time High Today

Planet Fitness, a gym chain, reported strong financial results for the third quarter of 2024, with revenue growing 5% and operating income increasing. The company's stock price jumped as the results alleviated investor concerns and supported its long-term growth plans.

PLNT Planet Fitness gym chain financial results revenue growth operating income stock price
Sentiment note

The article reports that Planet Fitness had strong financial results in Q3 2024, with revenue growth and increased operating income. This has helped alleviate investor concerns and sent the stock price to new highs, indicating a positive sentiment.

Positive The Motley Fool • Neil Patel
Forget Peloton: Here's 1 Fitness Stock to Buy in 2024

Peloton is struggling to survive, while Planet Fitness is thriving with its franchise model and growing membership. Planet Fitness is the better fitness stock to own in the next few years, despite its high valuation.

PTON PLNT Peloton Planet Fitness fitness industry stock comparison
Sentiment note

Planet Fitness is on solid footing, with increasing revenue, growing membership, and a massive expansion opportunity. Its franchise model generates consistent profitability, making it the better fitness stock to own in the next few years.

Unknown Benzinga • Avi Kapoor
Micron To Rally Around 23%? Here Are 10 Top Analyst Forecasts For Monday

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our analyst ratings page. Morgan Stanley cut the price target for The Kroger Co. (NYSE:KR) from $58 to $57. Morgan Stanley analyst Simeon Gutman maintained an Equal-Weight rating. Kroger shares fell 0.1% to close at $50.21 on Friday. See how other analysts view this stock. JP Morgan raised the price target for Royal Caribbean Cruises Ltd. (NYSE:RCL) from $173 to $175. JP Morgan analyst Matthew Boss maintained an Overweight rating. Royal Caribbean Cruises shares rose 0.6% to close at $151.12 on Friday. See how other analysts view this stock. BMO Capital boosted Sarepta Therapeutics, Inc. (NASDAQ:SRPT) price target from $170 to $200. BMO Capital analyst Kostas Biliouris maintained an Outperform rating. Sarepta Therapeutics shares jumped 30.1% to close at $160.72 on Friday. See how other analysts view this stock. Wells Fargo boosted the price target ...Full story available on Benzinga.com

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