Planet Fitness, Inc. · Consumer Discretionary · Leisure
Scores & Status Key
AI Summary Scores: Intraday / Swing / Long scores are synthesized from multi-factor analysis for each timeframe. They summarize current conditions discussed in the report and do not constitute trading recommendations.
Intraday Trend Score: A 0–100 composite from the Trend Explorer™ analytics engine used for ranking and comparison. It describes current conditions and is not a forecast.
Trend Status: A rules-based label (Bullish / Mixed / Bearish) derived from signal confluence (trend structure, momentum, and positioning). It indicates alignment, not expected return.
Last
$52.86
−$0.66 (−1.22%) 4:00 PM ET
After hours$53.00
+$0.15 (+0.27%) 9:59 PM ET
Prev closePrevC$53.51
OpenOpen$53.44
Day highHigh$53.44
Day lowLow$51.74
VolumeVol2,091,002
Avg volAvgVol3,151,088
On chart
Interval
Intervals apply to 1D & 5D.
Intervals apply to 1D & 5D.
Scale: Linear
Overlays
Panels
Style
Scale: Linear
Presets
Tools
Tickers only (no ^ indexes). Add up to 5.
Mkt cap
$4.23B
P/E ratio
19.08
FY Revenue
$1.38B
EPS
2.77
Gross Margin
81.72%
Sector
Consumer Discretionary
AI report sections
MIXED
PLNT
Planet Fitness, Inc.
Planet Fitness, Inc. combines high-margin, cash-generative operations with modest recent revenue and earnings growth, but its share price has fallen sharply over the past 3–12 months and now trades near the bottom of its 52-week range. Valuation multiples such as P/E and EV/EBITDA appear elevated relative to the stock’s recent negative price momentum and negative reported equity, while liquidity metrics and free cash flow suggest solid near-term financial flexibility. Technical indicators point to a prevailing downtrend with price below key moving averages and heightened directional strength, alongside a meaningful level of short interest that underscores ongoing skepticism.
AI summarized at 6:58 PM ET, 2026-03-26
AI summary scores
INTRADAY:32SWING:28LONG:54
Volume vs average
Intraday (cumulative)
−21% (Below avg)
Vol/Avg: 0.79×
RSI
41.90(Neutral)
Neutral (40–60)
0255075100
MACD momentum
Intraday
+0.02 (Strong)
MACD: 0.09 Signal: 0.07
Short-Term
+0.87 (Strong)
MACD: -3.64 Signal: -4.51
Long-Term
+0.34 (Strong)
MACD: -7.22 Signal: -7.55
Intraday trend score
42.22
LOW32.22HIGH43.22
Latest news
PLNT•12 articles•Positive: 6Neutral: 4Negative: 2
NegativeThe Motley Fool• Jonathan Ponciano
Planet Fitness Grew Revenue 22%, So Why Did One Investor Trim $20 Million?
Dorsal Capital Management sold $19.78 million worth of Planet Fitness shares in Q1 2026, reducing its stake to 7.3% of assets under management. Despite the company's strong 22% revenue growth and 20% EBITDA increase, the stock has declined 50% over the past year due to slower-than-expected member growth in 2026, prompting management to pause a planned price increase and intensify marketing efforts.
Despite strong financial metrics (22% revenue growth, 20% EBITDA growth), the stock has underperformed significantly, down 50% over the past year. Management acknowledged a 'slower than expected start' for net member growth in 2026, leading to paused price increases and increased marketing spend. A major investor trimmed a $20 million position, signaling concerns about near-term momentum despite long-term business fundamentals remaining intact.
Gyms, Health & Fitness Clubs Global Industry Guide 2026: Market Value and Volume Forecasts, Leading Company Profiles, Key Financial Metrics and Competitive Dynamics 2020-2030
The global gyms, health & fitness clubs market reached $125.7 billion in 2025 with a 5.2% CAGR from 2020-2025, driven by post-COVID wellness trends. Consumers are shifting from traditional workouts to holistic well-being, prompting gyms to offer value-added services like meditation and recovery zones.
Major player in growing global fitness market with 5.2% CAGR through 2025; positioned to benefit from increased consumer focus on health and wellness post-COVID
NeutralThe Motley Fool• Will Healy
Planet Fitness Stock Plunged Following Earnings. Should You Buy?
Planet Fitness stock plummeted nearly one-third following Q1 earnings as the company cut its 2026 revenue growth guidance from 9% to 7% and forecast a 2% net income decline instead of 4-5% growth. The decision to hold Black Card membership prices steady and a 36% drop in new member sign-ups spooked investors. However, the analyst suggests the sell-off may be an overreaction, citing the stock's attractive forward P/E ratio of 13 and the company's plans for 180-190 new club openings.
PLNTearnings reportguidance cutmembership pricingnew member sign-upsvaluationgym industrystock plunge
Sentiment note
While the stock experienced a severe 58% year-to-date decline and nearly one-third drop post-earnings due to guidance cuts and membership pricing concerns, the analyst argues the market reaction appears excessive. The company maintains solid fundamentals with 22% revenue growth, 23% net income growth in Q1, and plans for significant expansion (180-190 new locations). The forward P/E of 13 suggests limited downside risk and potential recovery if market sentiment proves overly pessimistic.
NegativeBenzinga• Piero Cingari
Nasdaq 100 Climbs Records, Oil Extends Drop As Iran Weighs Hormuz Deal: Stock Market Today
U.S. tech stocks reached record highs on May 7, 2026, as crude oil tumbled nearly 3% on hopes Iran will accept a U.S. memorandum to reopen the Strait of Hormuz. The Nasdaq 100 gained 0.4% to 28,706 while the S&P 500 rose 0.2% to 7,376. Earnings drove significant stock-specific moves, with major winners including AAON (+36%), Datadog (+30%), and H&R Block (+26%), while notable losers included Planet Fitness (-33%), Insmed (-22%), and Zoetis (-22%).
AAONDDOGHRBFTNToil pricesStrait of Hormuztech stocksearnings
Sentiment note
Stock tumbled 33% after lowering full-year EPS guidance and trimming revenue guidance below consensus.
NeutralThe Motley Fool• Daniel Sparks
Planet Fitness Stock Has Been Absolutely Hammered This Year. Is It Time to Buy?
Planet Fitness stock has plunged 32% year-to-date amid concerns about slowing growth. While the company added 181 new clubs in 2025 and demonstrated pricing power with a 50% price increase, comparable club sales growth decelerated to 5.7% in Q4 from 6.7% for the full year. Intensifying competition in the low-cost gym space and a valuation of 28x earnings leave little room for error, making the stock fairly priced rather than undervalued despite the sharp sell-off.
PLNTPlanet Fitnessstock declinecomparable club saleslow-cost fitnesscompetitionvaluationpricing power
Sentiment note
The company demonstrates solid operational fundamentals with continued expansion (181 new clubs, 2,900 total), successful pricing increases, and strong Black Card penetration (66.5%). However, comparable club sales growth is decelerating (5.7% vs. historical double-digit rates), competitive pressures are intensifying, and the stock valuation at 28x earnings is not cheap enough to justify a buy recommendation despite the 32% year-to-date decline. The analyst recommends waiting for a better entry point.
NeutralThe Motley Fool• Jonathan Ponciano
Casino Giant With $11.5 Billion in Revenue Sees $16 Million Institutional Exit Amid Volatile Year
Sea Cliff Partners Management fully liquidated its $16.42 million stake in Caesars Entertainment in Q4 2025, selling 607,700 shares. Despite $11.5 billion in revenue, Caesars reported a $502 million net loss for the year and carries nearly $12 billion in debt, making the stock highly sensitive to macro conditions and consumer spending volatility.
Mentioned as a top holding in Sea Cliff Partners' portfolio (9.4% of AUM) following the Caesars exit. No specific performance data provided in the article; neutral stance reflects lack of direct commentary.
PositiveBenzinga• Lekha Gupta
Consumer Tech News (Feb 23-27): US–Taiwan Trade Tensions Escalates, Amazon Invests $12B In US & More
The week saw escalating US-Taiwan trade tensions following the Supreme Court's strike-down of Trump's emergency tariff authority, prompting new tariff rollouts. Major tech companies reported mixed earnings results, with Amazon announcing a $12B US investment and Apple shifting Mac Mini production to Texas. AI developments dominated headlines with OpenAI's Frontier Alliances program, Microsoft's Sovereign Cloud expansion, and concerns over Chinese AI capabilities. The EV market showed growth with new models from Tesla competitors, while several companies announced restructuring efforts.
Planet Fitness is distributing 500 free frozen turkeys to local residents in Decatur and Stone Mountain, Georgia, on November 24, 2025, as part of its annual community support initiative.
The company is demonstrating corporate social responsibility by providing free turkeys to local community members, showing commitment to community well-being beyond fitness services
PositiveThe Motley Fool• Neil Patel
Meet the Growth Stock Up 61% in the Past 1 Year
Planet Fitness, a low-cost fitness center chain, reported solid financial results in Q1 2025, with revenue increasing 11.5% and same-store sales growth of 6.1%. The company remains optimistic, expecting further growth in 2025, and sees potential to expand to 5,000 locations in the U.S. However, the stock's valuation is considered expensive, with a forward P/E ratio of 35.6.
The article highlights Planet Fitness' strong financial performance, with double-digit revenue growth, positive same-store sales, and a large and growing member base. The company's expansion plans and franchise model are also viewed positively, suggesting a promising growth outlook.
NeutralBenzinga• Lekha Gupta
Planet Fitness Misses Wall Street Mark, But Keeps Pumping Up Revenue
Planet Fitness reported mixed Q1 2025 results, with revenue missing analyst estimates despite an 11.5% year-over-year increase. Adjusted EPS also fell short, though adjusted EBITDA and membership grew. The company reiterated its full-year guidance.
The company reported mixed results, with revenue and EPS missing estimates but showing growth in other metrics like EBITDA and membership. The overall tone is neutral as the company maintained its full-year guidance.
PositiveThe Motley Fool• The Motley Fool
This Growth Stock Is Up 42% in the Past Year. Should You Buy It With $1,000 Right Now?
Planet Fitness, a gym chain, has seen its stock price surge 42% in the past year. While the company has significant growth potential, its current valuation may be a concern for some investors.
PLNTPlanet Fitnessgrowth stockgym chainvaluation
Sentiment note
The article highlights Planet Fitness's strong financial results, growth potential, and successful franchise model, which have contributed to the stock's 42% gain in the past year. However, the article also notes that the current valuation may be a concern for some investors.
PositiveThe Motley Fool• Neil Patel
3 Facts About Planet Fitness You Must Know Before Buying the Stock
Planet Fitness, a fitness company with a franchise model, has seen its stock price soar recently. The company has a high operating margin, strong growth potential, and a unique business model that has allowed it to succeed in the competitive fitness industry.
The article highlights Planet Fitness's strong financial performance, high profitability, and significant growth potential, indicating a positive outlook for the company.
News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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