Planet Fitness, Inc. · Consumer Discretionary · Leisure
Scores & Status Key
AI Summary Scores: Intraday / Swing / Long scores are synthesized from multi-factor analysis for each timeframe. They summarize current conditions discussed in the report and do not constitute trading recommendations.
Intraday Trend Score: A 0–100 composite from the Trend Explorer™ analytics engine used for ranking and comparison. It describes current conditions and is not a forecast.
Trend Status: A rules-based label (Bullish / Mixed / Bearish) derived from signal confluence (trend structure, momentum, and positioning). It indicates alignment, not expected return.
At close
$72.61
+$1.15 (+1.61%) Close
Prev closePrevC$71.46
OpenOpen$71.63
Day highHigh$72.61
Day lowLow$71.51
VolumeVol266
Avg volAvgVol1,449,670
On chart
Interval
Intervals apply to 1D & 5D.
Intervals apply to 1D & 5D.
Scale: Linear
Overlays
Panels
Style
Scale: Linear
Presets
Tools
Tickers only (no ^ indexes). Add up to 5.
P/E ratio
27.71
FY Revenue
$1.32B
EPS
2.62
Gross Margin
82.61%
Sector
Consumer Discretionary
AI report sections
BEARISH
PLNT
Planet Fitness, Inc.
Planet Fitness, Inc. combines high-margin, cash-generative operations with modest recent revenue and earnings growth, but its share price has fallen sharply over the past 3–12 months and now trades near the bottom of its 52-week range. Valuation multiples such as P/E and EV/EBITDA appear elevated relative to the stock’s recent negative price momentum and negative reported equity, while liquidity metrics and free cash flow suggest solid near-term financial flexibility. Technical indicators point to a prevailing downtrend with price below key moving averages and heightened directional strength, alongside a meaningful level of short interest that underscores ongoing skepticism.
AI summarized at 6:58 PM ET, 2026-03-26
AI summary scores
INTRADAY:32SWING:28LONG:54
Volume vs average
Intraday (cumulative)
−4% (Below avg)
Vol/Avg: 0.96×
RSI
39.16(Weak)
Weak (30–40)
0255075100
MACD momentum
Intraday
+0.02 (Strong)
MACD: 0.04 Signal: 0.02
Short-Term
+0.27 (Strong)
MACD: -2.31 Signal: -2.58
Long-Term
+0.19 (Strong)
MACD: -5.37 Signal: -5.55
Intraday trend score
32.22
LOW29.22HIGH60.22
Latest news
PLNT•12 articles•Positive: 7Neutral: 4Negative: 0
NeutralThe Motley Fool• Daniel Sparks
Planet Fitness Stock Has Been Absolutely Hammered This Year. Is It Time to Buy?
Planet Fitness stock has plunged 32% year-to-date amid concerns about slowing growth. While the company added 181 new clubs in 2025 and demonstrated pricing power with a 50% price increase, comparable club sales growth decelerated to 5.7% in Q4 from 6.7% for the full year. Intensifying competition in the low-cost gym space and a valuation of 28x earnings leave little room for error, making the stock fairly priced rather than undervalued despite the sharp sell-off.
PLNTPlanet Fitnessstock declinecomparable club saleslow-cost fitnesscompetitionvaluationpricing power
Sentiment note
The company demonstrates solid operational fundamentals with continued expansion (181 new clubs, 2,900 total), successful pricing increases, and strong Black Card penetration (66.5%). However, comparable club sales growth is decelerating (5.7% vs. historical double-digit rates), competitive pressures are intensifying, and the stock valuation at 28x earnings is not cheap enough to justify a buy recommendation despite the 32% year-to-date decline. The analyst recommends waiting for a better entry point.
NeutralThe Motley Fool• Jonathan Ponciano
Casino Giant With $11.5 Billion in Revenue Sees $16 Million Institutional Exit Amid Volatile Year
Sea Cliff Partners Management fully liquidated its $16.42 million stake in Caesars Entertainment in Q4 2025, selling 607,700 shares. Despite $11.5 billion in revenue, Caesars reported a $502 million net loss for the year and carries nearly $12 billion in debt, making the stock highly sensitive to macro conditions and consumer spending volatility.
Mentioned as a top holding in Sea Cliff Partners' portfolio (9.4% of AUM) following the Caesars exit. No specific performance data provided in the article; neutral stance reflects lack of direct commentary.
PositiveBenzinga• Lekha Gupta
Consumer Tech News (Feb 23-27): US–Taiwan Trade Tensions Escalates, Amazon Invests $12B In US & More
The week saw escalating US-Taiwan trade tensions following the Supreme Court's strike-down of Trump's emergency tariff authority, prompting new tariff rollouts. Major tech companies reported mixed earnings results, with Amazon announcing a $12B US investment and Apple shifting Mac Mini production to Texas. AI developments dominated headlines with OpenAI's Frontier Alliances program, Microsoft's Sovereign Cloud expansion, and concerns over Chinese AI capabilities. The EV market showed growth with new models from Tesla competitors, while several companies announced restructuring efforts.
Planet Fitness is distributing 500 free frozen turkeys to local residents in Decatur and Stone Mountain, Georgia, on November 24, 2025, as part of its annual community support initiative.
The company is demonstrating corporate social responsibility by providing free turkeys to local community members, showing commitment to community well-being beyond fitness services
PositiveThe Motley Fool• Neil Patel
Meet the Growth Stock Up 61% in the Past 1 Year
Planet Fitness, a low-cost fitness center chain, reported solid financial results in Q1 2025, with revenue increasing 11.5% and same-store sales growth of 6.1%. The company remains optimistic, expecting further growth in 2025, and sees potential to expand to 5,000 locations in the U.S. However, the stock's valuation is considered expensive, with a forward P/E ratio of 35.6.
The article highlights Planet Fitness' strong financial performance, with double-digit revenue growth, positive same-store sales, and a large and growing member base. The company's expansion plans and franchise model are also viewed positively, suggesting a promising growth outlook.
NeutralBenzinga• Lekha Gupta
Planet Fitness Misses Wall Street Mark, But Keeps Pumping Up Revenue
Planet Fitness reported mixed Q1 2025 results, with revenue missing analyst estimates despite an 11.5% year-over-year increase. Adjusted EPS also fell short, though adjusted EBITDA and membership grew. The company reiterated its full-year guidance.
The company reported mixed results, with revenue and EPS missing estimates but showing growth in other metrics like EBITDA and membership. The overall tone is neutral as the company maintained its full-year guidance.
PositiveThe Motley Fool• The Motley Fool
This Growth Stock Is Up 42% in the Past Year. Should You Buy It With $1,000 Right Now?
Planet Fitness, a gym chain, has seen its stock price surge 42% in the past year. While the company has significant growth potential, its current valuation may be a concern for some investors.
PLNTPlanet Fitnessgrowth stockgym chainvaluation
Sentiment note
The article highlights Planet Fitness's strong financial results, growth potential, and successful franchise model, which have contributed to the stock's 42% gain in the past year. However, the article also notes that the current valuation may be a concern for some investors.
PositiveThe Motley Fool• Neil Patel
3 Facts About Planet Fitness You Must Know Before Buying the Stock
Planet Fitness, a fitness company with a franchise model, has seen its stock price soar recently. The company has a high operating margin, strong growth potential, and a unique business model that has allowed it to succeed in the competitive fitness industry.
The article highlights Planet Fitness's strong financial performance, high profitability, and significant growth potential, indicating a positive outlook for the company.
NeutralThe Motley Fool• The Motley Fool
1 Unstoppable Stock That's Up 55% in 1 Year. Is It a No-Brainer Buying Opportunity?
Planet Fitness, a franchisor and operator of low-cost fitness gyms, has seen its stock soar 55% in the past year, outperforming the broader market. While the company's growth potential is promising, the author believes the current valuation leaves little margin of safety for investors.
PLNTPlanet Fitnessfitness industrystock valuation
Sentiment note
The article presents a balanced view on Planet Fitness. While the company has shown strong growth and performance, the author believes the current valuation is too high, leaving little room for upside. The author suggests waiting for a better entry point before investing in the stock.
PositiveThe Motley Fool• Jon Quast
Why Planet Fitness Stock Jumped to an All-Time High Today
Planet Fitness, a gym chain, reported strong financial results for the third quarter of 2024, with revenue growing 5% and operating income increasing. The company's stock price jumped as the results alleviated investor concerns and supported its long-term growth plans.
The article reports that Planet Fitness had strong financial results in Q3 2024, with revenue growth and increased operating income. This has helped alleviate investor concerns and sent the stock price to new highs, indicating a positive sentiment.
PositiveThe Motley Fool• Neil Patel
Forget Peloton: Here's 1 Fitness Stock to Buy in 2024
Peloton is struggling to survive, while Planet Fitness is thriving with its franchise model and growing membership. Planet Fitness is the better fitness stock to own in the next few years, despite its high valuation.
Planet Fitness is on solid footing, with increasing revenue, growing membership, and a massive expansion opportunity. Its franchise model generates consistent profitability, making it the better fitness stock to own in the next few years.
UnknownBenzinga• Avi Kapoor
Micron To Rally Around 23%? Here Are 10 Top Analyst Forecasts For Monday
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BMO Capital boosted Sarepta Therapeutics, Inc. (NASDAQ:SRPT) price target from $170 to $200. BMO Capital analyst Kostas Biliouris maintained an Outperform rating. Sarepta Therapeutics shares jumped 30.1% to close at $160.72 on Friday. See how other analysts view this stock.
Wells Fargo boosted the price target ...Full story available on Benzinga.com
News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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