PLNT
Planet Fitness, Inc. · Consumer Discretionary · Leisure
At close
$46.90
−$0.05 (−0.11%) Close
Pre-market $47.33 +$0.43 (+0.92%) 11:05 PM ET
Prev close $46.95
Open $47.34
Day high $47.64
Day low $46.90
Volume 4
Avg vol 2,520,568
Mkt cap
$3.57B
EV/Sales
4.13
P/E ratio
15.01
FY Revenue
$1.41B
EPS
3.16
Gross Margin
81.67%
Div yield
0.02%
Sector
Consumer Discretionary
AI report sections
PLNT
Planet Fitness, Inc.
Planet Fitness shows solid profitability, positive revenue and earnings growth, and healthy free cash flow generation, yet operates with negative equity and substantial long-term debt. The share price has declined sharply over the past year and remains far below its 52-week high, even as recent price action and technical patterns point to short-term upside momentum above key moving averages. Elevated short interest and predominantly negative legal-focused news underscore ongoing sentiment and headline risk.
AI summarized at 3:26 AM ET, 2026-07-21
AI summary scores
INTRADAY: 63 SWING: 48 LONG: 55
Volume vs average
Intraday (cumulative)
+5% (Above avg)
Vol/Avg: 1.05×
RSI
55.39 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
+0.05 (Strong)
MACD: 0.10 Signal: 0.05
Short-Term
+0.94 (Strong)
MACD: -0.86 Signal: -1.80
Long-Term
+0.57 (Strong)
MACD: -2.61 Signal: -3.18
Intraday trend score 53.57

Latest news

PLNT 12 articles Positive: 0 Neutral: 0 Negative: 12
Negative GlobeNewswire Inc. • Grabar Law Office
Important Notice to Long-Term Shareholders of Doximity, Inc. (NYSE: DOCS); GoDaddy Inc. (NYSE: GDDY); Planet Fitness, Inc. (NYSE: PLNT); and PROCEPT BioRobotics Corporation (NASDAQ: PRCT): Grabar Law Office is Investigating Claims on Your Behalf

Grabar Law Office announced investigations into potential breaches of fiduciary duties by officers and directors at Doximity, GoDaddy, Planet Fitness, and PROCEPT BioRobotics. The investigations follow federal securities class action filings alleging misleading statements regarding business metrics, pricing strategies, and financial guidance. Long-term shareholders meeting specific holding periods are eligible to seek corporate reforms and potential compensation at no cost.

DOCS GDDY PLNT PRCT shareholder investigation fiduciary duty breach securities fraud class action lawsuit
Sentiment note

Company allegedly made false statements about brand health and marketing effectiveness while concealing material adverse facts about declining customer acquisition and inability to achieve fiscal 2026 guidance.

Negative GlobeNewswire Inc. • Bronstein, Gewirtz & Grossman Llc
Bronstein, Gewirtz & Grossman LLC Urges Planet Fitness, Inc. Investors to Act: Class Action Filed Alleging Investor Harm

A class action lawsuit has been filed against Planet Fitness, Inc. alleging that company executives made materially false and misleading statements regarding marketing effectiveness, member growth, and financial guidance during the period from November 6, 2025 to May 6, 2026. The complaint claims Planet Fitness' updated marketing strategy failed to resonate with its target demographic and that the company would need to restructure its approach and abandon planned price increases.

PLNT class action lawsuit securities fraud Planet Fitness false statements member growth marketing strategy financial guidance
Sentiment note

The company is accused of making materially false and misleading statements about its marketing effectiveness, member growth, and financial guidance. Allegations include that marketing was failing to resonate with core demographics, member growth was significantly impacted, and previously issued guidance was unattainable, resulting in investor losses.

Negative GlobeNewswire Inc. • Rosen Law Firm
PLNT FINAL DEADLINE: ROSEN, NATIONAL TRIAL COUNSEL, Encourages Planet Fitness, Inc. Investors with Losses in Excess of $100K to Secure Counsel Before Important September 14 Deadline in Securities Class Action - PLNT

A securities class action lawsuit has been filed against Planet Fitness, Inc. alleging that the company made materially false and misleading statements regarding customer acquisition and marketing metrics. The lawsuit claims Planet Fitness' updated marketing strategy failed to resonate with its target demographic, resulting in significant headwinds in net member joins and rendering fiscal 2026 guidance unachievable. Investors with losses exceeding $100,000 are encouraged to secure counsel before the September 14, 2026 lead plaintiff deadline.

PLNT securities class action Planet Fitness misleading statements customer acquisition marketing metrics lead plaintiff deadline investor losses
Sentiment note

The company is the subject of a securities class action lawsuit alleging material misstatements about marketing effectiveness and customer acquisition metrics. The lawsuit claims the company's marketing strategy failed to achieve projected results, requiring restructuring and halting planned price increases, which negatively impacts investor confidence and financial performance.

Negative GlobeNewswire Inc. • Rosen Law Firm
PLNT 最終截止日期:全美審訊法律顧問 ROSEN 鼓勵損失 10 萬美元以上的 Planet Fitness, Inc. 投資者在對 PLNT 提出證券集體訴訟的重要截止日期 9 月 14 日前聘請律師

Rosen Law Firm reminds Planet Fitness, Inc. investors who purchased stock between November 6, 2025 and May 6, 2026 of the September 14, 2026 deadline to become lead plaintiffs in a securities class action lawsuit. The lawsuit alleges that Planet Fitness made false statements about customer acquisition and marketing metrics, with updated marketing messages failing to resonate with target customers and resulting in lower-than-expected member additions and inability to meet financial guidance.

PLNT securities class action Planet Fitness investor losses false statements marketing metrics member acquisition financial guidance
Sentiment note

The company is the subject of a securities class action lawsuit alleging material misrepresentations regarding customer acquisition and marketing effectiveness. The lawsuit claims Planet Fitness made false statements about marketing metrics, failed to achieve projected member additions, and was unable to meet previously issued financial guidance, resulting in investor losses.

Negative GlobeNewswire Inc. • Rosen Law Firm
CAPRICOR DEADLINE: ROSEN, LEADING INVESTOR COUNSEL, Encourages Capricor Therapeutics, Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action - CAPR

Rosen Law Firm is notifying investors about multiple securities class action lawsuits. The primary case involves Capricor Therapeutics, which allegedly made false statements about its Deramiocel cell therapy by failing to disclose changes to statistical analysis plans and lack of FDA agreement before resubmitting its Biologics License Application. The lead plaintiff deadline is September 28, 2026. Additional lawsuits involve Innventure, Inc. and Planet Fitness, Inc.

CAPR INV PLNT securities class action Capricor Therapeutics Deramiocel FDA approval Biologics License Application
Sentiment note

Subject of a securities class action lawsuit with a final September 14 deadline, specifically targeting investors with losses exceeding $100,000, indicating significant alleged securities violations.

Negative GlobeNewswire Inc. • Rosen Law Firm
BellRing Investor News: If You Own Stock in BellRing Brands, Inc., You Are Encouraged to Contact The Rosen Law Firm About Your Rights

Rosen Law Firm is investigating potential breaches of fiduciary duties by directors and officers of BellRing Brands, Inc. The firm is encouraging shareholders to contact them regarding their rights. Similar investigations are underway for Innventure, Inc. and Planet Fitness, Inc., with urgent deadlines for investors to secure counsel.

BRBR INV PLNT fiduciary duty breach securities class action shareholder litigation investor rights class action deadline
Sentiment note

Company is subject to a securities class action lawsuit with a final deadline, indicating potential investor losses and alleged securities violations.

Negative GlobeNewswire Inc. • Rosen Law Firm
PLNT FINAL DEADLINE: ROSEN, A TRUSTED INVESTOR RIGHTS FIRM, Encourages Planet Fitness, Inc. Investors with Losses in Excess of $100K to Secure Counsel Before Important September 14 Deadline in Securities Class Action - PLNT

A securities class action lawsuit has been filed against Planet Fitness, Inc. for allegedly making materially false and misleading statements about customer acquisition and marketing metrics during the Class Period (November 6, 2025 - May 6, 2026). The company's updated marketing strategy failed to resonate with its target demographic, resulting in significant headwinds in net member joins and rendering fiscal 2026 guidance unachievable. Investors with losses exceeding $100K are encouraged to secure counsel before the September 14, 2026 lead plaintiff deadline.

PLNT securities class action Planet Fitness misleading statements customer acquisition marketing metrics lead plaintiff deadline investor losses
Sentiment note

The company is the subject of a securities class action lawsuit alleging material misstatements regarding customer acquisition and marketing effectiveness. The lawsuit claims Planet Fitness concealed significant headwinds in member joins, failed marketing strategy execution, and inability to achieve previously issued guidance, resulting in investor damages.

Negative GlobeNewswire Inc. • Rosen Law Firm
PLNT FINAL DEADLINE: ROSEN, NATIONAL INVESTOR COUNSEL, Encourages Planet Fitness, Inc. Investors with Losses in Excess of $100K to Secure Counsel Before Important September 14 Deadline in Securities Class Action - PLNT

A securities class action lawsuit has been filed against Planet Fitness, Inc. for allegedly making materially false and misleading statements about customer acquisition and marketing metrics during the Class Period (November 6, 2025 - May 6, 2026). The lawsuit claims Planet Fitness' updated marketing strategy failed to resonate with its target demographic, resulting in significant headwinds in net member joins and rendering fiscal 2026 guidance unachievable. Investors with losses exceeding $100K are encouraged to secure counsel before the September 14, 2026 lead plaintiff deadline.

PLNT securities class action Planet Fitness misleading statements customer acquisition marketing metrics lead plaintiff deadline investor losses
Sentiment note

The company is the subject of a securities class action lawsuit alleging material misstatements regarding customer acquisition and marketing performance. The lawsuit claims Planet Fitness failed to disclose that its marketing strategy was ineffective, resulting in missed financial targets and the need to halt planned price increases, causing investor losses.

Negative GlobeNewswire Inc. • Bronstein, Gewirtz & Grossman Llc
Bronstein, Gewirtz & Grossman LLC Urges Planet Fitness, Inc. Investors to Act: Class Action Filed Alleging Investor Harm

A class action lawsuit has been filed against Planet Fitness, Inc. alleging that the company made materially false and misleading statements regarding its marketing strategy effectiveness, member growth projections, and financial guidance during the period from November 6, 2025 to May 6, 2026. The complaint claims Planet Fitness' updated marketing failed to resonate with its target demographic and that the company would need to restructure its strategy and abandon planned price increases.

PLNT class action lawsuit securities fraud Planet Fitness investor harm misleading statements financial guidance marketing strategy
Sentiment note

The company is the subject of a securities fraud class action lawsuit alleging materially false and misleading statements about its marketing effectiveness, member growth, and financial guidance. The allegations suggest significant operational challenges and failed projections, which directly harm investor interests.

Negative GlobeNewswire Inc. • Rosen Law Firm
מועד אחרון לתביעה ייצוגית נגד PLNT: רוזן, יועץ למשקיעים אמין, קורא למשקיעי Planet Fitness, Inc שספגו הפסדים העולים על 100,000 דולר, לשכור ייצוג משפטי לקראת המועד האחרון החשוב של 14 בספטמבר בתביעה ייצוגית בניירות ערך – PLNT

A securities class action lawsuit has been filed against Planet Fitness, Inc. (PLNT) for allegedly making false statements about customer acquisition metrics and marketing performance. The company's updated marketing messages reportedly failed to resonate with its target demographic, leading to significant headwinds in net member additions during peak enrollment periods in Q1 2026. This resulted in unachievable prior guidance and long-term financial targets. Investors who purchased PLNT common stock between November 6, 2025 and May 6, 2026 may be eligible for compensation, with a September 14, 2026 deadline to join the class action.

PLNT securities class action Planet Fitness false statements customer acquisition marketing performance member additions financial guidance
Sentiment note

The company is accused of making materially false and misleading statements regarding customer acquisition and marketing metrics. The lawsuit alleges that updated marketing messages failed to resonate with target demographics, causing significant declines in net member additions during peak enrollment periods, rendering prior financial guidance and long-term targets unachievable. This resulted in substantial investor losses.

Negative GlobeNewswire Inc. • Rosen Law Firm
PLNT IMPORTANT DEADLINE: ROSEN, TRUSTED INVESTOR COUNSEL, Encourages Planet Fitness, Inc. Investors with Losses in Excess of $100K to Secure Counsel Before Important September 14 Deadline in Securities Class Action - PLNT

A securities class action lawsuit has been filed against Planet Fitness, Inc. for allegedly making false statements about customer acquisition and marketing metrics. The company's updated marketing strategy failed to resonate with its target demographic, resulting in significant headwinds in net member joins and making previously issued fiscal 2026 guidance unachievable. Investors with losses exceeding $100,000 are encouraged to join the class action before the September 14, 2026 deadline.

PLNT securities class action Planet Fitness misleading statements customer acquisition marketing metrics investor losses lead plaintiff deadline
Sentiment note

The company is the subject of a securities class action lawsuit alleging materially false and misleading statements regarding customer acquisition and marketing performance. The lawsuit claims the company's marketing strategy failed to achieve expected results, forcing a restructuring and halting planned price increases, resulting in investor losses.

Negative GlobeNewswire Inc. • Holzer & Holzer, Llc
Lead Plaintiff Deadlines in Shareholder Class Action Lawsuits Against Photronics, Inc. (PLAB), Planet Fitness, Inc. (PLNT), and Microvast Holdings, Inc. (MVST) Announced by Holzer & Holzer, LLC

Holzer & Holzer, LLC announced lead plaintiff deadlines for shareholder class action lawsuits against three companies. Photronics (PLAB) faces allegations of false statements regarding its product pipeline and demand stability (deadline: September 4, 2026). Planet Fitness (PLNT) is accused of misrepresenting its Black Card price increase rollout and membership growth (deadline: September 14, 2026). Microvast (MVST) allegedly made false statements about gross margin targets and inventory management (deadline: September 21, 2026). Investors who suffered losses during the alleged fraud periods are encouraged to seek lead plaintiff status.

PLAB PLNT MVST shareholder class action securities litigation lead plaintiff deadline materially false statements investor losses
Sentiment note

Company is defendant in class action lawsuit alleging false/misleading statements regarding Black Card price increase rollout, membership growth, and marketing strategy between November 2025 and May 2026, suggesting corporate misconduct.

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