On Holding AG · Consumer Discretionary · Footwear & Accessories
Scores & Status Key
AI Summary Scores: Intraday / Swing / Long scores are synthesized from multi-factor analysis for each timeframe. They summarize current conditions discussed in the report and do not constitute trading recommendations.
Intraday Trend Score: A 0–100 composite from the Trend Explorer™ analytics engine used for ranking and comparison. It describes current conditions and is not a forecast.
Trend Status: A rules-based label (Bullish / Mixed / Bearish) derived from signal confluence (trend structure, momentum, and positioning). It indicates alignment, not expected return.
At close
$38.26
−$0.06 (−0.17%) Close
Pre-market$38.24
−$0.02 (−0.04%) 5:48 PM ET
Prev closePrevC$38.32
OpenOpen$38.30
Day highHigh$38.63
Day lowLow$38.22
VolumeVol8,848
Avg volAvgVol6,474,960
On chart
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Mkt cap
$13.33B
Sector
Consumer Discretionary
AI report sections
MIXED
ONON
On Holding AG
On Holding AG’s share price is trading near the lower end of its 52-week range after steep 1–12 month declines around 25–30%, with momentum indicators such as RSI and MACD firmly in oversold and bearish territory. At the same time, the balance sheet shows substantial equity and cash relative to liabilities, while short interest is elevated enough to reflect skepticism but not at extreme squeeze-prone levels. Recent news flow is dominated by negative headlines around leadership changes and legal investigations, reinforcing the current downside pressure in the stock.
Got $1,000? 3 Stocks to Buy Now While They're on Sale
With the S&P 500 at historically high valuations, three stocks are presented as potential bargains: Target, a recovering retailer with improving sales and a 55-year dividend history; Carnival, a cruise operator reporting record demand and bookings despite oil price headwinds; and On Holding, a growing athletic wear brand with strong margins and loyal affluent customers.
Strong 26% currency-neutral sales growth, 28% direct-to-consumer growth, and impressive 82.2% net income increase. Gross margin improved to 64.2%. Growing brand with loyal affluent customer base, though stock down due to decelerated growth rate.
PositiveThe Motley Fool• Daniel Sparks
Nike Stock's Terrible Performance Just Keeps Getting Worse. Is It Finally Time to Buy?
Nike stock has plummeted to a 12-year low, down 34% year-to-date, as the company faces declining Greater China revenue, tariff pressures, and margin compression. While the balance sheet remains healthy with a 3.9% dividend yield and 24 consecutive years of dividend increases, management has pushed back the timeline for growth recovery to Q2 fiscal 2027. The analyst suggests the stock may be attractive for dividend-focused investors but lacks a clear path to meaningful sales growth.
Mentioned as a competitor continuing to post strong growth in China, indicating competitive strength against Nike's weakness in the region.
PositiveInvesting.com• Thomas Hughes
On Holdings Sets Up for Marathon Rally: New Highs Are Coming
On Holdings (ONON) is positioned for significant upside despite macroeconomic headwinds and a CEO change. The company reported strong Q1 2026 earnings with 14.5% YoY revenue growth (26.4% FXN), margin expansion, and raised full-year EBITDA guidance by 100 bps. Trading at a discount to peers and forward outlook, with analyst support and strong institutional accumulation, the stock could see 70%+ upside from support levels near $32.
Strong Q1 earnings with 26.4% FXN revenue growth, 76-82% earnings growth, raised margin guidance, expanding market share against weakened Nike, solid institutional accumulation, trading at discount to forward outlook with 70%+ upside potential, and multiple growth catalysts including LightSpray innovation.
NeutralBenzinga• Eva Mathew
Will S&P 500 Open Up Or Down On May 12?
The S&P 500 closed at a record high on Monday but Polymarket traders predict a weaker opening on Tuesday as investors await April's Consumer Price Index report, which is expected to show the highest inflation print since September 2023. Geopolitical tensions with Iran and Middle East developments are also weighing on sentiment, though technology stocks remain resilient with strong earnings and AI enthusiasm supporting the market.
Company mentioned as reporting earnings on Tuesday but no specific performance data or sentiment indicators provided in the article.
PositiveThe Motley Fool• Lawrence Rothman, Cfa
Buy and Hold Forever? Here's How Nike and Lululemon Athletica Stack Up
The article evaluates whether Nike and Lululemon Athletica are suitable for long-term 'forever' portfolio holdings. Nike faces challenges including management missteps, over-reliance on direct-to-consumer sales, lack of innovation, and intensifying competition, resulting in a 62.6% stock decline over three years. Lululemon struggles with slowing revenue growth (expected 2-4% in 2026), increased competition from lower-priced alternatives, and internal leadership disputes. The author concludes neither company warrants permanent portfolio positions due to difficult revenue growth prospects.
Mentioned as an emerging competitor gaining market share from Nike, indicating strong competitive positioning in the athletic footwear market.
PositiveThe Motley Fool• Daniel Foelber
Nike Is Now the Third Highest-Yielding Dividend Stock in the Dow Jones Industrial Average. Should You Follow Apple CEO Tim Cook's Lead and Buy Nike Near a 10-Year Low?
Nike's stock has collapsed 62.7% over three years, pushing its dividend yield to 3.5% (third-highest in the Dow). While Apple CEO Tim Cook has been buying Nike shares, the company faces significant challenges including failed direct-to-consumer strategy, weak earnings recovery, and free cash flow that can't cover dividends. Though new CEO Elliott Hill is implementing turnarounds, Nike remains expensive at 24.6x forward earnings and investors should wait for clearer evidence of recovery before buying.
On Holding is mentioned as a newer competitor that has pressured Nike's market position, implying competitive strength and market share gains.
PositiveThe Motley Fool• Neil Patel
After the Sell-Off, Is Buying Nike a Smart Move or a Missed Boat?
Nike stock has plummeted 76% from its November 2021 peak amid declining sales in China, a 35% drop in net income, and lost market share to competitors like On Holding and Hoka. While the company shows some recovery signs in running revenue and has a strong brand, the author recommends caution, suggesting only high-risk-tolerance investors should consider buying until financial performance improves.
Identified as a successful competitor gaining market share from Nike, particularly in the running category with robust revenue growth and strong consumer demand.
PositiveThe Motley Fool• Jennifer Saibil
Nike Stock Is Down 76% From Its High. Is It Too Late to Buy, or Right on Time?
Nike stock has plummeted 76% from its 2021 peak as the company attempts to recover from strategic missteps including over-reliance on direct-to-consumer sales and falling behind on innovation. New CEO Elliott Hill is implementing a turnaround strategy with renewed wholesale partnerships and faster product innovation, but recovery will be slow. The company faces significant headwinds in China with expected 20% sales decline, weak gross margins at 40.2%, and a struggling Converse brand. While Nike has the brand strength to potentially recover, investors should not expect quick results.
Positioned as a beneficiary of Nike's missteps with strong gross margins (63.9%) and gaining market share as customers seek alternatives to Nike in retail channels.
PositiveThe Motley Fool• Micah Zimmerman
Nike Reported Its Q3 Earnings Last Week. Is a Turnaround on the Horizon for the Struggling Retailer?
Nike's Q3 earnings showed flat revenues and a 35% net income decline, with gross margins pressured by tariffs. However, the company's turnaround strategy under CEO Elliott Hill is showing early signs of success, particularly in running (up 20%) and wholesale channels (up 11% in North America). The company faces significant headwinds including a 10% decline in Greater China and continued margin pressure, making 2027 a more realistic timeline for meaningful recovery than 2026.
On Running is mentioned as a newer, more agile competitor that gained market share during Nike's wholesale retreat, positioning it favorably in the athletic footwear market.
NeutralThe Motley Fool• Leo Sun
From Allbirds to Nike, the Sneaker Segment is Running Into the Ground. Here's What Retail Investors Need to Know.
The sneaker industry faces existential challenges as major players like Nike and Allbirds struggle with excess inventory, margin compression, intense competition from smaller rivals, and weak demand in key markets like China. Post-pandemic growth has stalled, macro headwinds persist, and strategic missteps have further weakened these companies. The analyst recommends avoiding the sector until market conditions improve.
NKEBIRDONONASCCYsneaker industry declineinventory excessmargin compressionChina market weakness
Sentiment note
Currently outperforming peers with faster growth and better aesthetics/designs, but faces similar long-term industry challenges and could experience similar decline as Nike and Allbirds did.
PositiveThe Motley Fool• Stefon Walters
Down Over 75%, Here's One Silver Lining that Could Intrigue Nike Investors
Nike stock has plummeted over 75% from its November 2021 highs, facing challenges from its failed direct-to-consumer strategy and declining Chinese market sales. However, the company is projected to grow EPS at approximately 25% CAGR through 2028, outpacing the S&P 500's expected 15% growth, suggesting potential operational efficiency improvements and a possible turnaround ahead.
Mentioned as a beneficiary of Nike's strategic missteps, gaining market share as Nike struggled with its direct-to-consumer approach and wholesale neglect.
PositiveThe Motley Fool• John Ballard
After Nike's Drop, Here Are the 3 Retail Growth Stocks I'd Buy Today
With Nike struggling amid consumer spending pressures, the article highlights three retail growth stocks worth considering: Amazon, leveraging AI and multiple growth engines; Lululemon, showing strong international expansion particularly in China; and On Holding, demonstrating premium pricing power and robust margin performance in the footwear sector.
Strong growth engine with Cloud footwear driving 23% YoY revenue growth, record 64% gross margins demonstrating premium pricing power, fourfold revenue increase since 2021, and reasonable 21x forward earnings multiple with expected 26% annualized earnings growth.
News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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