NKE
NIKE, Inc. · Consumer Discretionary · Footwear & Accessories
Last
$46.05
+$0.35 (+0.77%) 4:00 PM ET
After hours $46.16 +$0.11 (+0.24%) 7:37 PM ET
Prev close $45.70
Open $46.31
Day high $46.76
Day low $45.79
Volume 30,277,634
Avg vol 24,605,863
Mkt cap
$67.29B
P/E ratio
30.50
FY Revenue
$46.52B
EPS
1.51
Gross Margin
40.81%
Sector
Consumer Discretionary
AI report sections
NKE
NIKE, Inc.
Nike’s share price is trading in the lower half of its 52-week range after broad-based negative returns over the past year, while near-term momentum and RSI readings indicate a more balanced technical posture. Fundamentally, the company combines high gross margins and solid free cash flow generation with muted revenue growth and declining earnings. Short interest and news flow point to moderate skepticism but not extreme bearish positioning, with recent headlines skewing positively despite the weaker price trend.
AI summarized at 4:35 PM ET, 2025-12-31
AI summary scores
INTRADAY: 53 SWING: 42 LONG: 55
Volume vs average
Intraday (cumulative)
+3% (Above avg)
Vol/Avg: 1.03×
RSI
36.97 (Weak)
Weak (30–40)
MACD momentum
Intraday
+0.00 (Strong)
MACD: 0.01 Signal: 0.00
Short-Term
+0.26 (Strong)
MACD: -3.37 Signal: -3.63
Long-Term
-0.20 (Weak)
MACD: -5.65 Signal: -5.45
Intraday trend score 55.26

Latest news

NKE 12 articles Positive: 0 Neutral: 3 Negative: 9
Neutral GlobeNewswire Inc. • Na
Rally House Expands Triangle Presence with Cary Location

Rally House, a leading retailer of licensed collegiate and professional sports merchandise, opened its third North Carolina store at Crossroads Plaza in Cary on April 17, 2026. The store features merchandise from local universities (UNC, NC State, Duke, ECU, Wake Forest) and regional professional teams (Hurricanes, Panthers, Hornets), along with premium brand partnerships. The expansion reflects Rally House's continued growth in the Triangle region.

NKE retail expansion sports merchandise collegiate gear North Carolina Cary Triangle region licensed merchandise
Sentiment note

Nike is mentioned as a brand partner carried by Rally House, but the article provides no information about Nike's performance, sales, or strategic direction. The mention is purely descriptive of product assortment.

Negative The Motley Fool • Neil Patel
After the Sell-Off, Is Buying Nike a Smart Move or a Missed Boat?

Nike stock has plummeted 76% from its November 2021 peak amid declining sales in China, a 35% drop in net income, and lost market share to competitors like On Holding and Hoka. While the company shows some recovery signs in running revenue and has a strong brand, the author recommends caution, suggesting only high-risk-tolerance investors should consider buying until financial performance improves.

NKE ONON DECK Nike stock decline China sales drop profitability crisis market competition turnaround strategy
Sentiment note

Stock down 76% from peak, Greater China sales dropped 7%, net income fell 35% YoY, net profit margin compressed from 10% to 4.6%, facing intense competition, and analyst expects EPS to fall 31% in fiscal 2026. Author recommends staying away until financial performance improves.

Negative The Motley Fool • Jennifer Saibil
Nike Stock Is Down 76% From Its High. Is It Too Late to Buy, or Right on Time?

Nike stock has plummeted 76% from its 2021 peak as the company attempts to recover from strategic missteps including over-reliance on direct-to-consumer sales and falling behind on innovation. New CEO Elliott Hill is implementing a turnaround strategy with renewed wholesale partnerships and faster product innovation, but recovery will be slow. The company faces significant headwinds in China with expected 20% sales decline, weak gross margins at 40.2%, and a struggling Converse brand. While Nike has the brand strength to potentially recover, investors should not expect quick results.

NKE ONON LULU BRK.A Nike turnaround direct-to-consumer strategy wholesale partnerships China market decline
Sentiment note

Stock down 76% from peak with flat Q3 revenue, declining China sales (-20% guidance), gross margins well below competitors (40.2% vs 63.9% for On, 54.9% for Lululemon), and Converse brand declining 35% YoY. While recovery tools are in place, near-term outlook remains weak.

Neutral The Motley Fool • Jack Delaney
Rethinking Nike: Is the Iconic Brand Still a Buy Based on its Turnaround Story?

Nike faces near-term headwinds with expected Q4 2026 revenue decline of up to 4% and a 20% drop in China sales, but management views this as part of a strategic inventory reduction plan. CEO Elliott Hill's turnaround efforts show progress in running and football divisions, with North America positioned as key to recovery. The article suggests patience is needed as the turnaround may take longer than expected, but remains achievable if management executes on innovation.

NKE turnaround story China revenue decline inventory management North America recovery Elliott Hill Nike Mind platform wholesale revenue
Sentiment note

Nike faces significant near-term challenges with declining revenue and weak China performance, but shows early signs of turnaround progress in key divisions and North America. The article takes a cautiously optimistic stance, suggesting the turnaround is taking longer than expected but remains viable if management executes properly. This mixed outlook with both risks and potential rewards warrants a neutral sentiment.

Negative The Motley Fool • Ben Gran
1 Glimmer of Hope for Hard-Hit Nike Stock: Teens Love Nike

Nike remains the top footwear and apparel brand among U.S. teens according to a Piper Sandler survey, with 46% of teens naming it their favorite footwear brand. However, this domestic strength is overshadowed by severe challenges in China, where Nike reported a 7% revenue decline last quarter and expects a 20% drop in the current quarter. The analyst suggests this international weakness makes Nike stock unlikely to recover soon despite strong brand loyalty among American youth.

NKE AMZN ADDYY Nike stock decline teen consumer preferences China market weakness athleisure competition brand loyalty
Sentiment note

While Nike maintains strong brand appeal with U.S. teens (ranked #1 for footwear and apparel), the company faces severe headwinds in China with a 7% revenue decline and expected 20% drop in current quarter. Stock has fallen 68% over five years and 75% from its 2021 peak. The analyst explicitly states they would not rate NKE as a buy and expects further share price declines unless international markets improve.

Neutral The Motley Fool • Micah Zimmerman
Nike Reported Its Q3 Earnings Last Week. Is a Turnaround on the Horizon for the Struggling Retailer?

Nike's Q3 earnings showed flat revenues and a 35% net income decline, with gross margins pressured by tariffs. However, the company's turnaround strategy under CEO Elliott Hill is showing early signs of success, particularly in running (up 20%) and wholesale channels (up 11% in North America). The company faces significant headwinds including a 10% decline in Greater China and continued margin pressure, making 2027 a more realistic timeline for meaningful recovery than 2026.

NKE AMZN DECK ONON Nike turnaround Q3 earnings direct-to-consumer strategy wholesale channel
Sentiment note

While Nike shows positive signals in running category growth (+20%) and wholesale recovery, the company faces significant headwinds including flat revenues, 35% net income decline, gross margin compression, and a concerning 10% Greater China revenue decline. The turnaround is real but will take longer than expected, making it a 2027 story rather than 2026.

Negative The Motley Fool • Leo Sun
From Allbirds to Nike, the Sneaker Segment is Running Into the Ground. Here's What Retail Investors Need to Know.

The sneaker industry faces existential challenges as major players like Nike and Allbirds struggle with excess inventory, margin compression, intense competition from smaller rivals, and weak demand in key markets like China. Post-pandemic growth has stalled, macro headwinds persist, and strategic missteps have further weakened these companies. The analyst recommends avoiding the sector until market conditions improve.

NKE BIRD ONON ASCCY sneaker industry decline inventory excess margin compression China market weakness
Sentiment note

Lost nearly 70% of value over five years; faced margin shrinkage, alienated wholesale partners, and struggles in China market. Strategic mistakes in shifting to direct-to-consumer channels backfired.

Negative The Motley Fool • Stefon Walters
Down Over 75%, Here's One Silver Lining that Could Intrigue Nike Investors

Nike stock has plummeted over 75% from its November 2021 highs, facing challenges from its failed direct-to-consumer strategy and declining Chinese market sales. However, the company is projected to grow EPS at approximately 25% CAGR through 2028, outpacing the S&P 500's expected 15% growth, suggesting potential operational efficiency improvements and a possible turnaround ahead.

NKE ONON Nike stock decline direct-to-consumer strategy failure China market weakness EPS growth projections wholesale recovery inventory issues
Sentiment note

Stock down over 75% from 2021 highs, currently at lowest price in over a decade. Facing significant headwinds from failed DTC strategy, 20% expected sales decline in China, and ongoing turnaround challenges. While EPS growth projections offer some hope, current fundamentals and stock performance remain deeply negative.

Negative The Motley Fool • David Jagielski, Cpa
These 3 Beaten-Down Stocks Haven't Been This Cheap in Over a Decade

Nike, Kimberly-Clark, and Conagra Brands have all declined significantly over the past five years and are trading at valuations not seen in over a decade. While these stocks present potential buying opportunities at low valuations, each faces substantial headwinds: Nike struggles with competition and margin pressure, Kimberly-Clark faces uncertainty from its planned Kenvue acquisition, and Conagra battles weak growth and concerns about dividend sustainability.

NKE KMB CAG KVUE beaten-down stocks low valuations turnaround opportunities consumer goods
Sentiment note

Stock down ~70% over five years due to rising competition, fast fashion trends, inflation, and margin compression. New CEO's efforts have not yielded results. Turnaround is possible but not guaranteed.

Negative Investing.com • Jeffrey Neal Johnson
Spring Cleaning Your Portfolio: 4 Stocks With Rising Risks Heading Into Q2

As markets transition into Q2 2026, four major stocks face increased scrutiny due to valuation concerns and execution risks. NVIDIA's forward P/E of 64 suggests the stock is priced for perfection despite strong earnings. Tesla's 21% YTD decline reflects a 3.1% revenue drop and margin compression to 4%. Rivian struggles with -67.68% net margins and significant cash burn. Nike faces a prolonged turnaround under its Win Now strategy with a 30% YTD decline, though leadership shows confidence through share purchases.

NVDA TSLA RIVN NKE Q2 2026 transition valuation concerns execution risk margin compression
Sentiment note

Stock down 30% YTD despite beating Q3 estimates. Forward guidance warning of 2-4% Q4 sales decline and 20% Greater China decline disappointed investors. Turnaround under Win Now strategy is taking longer than expected. However, CEO share purchases and 3.7% dividend yield suggest leadership confidence and potential value opportunity.

Negative The Motley Fool • Geoffrey Seiler
Nike Shares Plummet Again. Will the Stock Ever Rebound?

Nike shares have plunged 30% year-to-date following disappointing fiscal Q3 results showing flat revenue and declining gross margins. CEO Elliot Hill is attempting to reverse the damage from his predecessor's strategy by reducing inventory, innovating with new products like the Mind footwear platform, and rebuilding wholesale partnerships. However, the company faces significant headwinds including a projected 20% revenue decline in Greater China, tariff pressures, and a struggling Converse business. While management believes the turnaround strategy will succeed long-term, investors are advised to remain patient as the company remains in transition.

NKE Nike turnaround earnings miss inventory reduction China weakness gross margin decline tariffs CEO transition
Sentiment note

Nike shares have declined 30% year-to-date with flat revenue growth, declining gross margins (down 130 basis points), significant weakness in China (projected 20% decline in Q4), a 35% plunge in Converse revenue, and ongoing tariff pressures. While management's turnaround strategy shows some promise (Mind footwear success), the company remains in a prolonged transition period with no near-term recovery expected.

Negative Benzinga • Nabaparna Bhattacharya
Nike, Boston Scientific, And Sysco Are Among Top 10 Large Cap Losers Last Week (March 30-April 2): Are the Others in Your Portfolio?

U.S. stocks closed a shortened week with broad losses as markets observed Good Friday. Major large-cap losers included Nike (down 14.29% after missing Q4 guidance), Boston Scientific (down 9.32% following clinical trial data and analyst downgrade), and Sysco (down 13.56% after announcing Jetro acquisition and analyst downgrades). Other significant decliners included Texas Pacific Land, Venture Global, EQT, Rogers Communications, Kratos Defense, and Antero Resources.

NKE BSX SYY TPL large cap losers stock market decline earnings guidance analyst downgrade
Sentiment note

Stock declined 14.29% following disappointing Q3 earnings results and Q4 sales guidance below analyst estimates, with multiple analyst price target reductions

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