Nexxen and L2 Data announced a strategic partnership to launch VoterMatch, a solution that combines deterministic voter data with log-level advertising insights to improve political campaign targeting and measurement. The platform addresses inefficiencies in political advertising by providing voter-level reach visibility, better frequency controls, and optimization capabilities through Nexxen's DSP.

Nexxen announced the next evolution of nexAI, introducing interoperability capabilities that allow external AI agents to connect via open protocols like Model Context Protocol (MCP) and Agent-to-Agent (A2A). The platform now enables customers to integrate Nexxen's data, planning and activation capabilities into their own tools, moving beyond a walled-garden approach. New agent-powered workflows include reporting, troubleshooting, campaign QA and audience research across the full campaign lifecycle.

Nexxen and V (VIDAA OS) announced a partnership to enable advertisers to reach soccer fans through premium Smart TV home screen advertising during the FIFA World Cup 2026. Leveraging Nexxen's DSP/SSP platforms and V's Smart TV operating system embedded across 400+ TV brands, advertisers can programmatically activate campaigns on millions of households. Hisense, an official FIFA World Cup 2026 sponsor, will also provide exclusive experiential activations including match attendance opportunities.

Nexxen announced a partnership with Unity to integrate premium in-app mobile gaming inventory into its advertising platform. The integration provides advertisers with AI-resilient, non-cookie-dependent video scale across mobile gaming environments, reaching 256M+ monthly active U.S. users. This allows brands to extend their video strategies into high-attention mobile contexts without adding new tools or workflows.

Nexxen announced an exclusive partnership with ADvolution to integrate fandom intelligence and influencer-aligned audience segments into Nexxen's DSP. The collaboration enables political advertisers to reach voters through culturally informed, interest-driven segments aligned with influential personalities, combining traditional voter data with fandom signals for more effective campaign targeting and measurement.

Nexxen announced that H/L agency is the first to programmatically activate native smart TV home screen inventory through Nexxen TV Home Screen using private marketplace deals and Nexxen DSP. The solution targets high-attention CTV environments to prime viewers during the 10.5-minute window when they decide what to watch, complementing traditional ad pod placements and addressing fragmented viewer attention across multiple screens.

Nexxen International Ltd. (NASDAQ: NEXN) announced the completion of its $20 million share repurchase program, having repurchased 224,229 shares in March 2026 at an average price of $7.10. The company has 56,876,930 shares outstanding as of March 31, 2026, and intends to implement a new $40 million repurchase program in accordance with applicable regulations.

Nexxen announced enhanced full-funnel performance capabilities in its DSP platform, featuring AI-powered optimization, real-time campaign adjustments, and incrementality testing through ghost bidding. The integrated suite aims to help advertisers reduce manual work and gain clearer performance insights by connecting upper-funnel impact to lower-funnel outcomes across multiple devices and channels.

Nexxen International Ltd. repurchased 495,000 shares in December 2025 at an average price of $6.63, with $7.5 million remaining under its current authorization. The company has received approval to initiate a new $40 million share repurchase program, reflecting its commitment to returning capital to shareholders and enhancing long-term shareholder value.

Nexxen International Ltd. (NASDAQ: NEXN) announced the publication of a Supplemental Proxy Statement for its December 30, 2025 Annual General Meeting of Shareholders. The updated proposals reflect changes to Board composition and compensation arrangements based on shareholder input, intended to better align with shareholder interests. The Board recommends voting in favor of all AGM proposals.

Nexxen introduces Nexxen Sports, a comprehensive advertising platform that combines premium sports content, data-driven insights, and cross-screen targeting to help brands engage sports fans more effectively.

Pixalate's Q3 2025 report reveals market share rankings for Supply-Side Platforms (SSPs) across Connected TV, mobile apps, and web platforms in the United States and Canada, highlighting leadership positions for various companies in different digital advertising segments.