MCFT
MasterCraft Boat Holdings, Inc. · Consumer Discretionary · Recreational Vehicles
Last
$19.60
−$0.34 (−1.68%) 3:58 PM ET
After hours $19.66 +$0.07 (+0.33%) 6:06 PM ET
Prev close $19.93
Open $19.93
Day high $20.45
Day low $19.54
Volume 103,406
Avg vol 254,333
Mkt cap
$485.08M
EV/Sales
1.26
P/E ratio
-279.93
FY Revenue
$348.90M
EPS
-0.07
Gross Margin
22.87%
Div yield
0.00%
Sector
Consumer Discretionary
AI report sections
MCFT
MasterCraft Boat Holdings, Inc.
MasterCraft Boat Holdings shows upward price momentum with the stock trading above short- and medium-term moving averages and posting positive 1–6 month returns. Fundamentally, the company combines modest revenue growth, positive free cash flow, and a debt-free balance sheet with compressed net income growth and relatively thin operating margins. Valuation multiples appear somewhat elevated relative to earnings and EBITDA while free cash flow yield and liquidity ratios provide a more supportive backdrop, and short interest data indicate non-trivial bearish positioning and active short-term positioning.
AI summarized at 11:34 AM ET, 2026-04-18
AI summary scores
INTRADAY: 68 SWING: 72 LONG: 63
Volume vs average
Intraday (cumulative)
−25% (Below avg)
Vol/Avg: 0.75×
RSI
46.14 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
+0.01 (Strong)
MACD: 0.01 Signal: -0.00
Short-Term
+0.13 (Strong)
MACD: -0.63 Signal: -0.77
Long-Term
+0.05 (Strong)
MACD: -1.31 Signal: -1.36
Intraday trend score 60.74

Latest news

MCFT 12 articles Positive: 8 Neutral: 0 Negative: 4
Negative Zacks Investment Research • Zacks Equity Research
BP highlighted as Zacks Bull and MasterCraft Boat Bear of the Day

Zacks Equity Research designated BP p.l.c. as the Bull of the Day due to new CEO leadership, debt reduction strategy, and five consecutive earnings beats with analyst estimates raised to $7.28 for 2026. MasterCraft Boat Holdings was named Bear of the Day as analysts cut fiscal 2027 earnings estimates despite consistent quarterly beats, with guidance falling short of consensus expectations during its fiscal-to-calendar year transition.

BP MCFT TGT WMT earnings beats debt reduction analyst estimates oil prices
Sentiment note

Analysts cut fiscal 2027 earnings estimates from $2.02 to $1.86, company guidance of $0.66-$0.76 for transition period falls significantly below consensus of $0.85, shares down 17.4% in three months, and confusion around earnings during fiscal-to-calendar year transition despite historical earnings beat streak.

Negative Zacks Investment Research • Na
Bear of the Day: MasterCraft Boat (MCFT)

MasterCraft Boat Holdings (MCFT) has beaten earnings estimates for 5 consecutive years and saw earnings surge 91.3% in fiscal 2026 after declines in 2024-2025. However, analysts recently cut fiscal 2027 earnings estimates, and the company's guidance for its transition period falls short of consensus expectations. Despite a cheap valuation at 10.8x forward P/E, the stock has declined 17.4% in three months, leaving investors uncertain about the sustainability of the turnaround.

MCFT MasterCraft Boat Holdings earnings beat analyst estimates cut fiscal 2027 guidance valuation small cap Marine Products Transaction
Sentiment note

Despite impressive 5-year earnings beat streak and strong 91.3% earnings growth in FY2026, the company received a Zacks Rank #5 (Strong Sell) rating. Recent analyst estimate cuts for FY2027 and company guidance that falls significantly below consensus expectations (guidance of $0.66-$0.76 vs. consensus of $0.85 for transition period) indicate deteriorating near-term prospects. Stock has declined 17.4% in three months, suggesting market skepticism about earnings sustainability.

Negative Zacks Investment Research • Na
New Strong Sell Stocks for September 30th

Three companies have been added to the Zacks Rank #5 (Strong Sell) list due to significant downward revisions in earnings estimates over the past 60 days. NewtekOne saw a 17% downward revision, Caesars Entertainment experienced an 11.1% downward revision, and MasterCraft Boat faced a 7.9% downward revision.

NEWT NEWTG NEWTH NEWTI Strong Sell earnings revision downward revision Zacks Rank
Sentiment note

Added to Zacks Rank #5 (Strong Sell) list with 7.9% downward earnings estimate revision over 60 days, indicating reduced profitability expectations.

Positive Zacks Investment Research • Zacks.Com
MasterCraft Boat Holdings, Inc. (MCFT) Q4 Earnings on the Horizon: Analysts' Insights on Key Performance Measures

MasterCraft Boat Holdings (MCFT) is expected to report Q4 earnings of $0.61 per share, up 52.5% year-over-year, with revenues projected at $119.25 million, a 50% increase. Key metrics show strong growth across MasterCraft and Pontoon segments, with consolidated unit sales volume expected to reach 889 units versus 570 last year. However, the stock has underperformed the market with -4.4% returns over the past month and carries a Zacks Rank #3 (Hold) rating.

MCFT Q4 earnings MasterCraft Boat Holdings earnings per share revenue growth unit sales volume net sales per unit analyst estimates
Sentiment note

Strong earnings growth expectations (52.5% EPS increase, 50% revenue growth) and significant improvements in unit sales volume and net sales per unit across all segments indicate robust business performance. However, the positive sentiment is tempered by recent stock underperformance (-4.4% over past month) and a neutral Hold rating, suggesting the market may not fully reflect these positive fundamentals.

Positive Zacks Investment Research • Zacks.Com
American Outdoor Brands, Inc. (AOUT) Q1 Earnings and Revenues Beat Estimates

American Outdoor Brands reported Q1 earnings of $0.03 per share, beating consensus estimates of a $0.24 loss, with a 112.50% earnings surprise. Revenues of $37.25 million surpassed estimates by 4.54%, up from $29.7 million year-over-year. The stock has gained 28.7% year-to-date, outperforming the S&P 500's 12% gain. The company holds a Zacks Rank #3 (Hold) rating with mixed estimate revisions.

AOUT MCFT earnings beat revenue growth Q1 2026 earnings surprise Leisure and Recreation Products stock performance
Sentiment note

Expected to report strong Q2 results with earnings projected at $0.61 per share, representing 52.5% year-over-year growth. Revenues expected to reach $119.25 million, up 50% from the prior year quarter. Consensus EPS estimate has remained stable over the last 30 days.

Positive GlobeNewswire Inc. • Na
MasterCraft & RealTruck Partner to Celebrate America’s 250th Anniversary with Restoration and Custom Build Project to Benefit National Military & First Responders Non-Profit Charity

MasterCraft Boat Company and RealTruck announced a collaboration to restore a 1975 MasterCraft Stars & Stripes boat and create a custom Chevrolet Colorado as part of America's 250th anniversary celebration. The truck-and-boat pairing will serve as a charitable fundraising centerpiece for Building Homes for Heroes, a nonprofit that builds mortgage-free homes for veterans and first responders. Country music artist Warren Zeiders joined the initiative to raise awareness and funds. The custom builds will be showcased at major events including the American Century Championship, SEMA 2026, and Barrett-Jackson auctions.

MCFT boat restoration custom truck build America 250th anniversary charitable fundraising veterans support first responders roadshow
Sentiment note

The company is leveraging its iconic heritage and brand recognition through a high-profile partnership that generates positive publicity, supports charitable causes, and reaches new audiences through celebrity endorsement and national roadshow events.

Positive Benzinga • Na
MasterCraft Boat Holdings, Inc. Completes Acquisition of Marine Products Corporation, Creating a Diversified Portfolio of Leading Recreational Marine Brands

MasterCraft Boat Holdings completed its acquisition of Marine Products Corporation on May 15, 2026. Marine Products shareholders received $2.43 per share in cash and 0.232 shares of MasterCraft common stock. The combined company now operates five brands—MasterCraft, Crest, Balise, Chaparral, and Robalo—with enhanced scale, complementary dealer networks, and strengthened innovation capabilities.

MCFT MPX acquisition merger recreational marine powerboats brand portfolio dealer networks
Sentiment note

Successful completion of strategic acquisition expanding brand portfolio to five brands, gaining complementary dealer networks, enhanced scale, and positioned for innovation and growth. CEO expressed confidence in combined company's ability to serve customers and drive long-term value.

Positive GlobeNewswire Inc. • Na
Gerlach Appointed to Lead MasterCraft Boat Holdings Pontoon Segment

MasterCraft Boat Holdings announced the appointment of Charles 'Chip' Gerlach as General Manager of its pontoon segment, leading both Crest and Balise brands. Gerlach will focus on product innovation, dealer partnerships, and operational performance. The previous General Manager, Mike O'Connell, transitions to Senior Vice President of Operational Excellence across the broader portfolio.

MCFT leadership appointment pontoon segment product innovation dealer partnerships operational excellence Crest Pontoons Balise Pontoons
Sentiment note

The appointment of an experienced executive with deep marine industry background to lead the pontoon segment signals confidence in growth strategy. The promotion of the previous manager to a broader operational role indicates organizational strength and succession planning. CEO commentary emphasizes building on strong foundations and accelerating growth, suggesting positive momentum and strategic clarity.

Positive GlobeNewswire Inc. • Mastercraft Boat Company
MasterCraft Reintroduces the All-New X23, an Iconic Platform Reimagined for the Modern X Family Lineup

MasterCraft Boat Company announced the return of a completely redesigned X23 23-foot towboat after eight years of consumer demand. The new model combines performance, comfort, and advanced technology, featuring an evolved hull, 3,800-pound ballast system, dual panoramic digital displays, and optional 630-horsepower supercharged engine. The X23 blends the agility of the X22 with the spacious interior of the X24, maintaining the iconic transom loungers and introducing enhanced ergonomics and premium materials.

MCFT X23 towboat boat redesign wake and wave performance luxury performance boats SurfStar System MasterCraft innovation recreational powerboats
Sentiment note

The company is successfully reintroducing a highly demanded product after 8 years, demonstrating strong consumer interest and market confidence. The new X23 features significant technological and design improvements, expanded engine options with industry-leading horsepower, and represents continued innovation in the premium towboat segment. The announcement reflects business growth and customer satisfaction.

Positive GlobeNewswire Inc. • Not Specified
MasterCraft Names Yellow Sun Marine as Exclusive, Authorized Dealer in Turks & Caicos; Wake to Wake Charter Transitions to an All-MasterCraft Fleet

MasterCraft Boat Company announced a strategic partnership with Yellow Sun Marine, designating it as an authorized MasterCraft dealership in Turks & Caicos. The partnership includes sales, service, on-water demos, and vessel management. Sister company Wake to Wake is transitioning its charter fleet exclusively to MasterCraft towboats, offering wakeboarding, wakesurfing, and scenic cruising experiences.

MCFT MasterCraft Yellow Sun Marine Wake to Wake dealership partnership Turks & Caicos towboats charter fleet
Sentiment note

The company secured an exclusive dealership partnership in a premium Caribbean destination and expanded its presence through Wake to Wake's fleet transition. This represents geographic expansion, increased market penetration, and strengthened brand positioning in a high-value boating market.

Positive GlobeNewswire Inc. • Mastercraft Boat Company
MasterCraft’s “Let Her Rip” Campaign Returns in 2026 for its Sixth Year, Continuing its Mission to Empower Women and Girls on the Water

MasterCraft Boat Company announced the return of its 'Let Her Rip' initiative for 2026, marking the sixth year of the female-focused on-water clinic series. The program will feature six stops across the country, including three new markets (Pueblo CO, Little Rock AR, Raleigh NC, and Coeur d'Alene ID), and is supported by Progressive Insurance and powered by Chevrolet Silverado 2500HD trucks. The clinics will be led by elite female athletes and will introduce new hands-on training for boat launching and trailer handling.

MCFT women empowerment boating clinics watersports female athletes boat handling community outreach inclusivity
Sentiment note

The company is expanding its flagship 'Let Her Rip' program to six stops (up from previous years) with three new markets, demonstrating growth and increased commitment to the initiative. The program's continued success and expansion into new strategic markets indicates strong brand engagement and market penetration strategy.

Negative GlobeNewswire Inc. • Halper Sadeh Llc
Halper Sadeh LLC is Investigating Whether MCFT, SKYT, MPX, STKL are Obtaining Fair Deals for their Shareholders

Halper Sadeh LLC, an investor rights law firm, is investigating four companies for potential violations of federal securities laws and breaches of fiduciary duties. The investigations concern MasterCraft Boat Holdings' merger with Marine Products Corporation, SkyWater Technology's sale to IonQ, Marine Products' sale to MasterCraft, and SunOpta's sale to Refresco. The firm is seeking increased consideration, additional disclosures, and other relief on behalf of shareholders.

MCFT SKYT MPX STKL merger investigation shareholder rights fiduciary duty securities law
Sentiment note

Under investigation for potential breach of fiduciary duties in merger with Marine Products; concerns raised about fair dealing for shareholders

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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