MCFT — MasterCraft Boat Holdings, Inc. Stock Price, Chart & AI Report

Positive Apr 14, 2026 • 15:00 UTC GlobeNewswire Inc. • Mastercraft Boat Company

MasterCraft Reintroduces the All-New X23, an Iconic Platform Reimagined for the Modern X Family Lineup

MasterCraft Boat Company announced the return of a completely redesigned X23 23-foot towboat after eight years of consumer demand. The new model combines performance, comfort, and advanced technology, featuring an evolved hull, 3,800-pound ballast system, dual panoramic digital displays, and optional 630-horsepower supercharged engine. The X23 blends the agility of the X22 with the spacious interior of the X24, maintaining the iconic transom loungers and introducing enhanced ergonomics and premium materials.

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Sentiment note

The company is successfully reintroducing a highly demanded product after 8 years, demonstrating strong consumer interest and market confidence. The new X23 features significant technological and design improvements, expanded engine options with industry-leading horsepower, and represents continued innovation in the premium towboat segment. The announcement reflects business growth and customer satisfaction.

Positive Mar 4, 2026 • 16:00 UTC GlobeNewswire Inc. • Not Specified

MasterCraft Names Yellow Sun Marine as Exclusive, Authorized Dealer in Turks & Caicos; Wake to Wake Charter Transitions to an All-MasterCraft Fleet

MasterCraft Boat Company announced a strategic partnership with Yellow Sun Marine, designating it as an authorized MasterCraft dealership in Turks & Caicos. The partnership includes sales, service, on-water demos, and vessel management. Sister company Wake to Wake is transitioning its charter fleet exclusively to MasterCraft towboats, offering wakeboarding, wakesurfing, and scenic cruising experiences.

MCFT MasterCraft Yellow Sun Marine Wake to Wake dealership partnership Turks & Caicos towboats charter fleet

Sentiment note

The company secured an exclusive dealership partnership in a premium Caribbean destination and expanded its presence through Wake to Wake's fleet transition. This represents geographic expansion, increased market penetration, and strengthened brand positioning in a high-value boating market.

Positive Mar 3, 2026 • 16:00 UTC GlobeNewswire Inc. • Mastercraft Boat Company

MasterCraft’s “Let Her Rip” Campaign Returns in 2026 for its Sixth Year, Continuing its Mission to Empower Women and Girls on the Water

MasterCraft Boat Company announced the return of its 'Let Her Rip' initiative for 2026, marking the sixth year of the female-focused on-water clinic series. The program will feature six stops across the country, including three new markets (Pueblo CO, Little Rock AR, Raleigh NC, and Coeur d'Alene ID), and is supported by Progressive Insurance and powered by Chevrolet Silverado 2500HD trucks. The clinics will be led by elite female athletes and will introduce new hands-on training for boat launching and trailer handling.

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Sentiment note

The company is expanding its flagship 'Let Her Rip' program to six stops (up from previous years) with three new markets, demonstrating growth and increased commitment to the initiative. The program's continued success and expansion into new strategic markets indicates strong brand engagement and market penetration strategy.

Negative Feb 12, 2026 • 19:40 UTC GlobeNewswire Inc. • Halper Sadeh Llc

Halper Sadeh LLC is Investigating Whether MCFT, SKYT, MPX, STKL are Obtaining Fair Deals for their Shareholders

Halper Sadeh LLC, an investor rights law firm, is investigating four companies for potential violations of federal securities laws and breaches of fiduciary duties. The investigations concern MasterCraft Boat Holdings' merger with Marine Products Corporation, SkyWater Technology's sale to IonQ, Marine Products' sale to MasterCraft, and SunOpta's sale to Refresco. The firm is seeking increased consideration, additional disclosures, and other relief on behalf of shareholders.

MCFT SKYT MPX STKL merger investigation shareholder rights fiduciary duty securities law

Sentiment note

Under investigation for potential breach of fiduciary duties in merger with Marine Products; concerns raised about fair dealing for shareholders

Negative Feb 12, 2026 • 18:37 UTC Benzinga • Prnewswire

SHAREHOLDER ALERT: The M&A Class Action Firm Is Investigating The Merger--MCFT, STKL, MPX, and SKYT

Monteverde & Associates PC, a class action law firm, is investigating four merger and acquisition transactions: MasterCraft Boat Holdings' merger with Marine Products Corporation, SunOpta's sale to Pegasus BidCo B.V., Marine Products' sale to MasterCraft, and SkyWater Technology's sale to IonQ. The firm is seeking shareholders who have concerns about these proposed transactions.

MCFT MPX STKL SKYT class action merger investigation shareholder lawsuit M&A

Sentiment note

Company is subject to class action investigation regarding its merger with Marine Products Corporation, suggesting potential shareholder concerns about deal terms or fairness.

Positive Feb 5, 2026 • 11:45 UTC Benzinga • Globe Newswire

MasterCraft Boat Holdings, Inc. and Marine Products Corporation to Combine, Creating a Diversified Portfolio of Proven Recreational Marine Brands

MasterCraft Boat Holdings has agreed to acquire Marine Products Corporation in a cash and stock transaction valued at approximately $232.2 million. The combined company will operate five brands (MasterCraft, Crest, Balise, Chaparral, and Robalo) across multiple boat categories, with expected pro forma net sales of $560 million and adjusted EBITDA of $64 million. The transaction is expected to be accretive to adjusted EPS in Fiscal 2027 and close in Q2 2026.

MCFT merger acquisition recreational marine boat manufacturers brand portfolio diversification synergies cash and stock transaction

Sentiment note

The acquisition expands MasterCraft's brand portfolio significantly, doubles consumer reach, provides geographic diversification, and is expected to be accretive to EPS in Fiscal 2027. The combined company will have enhanced scale, no debt, and strong operational synergies.

Positive Jan 8, 2026 • 15:00 UTC GlobeNewswire Inc. • Mastercraft Boat Company

MasterCraft Launches All-New X22, Continuing to Set the Standard in the Premium Towboat Space

MasterCraft Boat Company unveiled the fully redesigned X22, a 22-foot premium towboat featuring enhanced performance capabilities, innovative design, and advanced technology. The boat includes the SurfStar system with 3,800 pounds of ballast, dual-display helm layout, optional supercharged 6.2L engine producing 630 horsepower, and premium interior amenities. The X22 will debut at the Atlanta Boat Show on January 9, 2026.

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Sentiment note

The company is launching a ground-up redesigned flagship product in the 22-foot category with significant performance enhancements, advanced technology integration, and premium features. The product introduction demonstrates continued innovation and market leadership in the premium towboat segment, positioning the company for potential revenue growth and market expansion.

Positive Dec 17, 2025 • 20:27 UTC GlobeNewswire Inc. • Mike Mercer

Crest and Balise Appoint Mike Mercer Vice President of Sales & Marketing

MasterCraft Boat Holdings subsidiary brands Crest and Balise Pontoons have appointed Mike Mercer as Vice President of Sales & Marketing, leveraging his three decades of marine industry experience to drive dealer engagement and brand growth.

MCFT pontoon boats sales leadership marine industry dealer development

Sentiment note

Company is expanding leadership, strengthening brand strategy, and positioning for growth with a seasoned executive

Positive Oct 1, 2025 • 15:00 UTC GlobeNewswire Inc. • Krista Schipner

MasterCraft’s 2026 Lineup Debuts All-New X24 – Offering More Power, Unrivaled Precision, and a Commanding Presence

MasterCraft introduces its 2026 boat lineup featuring an all-new X24 model with enhanced performance, smart technology, and innovative features like a new SoundStage audio system and stern thruster.

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Sentiment note

The company is highlighting significant product innovations, technological upgrades, and expanding its lineup with new features that demonstrate market leadership and commitment to customer experience

Positive Jul 29, 2025 • 15:00 UTC GlobeNewswire Inc. • Greg Miller, Kim Ramos

MasterCraft Boat Company Expands Dealership Network, Partners with Hagadone Marine Center in Idaho

MasterCraft Boat Company announced a new partnership with Hagadone Marine Center, a luxury dealership on Lake Coeur d'Alene, to strengthen its presence in the Inland Northwest boating market.

MCFT towboats boating dealership partnership Lake Coeur d'Alene

Sentiment note

Expanding dealer network, strengthening market presence, and partnering with a top-performing dealership

Positive Jul 8, 2025 • 15:00 UTC GlobeNewswire Inc. • Greg Miller

Nation’s Fastest-Growing Boating Market Welcomes Premier Dealer, Bringing MasterCraft’s Industry-Leading Performance, Innovative Technology and Elite Service to Houston Boaters

MasterCraft Boat Company announced Rinker's Boat World as its newest authorized dealer in Houston, Texas, expanding its dealer network in a high-demand boating market and providing local customers access to premium towboats and superior service.

MCFT boating towboats dealer partnership Houston watersports

Sentiment note

Expanding dealer network, emphasizing growth and strategic partnerships in a growing market

Positive May 20, 2025 • 15:00 UTC GlobeNewswire Inc. • N/A

MasterCraft Boat Company Launches Third-Annual ‘Surf to Save Lives’ Campaign in Support of St. Jude Children’s Research Hospital®

MasterCraft Boat Company is launching its third annual 'Surf to Save Lives' campaign to raise funds for St. Jude Children's Research Hospital. The campaign will run from May to September, with MasterCraft donating $1 for every minute logged behind a boat, up to $75,000.

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Sentiment note

The article highlights MasterCraft's ongoing commitment to supporting St. Jude's mission through its annual fundraising campaign, which has already raised $150,000 over the past two years. The company's pledge to donate up to $75,000 this year demonstrates its continued support for the cause.