MCFT
MasterCraft Boat Holdings, Inc. · Consumer Discretionary · Recreational Vehicles
Last
$22.92
−$0.29 (−1.25%) 11:16 AM ET
Prev close $23.21
Open $22.87
Day high $23.12
Day low $22.78
Volume 16,275
Avg vol 176,128
Mkt cap
$562.20M
P/E ratio
33.71
FY Revenue
$298.48M
EPS
0.68
Gross Margin
23.08%
Sector
Consumer Discretionary
AI report sections
MCFT
MasterCraft Boat Holdings, Inc.
MasterCraft Boat Holdings shows upward price momentum with the stock trading above short- and medium-term moving averages and posting positive 1–6 month returns. Fundamentally, the company combines modest revenue growth, positive free cash flow, and a debt-free balance sheet with compressed net income growth and relatively thin operating margins. Valuation multiples appear somewhat elevated relative to earnings and EBITDA while free cash flow yield and liquidity ratios provide a more supportive backdrop, and short interest data indicate non-trivial bearish positioning and active short-term positioning.
AI summarized at 11:34 AM ET, 2026-04-18
AI summary scores
INTRADAY: 68 SWING: 72 LONG: 63
Volume vs average
Intraday (cumulative)
−57% (Below avg)
Vol/Avg: 0.43×
RSI
47.92 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
-0.03 (Weak)
MACD: -0.06 Signal: -0.02
Short-Term
-0.18 (Weak)
MACD: 0.09 Signal: 0.26
Long-Term
-0.18 (Weak)
MACD: 0.75 Signal: 0.93
Intraday trend score 40.82

Latest news

MCFT 12 articles Positive: 10 Neutral: 0 Negative: 2
Positive Benzinga • Na
MasterCraft Boat Holdings, Inc. Completes Acquisition of Marine Products Corporation, Creating a Diversified Portfolio of Leading Recreational Marine Brands

MasterCraft Boat Holdings completed its acquisition of Marine Products Corporation on May 15, 2026. Marine Products shareholders received $2.43 per share in cash and 0.232 shares of MasterCraft common stock. The combined company now operates five brands—MasterCraft, Crest, Balise, Chaparral, and Robalo—with enhanced scale, complementary dealer networks, and strengthened innovation capabilities.

MCFT MPX acquisition merger recreational marine powerboats brand portfolio dealer networks
Sentiment note

Successful completion of strategic acquisition expanding brand portfolio to five brands, gaining complementary dealer networks, enhanced scale, and positioned for innovation and growth. CEO expressed confidence in combined company's ability to serve customers and drive long-term value.

Positive GlobeNewswire Inc. • Na
Gerlach Appointed to Lead MasterCraft Boat Holdings Pontoon Segment

MasterCraft Boat Holdings announced the appointment of Charles 'Chip' Gerlach as General Manager of its pontoon segment, leading both Crest and Balise brands. Gerlach will focus on product innovation, dealer partnerships, and operational performance. The previous General Manager, Mike O'Connell, transitions to Senior Vice President of Operational Excellence across the broader portfolio.

MCFT leadership appointment pontoon segment product innovation dealer partnerships operational excellence Crest Pontoons Balise Pontoons
Sentiment note

The appointment of an experienced executive with deep marine industry background to lead the pontoon segment signals confidence in growth strategy. The promotion of the previous manager to a broader operational role indicates organizational strength and succession planning. CEO commentary emphasizes building on strong foundations and accelerating growth, suggesting positive momentum and strategic clarity.

Positive GlobeNewswire Inc. • Mastercraft Boat Company
MasterCraft Reintroduces the All-New X23, an Iconic Platform Reimagined for the Modern X Family Lineup

MasterCraft Boat Company announced the return of a completely redesigned X23 23-foot towboat after eight years of consumer demand. The new model combines performance, comfort, and advanced technology, featuring an evolved hull, 3,800-pound ballast system, dual panoramic digital displays, and optional 630-horsepower supercharged engine. The X23 blends the agility of the X22 with the spacious interior of the X24, maintaining the iconic transom loungers and introducing enhanced ergonomics and premium materials.

MCFT X23 towboat boat redesign wake and wave performance luxury performance boats SurfStar System MasterCraft innovation recreational powerboats
Sentiment note

The company is successfully reintroducing a highly demanded product after 8 years, demonstrating strong consumer interest and market confidence. The new X23 features significant technological and design improvements, expanded engine options with industry-leading horsepower, and represents continued innovation in the premium towboat segment. The announcement reflects business growth and customer satisfaction.

Positive GlobeNewswire Inc. • Not Specified
MasterCraft Names Yellow Sun Marine as Exclusive, Authorized Dealer in Turks & Caicos; Wake to Wake Charter Transitions to an All-MasterCraft Fleet

MasterCraft Boat Company announced a strategic partnership with Yellow Sun Marine, designating it as an authorized MasterCraft dealership in Turks & Caicos. The partnership includes sales, service, on-water demos, and vessel management. Sister company Wake to Wake is transitioning its charter fleet exclusively to MasterCraft towboats, offering wakeboarding, wakesurfing, and scenic cruising experiences.

MCFT MasterCraft Yellow Sun Marine Wake to Wake dealership partnership Turks & Caicos towboats charter fleet
Sentiment note

The company secured an exclusive dealership partnership in a premium Caribbean destination and expanded its presence through Wake to Wake's fleet transition. This represents geographic expansion, increased market penetration, and strengthened brand positioning in a high-value boating market.

Positive GlobeNewswire Inc. • Mastercraft Boat Company
MasterCraft’s “Let Her Rip” Campaign Returns in 2026 for its Sixth Year, Continuing its Mission to Empower Women and Girls on the Water

MasterCraft Boat Company announced the return of its 'Let Her Rip' initiative for 2026, marking the sixth year of the female-focused on-water clinic series. The program will feature six stops across the country, including three new markets (Pueblo CO, Little Rock AR, Raleigh NC, and Coeur d'Alene ID), and is supported by Progressive Insurance and powered by Chevrolet Silverado 2500HD trucks. The clinics will be led by elite female athletes and will introduce new hands-on training for boat launching and trailer handling.

MCFT women empowerment boating clinics watersports female athletes boat handling community outreach inclusivity
Sentiment note

The company is expanding its flagship 'Let Her Rip' program to six stops (up from previous years) with three new markets, demonstrating growth and increased commitment to the initiative. The program's continued success and expansion into new strategic markets indicates strong brand engagement and market penetration strategy.

Negative GlobeNewswire Inc. • Halper Sadeh Llc
Halper Sadeh LLC is Investigating Whether MCFT, SKYT, MPX, STKL are Obtaining Fair Deals for their Shareholders

Halper Sadeh LLC, an investor rights law firm, is investigating four companies for potential violations of federal securities laws and breaches of fiduciary duties. The investigations concern MasterCraft Boat Holdings' merger with Marine Products Corporation, SkyWater Technology's sale to IonQ, Marine Products' sale to MasterCraft, and SunOpta's sale to Refresco. The firm is seeking increased consideration, additional disclosures, and other relief on behalf of shareholders.

MCFT SKYT MPX STKL merger investigation shareholder rights fiduciary duty securities law
Sentiment note

Under investigation for potential breach of fiduciary duties in merger with Marine Products; concerns raised about fair dealing for shareholders

Negative Benzinga • Prnewswire
SHAREHOLDER ALERT: The M&A Class Action Firm Is Investigating The Merger--MCFT, STKL, MPX, and SKYT

Monteverde & Associates PC, a class action law firm, is investigating four merger and acquisition transactions: MasterCraft Boat Holdings' merger with Marine Products Corporation, SunOpta's sale to Pegasus BidCo B.V., Marine Products' sale to MasterCraft, and SkyWater Technology's sale to IonQ. The firm is seeking shareholders who have concerns about these proposed transactions.

MCFT MPX STKL SKYT class action merger investigation shareholder lawsuit M&A
Sentiment note

Company is subject to class action investigation regarding its merger with Marine Products Corporation, suggesting potential shareholder concerns about deal terms or fairness.

Positive Benzinga • Globe Newswire
MasterCraft Boat Holdings, Inc. and Marine Products Corporation to Combine, Creating a Diversified Portfolio of Proven Recreational Marine Brands

MasterCraft Boat Holdings has agreed to acquire Marine Products Corporation in a cash and stock transaction valued at approximately $232.2 million. The combined company will operate five brands (MasterCraft, Crest, Balise, Chaparral, and Robalo) across multiple boat categories, with expected pro forma net sales of $560 million and adjusted EBITDA of $64 million. The transaction is expected to be accretive to adjusted EPS in Fiscal 2027 and close in Q2 2026.

MCFT merger acquisition recreational marine boat manufacturers brand portfolio diversification synergies cash and stock transaction
Sentiment note

The acquisition expands MasterCraft's brand portfolio significantly, doubles consumer reach, provides geographic diversification, and is expected to be accretive to EPS in Fiscal 2027. The combined company will have enhanced scale, no debt, and strong operational synergies.

Positive GlobeNewswire Inc. • Mastercraft Boat Company
MasterCraft Launches All-New X22, Continuing to Set the Standard in the Premium Towboat Space

MasterCraft Boat Company unveiled the fully redesigned X22, a 22-foot premium towboat featuring enhanced performance capabilities, innovative design, and advanced technology. The boat includes the SurfStar system with 3,800 pounds of ballast, dual-display helm layout, optional supercharged 6.2L engine producing 630 horsepower, and premium interior amenities. The X22 will debut at the Atlanta Boat Show on January 9, 2026.

MCFT X22 towboat premium performance SurfStar system wave and wake performance marine innovation luxury boat design recreational powerboat
Sentiment note

The company is launching a ground-up redesigned flagship product in the 22-foot category with significant performance enhancements, advanced technology integration, and premium features. The product introduction demonstrates continued innovation and market leadership in the premium towboat segment, positioning the company for potential revenue growth and market expansion.

Positive GlobeNewswire Inc. • Mike Mercer
Crest and Balise Appoint Mike Mercer Vice President of Sales & Marketing

MasterCraft Boat Holdings subsidiary brands Crest and Balise Pontoons have appointed Mike Mercer as Vice President of Sales & Marketing, leveraging his three decades of marine industry experience to drive dealer engagement and brand growth.

MCFT pontoon boats sales leadership marine industry dealer development
Sentiment note

Company is expanding leadership, strengthening brand strategy, and positioning for growth with a seasoned executive

Positive GlobeNewswire Inc. • Krista Schipner
MasterCraft’s 2026 Lineup Debuts All-New X24 – Offering More Power, Unrivaled Precision, and a Commanding Presence

MasterCraft introduces its 2026 boat lineup featuring an all-new X24 model with enhanced performance, smart technology, and innovative features like a new SoundStage audio system and stern thruster.

MCFT MRBK boat towboat performance innovation audio technology
Sentiment note

The company is highlighting significant product innovations, technological upgrades, and expanding its lineup with new features that demonstrate market leadership and commitment to customer experience

Positive GlobeNewswire Inc. • Greg Miller, Kim Ramos
MasterCraft Boat Company Expands Dealership Network, Partners with Hagadone Marine Center in Idaho

MasterCraft Boat Company announced a new partnership with Hagadone Marine Center, a luxury dealership on Lake Coeur d'Alene, to strengthen its presence in the Inland Northwest boating market.

MCFT towboats boating dealership partnership Lake Coeur d'Alene
Sentiment note

Expanding dealer network, strengthening market presence, and partnering with a top-performing dealership

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
Trade Ranks, LLC is not a registered investment adviser or broker-dealer. All rankings and AI reports are for informational and educational purposes only and are not personalized advice. Investing involves risk. Policy Portal