MCD
McDonald's Corporation · Consumer Discretionary · Restaurants
Last
$306.96
+$0.70 (+0.23%) 4:00 PM ET
Prev close $306.26
Open $305.53
Day high $308.25
Day low $304.81
Volume 1,779,015
Avg vol 3,070,359
Mkt cap
$218.20B
P/E ratio
25.69
FY Revenue
$26.88B
EPS
11.95
Gross Margin
81.51%
Sector
Consumer Discretionary
AI report sections
MCD
McDonald's Corporation
McDonald’s currently trades near its 52-week high with upward price momentum supported by bullish technical signals and above-average volume. Fundamentally, the company combines very high margins and solid free cash flow generation with a highly leveraged balance sheet and negative reported equity. Valuation multiples appear elevated relative to typical market averages, while short interest remains low in percentage terms but paired with a high short-volume ratio that may add to near-term noise.
AI summarized at 4:59 PM ET, 2026-03-01
AI summary scores
INTRADAY: 72 SWING: 78 LONG: 69
Volume vs average
Intraday (cumulative)
+6% (Above avg)
Vol/Avg: 1.06×
RSI
41.82 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
-0.13 (Weak)
MACD: -0.08 Signal: 0.05
Short-Term
+0.10 (Strong)
MACD: -4.13 Signal: -4.23
Long-Term
-0.74 (Weak)
MACD: -4.20 Signal: -3.46
Intraday trend score 78.92

Latest news

MCD 12 articles Positive: 8 Neutral: 4 Negative: 0
Neutral The Motley Fool • Rick Munarriz
Is McDonald's Big Beverage Push Good or Bad for Dutch Bros?

McDonald's is expanding its beverage offerings with handcrafted sodas, refreshers, and energy drinks, causing Dutch Bros stock to decline 6% week-to-date. However, the author argues this is not a threat to Dutch Bros, citing historical precedent: McDonald's McCafé failed to derail Starbucks, and Dutch Bros has maintained positive comps for 19 years. The author suggests McDonald's entry will actually expand the market and validate the premium beverage category, benefiting Dutch Bros' continued growth.

BROS MCD SBUX beverage market premium drinks market disruption fast-casual competition energy drinks
Sentiment note

McDonald's is expanding into premium beverages, but the article notes its historical failure with CosMc's standalone locations and suggests it will capture market share without significantly disrupting competitors. The move is presented as inevitable but not transformative.

Positive Benzinga • Piero Cingari
$4 Gas Is Draining American Wallets: Here's Why Pizza Stocks Could Actually Gain

A Bank of America analysis of credit card data shows that when gas prices spike, consumers maintain driving but cut discretionary spending, particularly shifting from casual dining to quick-service restaurants and pizza chains. Pizza QSR spending accelerates to 7.8% during gas spikes versus a 5.1% long-term average, making pizza delivery chains potential beneficiaries of this consumer trade-down pattern.

DPZ PZZA YUM MCD gas prices consumer spending quick-service restaurants pizza chains
Sentiment note

Offers broad QSR exposure with value menu positioning that historically drives traffic gains when household budgets compress during gas price spikes.

Positive The Motley Fool • Justin Pope
Here's How McDonald's Actually Makes Money

McDonald's generates profits primarily through franchise fees, rent, and royalties rather than food sales, with 95% of locations operating as franchises. This asset-light model drives high returns on invested capital and increasing profit margins as the company expands. McDonald's plans to open 2,600 new locations in 2026 and reach 50,000 restaurants by 2027, benefiting from its position as a value leader during economic uncertainty.

MCD franchise business model asset-light business return on invested capital profit margins expansion strategy dividend growth value leader
Sentiment note

The article highlights McDonald's efficient franchise-based business model, strong historical returns (turning $10,000 in 1970 into $5.7M today), consistent expansion plans (2,600 new locations in 2026), nearly five decades of uninterrupted dividend increases, and favorable positioning as a value leader during economic downturns with 5.7% comparable sales growth in Q4 2025.

Positive The Motley Fool • James Brumley
3 Dividend Stocks Warren Buffett Would Buy in a Market Crash

The article identifies three dividend stocks that legendary investor Warren Buffett would likely purchase during a market downturn: Coca-Cola, a long-held Berkshire position with 64 consecutive years of dividend increases; Chevron, an oil giant with strong long-term demand despite energy transition concerns; and McDonald's, which operates primarily as a real estate company collecting franchise rents with 49 years of consecutive dividend growth.

KO CVX MCD BRK.A dividend stocks market crash Warren Buffett long-term investing
Sentiment note

Operates as a real estate company with reliable rental income from franchisees, 49 consecutive years of dividend increases, strong competitive advantages, 2.4% forward dividend yield, and meets Buffett's investment criteria.

Neutral The Motley Fool • Dave Kovaleski
McDonald's or Domino's: One of These Is a Screaming Buy Right Now

Both McDonald's and Domino's are fast-food leaders that increased same-store sales despite industry headwinds. However, Domino's emerges as the better buy due to its lower valuation (18x forward earnings), stronger growth outlook for 2026, improving margins, and 33% upside potential from median price targets.

DPZ MCD BRK.A BRK.B fast-food stocks same-store sales growth valuation comparison pizza chain market share
Sentiment note

McDonald's demonstrated solid 2025 performance with 10% revenue growth and 5.7% global same-store sales growth, benefiting from lower-priced offerings. However, the stock underperformed the broader market in 2025 (5.4% return) and has largely stagnated in 2026 (up 0.5%), making it a less attractive option compared to Domino's despite being a solid option overall.

Positive The Motley Fool • Parkev Tatevosian, Cfa
Stock Markets Crashing: My 15 Top-Ranked Stocks to Buy Now in April (2026)

As stock markets decline at the start of 2026, an analyst presents 15 undervalued stocks representing a buying opportunity across various sectors. The market downturn is creating attractive entry points for investors seeking quality companies at discounted valuations.

MSFT NVDA META NFLX stock market crash buying opportunity undervalued stocks April 2026
Sentiment note

Included in the recommended list of top-ranked stocks to buy; provides diversification across consumer goods sector

Positive Investing.com • Chris Markoch
Frozen Out: Lamb Weston Beats Earnings, but the Stock Still Slides

Lamb Weston beat Q3 FY2026 earnings expectations with $1.56B revenue and $0.72 EPS, but the stock fell over 8% in 2026. Despite revenue growth, earnings declined significantly year-over-year due to margin pressure from supply dynamics and softer international demand. However, lower input costs expected in 2027 and the company's $250M cost-saving initiative could provide a catalyst for recovery, making the stock potentially attractive for value investors at levels unseen since 2017.

LW MCD earnings beat margin pressure frozen potatoes cost savings international expansion input costs
Sentiment note

Mentioned as bucking market trends despite challenging consumer environment, suggesting strong operational performance and demand for Lamb Weston's products, which is a positive indicator for the supplier relationship.

Neutral Benzinga • Bamboo Works
Involution In China Consumer Market Sparks New 'Races To The Bottom'

Chinese companies are engaging in aggressive price-cutting strategies to capture cost-conscious consumers. Toymaker Bloks is selling licensed blind boxes for $1.50, while KFC is introducing pizzas as low as $3.30, marking a shift toward budget offerings in competitive markets. This 'involution' reflects broader consumer frugality in China and globally, forcing major chains to adapt with cheaper options to survive.

YUMC MNSO MCD DIS price war involution China consumer market budget pricing
Sentiment note

Recently introduced cheaper meal options in response to consumer frugality, indicating necessary adaptation but also reflecting challenging market conditions and margin pressures.

Positive The Motley Fool • Todd Shriber
3 Dividend Stocks to Buy and Hold Forever

The article recommends three dividend stocks for long-term income investors seeking to reduce volatility amid economic uncertainty. PepsiCo is praised for 54 years of consecutive dividend increases and strategic repositioning toward healthy products. McDonald's offers a 49-year dividend growth streak with 9% expected annual growth and renewed focus on value pricing. Las Vegas Sands, a casino operator, presents a speculative option with restored and growing dividends, backed by profitable operations and investment-grade credit ratings.

PEP MCD LVS dividend stocks long-term investing dividend growth consumer staples portfolio volatility
Sentiment note

49-year dividend increase streak with expected 9% annual growth over the next decade, renewed focus on value meals addressing consumer inflation concerns, and investments in AI and in-store technology to improve unit economics.

Neutral The Motley Fool • Bryan White
AI-Driven Fear Slashed Toast Stock by 43%, Even as Free Cash Flow Hit Records

Toast stock has plummeted 43% amid AI-driven market fears affecting software stocks, despite the company achieving record free cash flow of $608 million. While Toast dominates the small restaurant market with strong switching costs, growth concerns center on expanding into national chains that have the capability and incentive to build their own systems as AI lowers software development costs. The company's valuation at 27x trailing FCF appears reasonable but reflects investor concerns about long-term competitive threats to its pricing power.

TOST MCD DPZ AI disruption SaaS stocks point-of-sale systems software margins competitive moat
Sentiment note

Mentioned as a company that has already built its own point-of-sale system, demonstrating that large chains are not dependent on Toast's platform. No direct sentiment impact from the article.

Positive The Motley Fool • James Brumley
The Ultimate Dividend Growth Stock to Buy With $1,000 Right Now

McDonald's is highlighted as an attractive dividend growth stock due to its unique real estate-focused business model where it owns and rents properties to franchisees. The company has raised its quarterly dividend for 49 consecutive years with a 10-year growth rate of nearly 100% (7% annualized), significantly outpacing inflation. While offering limited capital appreciation, McDonald's provides reliable dividend growth with a forward yield of 2.3%, making it suitable for income-focused investors.

MCD dividend growth real estate business model franchising dividend aristocrat income investment reliable dividend
Sentiment note

McDonald's is presented as an excellent dividend growth investment with 49 consecutive years of dividend increases, a 7% annualized growth rate over 10 years, and a sustainable real estate-based business model that generates reliable cash flows. The company is positioned as a quality long-term holding for income-focused investors, though with limited capital appreciation potential.

Positive The Motley Fool • Sean Williams
Surprise! America Has Chosen Its Favorite Fast-Food Restaurant -- and It's Not Wendy's or Burger King!

McDonald's has been ranked as America's favorite fast-food restaurant according to Brand Keys' Customer Loyalty Engagement Index. The company's success is driven by its digital transformation including mobile ordering and kiosks, its 'Commit to the Core' strategy focusing on core menu items, and competitive value pricing. With strong brand awareness and the largest global footprint, McDonald's is well-positioned to continue delivering for customers and shareholders.

MCD WEN QSR SBUX fast-food industry customer loyalty digital transformation value pricing
Sentiment note

Ranked as America's favorite fast-food restaurant with highest customer loyalty engagement. Praised for successful digital transformation, effective 'Commit to the Core' strategy, competitive value menu offerings, and largest global footprint. Article suggests strong future performance.

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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