MAX
MediaAlpha, Inc. · Communication Services · Internet Content & Information
Last
$11.50
−$0.19 (−1.58%) 3:59 PM ET
Prev close $11.68
Open $11.62
Day high $11.75
Day low $11.40
Volume 582,143
Avg vol 937,151
Mkt cap
$618.76M
EV/Sales
0.63
P/E ratio
6.36
FY Revenue
$1.22B
EPS
1.84
Gross Margin
14.71%
Div yield
0.00%
Sector
Communication Services
AI report sections
MAX
MediaAlpha, Inc.
MediaAlpha, Inc. shows moderate near-term technical improvement with price stabilizing around key moving averages after a weak 6–12 month performance. Fundamentally, the company combines positive revenue and earnings growth with solid free cash flow generation but operates with negative equity, high leverage, and modest margins. Valuation appears undemanding on sales and free cash flow metrics while recent regulatory-related investigations and elevated short interest introduce heightened headline and sentiment risk.
AI summarized at 2:31 PM ET, 2026-06-09
AI summary scores
INTRADAY: 58 SWING: 52 LONG: 47
Volume vs average
Intraday (cumulative)
−22% (Below avg)
Vol/Avg: 0.78×
RSI
63.58 (Strong)
Strong (60–70)
MACD momentum
Intraday
+0.01 (Strong)
MACD: 0.01 Signal: 0.01
Short-Term
+0.28 (Strong)
MACD: -0.17 Signal: -0.45
Long-Term
+0.19 (Strong)
MACD: -0.72 Signal: -0.92
Intraday trend score 61.01

Latest news

MAX 12 articles Positive: 2 Neutral: 1 Negative: 9
Positive Zacks Investment Research • Na
Here's Why Investors Must Hold WCN Stock in Their Portfolios Now

Waste Connections (WCN) raised its 2026 revenue guidance to $10.02-$10.05B following Q2 revenues that grew 6.4% to $2.56B. The company completed acquisitions adding over $100M in annualized revenues and generated $703.4M in adjusted free cash flow. However, WCN faces headwinds from rising fuel costs, weaker commodity values, declining unit volumes, and increased capital expenditures projected at $1.25B for the full year.

WCN IT MAX waste management revenue guidance acquisitions fuel costs commodity prices
Sentiment note

MAX holds a Zacks Rank #1 (Strong Buy) with expected earnings growth of 18.5% for 2026 and an impressive average earnings surprise of 79.33%, having topped consensus estimates in three of the trailing four quarters.

Positive GlobeNewswire Inc. • Na
MediaAlpha Announces Chief Financial Officer Transition

MediaAlpha announced that Pat Thompson will step down as CFO on October 1, 2026, to be succeeded by Tigran Sinanyan, who previously served as CFO from 2015-2021. The company also raised its Q3 2026 guidance, expecting Revenue, Contribution, and Adjusted EBITDA to be at or above the top end of previously disclosed ranges.

MAX CFO transition leadership change Q3 2026 guidance financial performance programmatic advertising insurance technology
Sentiment note

The company raised Q3 2026 financial guidance to at or above the top end of previously disclosed ranges, indicating strong operational performance. The CFO transition to an experienced internal candidate with deep company knowledge and successful track record suggests continuity and confidence in leadership. CEO's comments highlight 'record financial performance' and 'robust growth agenda.'

Negative GlobeNewswire Inc. • Julie & Holleman Llp
MAX SPECIAL ALERT: Julie & Holleman LLP Is Investigating Potential Misconduct at MediaAlpha

Julie & Holleman LLP is investigating potential misconduct by MediaAlpha's directors and officers following FTC litigation. The FTC charged MediaAlpha with deceiving consumers about health care coverage and engaging in deceptive telemarketing practices. MediaAlpha settled with the FTC on August 6, 2025, paying a $45 million fine.

MAX shareholder rights FTC settlement consumer deception telemarketing directors and officers liability insurance platform
Sentiment note

The company faced FTC charges for deceiving consumers about health care coverage and engaging in deceptive telemarketing practices, resulting in a $45 million settlement. Additionally, shareholder litigation is being investigated against its directors and officers for potential misconduct related to these violations.

Negative GlobeNewswire Inc. • Portnoy Law Firm
MediaAlpha, Inc. Investigated by the Portnoy Law Firm

The Portnoy Law Firm has initiated a securities fraud investigation into MediaAlpha, Inc. following the company's $45 million FTC settlement in August 2025. The FTC alleged MediaAlpha engaged in deceptive advertising, falsely represented affiliations with government entities, and operated as an unlicensed data broker by selling approximately 119 million consumer leads in 2024. The stock price declined 27.7% to $11.62 per share on November 5, 2024, following the FTC disclosure.

MAX securities fraud FTC settlement deceptive advertising data broker consumer leads class action lawsuit
Sentiment note

Company faced significant regulatory action from the FTC for deceptive practices, resulting in a $45 million settlement, substantial stock price decline of 27.7%, and ongoing securities fraud investigation. The allegations reveal systematic misconduct in data collection and consumer deception.

Negative GlobeNewswire Inc. • Holzer & Holzer, Llc
INVESTOR ALERT: Investigation of MediaAlpha, Inc. (MAX) Announced by Holzer & Holzer, LLC

MediaAlpha reached a $45 million settlement with the Federal Trade Commission involving additional disclosures and content review processes for under-65 health websites, which negatively impacted its stock price.

MAX FTC settlement securities investigation stock drop
Sentiment note

Paid a substantial $45 million settlement, required to implement additional compliance measures, and experienced a stock price decline following the FTC settlement announcement

Negative GlobeNewswire Inc. • Bragar Eagel & Squire, P.C.
MEDIAALPHA INVESTIGATION ALERT: Bragar Eagel & Squire, P.C. Continues Investigation into MediaAlpha, Inc. on Behalf of Stockholders and Encourages Investors to Contact the Firm

Law firm investigating potential securities law violations by MediaAlpha after Wolfpack Research report and FTC complaint alleging consumer fraud in health insurance lead generation, resulting in a $45 million settlement.

MAX securities law consumer fraud health insurance lead generation FTC complaint
Sentiment note

Company faced allegations of fraudulent advertising practices, misleading consumers, selling personal information, and ultimately settled a $45 million FTC complaint, causing significant stock price decline

Negative Benzinga • Globe Newswire
MAX SPECIAL ALERT: Julie & Holleman LLP Is Investigating Potential Misconduct at MediaAlpha

Julie & Holleman LLP is investigating potential misconduct by MediaAlpha after the company agreed to pay a $45 million fine to the FTC for allegedly deceiving consumers about health care coverage and engaging in aggressive telemarketing practices.

MAX MediaAlpha FTC shareholder litigation consumer deception telemarketing
Sentiment note

The company was charged by the FTC for misleading consumers, agreed to a substantial $45 million fine, and is now facing potential legal investigation by a shareholder rights law firm, indicating significant corporate misconduct

Negative GlobeNewswire Inc. • Bragar Eagel & Squire, P.C.
MEDIAALPHA ALERT: Bragar Eagel & Squire, P.C. is Investigating MediaAlpha, Inc. on Behalf of MediaAlpha Stockholders and Encourages Investors to Contact the Firm

Law firm investigating MediaAlpha for potential securities law violations after Wolfpack Research report and FTC complaint alleging consumer fraud in health insurance lead generation, resulting in $45 million settlement.

MAX securities law consumer fraud health insurance lead generation FTC
Sentiment note

Company faced serious allegations of fraudulent advertising practices, misleading consumers, selling personal information, and ultimately settled with FTC for $45 million, causing significant stock price decline

Negative Benzinga • Business Wire
MediaAlpha, Inc. (MAX) Investors Who Lost Money – Contact Law Offices of Howard G. Smith About Securities Fraud Investigation

MediaAlpha faces potential securities fraud investigation after FTC allegations of deceptive advertising and misleading consumer information practices, resulting in a $45 million settlement.

MAX securities fraud FTC consumer information misleading advertising
Sentiment note

Company received FTC complaint for falsely representing itself as affiliated with government entities, making misleading claims about health insurance products, and selling consumer information to telemarketers. Stock price dropped 27.7% and was required to pay a $45 million settlement.

Negative Benzinga • Business Wire
Securities Fraud Investigation Into MediaAlpha, Inc. (MAX) Continues – Investors Who Lost Money Urged To Contact The Law Offices of Frank R. Cruz

MediaAlpha faces a $45 million settlement with the FTC over allegations of deceptive advertising and misleading consumer information practices, resulting in a significant stock price drop.

MAX securities fraud FTC consumer information misleading advertising
Sentiment note

The company received an FTC complaint, disclosed potential legal violations, settled for $45 million, and experienced a 27.7% stock price decline after revealing deceptive advertising practices involving consumer data sales

Negative GlobeNewswire Inc. • Julie & Holleman Llp
MAX SPECIAL ALERT: Julie & Holleman LLP Is Investigating Potential Misconduct at MediaAlpha

MediaAlpha agreed to pay a $45 million fine to the FTC after being charged with deceiving consumers by selling health care plans that did not provide promised coverage and engaging in aggressive telemarketing practices.

MAX FTC consumer deception telemarketing health insurance settlement
Sentiment note

The company was accused of misleading consumers, faced a significant $45 million fine, and is now under investigation by a shareholder rights law firm for potential misconduct by its directors and officers

Neutral GlobeNewswire Inc. • Mediaalpha, Inc.
MediaAlpha to Participate in Canaccord Genuity’s 45th Annual Growth Conference

MediaAlpha's CFO Pat Thompson will participate in Canaccord Genuity's 45th Annual Growth Conference, presenting a live webcast about the company's performance and strategy.

MAX financial conference investor relations programmatic advertising insurance customer acquisition
Sentiment note

The article presents a standard investor relations announcement about a conference participation, with no explicit positive or negative financial indicators

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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