KR
The Kroger Co. · Consumer Staples · Grocery Stores
At close
$56.71
−$0.84 (−1.45%) Close
Prev close $57.54
Open $57.50
Day high $57.61
Day low $56.40
Volume 68,116
Avg vol 6,141,421
Mkt cap
$35.25B
EV/Sales
0.33
P/E ratio
33.80
FY Revenue
$148.65B
EPS
1.70
Gross Margin
23.18%
Div yield
2.52%
Sector
Consumer Staples
AI report sections
KR
The Kroger Co.
The Kroger Co. exhibits steady but modest share-price appreciation over the past year with recent bullish technical signals, while still trading below its 50-day moving average. Fundamentally, the company combines large-scale, cash-generative operations and improving earnings with very thin margins and a leveraged balance sheet. Valuation appears elevated on earnings and book value multiples but is partially offset by a solid free cash flow yield and positive cash generation after capital expenditures.
AI summarized at 3:51 PM ET, 2026-05-19
AI summary scores
INTRADAY: 63 SWING: 58 LONG: 55
Volume vs average
Intraday (cumulative)
+64% (Above avg)
Vol/Avg: 1.64×
RSI
50.73 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
+0.02 (Strong)
MACD: 0.06 Signal: 0.04
Short-Term
+0.20 (Strong)
MACD: -0.06 Signal: -0.25
Long-Term
+0.20 (Strong)
MACD: -0.73 Signal: -0.93
Intraday trend score 60.99

Latest news

KR 12 articles Positive: 6 Neutral: 4 Negative: 2
Positive The Motley Fool • David Jagielski, Cpa
3 Top Dividend Stocks That Are Trading Near Their 52-Week Lows

Three dividend stocks trading near 52-week lows offer attractive yields above the S&P 500 average: Kroger (2.6% yield), Duke Energy (3.5% yield), and McDonald's (2.8% yield). All three companies demonstrate stable operations with modest growth, making them appealing for income-focused investors seeking long-term holdings with reduced entry prices.

KR DUK DUKB DUKH dividend stocks 52-week lows income investing yield
Sentiment note

Trading near 52-week low with 2.6% dividend yield (double S&P 500 average), stable recurring income, solid business fundamentals, and attractive valuation at 11x estimated future earnings make it compelling for dividend investors.

Neutral The Motley Fool • Jeremy Bowman
You Can't Invest In Trader Joe's, But This Mexican Grocery Stock With the Same Business Model Might Be Even Better

BBB Foods (TBBB), a Mexican grocery chain operating Tiendas 3B stores, is rapidly expanding with a business model similar to Trader Joe's and Aldi. The company reported 20% same-store sales growth in Q2 2026, reaching 3,624 stores with plans to quadruple its footprint. The stock has nearly tripled since its 2024 IPO, with a fair price-to-sales ratio of 1.

TBBB KR grocery retail discount supermarket private-label strategy same-store sales growth expansion Mexico
Sentiment note

Mentioned only as a comparison point for store size and sales per square foot metrics. No specific analysis or recommendation provided.

Neutral The Motley Fool • James Brumley
3 Reasons to Buy and Hold This Dividend King (and 1 Reason Not To)

Walmart is presented as a compelling buy-and-hold investment due to its 53-year dividend increase streak, dominant market position with 5,215 U.S. stores, and strong e-commerce growth (26% YoY). However, the stock offers a low dividend yield of 0.86%, making it less attractive for income-focused investors. Despite recent 16% decline from May's peak due to consumer pressure concerns and capital spending, analysts remain bullish with a consensus price target of $139.84.

WMT AMZN TGT KR Dividend King dividend growth brick-and-mortar retail e-commerce growth
Sentiment note

Mentioned as a competitor with nearly 2,800 stores, but no specific sentiment or analysis provided.

Positive The Motley Fool • John Ballard
3 Magnificent Stocks to Buy That Are Near 52-Week Lows

PepsiCo, Kroger, and McDonald's are trading near 52-week lows despite solid underlying performance. All three companies offer attractive dividend yields and reasonable valuations, making them potentially rewarding long-term investments for dividend-focused investors seeking defensive consumer staples exposure.

PEP KR MCD dividend stocks 52-week lows consumer staples valuation dividend yield
Sentiment note

Trading near 52-week low of $54 with strong customer loyalty and durable competitive edge. Trailing-12-month adjusted earnings grew 9% despite modest 1.1% revenue growth. Trades at attractive 11x forward earnings with 2.3% dividend yield and projected 7% annual earnings growth.

Positive The Motley Fool • Dave Kovaleski
Warren Buffett's Hand-Picked Successor, Greg Abel, Has 30% of Berkshire Hathaway's Portfolio Invested in Apple and Alphabet. But There's an Under-the-Radar Berkshire Stock That Is My Top Pick for July.

Greg Abel, Berkshire Hathaway's new CEO, has concentrated 30% of the portfolio in Apple and Alphabet. However, the article recommends Kroger as a defensive stock pick for July, trading near 52-week lows with strong dividend growth and potential 24% upside according to Wall Street analysts.

BRK.A BRK.B AAPL GOOG Berkshire Hathaway Greg Abel defensive stocks market correction
Sentiment note

Recommended as the top pick for July due to defensive characteristics, trading at 52-week lows, strong dividend yield (2.63%), 19 years of dividend increases, undervalued valuation metrics (0.57 PEG ratio), and 24% upside potential according to Wall Street analysts.

Positive The Motley Fool • Lawrence Rothman, Cfa
While Wall Street Worries, This Cheap Warren Buffett Consumer Stock Is a Screaming Buy

Berkshire Hathaway's seven-year holding in Kroger presents a buying opportunity despite recent underperformance. New CEO Greg Foran, formerly of Walmart, plans to drive growth through competitive price cuts and improved efficiency. While the supermarket faces margin pressures and intense competition, its steady business model and attractive valuation (P/S ratio of 0.25 vs. S&P 500's 3.7) could reward patient long-term investors.

KR BRK.A BRK.B WMT Kroger Berkshire Hathaway Warren Buffett consumer staples
Sentiment note

Despite recent 16.1% underperformance and margin contraction, the article presents Kroger as a buying opportunity due to new leadership with proven retail experience, attractive valuation metrics (P/S ratio of 0.25), positive same-store sales growth, and Berkshire Hathaway's continued confidence in the holding.

Positive GlobeNewswire Inc. • North Texas Food Bank
North Texas Food Bank Welcomes Five New Members to its Board of Directors

The North Texas Food Bank announced the addition of five new board members effective July 1, 2026: Susan Adzick (McLane Company), Rudy DiPietro (Kroger), Jack Gibbons (FB Society), Mary Henderson, and Eureka McCrae (Albertsons/Randalls/Tom Thumb). The organization also recognized outgoing board members Patti Hansen, Mabrie Jackson, and Don Janacek for their service. The new leadership brings expertise in foodservice, retail, finance, and operations to support NTFB's mission of hunger relief across North Texas.

KR ACI board expansion hunger relief food bank leadership community partnerships North Texas Food Bank
Sentiment note

Rudy DiPietro's appointment as board member highlights Kroger's long-standing partnership with NTFB, including food donations, financial support, and alignment with their Zero Hunger | Zero Waste initiative.

Positive The Motley Fool • Patrick Sanders
3 Recession-Proof Dividend Stocks You Can't Go Wrong With in July

With recession concerns persisting for 2026-2027, the article recommends three recession-resistant dividend stocks: Kroger (strong grocery market position with growing e-commerce), UnitedHealth Group (essential healthcare services with improved earnings and government rate approval), and Waste Management (essential waste services with steady revenue growth). All three offer reliable dividends and should perform well during economic downturns.

KR UNH WM WMT recession-proof stocks dividend stocks economic downturn grocery retail
Sentiment note

Strong recession play with 8.6% U.S. market share, 19% e-commerce growth, solid 2.5% dividend yield, and private-label business model that benefits during economic downturns as consumers cut discretionary spending.

Negative The Motley Fool • Joe Tenebruso
Why Kroger Stock Dropped Today

Kroger stock fell 8.43% after the supermarket operator's fiscal Q1 earnings missed expectations. Adjusted sales grew only 0.5% year-over-year to $46 billion, while gross margin declined to 22.7% from 23% due to higher shipping costs, price reductions, and labor expenses. CEO Greg Foran acknowledged that operating costs are growing faster than sales and pledged to reduce expenses, though the company maintains its full-year financial guidance.

KR earnings miss margin compression rising labor costs cost reduction grocery retail operational efficiency
Sentiment note

Stock dropped 8.43% following earnings that fell short of Wall Street expectations ($1.58 EPS vs. $1.59 expected). Gross margin declined, operating profit growth was minimal at less than 2%, and CEO acknowledged that operating costs are growing faster than sales, indicating structural profitability challenges.

Negative Benzinga • Lekha Gupta
Kroger Stock Crashes 10% On Triple Whammy: Missed Earnings, Squeezed Margins And Soft Outlook

Kroger shares plummeted 10.36% in premarket trading after reporting mixed Q1 results. The company narrowly missed earnings estimates ($1.58 vs. $1.59 consensus) despite beating revenue expectations. Gross margins contracted due to higher fuel mix, increased transportation costs, and egg deflation. While the company affirmed its fiscal 2026 guidance, the combination of missed earnings, margin pressure, and soft outlook triggered the sharp selloff.

KR earnings miss margin compression guidance grocery retail stock decline Q1 results transportation costs
Sentiment note

Stock crashed 10.36% due to a triple whammy: narrowly missed EPS estimates ($1.58 vs. $1.59), gross margin compression (22.7% vs. 23.0% YoY), and soft forward guidance with adjusted EPS expected at $5.10-$5.30 versus consensus of $5.27. Despite beating revenue and maintaining fiscal 2026 guidance, the margin pressure and earnings miss drove significant selling pressure.

Neutral Benzinga • Eva Mathew
Stock Market: Will S&P 500 Open Up Or Down Today?

The S&P 500 fell 1.21% on Wednesday after the Federal Reserve signaled potential rate hikes in 2026, with the median official expecting rates to end the year at 3.8%. However, Polymarket traders predict a 98% probability of a higher opening on Thursday, as futures point to a rebound driven by resilient economic conditions and strength in Asian markets. Investors will monitor earnings from Accenture and Kroger, along with jobless claims data.

ACN KR S&P 500 Federal Reserve interest rates market rebound earnings economic data
Sentiment note

Mentioned as an upcoming earnings report to watch; no specific performance or outlook information provided in the article.

Neutral Investing.com • Ali Merchant
Markets Reprice Risk as Warsh’s Fed Debut Takes Center Stage This Week

Asian stocks surged Monday following a preliminary U.S.-Iran peace deal that sent oil prices to three-month lows and boosted risk appetite. Markets are closely watching new Fed Chair Kevin Warsh's first meeting this week, where the FOMC is expected to hold rates steady. The peace deal eased inflation concerns, lifting equities and precious metals while the dollar weakened. Key economic data including May retail sales and earnings from CarMax, Kroger, and others will round out the shortened week.

SPCX KMX KR Fed Chair Kevin Warsh U.S.-Iran peace deal oil prices decline FOMC meeting inflation concerns
Sentiment note

Company is scheduled to report earnings this week; no specific performance data or outlook provided in the article

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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