KR
The Kroger Co. · Consumer Staples · Grocery Stores
Last
$63.63
+$0.92 (+1.47%) 3:59 PM ET
After hours $63.60 −$0.03 (−0.05%) 9:02 AM ET
Prev close $62.71
Open $63.21
Day high $63.82
Day low $62.79
Volume 4,971,425
Avg vol 8,053,108
Mkt cap
$37.04B
EV/Sales
0.35
P/E ratio
34.61
FY Revenue
$149.33B
EPS
1.81
Gross Margin
23.11%
Div yield
2.41%
Sector
Consumer Staples
AI report sections
KR
The Kroger Co.
No AI report section text found yet for this symbol.
AI summarized at 9:45 AM ET, 2026-10-09
AI summary scores
INTRADAY: 78 SWING: 71 LONG: 41
Volume vs average
Intraday (cumulative)
−15% (Below avg)
Vol/Avg: 0.85×
RSI
60.60 (Strong)
Strong (60–70)
MACD momentum
Intraday
+0.03 (Strong)
MACD: 0.03 Signal: -0.00
Short-Term
+0.31 (Strong)
MACD: 0.97 Signal: 0.66
Long-Term
+0.27 (Strong)
MACD: 1.30 Signal: 1.03
Intraday trend score 64.53

Latest news

KR 12 articles Positive: 2 Neutral: 9 Negative: 1
Neutral Zacks Investment Research • Zacks.Com
Kroger (KR) Increases Despite Market Slip: Here's What You Need to Know

Kroger stock closed at $62.56, up 1.49% and outperforming the broader market decline. The company is expected to report EPS of $1.16 (up 10.48% YoY) and revenue of $34.57 billion (up 2.1% YoY). With a Forward P/E of 11.87 below the industry average of 13.69, Kroger trades at a discount. However, the stock holds a Zacks Rank of #3 (Hold) with a slight 0.29% downward EPS revision in the past 30 days.

KR Kroger stock performance earnings forecast valuation Zacks Rank supermarket sector
Sentiment note

While Kroger showed positive stock price movement (+1.49%) and outperformed the market, it received a Hold rating (Zacks Rank #3) rather than a buy recommendation. Expected earnings growth is solid at 10.48% YoY, and the stock trades at a valuation discount. However, recent EPS estimate revisions moved slightly lower (-0.29%), and the supermarket industry ranks in the bottom 15% of sectors, suggesting limited upside potential.

Neutral The Motley Fool • Bram Berkowitz
Greg Abel Has 12.5% of Berkshire Hathaway's Portfolio in 3 Consumer Stocks. Here's My Top Pick to Buy Now.

Greg Abel, Berkshire Hathaway's new CEO, oversees a $350 billion+ stock portfolio that includes three consumer stocks comprising 12.5% of holdings: Coca-Cola, Kraft Heinz, and Kroger. The article recommends Coca-Cola as the top pick due to its strong brand, consistent dividend growth (64 consecutive years), and thriving business performance, while cautioning that Kraft Heinz remains a turnaround risk and Kroger faces competitive pressures.

KO KHC KR BRK.A Berkshire Hathaway Greg Abel consumer stocks dividend stocks
Sentiment note

Described as a defensive consumer staples pick with modest growth (2.1% sales growth, 5% adjusted earnings growth) and slim profit margins. While not a bad investment, it underperforms the broader market and faces competition from online and discount retailers. Useful for market downturns but lacks the strength of Coca-Cola.

Neutral The Motley Fool • John Bromels
Costco Is Down 10% in 6 Months While the S&P 500 Is Up 17%. Is Costco Too Cheap to Pass Up Under $900 a Share?

Costco's stock has underperformed the S&P 500 by 27 percentage points over the last six months, despite growing revenue, profits, and membership renewal rates. While the company maintains a premium valuation compared to retail peers due to strong membership loyalty, the article argues that at current prices, Costco is not as cheap as it appears. Headwinds from tariffs and fuel costs, combined with elevated valuations, suggest investors seeking faster growth may find better opportunities elsewhere.

COST WMT TGT BBY retail stocks valuation metrics membership renewal tariffs
Sentiment note

Included in valuation comparison table with the lowest P/S ratio (0.25) among all retailers listed. No specific recommendation or analysis provided.

Neutral The Motley Fool • Dave Kovaleski
Greg Abel-Led Berkshire Hathaway Owns 26 Dividend Stocks. Here's the One I'd Buy First.

Berkshire Hathaway's portfolio includes 26 dividend-paying stocks out of 29 total holdings. The article recommends Constellation Brands as the top dividend stock to buy, citing its 3.64% yield, cheap valuation at 11x earnings, strong free cash flow growth, and analyst price target suggesting 54% upside potential, despite recent headwinds from demographic shifts and immigration policy impacts.

STZ KO KR CVX dividend stocks Berkshire Hathaway Constellation Brands dividend yield
Sentiment note

Briefly mentioned as an excellent dividend stock held by Berkshire but receives no detailed analysis or recommendation.

Positive The Motley Fool • James Brumley
Greg Abel-Led Berkshire Hathaway Owns 3 Consumer Stocks. Here's the One I'd Buy First.

Among Berkshire Hathaway's three main consumer staples holdings, Kroger emerges as the most attractive buy opportunity. While Coca-Cola remains the best quality company but has become expensive, and Kraft Heinz is distracted by restructuring plans, Kroger's recent pullback from March highs has created an attractive entry point. New CEO Greg Foran's price-cutting strategy is working to improve competitiveness, and the company maintains strong dividend growth with 20 consecutive years of increases and aggressive share buybacks.

KR KO KHC BRK.A Berkshire Hathaway consumer staples dividend stocks grocery retail
Sentiment note

Stock has pulled back 20% from March highs, creating attractive valuation. Forward dividend yield of 2.6% is healthy, with 20 consecutive years of dividend increases including an 11% recent raise. Strong share buyback program has reduced outstanding shares by one-third since 2016. New CEO's competitive pricing strategy is working without changing full-year guidance.

Neutral Zacks Investment Research • Na
Can Kroger's Digital Growth Offset Its Softer Fiscal 2026 Sales View?

Kroger reported Q2 adjusted EPS growth of 4.8% but disappointed on sales, with identical sales excluding fuel rising only 0.2%. The company cut fiscal 2026 identical-sales guidance to 0.2%-0.8% from 1%-2%, citing pharmacy headwinds, logistics pressures, and deflation. However, e-commerce sales surged 20% and Precision Marketing profit grew 24%, providing profit-mix improvements despite top-line constraints.

KR WMT COST Kroger Q2 earnings e-commerce growth identical sales decline fiscal 2026 guidance cut retail media
Sentiment note

Mixed results with positive digital momentum (20% e-commerce growth, 24% Precision Marketing profit growth) offset by weak core sales growth (0.2%), reduced fiscal 2026 guidance, and persistent headwinds from pharmacy, logistics, and deflation. Zacks Rank #3 (Hold) reflects neutral near-term outlook focused on execution.

Neutral Zacks Investment Research • Na
Is Kroger Stock a Buy as Value Meets Slower Comparable-Sales Growth?

Kroger reported Q2 adjusted EPS growth of 4.8% but identical sales excluding fuel rose only 0.2%, prompting the company to lower fiscal 2026 identical-sales guidance to 0.2%-0.8%. While e-commerce sales grew 20% and private-label brands showed strength, the company faces headwinds from higher shrink, transportation costs, and wage investments. Analysts recommend a wait-and-see approach given the valuation discount but muted sales momentum.

KR WMT COST earnings comparable sales e-commerce growth private label guidance reduction
Sentiment note

Mixed results with positive earnings growth (4.8%) and strong e-commerce/private-label performance, but offset by weak comparable sales growth (0.2%), lowered guidance, and persistent cost pressures. Valuation is attractive but execution risks remain, warranting a hold rating.

Neutral The Motley Fool • Billy Duberstein
Michael Burry Just Bought Sprouts Farmers Market, Making It a "Full Position." Should You Follow?

Investor Michael Burry has increased his position in Sprouts Farmers Market to a "full position" after the stock declined 62% from its 2025 high. The grocery chain faces headwinds from difficult year-over-year comparisons and inflation pressuring consumer spending, but trades at attractive valuations (12x 2026 earnings). The key question is whether Sprouts can maintain its above-normal margins in a competitive industry.

SFM AMZN KR value investing grocery retail same-store sales decline margin compression stock valuation
Sentiment note

Used as a comparison point for store count and margin structure. Mentioned as a mainstream competitor with lower margins than Sprouts, but no investment recommendation or sentiment expressed.

Negative The Motley Fool • Neil Patel
Greg Abel Bought $39.4 Billion of Stocks in 6 Months, Up From the $7.1 Billion Berkshire Purchased a Year Earlier Under Warren Buffett

Berkshire Hathaway shifted to net stock buying in Q2 2026 under CEO Greg Abel, purchasing $39.4 billion in equities during the first half of the year compared to $7.1 billion a year earlier. The company's most notable addition was Alphabet, making it the third-largest portfolio position. Despite a frothy market with elevated valuations, Abel is playing offense while managing $365.5 billion in cash and Treasuries awaiting deployment.

BRK.A BRK.B GOOG GOOGL Berkshire Hathaway stock buying Greg Abel portfolio allocation
Sentiment note

Berkshire reduced its stake in the grocery retailer during H1 2026, indicating a shift away from this consumer staples position.

Positive The Motley Fool • David Jagielski, Cpa
3 Top Dividend Stocks That Are Trading Near Their 52-Week Lows

Three dividend stocks trading near 52-week lows offer attractive yields above the S&P 500 average: Kroger (2.6% yield), Duke Energy (3.5% yield), and McDonald's (2.8% yield). All three companies demonstrate stable operations with modest growth, making them appealing for income-focused investors seeking long-term holdings with reduced entry prices.

KR DUK DUKB DUKH dividend stocks 52-week lows income investing yield
Sentiment note

Trading near 52-week low with 2.6% dividend yield (double S&P 500 average), stable recurring income, solid business fundamentals, and attractive valuation at 11x estimated future earnings make it compelling for dividend investors.

Neutral The Motley Fool • Jeremy Bowman
You Can't Invest In Trader Joe's, But This Mexican Grocery Stock With the Same Business Model Might Be Even Better

BBB Foods (TBBB), a Mexican grocery chain operating Tiendas 3B stores, is rapidly expanding with a business model similar to Trader Joe's and Aldi. The company reported 20% same-store sales growth in Q2 2026, reaching 3,624 stores with plans to quadruple its footprint. The stock has nearly tripled since its 2024 IPO, with a fair price-to-sales ratio of 1.

TBBB KR grocery retail discount supermarket private-label strategy same-store sales growth expansion Mexico
Sentiment note

Mentioned only as a comparison point for store size and sales per square foot metrics. No specific analysis or recommendation provided.

Neutral The Motley Fool • James Brumley
3 Reasons to Buy and Hold This Dividend King (and 1 Reason Not To)

Walmart is presented as a compelling buy-and-hold investment due to its 53-year dividend increase streak, dominant market position with 5,215 U.S. stores, and strong e-commerce growth (26% YoY). However, the stock offers a low dividend yield of 0.86%, making it less attractive for income-focused investors. Despite recent 16% decline from May's peak due to consumer pressure concerns and capital spending, analysts remain bullish with a consensus price target of $139.84.

WMT AMZN TGT KR Dividend King dividend growth brick-and-mortar retail e-commerce growth
Sentiment note

Mentioned as a competitor with nearly 2,800 stores, but no specific sentiment or analysis provided.

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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