HUBS
HubSpot, Inc. · Technology · Software - Application
Last
$243.69
+$17.46 (+7.72%) 11:05 AM ET
Prev close $226.23
Open $230.16
Day high $244.10
Day low $230.16
Volume 321,932
Avg vol 1,612,119
Mkt cap
$11.28B
EV/Sales
2.99
P/E ratio
76.82
FY Revenue
$3.45B
EPS
2.94
Gross Margin
83.25%
Div yield
0.00%
Sector
Technology
AI report sections
HUBS
HubSpot, Inc.
No AI report section text found yet for this symbol.
AI summarized at 10:00 AM ET, 2026-10-08
AI summary scores
INTRADAY: 68 SWING: 52 LONG: 53
Volume vs average
Intraday (cumulative)
+24% (Above avg)
Vol/Avg: 1.24×
RSI
51.61 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
+0.21 (Strong)
MACD: 0.88 Signal: 0.66
Short-Term
+1.72 (Strong)
MACD: -1.32 Signal: -3.05
Long-Term
+0.74 (Strong)
MACD: -1.52 Signal: -2.25
Intraday trend score 77.56

Latest news

HUBS 12 articles Positive: 5 Neutral: 5 Negative: 2
Positive Zacks Investment Research • Na
Here's Why HubSpot (HUBS) is a Strong Momentum Stock

Zacks explains how its Style Scores (Value, Growth, Momentum, and VGM) work alongside the Zacks Rank system to help investors identify stocks with the best performance potential. The article highlights HubSpot as a stock to watch, noting its #3 Hold rank with an A VGM Score and strong momentum metrics.

HUBS Zacks Rank Style Scores stock rating system Value Score Growth Score Momentum Score VGM Score
Sentiment note

HubSpot is highlighted as a 'Stock to Watch' with a #3 Hold rank, A-rated VGM and Momentum Style Scores, recent analyst upgrades (+$0.40 consensus estimate increase), and strong recent price performance (+3.7% over four weeks). The article suggests it should be on investors' short lists.

Positive Zacks Investment Research • Na
Here's Why HubSpot (HUBS) is a Strong Growth Stock

Zacks Premium offers Style Scores (Value, Growth, Momentum, and VGM) to help investors identify stocks with the best performance potential. The system works alongside the Zacks Rank to narrow down top-rated stocks. HubSpot (HUBS) is highlighted as a stock to watch with a #3 Hold rank and Grade B VGM Score, featuring strong growth prospects with 37.4% forecasted earnings growth.

HUBS Zacks Rank Style Scores stock rating investment strategy earnings estimates growth investing value investing
Sentiment note

HubSpot receives a positive sentiment due to its Grade A Growth Style Score, forecasted year-over-year earnings growth of 37.4%, recent analyst upgrades (two revisions higher in 60 days), and average earnings surprise of +6.1%. The company is recommended for investors' consideration despite its #3 Hold rank.

Negative GlobeNewswire Inc. • Block & Leviton
CVRX INVESTIGATION: CVRx, Inc. Investigated for Securities Fraud by Block & Leviton; Investors Should Contact the Firm to Possibly Recover Losses

Block & Leviton is investigating CVRx, Inc., Papa John's International, and HubSpot for potential securities fraud. CVRx cut its revenue guidance citing sales force challenges and reimbursement issues, while HubSpot experienced a 25% share price decline. Investors who have suffered losses are encouraged to contact the firm.

CVRX PZZA HUBS securities fraud class action revenue guidance stock decline investor losses
Sentiment note

Stock price plunged 25% on August 6th, triggering a securities fraud investigation for possible violations.

Negative The Motley Fool • Scott Levine
Why HubSpot Stock Is Plummeting Today

HubSpot reported Q2 2026 results that beat analyst expectations with $912M revenue and $3.26 EPS, but the stock plunged 20.98% as multiple analysts downgraded the company. Concerns centered on slowing customer additions (7,000 net new customers last quarter) and reduced growth expectations following April pricing strategy changes. However, the company's strong free cash flow growth of 44% year-over-year suggests potential value for contrarian investors.

HUBS PIPR BCS HubSpot earnings analyst downgrade customer growth slowdown free cash flow software stock
Sentiment note

Stock dropped 20.98% despite beating earnings estimates due to analyst downgrades from Piper Sandler and Bernstein citing slowing customer additions (7,000 last quarter, 5,000-6,000 expected next quarter) and reduced growth expectations following April go-to-market strategy changes. Multiple price target cuts indicate weakening analyst confidence.

Positive GlobeNewswire Inc. • Vereigen Media
SaaS Demand Generation Spend Analysis Report Highlights Precision-Led Marketing Strategies as Global SaaS Market Set to Reach USD 600–650 Billion by 2030

Vereigen Media released a SaaS Demand Generation Spend Analysis Report showing the global SaaS market is projected to grow from USD 310-330 billion in 2025 to USD 600-650 billion by 2030 at a 12-14% CAGR. The report highlights that leading SaaS companies are shifting from lead volume to lead quality metrics, prioritizing AI-powered personalization, product-led growth (PLG), and intent-based marketing strategies to improve pipeline efficiency and ROI. North America dominates with 45-50% of global SaaS expenditures, while Asia-Pacific is the fastest-growing region at 18-22% CAGR.

CRM MSFT NOW HUBS SaaS market growth demand generation product-led growth AI-powered personalization
Sentiment note

Recognized as a category leader investing in AI-powered marketing and community engagement to strengthen market position in the competitive SaaS landscape.

Neutral The Motley Fool • Anthony Di Pizio
Meet the Spectacular ETF With Big Positions in Stocks Like Palantir, Microsoft, and Salesforce. It Could be a Brilliant Buy as the AI Trade Unwinds.

The iShares Expanded Tech-Software ETF (IGV) has declined 11% this year amid AI disruption concerns, but recent momentum loss in the AI infrastructure boom could present a buying opportunity. Rising chip costs have forced companies to cut AI spending, and reports show businesses are hiring more humans and routing tasks to cheaper AI models, potentially easing pressure on legacy software vendors.

IGV PLTR MSFT CRM AI trade unwinding software ETF chip costs AI infrastructure spending
Sentiment note

Suffered AI-related beating but could fuel ETF recovery if AI infrastructure spending slowdown continues

Neutral GlobeNewswire Inc. • Not Specified
EDMO Expands System Intelligence Layer to Simplify Higher Education Admissions

EDMO announced the expansion of its System Intelligence layer, enabling universities to integrate AI products across CRM systems including Salesforce, Slate, HubSpot, and Zoho. The plug-and-play solution allows institutions to automate admissions workflows without data migration or replacing existing systems, while maintaining enterprise security compliance with SOC 2 Type II, FERPA, and GDPR standards.

CRM HUBS AI admissions automation CRM integration higher education technology System Intelligence workflow automation data security compliance
Sentiment note

Newly added as a CRM integration partner for EDMO's platform. While this represents expanded compatibility, the article provides no information about business impact or strategic significance for HubSpot.

Neutral The Motley Fool • Will Healy
HubSpot Director Brian Halligan Sells 8,500 Shares for $1.9 Million

HubSpot Director Brian Halligan sold 8,500 shares worth $1.9 million on July 21, 2026, through a pre-planned Rule 10b5-1 trading plan adopted in March. The sale reduced his indirect stake by 9% while he maintains approximately 439,000 total shares valued at $95.99 million. Analysts suggest this routine transaction should not concern investors, as HubSpot continues to show strong revenue growth of 23% year-over-year in Q1 2026 despite recent market volatility in SaaS stocks.

HUBS insider trading Rule 10b5-1 trading plan share sale CRM platform SaaS stocks portfolio management
Sentiment note

While the director's share sale could signal concern, the article emphasizes this was a pre-planned transaction under Rule 10b5-1, representing routine portfolio management rather than a loss of confidence. The company demonstrates strong fundamentals with 23% YoY revenue growth in Q1 2026, improving profitability trajectory, and a solid market position despite recent AI-driven market volatility affecting SaaS stocks. The modest 2% reduction in Halligan's total equity stake suggests continued belief in the company's future.

Positive GlobeNewswire Inc. • Not Specified
SEO For Contractor Achieves Semrush Certification in AI Search

The SEO Contractor, a digital marketing agency specializing in contractor and home-service businesses, announced it has earned its fifth active SEO credential, including Semrush's AI Search Operating System certification and HubSpot's AEO Fundamentals certification. The agency's team also holds the UC Davis Search Engine Optimization Specialization. The agency focuses on helping contractors gain visibility in AI-powered answer engines like ChatGPT and Perplexity.

HUBS SEO certification AI search optimization answer engine optimization contractor marketing digital marketing local SEO
Sentiment note

HubSpot Academy's AEO Fundamentals certification is highlighted as a key credential, demonstrating the company's relevance in emerging search technologies and answer engine optimization.

Neutral GlobeNewswire Inc. • Unknown
Cyclr Benchmark Finds MCP Server Design Choice Cuts Token Costs by 75%

Cyclr released benchmark findings showing that task-scoped 'Thin MCP' server design reduces token consumption by approximately 75% compared to broad 'Thick MCP' approaches while maintaining the same accuracy. The study evaluated 30 configurations across HubSpot, Oracle NetSuite, and QuickBooks, finding that structured, narrow tool exposure improves both cost efficiency and reliability for LLM-based integrations.

HUBS ORCL ORCLPD MCP server design token efficiency LLM optimization AI interoperability embedded iPaaS
Sentiment note

HubSpot was used as a test case in the benchmark study but is not the subject of the announcement. No direct impact or commentary on HubSpot's business is provided.

Positive The Motley Fool • Marc Guberti
HubSpot: This Fire Sale Won't Last

HubSpot's stock has fallen nearly 70% in 2026 amid SaaS sector concerns, but the company continues delivering strong fundamentals. With 23% revenue growth, expanding customer base approaching 300,000 subscribers, and AI-powered product innovations, the current valuation appears attractive and the decline likely temporary.

HUBS HubSpot CRM platform SaaSpocalypse artificial intelligence software-as-a-service subscription revenue customer acquisition
Sentiment note

Despite a 70% stock decline, HubSpot demonstrates strong fundamentals with 23% YoY revenue growth, 16% customer growth to 300,000 subscribers, and expanding average revenue per customer. The company is actively leveraging AI to enhance products and position itself as 'the agentic customer platform,' suggesting future growth potential. Current valuation below $200/share is attractive relative to fundamentals, and management guidance of 18% revenue growth for 2026 indicates confidence in continued expansion.

Neutral Investing.com • Sam Quirke
Samsara Just Answered The AI Question—Is Wall Street Ready To Listen?

Samsara (IOT) delivered strong Q1 earnings with top and bottom-line beats and raised forward guidance, demonstrating resilience against AI-driven SaaS concerns. The company is integrating AI into its platform rather than competing with it, using operational data to enhance product value. Despite impressive execution, the stock barely moved post-earnings, suggesting investor skepticism or caution. Analysts remain bullish with a consensus price target indicating 35% upside potential.

IOT HUBS SNOW Samsara Q1 earnings AI integration SaaS enterprise adoption
Sentiment note

Mentioned as a comparable company that has successfully threaded the needle by integrating AI into its platform rather than competing with it, but no specific performance data or sentiment indicators provided in the article.

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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