HubSpot, Inc. · Technology · Software - Application
Scores & Status Key
AI Summary Scores: Intraday / Swing / Long scores are synthesized from multi-factor analysis for each timeframe. They summarize current conditions discussed in the report and do not constitute trading recommendations.
Intraday Trend Score: A 0–100 composite from the Trend Explorer™ analytics engine used for ranking and comparison. It describes current conditions and is not a forecast.
Trend Status: A rules-based label (Bullish / Mixed / Bearish) derived from signal confluence (trend structure, momentum, and positioning). It indicates alignment, not expected return.
At close
$256.45
−$4.23 (−1.62%) Close
Prev closePrevC$260.68
OpenOpen$260.37
Day highHigh$260.37
Day lowLow$253.50
VolumeVol5,631
Avg volAvgVol1,995,508
On chart
Interval
Intervals apply to 1D & 5D.
Intervals apply to 1D & 5D.
Scale: Linear
Overlays
Panels
Style
Scale: Linear
Presets
Tools
Tickers only (no ^ indexes). Add up to 5.
Mkt cap
$13.00B
EV/Sales
3.49
P/E ratio
88.52
FY Revenue
$3.45B
EPS
2.94
Gross Margin
83.25%
Div yield
0.00%
Sector
Technology
AI report sections
MIXED
HUBS
HubSpot, Inc.
HUBS combines solid top-line growth, improving profitability, and strong free cash flow generation with a sharply negative 12‑month share price performance and elevated valuation multiples. Near term, price action and technical patterns indicate renewed upside momentum above key moving averages on expanding volume, while double‑digit short interest and high volatility underscore ongoing downside and sentiment risk.
AI summarized at 3:19 AM ET, 2026-07-21
AI summary scores
INTRADAY:72SWING:65LONG:58
Volume vs average
Intraday (cumulative)
−38% (Below avg)
Vol/Avg: 0.62×
RSI
60.42(Strong)
Strong (60–70)
0255075100
MACD momentum
Intraday
+0.04 (Strong)
MACD: -0.14 Signal: -0.18
Short-Term
+1.55 (Strong)
MACD: 7.32 Signal: 5.77
Long-Term
+1.74 (Strong)
MACD: 9.66 Signal: 7.92
Intraday trend score
62.13
LOW57.13HIGH76.43
Latest news
HUBS•12 articles•Positive: 4Neutral: 5Negative: 3
NegativeGlobeNewswire Inc.• Block & Leviton
CVRX INVESTIGATION: CVRx, Inc. Investigated for Securities Fraud by Block & Leviton; Investors Should Contact the Firm to Possibly Recover Losses
Block & Leviton is investigating CVRx, Inc., Papa John's International, and HubSpot for potential securities fraud. CVRx cut its revenue guidance citing sales force challenges and reimbursement issues, while HubSpot experienced a 25% share price decline. Investors who have suffered losses are encouraged to contact the firm.
Stock price plunged 25% on August 6th, triggering a securities fraud investigation for possible violations.
NegativeThe Motley Fool• Scott Levine
Why HubSpot Stock Is Plummeting Today
HubSpot reported Q2 2026 results that beat analyst expectations with $912M revenue and $3.26 EPS, but the stock plunged 20.98% as multiple analysts downgraded the company. Concerns centered on slowing customer additions (7,000 net new customers last quarter) and reduced growth expectations following April pricing strategy changes. However, the company's strong free cash flow growth of 44% year-over-year suggests potential value for contrarian investors.
Stock dropped 20.98% despite beating earnings estimates due to analyst downgrades from Piper Sandler and Bernstein citing slowing customer additions (7,000 last quarter, 5,000-6,000 expected next quarter) and reduced growth expectations following April go-to-market strategy changes. Multiple price target cuts indicate weakening analyst confidence.
PositiveGlobeNewswire Inc.• Vereigen Media
SaaS Demand Generation Spend Analysis Report Highlights Precision-Led Marketing Strategies as Global SaaS Market Set to Reach USD 600–650 Billion by 2030
Vereigen Media released a SaaS Demand Generation Spend Analysis Report showing the global SaaS market is projected to grow from USD 310-330 billion in 2025 to USD 600-650 billion by 2030 at a 12-14% CAGR. The report highlights that leading SaaS companies are shifting from lead volume to lead quality metrics, prioritizing AI-powered personalization, product-led growth (PLG), and intent-based marketing strategies to improve pipeline efficiency and ROI. North America dominates with 45-50% of global SaaS expenditures, while Asia-Pacific is the fastest-growing region at 18-22% CAGR.
Recognized as a category leader investing in AI-powered marketing and community engagement to strengthen market position in the competitive SaaS landscape.
NeutralThe Motley Fool• Anthony Di Pizio
Meet the Spectacular ETF With Big Positions in Stocks Like Palantir, Microsoft, and Salesforce. It Could be a Brilliant Buy as the AI Trade Unwinds.
The iShares Expanded Tech-Software ETF (IGV) has declined 11% this year amid AI disruption concerns, but recent momentum loss in the AI infrastructure boom could present a buying opportunity. Rising chip costs have forced companies to cut AI spending, and reports show businesses are hiring more humans and routing tasks to cheaper AI models, potentially easing pressure on legacy software vendors.
Suffered AI-related beating but could fuel ETF recovery if AI infrastructure spending slowdown continues
NeutralGlobeNewswire Inc.• Not Specified
EDMO Expands System Intelligence Layer to Simplify Higher Education Admissions
EDMO announced the expansion of its System Intelligence layer, enabling universities to integrate AI products across CRM systems including Salesforce, Slate, HubSpot, and Zoho. The plug-and-play solution allows institutions to automate admissions workflows without data migration or replacing existing systems, while maintaining enterprise security compliance with SOC 2 Type II, FERPA, and GDPR standards.
Newly added as a CRM integration partner for EDMO's platform. While this represents expanded compatibility, the article provides no information about business impact or strategic significance for HubSpot.
NeutralThe Motley Fool• Will Healy
HubSpot Director Brian Halligan Sells 8,500 Shares for $1.9 Million
HubSpot Director Brian Halligan sold 8,500 shares worth $1.9 million on July 21, 2026, through a pre-planned Rule 10b5-1 trading plan adopted in March. The sale reduced his indirect stake by 9% while he maintains approximately 439,000 total shares valued at $95.99 million. Analysts suggest this routine transaction should not concern investors, as HubSpot continues to show strong revenue growth of 23% year-over-year in Q1 2026 despite recent market volatility in SaaS stocks.
While the director's share sale could signal concern, the article emphasizes this was a pre-planned transaction under Rule 10b5-1, representing routine portfolio management rather than a loss of confidence. The company demonstrates strong fundamentals with 23% YoY revenue growth in Q1 2026, improving profitability trajectory, and a solid market position despite recent AI-driven market volatility affecting SaaS stocks. The modest 2% reduction in Halligan's total equity stake suggests continued belief in the company's future.
PositiveGlobeNewswire Inc.• Not Specified
SEO For Contractor Achieves Semrush Certification in AI Search
The SEO Contractor, a digital marketing agency specializing in contractor and home-service businesses, announced it has earned its fifth active SEO credential, including Semrush's AI Search Operating System certification and HubSpot's AEO Fundamentals certification. The agency's team also holds the UC Davis Search Engine Optimization Specialization. The agency focuses on helping contractors gain visibility in AI-powered answer engines like ChatGPT and Perplexity.
HUBSSEO certificationAI search optimizationanswer engine optimizationcontractor marketingdigital marketinglocal SEO
Sentiment note
HubSpot Academy's AEO Fundamentals certification is highlighted as a key credential, demonstrating the company's relevance in emerging search technologies and answer engine optimization.
NeutralGlobeNewswire Inc.• Unknown
Cyclr Benchmark Finds MCP Server Design Choice Cuts Token Costs by 75%
Cyclr released benchmark findings showing that task-scoped 'Thin MCP' server design reduces token consumption by approximately 75% compared to broad 'Thick MCP' approaches while maintaining the same accuracy. The study evaluated 30 configurations across HubSpot, Oracle NetSuite, and QuickBooks, finding that structured, narrow tool exposure improves both cost efficiency and reliability for LLM-based integrations.
HUBSORCLORCLPDMCP server designtoken efficiencyLLM optimizationAI interoperabilityembedded iPaaS
Sentiment note
HubSpot was used as a test case in the benchmark study but is not the subject of the announcement. No direct impact or commentary on HubSpot's business is provided.
PositiveThe Motley Fool• Marc Guberti
HubSpot: This Fire Sale Won't Last
HubSpot's stock has fallen nearly 70% in 2026 amid SaaS sector concerns, but the company continues delivering strong fundamentals. With 23% revenue growth, expanding customer base approaching 300,000 subscribers, and AI-powered product innovations, the current valuation appears attractive and the decline likely temporary.
Despite a 70% stock decline, HubSpot demonstrates strong fundamentals with 23% YoY revenue growth, 16% customer growth to 300,000 subscribers, and expanding average revenue per customer. The company is actively leveraging AI to enhance products and position itself as 'the agentic customer platform,' suggesting future growth potential. Current valuation below $200/share is attractive relative to fundamentals, and management guidance of 18% revenue growth for 2026 indicates confidence in continued expansion.
NeutralInvesting.com• Sam Quirke
Samsara Just Answered The AI Question—Is Wall Street Ready To Listen?
Samsara (IOT) delivered strong Q1 earnings with top and bottom-line beats and raised forward guidance, demonstrating resilience against AI-driven SaaS concerns. The company is integrating AI into its platform rather than competing with it, using operational data to enhance product value. Despite impressive execution, the stock barely moved post-earnings, suggesting investor skepticism or caution. Analysts remain bullish with a consensus price target indicating 35% upside potential.
Mentioned as a comparable company that has successfully threaded the needle by integrating AI into its platform rather than competing with it, but no specific performance data or sentiment indicators provided in the article.
PositiveInvesting.com• Sam Quirke
MongoDB Is the Latest SaaS Apocalypse Victim to Say ‘Not Today’
MongoDB has recovered from a 40% decline since January after delivering strong Q1 earnings that beat expectations and raised full-year guidance. The company's Atlas cloud database showed robust growth, and analysts now view AI as an opportunity rather than a threat, with MongoDB positioned as an 'essential database for AI' for legacy modernization and AI workload scaling. Multiple Wall Street firms reiterated Buy ratings with price targets up to $475, suggesting 20% upside from current levels.
Mentioned as beginning to follow the recovery pattern of other SaaS companies that initially faced AI-related selloffs but are showing signs of recovery.
U.S. stock indices reached fresh record highs on Tuesday, driven by a surge in semiconductor and AI-infrastructure stocks. Marvell Technology soared 20% after Nvidia's CEO praised it as 'the next trillion-dollar company' and committed a $2 billion investment. Hewlett Packard Enterprise surged 30% on strong earnings and AI orders. Optical networking and chip stocks rallied broadly, while software stocks pulled back significantly.
Stock fell 10.35% as software stocks pulled back from recent gains.
News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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