The Hershey Company · Consumer Staples · Confectioners
Scores & Status Key
AI Summary Scores: Intraday / Swing / Long scores are synthesized from multi-factor analysis for each timeframe. They summarize current conditions discussed in the report and do not constitute trading recommendations.
Intraday Trend Score: A 0–100 composite from the Trend Explorer™ analytics engine used for ranking and comparison. It describes current conditions and is not a forecast.
Trend Status: A rules-based label (Bullish / Mixed / Bearish) derived from signal confluence (trend structure, momentum, and positioning). It indicates alignment, not expected return.
Last
$175.97
−$0.24 (−0.14%) 4:00 PM ET
Prev closePrevC$176.21
OpenOpen$178.71
Day highHigh$179.15
Day lowLow$175.92
VolumeVol1,546,597
Avg volAvgVol1,382,130
On chart
Interval
Intervals apply to 1D & 5D.
Intervals apply to 1D & 5D.
Scale: Linear
Overlays
Panels
Style
Scale: Linear
Presets
Tools
Tickers only (no ^ indexes). Add up to 5.
Mkt cap
$35.41B
EV/Sales
3.31
P/E ratio
31.74
FY Revenue
$12.16B
EPS
5.55
Gross Margin
38.38%
Div yield
3.15%
Sector
Consumer Staples
AI report sections
MIXED
HSY
The Hershey Company
HSY’s recent price action reflects a one-month recovery with the close holding above key short-term moving averages, supported by positive momentum readings. This improvement contrasts with negative three- and six-month returns, elevated valuation multiples, and balance-sheet leverage, while cash generation and earnings growth provide an offsetting fundamental element.
AI summarized at 12:51 AM ET, 2026-08-20
AI summary scores
INTRADAY:65SWING:57LONG:56
Volume vs average
Intraday (cumulative)
+86% (Above avg)
Vol/Avg: 1.86×
RSI
41.02(Neutral)
Neutral (40–60)
0255075100
MACD momentum
Intraday
+0.01 (Strong)
MACD: -0.17 Signal: -0.17
Short-Term
-1.11 (Weak)
MACD: 0.70 Signal: 1.81
Long-Term
-0.42 (Weak)
MACD: 1.41 Signal: 1.83
Intraday trend score
40.45
LOW31.45HIGH54.95
Latest news
HSY•12 articles•Positive: 6Neutral: 6Negative: 0
NeutralThe Motley Fool• Parkev Tatevosian, Cfa
Cocoa Prices are Falling: Should You Buy Hershey's Stock?
With cocoa prices declining, investors are questioning whether Hershey stock presents a buying opportunity. The article examines how falling commodity costs could impact the chocolate manufacturer's operations and stock performance, noting that the business has experienced unusual volatility.
The article presents a balanced inquiry into whether falling cocoa prices benefit Hershey stock, without making a definitive recommendation. The mention of unusual business volatility and the questioning tone suggest caution, but the potential cost savings from lower cocoa prices could be positive. The neutral stance reflects the complexity of the situation.
PositiveThe Motley Fool• Catie Hogan
1 Stat That Makes Hershey Stock Hard to Ignore Heading Into Fall
Hershey demonstrates strong pricing power despite cocoa costs surging over 120% in six months. Q2 earnings showed 6.6% net sales growth and 57% adjusted EPS growth, indicating successful price increases without losing customers. With 82% of parents planning to buy chocolate in October, Hershey's expanded 'Hersheyween' promotion positions it well for the season. The stock offers a 3.2% dividend yield and is trading below its 52-week high, making it attractive for income-focused investors.
Hershey demonstrates exceptional pricing power with 57% EPS growth despite 120%+ cocoa cost increases, indicating strong brand strength and consumer demand. The company's expanded Halloween promotions and 3.2% dividend yield position it well for seasonal demand. Stock trades below 52-week highs, offering value for income investors.
NeutralThe Motley Fool• Reuben Gregg Brewer
Elon Musk Owns 48.4% of SpaceX, a New Filing Shows. Here's Why That Matters for Everyone Else Holding the Stock.
A new SEC filing reveals that Elon Musk controls 48.4% of SpaceX's voting power, giving him effective control over major company decisions including mergers, acquisitions, and capital investments. The article compares this to The Hershey Foundation's 80% control of Hershey, noting that SpaceX investors are essentially investing alongside Musk. Whether this concentration of power is positive or negative depends on investor confidence in Musk's leadership.
Hershey is used as a comparative example to illustrate governance structures and shareholder dynamics. The article notes the foundation's control prevents takeovers, which may or may not benefit shareholders. No specific investment recommendation or sentiment is expressed about Hershey itself.
NeutralThe Motley Fool• Reuben Gregg Brewer
Warren Buffett Donated $6 Billion of Berkshire Stock to Family Foundations and Cut Off the Gates Foundation for the First Time in 20 Years. Does This Change the Investment Case for Berkshire?
Warren Buffett is transferring his $140 billion Berkshire Hathaway stake to foundations run by his children by 2034, ending donations to the Gates Foundation. This shift in ownership could pressure the company to initiate dividends after Buffett's passing, as foundations typically rely on dividend income for philanthropic goals. While this represents a structural change, dividend initiation could potentially attract more investors.
Similarly mentioned as a comparable example of a foundation-backed company with consistent dividend payments. Serves as a reference model but has no direct connection to the article's main narrative.
NeutralThe Motley Fool• Reuben Gregg Brewer
Bill Gates' Foundation Was Snubbed by Warren Buffett for the First Time in 20 Years. Buffett Is Now on Track to Offload His Entire $140 Billion Berkshire Stake by 2034.
Warren Buffett has redirected his charitable giving away from the Bill Gates Foundation for the first time in 20 years, instead donating his $140 billion Berkshire Hathaway stake to foundations run by his children by 2034. This shift could have significant implications for Berkshire's future operations, potentially leading to dividend payments to support the foundations' philanthropic goals, which may differ from Buffett's traditional reinvestment strategy.
Used as a comparative example of how founder-established foundations can influence corporate strategy, but no direct sentiment regarding Hershey's business is expressed.
NeutralThe Motley Fool• Josh Kohn-Lindquist
Milton Hershey School Trust Sells 30,000 Hershey Shares for $5.2 Million. Here's What Investors Should Know.
The Milton Hershey School Trust sold 30,000 shares of Hershey Company stock for approximately $5.2 million on July 13-14, 2026, at weighted-average prices ranging from $169.44 to $177.64 per share. The trust retains substantial ownership with ~1.3 million common shares and ~54.6 million Class B shares. The transaction is characterized as routine portfolio management and should not concern investors. Hershey faces headwinds from cocoa prices and GLP-1 medicines but trades at a reasonable 20x forward earnings with a 3.4% dividend yield.
HSYinsider sellingHershey CompanyMilton Hershey School Trustshare saledividend stockconsumer defensivecocoa prices
Sentiment note
The insider sale is characterized as routine and non-concerning. While the company faces near-term headwinds from cocoa inflation and health trends, it shows stabilizing fundamentals with 11% recent sales growth, a reasonable valuation at 20x forward earnings, and a growing 3.4% dividend yield. The stock has underperformed historically but may rebound as it expands into higher-growth segments.
PositiveInvesting.com• Peter Frank
Hershey Stock May Be Near a Sweet Spot as Cocoa Pressure Eases
Hershey is positioned for potential margin recovery as cocoa prices decline from historic highs. The company demonstrated strong pricing power during the commodity crisis, with Q1 2026 showing 10.6% net sales growth and 12.4% adjusted EPS growth. Management reaffirmed full-year guidance of 4-5% net sales growth and 30-35% EPS growth. Most analysts rate it a Hold with 20% upside potential, citing the balance between pricing power and demand sustainability.
Strong Q1 2026 results with 10.6% sales growth and 12.4% EPS growth, demonstrated pricing power during cocoa crisis, cocoa prices declining from highs, successful portfolio diversification into salty snacks and protein products, 15-year dividend growth streak, and new management positioning for future growth. However, valuation at P/E of 33 and analyst consensus of Hold tempers enthusiasm.
NeutralInvesting.com• Thomas Hughes
Campbell’s Soup Stock: Deep Value and a 7% Dividend Yield
Campbell's Soup (CPB) stock has experienced a significant multi-year decline but appears to have bottomed in 2026, presenting a value opportunity for buy-and-hold investors. The company offers a 7% dividend yield with a sustainable payout ratio, trades at attractive valuations (10X earnings, 3X 10-year forecast) compared to peers, and is expected to return to growth by mid-fiscal 2027. Institutional investors have been accumulating shares aggressively, and a partnership with Buffalo Wild Wings and premium product lines like Rao's sauces are expected to drive recovery.
Mentioned as a peer trading at double the valuation of Campbell's, used as a comparison point to highlight CPB's relative value opportunity.
PositiveThe Motley Fool• Micah Zimmerman
These 3 Dividend Stocks Have Made Investors Rich. They Can Do It Again.
Three consumer goods dividend stocks are positioned for growth: Hershey benefits from a 74% drop in cocoa prices enabling margin expansion; General Mills offers a 7% yield amid transformation and cost structure improvements; Kimberly-Clark is acquiring Kenvue to create a scaled personal-care platform with strong brands and long-term dividend durability.
Cocoa prices down 74% from peak, enabling significant margin recovery (33.7% to 39.4% in Q1 2026). Q1 earnings beat consensus by 14.9% with operating profit up 73.5%. Dividend yield elevated to 3.19%, not seen in years. Main risk is volume recovery timing.
PositiveInvesting.com• Chris Markoch
3 Candy Stocks Getting a Spring Sugar Rush
Candy stocks are experiencing positive momentum in 2026 driven by seasonal demand around Easter and Mother's Day. Despite elevated cocoa prices and tariffs, three major players—Hershey, Mondelez, and Tootsie Roll—are posting gains. However, all three stocks trade at premium valuations well above market averages, raising questions about whether upside potential remains.
Beat Q4 2025 EPS expectations by over 20%, strategic pivot to salty snacks showing strong growth, though stock trades at rich 46x earnings. Analysts have mixed outlook with 10% upside to consensus price target.
PositiveThe Motley Fool• Patrick Sanders
The Top 2 Consumer Staples Stocks to Buy Right Now
Two consumer staples stocks are outperforming the S&P 500 with gains exceeding 10% this year. Archer-Daniels-Midland (ADM) has achieved 53 consecutive years of dividend increases and projects significantly improved 2026 earnings. Hershey (HSY) is reorganizing its brand portfolio and forecasting 30-35% earnings growth for 2026, with both stocks offering dividend yields well above the S&P 500's 1.15%.
Company forecasts 2026 sales growth of 4-5% and adjusted earnings of $8.20-$8.52, representing 30-35% increase from prior year. Stock up nearly 15% year-to-date. Strategic portfolio reorganization to centralize marketing and capitalize on brand power, though recent acquisitions caused temporary earnings decline.
PositiveInvesting.com• Christine Short
From AI to Consumer Spending: 5 Analyst Days Investors Should Track
Five major analyst days in late March and early April will provide investors with insights into AI infrastructure, energy, consumer trends, and economic health. Generac, Quanta Services, Constellation Energy, Hershey, and FedEx will present strategic initiatives and long-term financial targets, with particular focus on data center spending, household demand, and macroeconomic outlook.
Up 21% YTD with 2.7% dividend yield and recent dividend hike. Management guidance includes up to 400 basis points gross-margin recovery and expanded innovation pipeline, supporting positive outlook.
News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
Trade Ranks App
Trade Ranks, LLC is not a registered investment adviser or broker-dealer. All rankings and AI reports are for informational and educational purposes only and are not personalized advice. Investing involves risk. Policy Portal