HSY
The Hershey Company · Consumer Staples · Confectioners
Last
$191.35
−$0.54 (−0.28%) 4:00 PM ET
Prev close $191.89
Open $191.87
Day high $193.28
Day low $190.72
Volume 1,706,261
Avg vol 1,850,025
Mkt cap
$38.89B
P/E ratio
44.09
FY Revenue
$11.69B
EPS
4.34
Gross Margin
33.55%
Sector
Consumer Staples
AI report sections
HSY
The Hershey Company
The Hershey Company combines defensive consumer-staples characteristics, healthy free cash flow generation, and high returns on equity with slowing earnings growth and an elevated valuation multiple. Recent price action shows a strong upswing toward 52-week highs supported by bullish technical signals, but overbought momentum readings and heightened short-volume activity point to increased near-term risk of volatility or consolidation. Overall, the profile reflects solid underlying cash economics against compressed profit growth and premium pricing.
AI summarized at 7:32 PM ET, 2026-02-04
AI summary scores
INTRADAY: 68 SWING: 72 LONG: 63
Volume vs average
Intraday (cumulative)
+10% (Above avg)
Vol/Avg: 1.10×
RSI
29.22 (Oversold)
Oversold (<30)
MACD momentum
Intraday
+0.05 (Strong)
MACD: 0.04 Signal: -0.01
Short-Term
-1.54 (Weak)
MACD: -5.23 Signal: -3.69
Long-Term
-1.95 (Weak)
MACD: -3.69 Signal: -1.75
Intraday trend score 36.32

Latest news

HSY 12 articles Positive: 7 Neutral: 3 Negative: 2
Positive Investing.com • Chris Markoch
3 Candy Stocks Getting a Spring Sugar Rush

Candy stocks are experiencing positive momentum in 2026 driven by seasonal demand around Easter and Mother's Day. Despite elevated cocoa prices and tariffs, three major players—Hershey, Mondelez, and Tootsie Roll—are posting gains. However, all three stocks trade at premium valuations well above market averages, raising questions about whether upside potential remains.

HSY MDLZ TR candy stocks cocoa prices tariffs Easter demand valuation
Sentiment note

Beat Q4 2025 EPS expectations by over 20%, strategic pivot to salty snacks showing strong growth, though stock trades at rich 46x earnings. Analysts have mixed outlook with 10% upside to consensus price target.

Positive The Motley Fool • Patrick Sanders
The Top 2 Consumer Staples Stocks to Buy Right Now

Two consumer staples stocks are outperforming the S&P 500 with gains exceeding 10% this year. Archer-Daniels-Midland (ADM) has achieved 53 consecutive years of dividend increases and projects significantly improved 2026 earnings. Hershey (HSY) is reorganizing its brand portfolio and forecasting 30-35% earnings growth for 2026, with both stocks offering dividend yields well above the S&P 500's 1.15%.

ADM HSY consumer staples dividend stocks Hershey earnings growth dividend yield recession-resistant stocks
Sentiment note

Company forecasts 2026 sales growth of 4-5% and adjusted earnings of $8.20-$8.52, representing 30-35% increase from prior year. Stock up nearly 15% year-to-date. Strategic portfolio reorganization to centralize marketing and capitalize on brand power, though recent acquisitions caused temporary earnings decline.

Positive Investing.com • Christine Short
From AI to Consumer Spending: 5 Analyst Days Investors Should Track

Five major analyst days in late March and early April will provide investors with insights into AI infrastructure, energy, consumer trends, and economic health. Generac, Quanta Services, Constellation Energy, Hershey, and FedEx will present strategic initiatives and long-term financial targets, with particular focus on data center spending, household demand, and macroeconomic outlook.

GNRC PWR CEG HSY analyst days AI infrastructure data centers consumer spending
Sentiment note

Up 21% YTD with 2.7% dividend yield and recent dividend hike. Management guidance includes up to 400 basis points gross-margin recovery and expanded innovation pipeline, supporting positive outlook.

Negative The Motley Fool • Selena Maranjian
If President Trump Successfully Raises the Global Tariff Rate to 15%, These Stocks Could Take a Hit

President Trump's proposed 15% global tariff could significantly impact companies reliant on imported materials and goods. While tariffs are designed to strengthen domestic manufacturing, they increase costs for importers and consumers in the short term. Manufacturers in industrials, automotive, and consumer goods sectors face the greatest risk, though some sectors like real estate and financial services remain largely insulated from tariff effects.

HSY CAT O VWAGY tariffs trade policy manufacturing import costs
Sentiment note

Warned of higher prices due to increased cocoa costs exacerbated by tariffs, which can depress company performance and profitability.

Negative Investing.com • David Moenning
Sell the Leaders, Buy the Laggards: The Rotation Trade in Full Swing

A major rotation trade is underway in 2026, with investors selling high-growth megacap tech stocks and buying defensive/value stocks. However, the author argues that value stocks have become significantly overvalued with P/E multiples exceeding those of tech companies, despite much lower growth rates. The author suggests this rotation trade has limitations and may eventually reverse.

MSFT AMZN GOOG GOOGL rotation trade mean reversion megacap tech value stocks
Sentiment note

Noted as overvalued with P/E of 51.1, trading at parabolic levels despite low growth prospects

Positive Benzinga • Namrata Sen
Cupid's Arrow Hits Wallets As Valentine's Day Spending Set To Break Records— Candy Is Most Popular, But Jewelry Commands The Dollars

Americans are expected to spend a record $29.1 billion on Valentine's Day in 2026, up from $27.5 billion in 2025, with the average shopper spending nearly $200. Candy, flowers, and jewelry are the top gift choices, with jewelry commanding the highest spending at $7 billion. A record 35% of consumers plan to buy gifts for their pets. Middle- and high-income consumers are driving growth by expanding gift lists to include friends, colleagues, and pets.

FLWS HSY MDLZ SIG Valentine's Day spending record spending jewelry candy
Sentiment note

Positioned to benefit from increased candy spending, which is the most popular Valentine's Day gift category

Positive The Motley Fool • Howard Smith
Why Hershey Stock Looks Sweet Today

Hershey stock surged up to 10% after reporting strong Q4 results and positive 2026 guidance. The company is recovering from 2025's cocoa price pressures, with gross margins improving from 31.8% in Q3 to 38.3% in Q4, expected to reach 41% for full-year 2026. Adjusted EPS is projected to increase 30-35% in 2026, supported by price increases, lower cocoa costs, and reduced tariff expenses. Management also announced a 6% dividend increase.

HSY earnings recovery gross margin expansion cocoa prices dividend increase 2026 guidance profitability turnaround
Sentiment note

Strong Q4 results with 5.7% organic sales growth, significant gross margin recovery (31.8% to 38.3%), positive 2026 guidance projecting 30-35% EPS growth, lower cocoa and tariff costs, and a 6% dividend increase all indicate a strong turnaround from 2025 challenges.

Positive GlobeNewswire Inc. • Mordor Intelligence
Global Chocolate Market Trends 2031 Report: Premium Products and Health-Conscious Consumers Driving Growth, Says a 2026 Mordor Intelligence Report

The global chocolate market is valued at USD 119.62 billion in 2026 and is projected to reach USD 152.45 billion by 2031, growing at a CAGR of 4.97%. Growth is driven by premiumization, flavor innovation, ethical sourcing, and gifting occasions. Europe leads the market, while Asia-Pacific represents long-term growth potential. Large multinational companies and craft chocolatiers compete through different strategies.

MDLZ NSRGY HSY chocolate market premiumization ethical sourcing flavor innovation craft chocolate
Sentiment note

Listed as a key player in the chocolate industry. Positioned to benefit from North American market maturation and growing demand for premium and plant-based chocolate innovations.

Neutral The Motley Fool • Sara Appino
IYK vs. PBJ: Blue-Chip Stability or Concentrated Food Bets?

IYK (iShares US Consumer Staples ETF) outperforms PBJ (Invesco Food & Beverage ETF) with lower fees (0.38% vs 0.61%), higher dividend yield (2.6% vs 1.8%), and stronger 1-year returns (7.7% vs 0.7%). IYK offers broader diversification across consumer staples and healthcare, while PBJ's concentrated food and beverage focus exposed it to sector headwinds like rising ingredient costs and private-label competition.

IYK PBJ PG KO consumer staples ETF food and beverage expense ratio dividend yield
Sentiment note

Mentioned as a top PBJ holding, but no specific analysis provided beyond sector-level challenges.

Neutral GlobeNewswire Inc. • Royal Farms
'Tis the Season for Savings: Royal Farms Announces the Return of “12 Days of ROFO”

Royal Farms is hosting its annual '12 Days of ROFO' holiday event from December 21st to January 1st, offering exclusive deals, bonus points, and surprises for ROFO Rewards members through their mobile app and in-store experiences.

HSY holiday promotion rewards program convenience store gas station
Sentiment note

Mentioned as a participating brand in the promotion without specific details about their involvement

Positive The Motley Fool • Eric Trie
Stock Market Today, Dec. 15: U.S Stocks Ease as Investors Wait for Rate Clarity

U.S. stock markets experienced a slight decline on December 15, 2025, with the S&P 500, Nasdaq, and Dow Jones showing modest losses as investors await economic data and potential Federal Reserve rate decisions.

KYTX HSY COST AVGO stocks market Fed rate cuts
Sentiment note

Gained 3.45% following an analyst upgrade highlighting earnings per share visibility

Neutral The Motley Fool • Reuben Gregg Brewer
My 3 Favorite Dividend Stocks to Buy Right Now

The article highlights three consumer staples companies with attractive dividend yields: Clorox, Hershey, and General Mills. Despite current economic challenges, these companies offer reliable dividends and strong brand management, making them potentially good long-term investments.

CLX HSY GIS dividend stocks consumer staples consumer brands investment strategy
Sentiment note

Experiencing cocoa price inflation challenges, but maintains a consistent dividend with a 3% yield

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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