The Hershey Company · Consumer Staples · Confectioners
Scores & Status Key
AI Summary Scores: Intraday / Swing / Long scores are synthesized from multi-factor analysis for each timeframe. They summarize current conditions discussed in the report and do not constitute trading recommendations.
Intraday Trend Score: A 0–100 composite from the Trend Explorer™ analytics engine used for ranking and comparison. It describes current conditions and is not a forecast.
Trend Status: A rules-based label (Bullish / Mixed / Bearish) derived from signal confluence (trend structure, momentum, and positioning). It indicates alignment, not expected return.
Last
$171.39
−$3.33 (−1.91%) 4:00 PM ET
After hours$171.42
+$0.03 (+0.02%) 4:39 AM ET
Prev closePrevC$174.72
OpenOpen$176.00
Day highHigh$177.63
Day lowLow$170.89
VolumeVol1,088,854
Avg volAvgVol2,262,464
On chart
Interval
Intervals apply to 1D & 5D.
Intervals apply to 1D & 5D.
Scale: Linear
Overlays
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Style
Scale: Linear
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Tickers only (no ^ indexes). Add up to 5.
Mkt cap
$35.44B
P/E ratio
31.92
FY Revenue
$11.99B
EPS
5.37
Gross Margin
35.03%
Sector
Consumer Staples
AI report sections
MIXED
HSY
The Hershey Company
The Hershey Company combines defensive consumer-staples characteristics, healthy free cash flow generation, and high returns on equity with slowing earnings growth and an elevated valuation multiple. Recent price action shows a strong upswing toward 52-week highs supported by bullish technical signals, but overbought momentum readings and heightened short-volume activity point to increased near-term risk of volatility or consolidation. Overall, the profile reflects solid underlying cash economics against compressed profit growth and premium pricing.
AI summarized at 7:32 PM ET, 2026-02-04
AI summary scores
INTRADAY:68SWING:72LONG:63
Volume vs average
Intraday (cumulative)
−31% (Below avg)
Vol/Avg: 0.69×
RSI
46.42(Neutral)
Neutral (40–60)
0255075100
MACD momentum
Intraday
+0.04 (Strong)
MACD: 0.03 Signal: -0.00
Short-Term
-0.13 (Weak)
MACD: -2.66 Signal: -2.53
Long-Term
-0.32 (Weak)
MACD: -4.28 Signal: -3.96
Intraday trend score
52.82
LOW50.82HIGH79.82
Latest news
HSY•12 articles•Positive: 8Neutral: 2Negative: 2
NeutralThe Motley Fool• Josh Kohn-Lindquist
Milton Hershey School Trust Sells 30,000 Hershey Shares for $5.2 Million. Here's What Investors Should Know.
The Milton Hershey School Trust sold 30,000 shares of Hershey Company stock for approximately $5.2 million on July 13-14, 2026, at weighted-average prices ranging from $169.44 to $177.64 per share. The trust retains substantial ownership with ~1.3 million common shares and ~54.6 million Class B shares. The transaction is characterized as routine portfolio management and should not concern investors. Hershey faces headwinds from cocoa prices and GLP-1 medicines but trades at a reasonable 20x forward earnings with a 3.4% dividend yield.
HSYinsider sellingHershey CompanyMilton Hershey School Trustshare saledividend stockconsumer defensivecocoa prices
Sentiment note
The insider sale is characterized as routine and non-concerning. While the company faces near-term headwinds from cocoa inflation and health trends, it shows stabilizing fundamentals with 11% recent sales growth, a reasonable valuation at 20x forward earnings, and a growing 3.4% dividend yield. The stock has underperformed historically but may rebound as it expands into higher-growth segments.
PositiveInvesting.com• Peter Frank
Hershey Stock May Be Near a Sweet Spot as Cocoa Pressure Eases
Hershey is positioned for potential margin recovery as cocoa prices decline from historic highs. The company demonstrated strong pricing power during the commodity crisis, with Q1 2026 showing 10.6% net sales growth and 12.4% adjusted EPS growth. Management reaffirmed full-year guidance of 4-5% net sales growth and 30-35% EPS growth. Most analysts rate it a Hold with 20% upside potential, citing the balance between pricing power and demand sustainability.
Strong Q1 2026 results with 10.6% sales growth and 12.4% EPS growth, demonstrated pricing power during cocoa crisis, cocoa prices declining from highs, successful portfolio diversification into salty snacks and protein products, 15-year dividend growth streak, and new management positioning for future growth. However, valuation at P/E of 33 and analyst consensus of Hold tempers enthusiasm.
NeutralInvesting.com• Thomas Hughes
Campbell’s Soup Stock: Deep Value and a 7% Dividend Yield
Campbell's Soup (CPB) stock has experienced a significant multi-year decline but appears to have bottomed in 2026, presenting a value opportunity for buy-and-hold investors. The company offers a 7% dividend yield with a sustainable payout ratio, trades at attractive valuations (10X earnings, 3X 10-year forecast) compared to peers, and is expected to return to growth by mid-fiscal 2027. Institutional investors have been accumulating shares aggressively, and a partnership with Buffalo Wild Wings and premium product lines like Rao's sauces are expected to drive recovery.
Mentioned as a peer trading at double the valuation of Campbell's, used as a comparison point to highlight CPB's relative value opportunity.
PositiveThe Motley Fool• Micah Zimmerman
These 3 Dividend Stocks Have Made Investors Rich. They Can Do It Again.
Three consumer goods dividend stocks are positioned for growth: Hershey benefits from a 74% drop in cocoa prices enabling margin expansion; General Mills offers a 7% yield amid transformation and cost structure improvements; Kimberly-Clark is acquiring Kenvue to create a scaled personal-care platform with strong brands and long-term dividend durability.
Cocoa prices down 74% from peak, enabling significant margin recovery (33.7% to 39.4% in Q1 2026). Q1 earnings beat consensus by 14.9% with operating profit up 73.5%. Dividend yield elevated to 3.19%, not seen in years. Main risk is volume recovery timing.
PositiveInvesting.com• Chris Markoch
3 Candy Stocks Getting a Spring Sugar Rush
Candy stocks are experiencing positive momentum in 2026 driven by seasonal demand around Easter and Mother's Day. Despite elevated cocoa prices and tariffs, three major players—Hershey, Mondelez, and Tootsie Roll—are posting gains. However, all three stocks trade at premium valuations well above market averages, raising questions about whether upside potential remains.
Beat Q4 2025 EPS expectations by over 20%, strategic pivot to salty snacks showing strong growth, though stock trades at rich 46x earnings. Analysts have mixed outlook with 10% upside to consensus price target.
PositiveThe Motley Fool• Patrick Sanders
The Top 2 Consumer Staples Stocks to Buy Right Now
Two consumer staples stocks are outperforming the S&P 500 with gains exceeding 10% this year. Archer-Daniels-Midland (ADM) has achieved 53 consecutive years of dividend increases and projects significantly improved 2026 earnings. Hershey (HSY) is reorganizing its brand portfolio and forecasting 30-35% earnings growth for 2026, with both stocks offering dividend yields well above the S&P 500's 1.15%.
Company forecasts 2026 sales growth of 4-5% and adjusted earnings of $8.20-$8.52, representing 30-35% increase from prior year. Stock up nearly 15% year-to-date. Strategic portfolio reorganization to centralize marketing and capitalize on brand power, though recent acquisitions caused temporary earnings decline.
PositiveInvesting.com• Christine Short
From AI to Consumer Spending: 5 Analyst Days Investors Should Track
Five major analyst days in late March and early April will provide investors with insights into AI infrastructure, energy, consumer trends, and economic health. Generac, Quanta Services, Constellation Energy, Hershey, and FedEx will present strategic initiatives and long-term financial targets, with particular focus on data center spending, household demand, and macroeconomic outlook.
Up 21% YTD with 2.7% dividend yield and recent dividend hike. Management guidance includes up to 400 basis points gross-margin recovery and expanded innovation pipeline, supporting positive outlook.
NegativeThe Motley Fool• Selena Maranjian
If President Trump Successfully Raises the Global Tariff Rate to 15%, These Stocks Could Take a Hit
President Trump's proposed 15% global tariff could significantly impact companies reliant on imported materials and goods. While tariffs are designed to strengthen domestic manufacturing, they increase costs for importers and consumers in the short term. Manufacturers in industrials, automotive, and consumer goods sectors face the greatest risk, though some sectors like real estate and financial services remain largely insulated from tariff effects.
Warned of higher prices due to increased cocoa costs exacerbated by tariffs, which can depress company performance and profitability.
NegativeInvesting.com• David Moenning
Sell the Leaders, Buy the Laggards: The Rotation Trade in Full Swing
A major rotation trade is underway in 2026, with investors selling high-growth megacap tech stocks and buying defensive/value stocks. However, the author argues that value stocks have become significantly overvalued with P/E multiples exceeding those of tech companies, despite much lower growth rates. The author suggests this rotation trade has limitations and may eventually reverse.
Noted as overvalued with P/E of 51.1, trading at parabolic levels despite low growth prospects
PositiveBenzinga• Namrata Sen
Cupid's Arrow Hits Wallets As Valentine's Day Spending Set To Break Records— Candy Is Most Popular, But Jewelry Commands The Dollars
Americans are expected to spend a record $29.1 billion on Valentine's Day in 2026, up from $27.5 billion in 2025, with the average shopper spending nearly $200. Candy, flowers, and jewelry are the top gift choices, with jewelry commanding the highest spending at $7 billion. A record 35% of consumers plan to buy gifts for their pets. Middle- and high-income consumers are driving growth by expanding gift lists to include friends, colleagues, and pets.
FLWSHSYMDLZSIGValentine's Day spendingrecord spendingjewelrycandy
Sentiment note
Positioned to benefit from increased candy spending, which is the most popular Valentine's Day gift category
PositiveThe Motley Fool• Howard Smith
Why Hershey Stock Looks Sweet Today
Hershey stock surged up to 10% after reporting strong Q4 results and positive 2026 guidance. The company is recovering from 2025's cocoa price pressures, with gross margins improving from 31.8% in Q3 to 38.3% in Q4, expected to reach 41% for full-year 2026. Adjusted EPS is projected to increase 30-35% in 2026, supported by price increases, lower cocoa costs, and reduced tariff expenses. Management also announced a 6% dividend increase.
Strong Q4 results with 5.7% organic sales growth, significant gross margin recovery (31.8% to 38.3%), positive 2026 guidance projecting 30-35% EPS growth, lower cocoa and tariff costs, and a 6% dividend increase all indicate a strong turnaround from 2025 challenges.
PositiveGlobeNewswire Inc.• Mordor Intelligence
Global Chocolate Market Trends 2031 Report: Premium Products and Health-Conscious Consumers Driving Growth, Says a 2026 Mordor Intelligence Report
The global chocolate market is valued at USD 119.62 billion in 2026 and is projected to reach USD 152.45 billion by 2031, growing at a CAGR of 4.97%. Growth is driven by premiumization, flavor innovation, ethical sourcing, and gifting occasions. Europe leads the market, while Asia-Pacific represents long-term growth potential. Large multinational companies and craft chocolatiers compete through different strategies.
Listed as a key player in the chocolate industry. Positioned to benefit from North American market maturation and growing demand for premium and plant-based chocolate innovations.
News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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