HSY
The Hershey Company · Consumer Staples · Confectioners
Last
$171.39
−$3.33 (−1.91%) 4:00 PM ET
After hours $171.42 +$0.03 (+0.02%) 4:39 AM ET
Prev close $174.72
Open $176.00
Day high $177.63
Day low $170.89
Volume 1,088,854
Avg vol 2,262,464
Mkt cap
$35.44B
P/E ratio
31.92
FY Revenue
$11.99B
EPS
5.37
Gross Margin
35.03%
Sector
Consumer Staples
AI report sections
HSY
The Hershey Company
The Hershey Company combines defensive consumer-staples characteristics, healthy free cash flow generation, and high returns on equity with slowing earnings growth and an elevated valuation multiple. Recent price action shows a strong upswing toward 52-week highs supported by bullish technical signals, but overbought momentum readings and heightened short-volume activity point to increased near-term risk of volatility or consolidation. Overall, the profile reflects solid underlying cash economics against compressed profit growth and premium pricing.
AI summarized at 7:32 PM ET, 2026-02-04
AI summary scores
INTRADAY: 68 SWING: 72 LONG: 63
Volume vs average
Intraday (cumulative)
−31% (Below avg)
Vol/Avg: 0.69×
RSI
46.42 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
+0.04 (Strong)
MACD: 0.03 Signal: -0.00
Short-Term
-0.13 (Weak)
MACD: -2.66 Signal: -2.53
Long-Term
-0.32 (Weak)
MACD: -4.28 Signal: -3.96
Intraday trend score 52.82

Latest news

HSY 12 articles Positive: 8 Neutral: 2 Negative: 2
Neutral The Motley Fool • Josh Kohn-Lindquist
Milton Hershey School Trust Sells 30,000 Hershey Shares for $5.2 Million. Here's What Investors Should Know.

The Milton Hershey School Trust sold 30,000 shares of Hershey Company stock for approximately $5.2 million on July 13-14, 2026, at weighted-average prices ranging from $169.44 to $177.64 per share. The trust retains substantial ownership with ~1.3 million common shares and ~54.6 million Class B shares. The transaction is characterized as routine portfolio management and should not concern investors. Hershey faces headwinds from cocoa prices and GLP-1 medicines but trades at a reasonable 20x forward earnings with a 3.4% dividend yield.

HSY insider selling Hershey Company Milton Hershey School Trust share sale dividend stock consumer defensive cocoa prices
Sentiment note

The insider sale is characterized as routine and non-concerning. While the company faces near-term headwinds from cocoa inflation and health trends, it shows stabilizing fundamentals with 11% recent sales growth, a reasonable valuation at 20x forward earnings, and a growing 3.4% dividend yield. The stock has underperformed historically but may rebound as it expands into higher-growth segments.

Positive Investing.com • Peter Frank
Hershey Stock May Be Near a Sweet Spot as Cocoa Pressure Eases

Hershey is positioned for potential margin recovery as cocoa prices decline from historic highs. The company demonstrated strong pricing power during the commodity crisis, with Q1 2026 showing 10.6% net sales growth and 12.4% adjusted EPS growth. Management reaffirmed full-year guidance of 4-5% net sales growth and 30-35% EPS growth. Most analysts rate it a Hold with 20% upside potential, citing the balance between pricing power and demand sustainability.

HSY cocoa prices pricing power margin recovery commodity costs confectionery salty snacks dividend growth
Sentiment note

Strong Q1 2026 results with 10.6% sales growth and 12.4% EPS growth, demonstrated pricing power during cocoa crisis, cocoa prices declining from highs, successful portfolio diversification into salty snacks and protein products, 15-year dividend growth streak, and new management positioning for future growth. However, valuation at P/E of 33 and analyst consensus of Hold tempers enthusiasm.

Neutral Investing.com • Thomas Hughes
Campbell’s Soup Stock: Deep Value and a 7% Dividend Yield

Campbell's Soup (CPB) stock has experienced a significant multi-year decline but appears to have bottomed in 2026, presenting a value opportunity for buy-and-hold investors. The company offers a 7% dividend yield with a sustainable payout ratio, trades at attractive valuations (10X earnings, 3X 10-year forecast) compared to peers, and is expected to return to growth by mid-fiscal 2027. Institutional investors have been accumulating shares aggressively, and a partnership with Buffalo Wild Wings and premium product lines like Rao's sauces are expected to drive recovery.

CPB MDLZ PEP HSY dividend yield value investing consumer staples stock recovery
Sentiment note

Mentioned as a peer trading at double the valuation of Campbell's, used as a comparison point to highlight CPB's relative value opportunity.

Positive The Motley Fool • Micah Zimmerman
These 3 Dividend Stocks Have Made Investors Rich. They Can Do It Again.

Three consumer goods dividend stocks are positioned for growth: Hershey benefits from a 74% drop in cocoa prices enabling margin expansion; General Mills offers a 7% yield amid transformation and cost structure improvements; Kimberly-Clark is acquiring Kenvue to create a scaled personal-care platform with strong brands and long-term dividend durability.

HSY GIS KMB KVUE dividend stocks consumer goods margin expansion cocoa prices
Sentiment note

Cocoa prices down 74% from peak, enabling significant margin recovery (33.7% to 39.4% in Q1 2026). Q1 earnings beat consensus by 14.9% with operating profit up 73.5%. Dividend yield elevated to 3.19%, not seen in years. Main risk is volume recovery timing.

Positive Investing.com • Chris Markoch
3 Candy Stocks Getting a Spring Sugar Rush

Candy stocks are experiencing positive momentum in 2026 driven by seasonal demand around Easter and Mother's Day. Despite elevated cocoa prices and tariffs, three major players—Hershey, Mondelez, and Tootsie Roll—are posting gains. However, all three stocks trade at premium valuations well above market averages, raising questions about whether upside potential remains.

HSY MDLZ TR candy stocks cocoa prices tariffs Easter demand valuation
Sentiment note

Beat Q4 2025 EPS expectations by over 20%, strategic pivot to salty snacks showing strong growth, though stock trades at rich 46x earnings. Analysts have mixed outlook with 10% upside to consensus price target.

Positive The Motley Fool • Patrick Sanders
The Top 2 Consumer Staples Stocks to Buy Right Now

Two consumer staples stocks are outperforming the S&P 500 with gains exceeding 10% this year. Archer-Daniels-Midland (ADM) has achieved 53 consecutive years of dividend increases and projects significantly improved 2026 earnings. Hershey (HSY) is reorganizing its brand portfolio and forecasting 30-35% earnings growth for 2026, with both stocks offering dividend yields well above the S&P 500's 1.15%.

ADM HSY consumer staples dividend stocks Hershey earnings growth dividend yield recession-resistant stocks
Sentiment note

Company forecasts 2026 sales growth of 4-5% and adjusted earnings of $8.20-$8.52, representing 30-35% increase from prior year. Stock up nearly 15% year-to-date. Strategic portfolio reorganization to centralize marketing and capitalize on brand power, though recent acquisitions caused temporary earnings decline.

Positive Investing.com • Christine Short
From AI to Consumer Spending: 5 Analyst Days Investors Should Track

Five major analyst days in late March and early April will provide investors with insights into AI infrastructure, energy, consumer trends, and economic health. Generac, Quanta Services, Constellation Energy, Hershey, and FedEx will present strategic initiatives and long-term financial targets, with particular focus on data center spending, household demand, and macroeconomic outlook.

GNRC PWR CEG HSY analyst days AI infrastructure data centers consumer spending
Sentiment note

Up 21% YTD with 2.7% dividend yield and recent dividend hike. Management guidance includes up to 400 basis points gross-margin recovery and expanded innovation pipeline, supporting positive outlook.

Negative The Motley Fool • Selena Maranjian
If President Trump Successfully Raises the Global Tariff Rate to 15%, These Stocks Could Take a Hit

President Trump's proposed 15% global tariff could significantly impact companies reliant on imported materials and goods. While tariffs are designed to strengthen domestic manufacturing, they increase costs for importers and consumers in the short term. Manufacturers in industrials, automotive, and consumer goods sectors face the greatest risk, though some sectors like real estate and financial services remain largely insulated from tariff effects.

HSY CAT O VWAGY tariffs trade policy manufacturing import costs
Sentiment note

Warned of higher prices due to increased cocoa costs exacerbated by tariffs, which can depress company performance and profitability.

Negative Investing.com • David Moenning
Sell the Leaders, Buy the Laggards: The Rotation Trade in Full Swing

A major rotation trade is underway in 2026, with investors selling high-growth megacap tech stocks and buying defensive/value stocks. However, the author argues that value stocks have become significantly overvalued with P/E multiples exceeding those of tech companies, despite much lower growth rates. The author suggests this rotation trade has limitations and may eventually reverse.

MSFT AMZN GOOG GOOGL rotation trade mean reversion megacap tech value stocks
Sentiment note

Noted as overvalued with P/E of 51.1, trading at parabolic levels despite low growth prospects

Positive Benzinga • Namrata Sen
Cupid's Arrow Hits Wallets As Valentine's Day Spending Set To Break Records— Candy Is Most Popular, But Jewelry Commands The Dollars

Americans are expected to spend a record $29.1 billion on Valentine's Day in 2026, up from $27.5 billion in 2025, with the average shopper spending nearly $200. Candy, flowers, and jewelry are the top gift choices, with jewelry commanding the highest spending at $7 billion. A record 35% of consumers plan to buy gifts for their pets. Middle- and high-income consumers are driving growth by expanding gift lists to include friends, colleagues, and pets.

FLWS HSY MDLZ SIG Valentine's Day spending record spending jewelry candy
Sentiment note

Positioned to benefit from increased candy spending, which is the most popular Valentine's Day gift category

Positive The Motley Fool • Howard Smith
Why Hershey Stock Looks Sweet Today

Hershey stock surged up to 10% after reporting strong Q4 results and positive 2026 guidance. The company is recovering from 2025's cocoa price pressures, with gross margins improving from 31.8% in Q3 to 38.3% in Q4, expected to reach 41% for full-year 2026. Adjusted EPS is projected to increase 30-35% in 2026, supported by price increases, lower cocoa costs, and reduced tariff expenses. Management also announced a 6% dividend increase.

HSY earnings recovery gross margin expansion cocoa prices dividend increase 2026 guidance profitability turnaround
Sentiment note

Strong Q4 results with 5.7% organic sales growth, significant gross margin recovery (31.8% to 38.3%), positive 2026 guidance projecting 30-35% EPS growth, lower cocoa and tariff costs, and a 6% dividend increase all indicate a strong turnaround from 2025 challenges.

Positive GlobeNewswire Inc. • Mordor Intelligence
Global Chocolate Market Trends 2031 Report: Premium Products and Health-Conscious Consumers Driving Growth, Says a 2026 Mordor Intelligence Report

The global chocolate market is valued at USD 119.62 billion in 2026 and is projected to reach USD 152.45 billion by 2031, growing at a CAGR of 4.97%. Growth is driven by premiumization, flavor innovation, ethical sourcing, and gifting occasions. Europe leads the market, while Asia-Pacific represents long-term growth potential. Large multinational companies and craft chocolatiers compete through different strategies.

MDLZ NSRGY HSY chocolate market premiumization ethical sourcing flavor innovation craft chocolate
Sentiment note

Listed as a key player in the chocolate industry. Positioned to benefit from North American market maturation and growing demand for premium and plant-based chocolate innovations.

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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