Honda Marine announced the appointment of Joshua Matthews as Division Director, succeeding Daniel Sherlock who retired after 20 years with American Honda Motor Co. Matthews will lead integrated strategies and business planning for Honda Marine, focusing on strengthening dealer and customer relationships, team development, and product quality.

Honda Powersports & Products has entered into a three-year partnership with 6666 Ranch, a historic Texas ranch founded in 1870. Honda will provide side-by-sides, ATVs, and power equipment to support the ranch's daily operations, including cattle management and property maintenance. The partnership includes Honda branding at ranch facilities and collaborative activations at major events.

The global supercapacitors market, valued at $5.46 billion in 2025, is projected to reach $55.51 billion by 2035 with a CAGR of 26.1%. Growth is driven by hybrid energy storage systems, IoT applications, and manufacturing expansions in Europe and Asia. Asia-Pacific dominates with 54.4% market share, led by China's industrial scaling, Japan's precision, and South Korea's R&D investments. Combined supercapacitors capture 26.6% market share, while low-capacitance components lead with 45.4%, driven by smart devices and IoT demand.

GAM portfolio managers Albert Saporta and Randel Freeman have published an open letter to Honda Chairman Toshihiro Mibe, challenging Honda's decision to sell its 50.65% controlling stake in Yutaka Giken to SAMIL for ¥1,470 per share—50% below the ¥3,024 per share tender offer price to minority shareholders. The managers question Honda's fiduciary responsibilities, demand transparency on ancillary transactions, and call for cancellation of Honda's excessive 26% treasury share holdings.

VeydooMax is launching its flagship V5 AI Riding System in North America at AIMExpo 2026, featuring automotive-grade AI intelligence and industrial-grade durability. The system includes advanced safety features like blind spot detection and forward collision warning, along with seamless device integration and extreme environmental protection. The company previously garnered collaboration interest from Yamaha and Honda at INTERMOT Cologne.

The global UTV parts and accessories market is experiencing robust growth, expanding from $7.67 billion in 2024 to $8.3 billion in 2025, with projections reaching $11.23 billion by 2029 at a 7.8% CAGR. Growth is driven by increased off-road recreational activities, demand for high-performance customizable vehicles, electric drivetrain advancements, and e-commerce expansion. However, trade tensions and tariff increases are pressuring manufacturers' margins and prompting shifts toward local suppliers.

Sony Honda Mobility unveiled its vision of 'Mobility as a Creative Entertainment Space' at CES 2026, announcing that AFEELA 1 pre-production deliveries will begin in California in 2026, with expansion to Arizona in 2027. The company debuted the AFEELA Prototype 2026 targeting 2028 U.S. launch, and announced partnerships with Qualcomm for next-generation electrical architecture and Microsoft Azure OpenAI for personalized AI experiences. SHM also introduced a Co-Creation Program for developers and plans an on-chain mobility service platform with token-based incentives.

Sony Honda Mobility has begun trial production of its AFEELA 1 electric vehicle at Honda's East Liberty Auto Plant in Ohio and established a dedicated Quality Gate inspection facility. The facility will perform advanced inspections on vehicles featuring 40 sensors, panoramic screens, and AI connectivity, with quality data feeding back to improve production processes. AFEELA 1 deliveries in California are scheduled for 2026.

The 137th Rose Parade presented by Honda will air on January 1, 2026, featuring performances by Bishop Briggs, Charlie Worsham, John Foster, Capital Cities, and DEK of Hearts. The parade will be broadcast live on ABC, CNN, Fox, NBC, and other networks, as well as streamed on eight digital platforms including Fubo, Pluto TV, and Samsung TV Plus.

Rivian's stock has surged 67% in 2025, reaching levels not seen since early 2024. The company's future hinges on the R2 SUV launching in 2026 at $45,000, which will compete against Toyota's bZ4X, Tesla's Model Y, and Honda's Prologue. Despite recent gains, Rivian faces challenges with declining R1 sales and a negative gross margin, making the R2 launch critical for long-term recovery.

The service robotics market is projected to grow from USD 55.60 billion in 2025 to USD 168.66 billion by 2033, driven by labor shortages, AI advancements, and increasing demand in healthcare, logistics, and hospitality sectors.

VeydooMax showcased its AI-powered V5 motorcycle console system at INTERMOT 2025, attracting significant interest from major motorcycle manufacturers with innovative safety features and intelligent connectivity.