HELE
Helen of Troy Limited · Consumer Staples · Household & Personal Products
Last
$29.81
−$0.29 (−0.97%) 10:25 AM ET
Prev close $30.10
Open $29.68
Day high $29.82
Day low $29.08
Volume 55,092
Avg vol 373,012
Mkt cap
$701.09M
EV/Sales
0.77
P/E ratio
-1.68
FY Revenue
$1.82B
EPS
-17.71
Gross Margin
45.44%
Div yield
0.00%
Sector
Consumer Staples
AI report sections
HELE
Helen of Troy Limited
HELE has delivered positive 1-, 3-, and 6-month price returns, including an 80.0% gain over six months, although the latest close remained marginally below the 21-day EMA. The financial profile combines positive free cash flow with negative operating and net margins, declining operating cash flow, and material debt. Elevated short positioning and a negative litigation-focused news backdrop add countervailing sentiment considerations.
AI summarized at 3:36 PM ET, 2026-08-31
AI summary scores
INTRADAY: 47 SWING: 61 LONG: 30
Volume vs average
Intraday (cumulative)
+12% (Above avg)
Vol/Avg: 1.12×
RSI
57.52 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
-0.00 (Weak)
MACD: 0.06 Signal: 0.07
Short-Term
+0.00 (Strong)
MACD: 0.25 Signal: 0.25
Long-Term
-0.04 (Weak)
MACD: 0.70 Signal: 0.74
Intraday trend score 81.51

Latest news

HELE 12 articles Positive: 0 Neutral: 0 Negative: 12
Negative GlobeNewswire Inc. • Bragar Eagel & Squire, P.C.
HELEN OF TROY DEADLINE MONDAY AUGUST 3rd: Bragar Eagel & Squire, P.C. Reminds Helen of Troy Limited Investors That Class Action Lawsuit Has Been Filed and Urges Investors to Contact the Firm Before August 3rd

A class action lawsuit has been filed against Helen of Troy Limited for allegedly misleading investors about Project Pegasus, a restructuring initiative. The company claimed the project was delivering efficiencies and cost savings, but in reality lacked sufficient resources and budget. When the truth emerged in July 2024, the company reported a 49% EPS decline and cut full-year revenue guidance by over 20%, causing the stock to plummet 27.7%. Investors who purchased shares between April 24, 2024, and October 8, 2025, have until August 3, 2026, to apply as lead plaintiff.

HELE class action lawsuit Project Pegasus misrepresentation earnings decline revenue guidance cut stock price decline shareholder losses
Sentiment note

The company is accused of misleading investors about Project Pegasus's effectiveness and financial impact. Actual results showed a 49% EPS decline and 20%+ revenue guidance cut, resulting in a 27.7% stock price drop. The lawsuit alleges the company lacked resources to achieve stated goals while assuring investors of progress.

Negative GlobeNewswire Inc. • The Gross Law Firm
HELE DEADLINE: The Gross Law Firm Reminds Helen of Troy Limited Investors of Upcoming Securities Class Action Deadline

The Gross Law Firm has announced securities class action lawsuits against Helen of Troy Limited (HELE) and other companies for allegedly making false and misleading statements. HELE is accused of misrepresenting the expected savings and effectiveness of Project Pegasus. The deadline for shareholders to register as potential lead plaintiffs is August 3, 2026.

HELE PRCT GRAL securities class action false statements Project Pegasus shareholder lawsuit lead plaintiff
Sentiment note

Company is accused of making false and misleading statements regarding Project Pegasus, failing to disclose that the project would not achieve promised savings and efficiency gains. This represents alleged fraud and misrepresentation to investors, resulting in artificial stock inflation.

Negative GlobeNewswire Inc. • The Gross Law Firm
The Gross Law Firm Reminds Shareholders of a Lead Plaintiff Deadline of August 31, 2026 in Insulet Corporation Lawsuit - PODD

The Gross Law Firm has issued notices regarding multiple securities class action lawsuits. Insulet Corporation faces allegations of defective manufacturing controls and misleading statements regarding product safety, with a lead plaintiff deadline of August 31, 2026. Similar class action notices were issued for PROCEPT BioRobotics Corporation and Helen of Troy Limited, with deadlines in September 2026.

PODD PRCT HELE class action lawsuit securities fraud manufacturing defects misleading statements lead plaintiff deadline
Sentiment note

The company is involved in an upcoming securities class action lawsuit, suggesting allegations of misconduct or misleading disclosures that harmed investors.

Negative GlobeNewswire Inc. • Bragar Eagel & Squire, P.C.
Bragar Eagel & Squire, P.C. Reminds Helen of Troy Limited Investors That Class Action Lawsuit Has Been Filed and Encourages Urges to Contact the Firm Before August 3rd

A class action lawsuit has been filed against Helen of Troy Limited for allegedly misleading investors about Project Pegasus, a restructuring initiative. The company claimed the project was delivering efficiencies and cost savings, but in reality lacked sufficient resources and budget to achieve stated goals. When the truth emerged in July 2024, the company reported a 49% decline in earnings per share and cut full-year revenue outlook by over 20%, causing stock price to drop 27.7%. Investors who purchased shares between April 24, 2024, and October 8, 2025, can join the lawsuit with a deadline of August 3, 2026.

HELE class action lawsuit Project Pegasus misrepresentation earnings decline securities fraud shareholder losses restructuring initiative
Sentiment note

The company is accused of misleading investors about Project Pegasus's effectiveness and financial impact. Actual results showed a 49% EPS decline and 20%+ revenue guidance cut, resulting in a 27.7% stock price drop. The allegations suggest management misrepresented the project's progress and the company's financial capacity to achieve stated goals.

Negative GlobeNewswire Inc. • Bragar Eagel & Squire, P.C.
Bragar Eagel & Squire, P.C. Reminds Helen of Troy Limited Investors That Class Action Lawsuit Has Been Filed and Encourages Investors to Contact the Firm Before August 3rd

A class action lawsuit has been filed against Helen of Troy Limited for allegedly misleading investors about Project Pegasus, a restructuring initiative. The company claimed the project was delivering efficiencies and cost savings, but it lacked sufficient resources to achieve stated goals. When the truth emerged in July 2024, the company reported a 49% decline in earnings per share and cut full-year revenue outlook by over 20%, causing stock price to drop 27.7%. Investors who purchased shares between April 24, 2024, and October 8, 2025, can join the lawsuit with a deadline of August 3, 2026.

HELE class action lawsuit Project Pegasus securities fraud misrepresentation earnings decline stock price decline restructuring initiative
Sentiment note

The company is accused of misleading investors about Project Pegasus's effectiveness and financial impact. Actual results showed a 49% EPS decline and 20%+ revenue guidance cut, resulting in a 27.7% stock price drop. The allegations suggest management misrepresented the project's progress and the company's financial capacity to achieve stated goals.

Negative GlobeNewswire Inc. • Bronstein, Gewirtz & Grossman Llc
Bronstein, Gewirtz & Grossman LLC Urges Helen of Troy Limited Investors to Act: Class Action Filed Alleging Investor Harm

A class action lawsuit has been filed against Helen of Troy Limited alleging that the company made materially false and misleading statements about its Project Pegasus initiative. The complaint claims the company overstated the project's success and cost-saving benefits while downplaying implementation issues, when in reality the project was not delivering promised efficiencies due to insufficient resources and budget. Investors who purchased Helen of Troy securities between April 24, 2024 and October 8, 2025 are encouraged to join the case, with a lead plaintiff deadline of August 3, 2026.

HELE securities fraud class action lawsuit Project Pegasus misstatement investor harm cost-saving initiatives
Sentiment note

The company is accused of making materially false and misleading statements about Project Pegasus, overstating its benefits while concealing implementation failures and lack of resources. This represents alleged securities fraud and breach of investor trust.

Negative GlobeNewswire Inc. • Bronstein, Gewirtz & Grossman Llc
Bronstein, Gewirtz & Grossman LLC Urges Helen of Troy Limited Investors to Act: Class Action Filed Alleging Investor Harm

A class action lawsuit has been filed against Helen of Troy Limited for alleged securities fraud. The complaint alleges that the company made materially false and misleading statements about its Project Pegasus initiative, overstating its success and cost-saving benefits while downplaying implementation issues. The lawsuit covers investors who purchased Helen of Troy securities between April 24, 2024 and October 8, 2025. The lead plaintiff deadline is August 3, 2026.

HELE class action lawsuit securities fraud Project Pegasus misleading statements investor harm cost-saving efficiencies distribution center
Sentiment note

The company is the defendant in a securities fraud class action lawsuit alleging material misstatements about Project Pegasus initiative, lack of resources to achieve stated goals, and failure to deliver promised cost-saving efficiencies. This represents significant legal and reputational risk to investors.

Negative GlobeNewswire Inc. • Levi & Korsinsky, Llp
HELE UPCOMING DEADLINE: Levi & Korsinsky Alerts Helen of Troy Limited Stockholders of Securities Class Action - Contact the Firm

A securities class action has been filed against Helen of Troy Limited (HELE) on behalf of shareholders who purchased securities between April 24, 2024, and October 8, 2025. Two senior executives—former CEO Noel Geoffroy and Interim CEO/CFO Brian Grass—are named as individual defendants under Section 20(a) of the Securities Exchange Act for alleged misrepresentations regarding Project Pegasus, a restructuring initiative. The stock suffered three corrective declines, including a 27.7% single-day drop and a $414.4 million goodwill impairment. The deadline to apply for lead plaintiff appointment is August 3, 2026.

HELE securities class action Project Pegasus misrepresentation Section 20(a) liability goodwill impairment restructuring initiative Sarbanes-Oxley certification
Sentiment note

The company is the subject of a securities class action lawsuit alleging material misrepresentations about Project Pegasus restructuring efforts. The stock experienced significant corrective declines (27.7% single-day drop) and a $414.4 million goodwill impairment, indicating serious operational and financial issues that were misrepresented to investors.

Negative GlobeNewswire Inc. • Bronstein, Gewirtz & Grossman Llc
Bronstein, Gewirtz & Grossman LLC Urges Helen of Troy Limited Investors to Act: Class Action Filed Alleging Investor Harm

A class action lawsuit has been filed against Helen of Troy Limited alleging that the company made materially false and misleading statements about its Project Pegasus initiative. The complaint claims the company overstated the project's success and cost-saving benefits while downplaying implementation issues, when in reality the project was not delivering promised efficiencies due to insufficient resources and budget. Investors who purchased Helen of Troy securities between April 24, 2024 and October 8, 2025 are encouraged to join the case, with a lead plaintiff deadline of August 3, 2026.

HELE securities fraud class action lawsuit Project Pegasus misstatement investor harm cost-saving initiatives
Sentiment note

The company is accused of making materially false and misleading statements about Project Pegasus, overstating its benefits while concealing implementation failures and lack of resources. This represents alleged securities fraud and breach of investor trust.

Negative GlobeNewswire Inc. • The Schall Law Firm
HELE Investors Have Opportunity to Lead Helen of Troy Limited Securities Fraud Lawsuit with the Schall Law Firm

The Schall Law Firm is seeking investors to join a class action lawsuit against Helen of Troy Limited for securities fraud. The company allegedly made false and misleading statements about its Project Pegasus restructuring program, overstating its success and cost-saving benefits while downplaying implementation issues. Investors who purchased securities between April 24, 2024 and October 8, 2025 are encouraged to participate before the August 3, 2026 deadline.

HELE securities fraud class action lawsuit Helen of Troy Project Pegasus misleading statements shareholder rights restructuring program
Sentiment note

The company is accused of making false and misleading statements to investors regarding its Project Pegasus restructuring initiative, allegedly overstating progress and cost savings while concealing implementation problems. This resulted in investor losses and triggered a securities fraud class action lawsuit.

Negative GlobeNewswire Inc. • The Schall Law Firm
HELE Investors Have Opportunity to Lead Helen of Troy Limited Securities Fraud Lawsuit with the Schall Law Firm

The Schall Law Firm is seeking investors who purchased Helen of Troy Limited (HELE) securities between April 24, 2024 and October 8, 2025 to join a class action lawsuit alleging securities fraud. The company allegedly made false and misleading statements about its Project Pegasus restructuring program, overstating its success and cost-saving benefits while downplaying implementation issues.

HELE securities fraud class action lawsuit Helen of Troy Project Pegasus restructuring misleading statements investor losses
Sentiment note

The company is accused of making false and misleading statements about its Project Pegasus restructuring program, misrepresenting cost savings and progress while concealing implementation problems. This alleged fraud resulted in investor losses and triggered a securities class action lawsuit.

Negative GlobeNewswire Inc. • Robbins Llp
HELE Stockholders Have Rights – If You Lost Money Investing in Helen of Troy Limited Contact Robbins LLP for Information About Recovering Your Losses

Robbins LLP filed a class action lawsuit against Helen of Troy Limited (HELE) alleging the company misled investors about Project Pegasus, a restructuring initiative meant to improve efficiency and reduce costs. Despite management's assurances of progress, the company lacked sufficient resources to achieve stated goals. Subsequent earnings disclosures revealed significant declines in sales and earnings, triggering stock price drops of 22.7% and 25% in consecutive quarters.

HELE class action lawsuit Project Pegasus restructuring goodwill impairment earnings decline investor fraud shareholder rights
Sentiment note

Company is accused of misleading investors about restructuring project effectiveness, failed to deliver promised cost savings, reported significant revenue declines (11% and 8.9% year-over-year), massive goodwill impairment of $414.4 million, and stock price declined sharply (22.7% and 25%) following disclosure of underperformance.

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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