Helen of Troy Limited · Consumer Staples · Household & Personal Products
Scores & Status Key
AI Summary Scores: Intraday / Swing / Long scores are synthesized from multi-factor analysis for each timeframe. They summarize current conditions discussed in the report and do not constitute trading recommendations.
Intraday Trend Score: A 0–100 composite from the Trend Explorer™ analytics engine used for ranking and comparison. It describes current conditions and is not a forecast.
Trend Status: A rules-based label (Bullish / Mixed / Bearish) derived from signal confluence (trend structure, momentum, and positioning). It indicates alignment, not expected return.
Last
$29.00
−$0.53 (−1.78%) 3:58 PM ET
Prev closePrevC$29.53
OpenOpen$30.03
Day highHigh$30.31
Day lowLow$28.80
VolumeVol334,026
Avg volAvgVol516,883
On chart
Interval
Intervals apply to 1D & 5D.
Intervals apply to 1D & 5D.
Scale: Linear
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Style
Scale: Linear
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Tickers only (no ^ indexes). Add up to 5.
Mkt cap
$667.80M
EV/Sales
0.72
P/E ratio
-6.84
FY Revenue
$1.83B
EPS
-4.24
Gross Margin
47.37%
Div yield
0.00%
Sector
Consumer Staples
AI report sections
MIXED
HELE
Helen of Troy Limited
No AI report section text found yet for this symbol.
AI summarized at 9:42 AM ET, 2026-10-14
AI summary scores
INTRADAY:62SWING:61LONG:54
Volume vs average
Intraday (cumulative)
−7% (Below avg)
Vol/Avg: 0.93×
RSI
60.11(Strong)
Strong (60–70)
0255075100
MACD momentum
Intraday
-0.00 (Weak)
MACD: -0.00 Signal: 0.00
Short-Term
+0.27 (Strong)
MACD: 0.02 Signal: -0.25
Long-Term
+0.13 (Strong)
MACD: -0.12 Signal: -0.24
Intraday trend score
59.58
LOW59.36HIGH77.56
Latest news
HELE•12 articles•Positive: 8Neutral: 1Negative: 3
PositiveZacks Investment Research• Na
Here's Why Helen of Troy (HELE) is a Strong Momentum Stock
Zacks Premium offers Style Scores (Value, Growth, Momentum, and VGM) to complement its Zacks Rank stock-rating system, helping investors identify stocks with the highest probability of outperforming the market. The Zacks Rank #1 stocks have averaged +23.86% annual returns since 1988, more than double the S&P 500. Helen of Troy (HELE) is highlighted as a #2 Buy with an A VGM Score and strong momentum.
HELE received a #2 (Buy) Zacks Rank with an A VGM Score and A Momentum Style Score. The stock is up 3.5% over four weeks, has upward earnings estimate revisions, and boasts a +207.7% average earnings surprise, indicating strong fundamental and technical performance.
PositiveZacks Investment Research• Zacks.Com
Helen of Troy (HELE) Is Attractively Priced Despite Fast-paced Momentum
Helen of Troy (HELE) is identified as an attractive investment opportunity combining fast-paced momentum with reasonable valuation. The stock has gained 3.5% over four weeks and 1.8% over 12 weeks, with a beta of 1.34 indicating higher volatility. HELE holds a Momentum Score of A and Zacks Rank #2 (Buy), supported by upward earnings estimate revisions. Trading at 0.36 times sales, the stock appears undervalued relative to its momentum characteristics.
HELEmomentum investingvaluationprice-to-sales ratioearnings estimatesZacks Rankbetapersonal and household products
Sentiment note
The article highlights HELE as an attractive investment with strong momentum (A Momentum Score), positive earnings estimate revisions (Zacks Rank #2 Buy), consistent price gains over multiple timeframes (3.5% in 4 weeks, 1.8% in 12 weeks), and most importantly, an attractive valuation at 0.36x sales despite its momentum characteristics. The combination of growth potential with reasonable pricing supports a positive outlook.
PositiveZacks Investment Research• Na
HELE Q2 Earnings Top Estimates on Margin Gains, Guidance Raised
Helen of Troy Limited (HELE) reported Q2 adjusted EPS of 79 cents, beating estimates by 55%, with net sales rising 2.1% to $440.9 million. The company raised its fiscal 2027 adjusted EPS guidance to $3.60-$4.15 and free cash flow forecast to $120-$140 million, driven by strength in Home & Outdoor segment, favorable tariff refunds, and lower debt levels.
Strong Q2 earnings beat (79 cents vs 51 cents consensus), significant EPS growth of 33.9% YoY, raised full-year guidance for both EPS and free cash flow, improved gross margins by 800 bps, reduced debt by $220.6 million, and positive segment performance in Home & Outdoor with 9.2% sales growth.
PositiveThe Motley Fool• Rich Smith
Why Helen of Troy Stock Popped Today
Helen of Troy (HELE) stock surged 25% in early trading after beating earnings expectations with $0.79 EPS versus expected $0.51, though sales growth remained modest at 2.1%. The earnings beat was primarily driven by tariff refunds rather than operational performance. The stock settled to a 7.2% gain by late morning. Despite the tariff-driven boost, the company maintains positive free cash flow guidance of $130 million and trades at an attractive sub-5x price-to-free cash flow ratio.
HELEearnings beattariff refundsHelen of Troystock surgefree cash flowsales growthGAAP earnings
Sentiment note
Stock popped 25% on earnings beat driven by tariff refunds, with strong free cash flow guidance ($130M) and attractive valuation metrics (sub-5x price-to-free cash flow). However, underlying sales growth is weak at 2.1% and earnings beat was non-GAAP, suggesting the positive sentiment is partially dependent on one-time tariff benefits rather than sustainable operational improvements.
PositiveZacks Investment Research• Na
Q3 Earnings Start on a Positive Note
Stock futures declined Wednesday as investors took profits amid elevated bond yields and rising oil prices following Houthi attacks on Saudi energy infrastructure. The labor market remains strong with jobless claims at post-Covid lows, supporting the Fed's pause on rate hikes. Early Q3 earnings showed mixed results, with PepsiCo beating expectations while Helen of Troy delivered a strong earnings surprise.
Delivered a strong fiscal Q2 earnings beat with EPS of $0.79 vs $0.51 expected (+54.9% surprise). Strong forward guidance for current and full year drove shares up +20% in pre-market trading.
PositiveZacks Investment Research• Na
Weekly Jobless Claims, Pre-Market Futures, Both Stay Low
U.S. stock futures declined on October 8, 2026, as oil prices surged 4.7% following Iranian-backed Houthi attacks on Saudi energy infrastructure. However, weekly jobless claims remained at historic lows with 197K initial claims, supporting the labor market's strength. PepsiCo and Helen of Troy both beat earnings expectations, with Helen of Troy shares jumping 20% in pre-market trading.
Posted strong earnings beat with EPS of $0.79 vs. $0.51 expected (+54.9% surprise), coupled with strong forward guidance, driving shares up 20% in pre-market trading.
PositiveZacks Investment Research• Na
Helen of Troy (HELE) Q2 Earnings Beat Estimates
Helen of Troy (HELE) reported quarterly earnings of $0.79 per share, significantly beating the consensus estimate of $0.51 per share, representing a 54.9% earnings surprise. The company posted revenues of $440.93 million, slightly missing consensus by 0.12%. HELE has outperformed the S&P 500 by 6.2% year-to-date. The stock received a Zacks Rank #3 (Hold) rating, suggesting near-term performance in line with the market. The Cosmetics industry ranks in the top 22% of Zacks industries.
Company significantly beat earnings expectations with a 54.9% surprise, demonstrating strong operational performance. Stock has outperformed the S&P 500 year-to-date with a 20.2% gain. However, sentiment is tempered by a slight revenue miss and a Hold rating suggesting limited near-term upside.
NegativeZacks Investment Research• Na
HELE Q2 Earnings on the Horizon: Essential Insights for Investors
Helen of Troy (HELE) is expected to report Q2 fiscal 2027 earnings on October 8 with projected revenues of $441.5M (up 2.2% YoY) but earnings declining 13.6% to 51 cents per share. While brand momentum and digital initiatives may provide support, the company faces headwinds from softer demand, rising costs, commodity inflation, and unfavorable currency movements. The stock shows no clear earnings beat signal with a Zacks Rank #3 and 0% Earnings ESP.
Despite modest revenue growth of 2.2%, earnings are projected to decline 13.6% YoY. The company faces significant headwinds including inflationary pressures, softer discretionary demand, commodity inflation, unfavorable currency movements, and margin compression (SG&A expanding 220 bps). The Zacks model does not predict an earnings beat, and the stock carries a neutral Rank #3 with 0% Earnings ESP.
PositiveZacks Investment Research• Na
How Helen of Troy Is Building a More Consumer-Led Brand Strategy
Helen of Troy is restructuring its operations to prioritize consumer-led growth through faster decision-making and focused innovation. The company has implemented a new operating structure with segment general managers and is using test-and-learn models across its brands including Osprey, OXO, Braun, and Olive & June. Competitors Coty, Estee Lauder, and e.l.f. Beauty are similarly adopting consumer-centric strategies to strengthen brand relevance and improve innovation responsiveness.
Company is implementing strategic restructuring focused on consumer-led growth, faster decision cycles, and focused innovation with new operating structure and successful product launches across multiple brands.
NeutralZacks Investment Research• Na
Limoneira (LMNR) Misses Q3 Earnings and Revenue Estimates
Limoneira reported quarterly earnings of $0.02 per share, significantly missing the consensus estimate of $0.19 per share, representing an 89.47% earnings surprise. Revenues also fell short at $43.81 million versus the expected amount. The company received a Zacks Rank #3 (Hold) rating, suggesting near-term performance in line with the market. The Agriculture - Operations industry ranks in the bottom 33% of Zacks industries.
Company has not yet reported results. Expected to post earnings of $0.51 per share (down 13.6% year-over-year) with revenues of $441.45 million (up 2.2%). Consensus EPS estimate has remained unchanged over the last 30 days, indicating stable but modest expectations.
HELEN OF TROY DEADLINE MONDAY AUGUST 3rd: Bragar Eagel & Squire, P.C. Reminds Helen of Troy Limited Investors That Class Action Lawsuit Has Been Filed and Urges Investors to Contact the Firm Before August 3rd
A class action lawsuit has been filed against Helen of Troy Limited for allegedly misleading investors about Project Pegasus, a restructuring initiative. The company claimed the project was delivering efficiencies and cost savings, but in reality lacked sufficient resources and budget. When the truth emerged in July 2024, the company reported a 49% EPS decline and cut full-year revenue guidance by over 20%, causing the stock to plummet 27.7%. Investors who purchased shares between April 24, 2024, and October 8, 2025, have until August 3, 2026, to apply as lead plaintiff.
The company is accused of misleading investors about Project Pegasus's effectiveness and financial impact. Actual results showed a 49% EPS decline and 20%+ revenue guidance cut, resulting in a 27.7% stock price drop. The lawsuit alleges the company lacked resources to achieve stated goals while assuring investors of progress.
NegativeGlobeNewswire Inc.• The Gross Law Firm
HELE DEADLINE: The Gross Law Firm Reminds Helen of Troy Limited Investors of Upcoming Securities Class Action Deadline
The Gross Law Firm has announced securities class action lawsuits against Helen of Troy Limited (HELE) and other companies for allegedly making false and misleading statements. HELE is accused of misrepresenting the expected savings and effectiveness of Project Pegasus. The deadline for shareholders to register as potential lead plaintiffs is August 3, 2026.
HELEPRCTGRALsecurities class actionfalse statementsProject Pegasusshareholder lawsuitlead plaintiff
Sentiment note
Company is accused of making false and misleading statements regarding Project Pegasus, failing to disclose that the project would not achieve promised savings and efficiency gains. This represents alleged fraud and misrepresentation to investors, resulting in artificial stock inflation.
News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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