HAS
Hasbro, Inc. · Consumer Discretionary · Leisure
Last
$98.69
+$0.28 (+0.29%) 3:58 PM ET
After hours $98.79 +$0.10 (+0.10%) 9:34 PM ET
Prev close $98.41
Open $99.29
Day high $99.85
Day low $97.69
Volume 1,430,903
Avg vol 1,700,241
Mkt cap
$13.88B
EV/Sales
3.33
P/E ratio
17.48
FY Revenue
$4.97B
EPS
5.63
Gross Margin
72.35%
Div yield
2.84%
Sector
Consumer Discretionary
AI report sections
HAS
Hasbro, Inc.
No AI report section text found yet for this symbol.
AI summarized at 2:21 PM ET, 2026-10-13
AI summary scores
INTRADAY: 72 SWING: 71 LONG: 69
Volume vs average
Intraday (cumulative)
+24% (Above avg)
Vol/Avg: 1.24×
RSI
70.78 (Overbought)
Overbought (>70)
MACD momentum
Intraday
-0.02 (Weak)
MACD: -0.00 Signal: 0.01
Short-Term
+1.01 (Strong)
MACD: 1.44 Signal: 0.42
Long-Term
+0.84 (Strong)
MACD: 0.93 Signal: 0.09
Intraday trend score 71.92

Latest news

HAS 12 articles Positive: 5 Neutral: 4 Negative: 3
Negative Zacks Investment Research • Na
Hasbro Gears Up for Q3 Earnings: Will MAGIC Drive Growth?

Hasbro is set to report Q3 2026 results on October 20, with consensus estimates expecting EPS of $1.88 (up 11.9% YoY) and revenues of $1.47 billion (up 6.2% YoY). While the company is expected to benefit from Magic: The Gathering demand, new product releases, and Consumer Products growth, Zacks' model does not predict an earnings beat. The company carries a Zacks Rank #4 (Sell) rating with 0.00% Earnings ESP, suggesting limited upside potential despite operational strengths.

HAS Q3 2026 earnings Magic: The Gathering Consumer Products Wizards of the Coast Digital Gaming earnings beat Zacks Rank
Sentiment note

Despite positive operational factors (Magic: The Gathering demand, product innovation, cost savings), Hasbro has a Zacks Rank #4 (Sell) rating with 0.00% Earnings ESP, indicating the model does not predict an earnings beat. The lack of positive surprise catalyst combined with the sell rating suggests downside risk.

Positive GlobeNewswire Inc. • Hasbro, Inc.
Hasbro's Women Innovators of Play Opens Fourth Annual Design Challenge and Expands Program with New In-Person Event Series

Hasbro announced the fourth annual Women Innovators of Play Design Challenge opening for submissions from October 15 to November 20, 2026. The program is expanding from a virtual conference to year-round in-person networking events in partnership with Women in Toys, Licensing & Entertainment. Winners receive $10,000 USD prizes, mentorship, and industry exposure. Since 2023, the program has awarded $90,000 in total prize money to women innovators globally.

HAS Women Innovators of Play Design Challenge toy industry women in gaming mentorship networking events game design
Sentiment note

Hasbro is expanding its Women Innovators of Play program with increased investment in mentorship, prize money ($90,000 awarded to date), and new in-person networking events. This demonstrates commitment to diversity and talent development in the gaming and toy industries, which enhances brand reputation and attracts innovative talent.

Neutral Zacks Investment Research • Zacks.Com
Hasbro (HAS) Advances While Market Declines: Some Information for Investors

Hasbro stock closed at $92.50, up 1.93% and outperforming the broader market decline. The toy maker is expected to report earnings on October 20, 2026, with analysts forecasting $1.88 EPS (11.9% YoY growth) and $1.47B revenue (6.2% growth). Full-year estimates project $6.16 EPS and $5.04B revenue. However, Hasbro holds a Zacks Rank of #3 (Hold) with a 0.29% downward EPS estimate revision over the past month, and trades at a premium Forward P/E of 14.74 compared to its industry average of 12.55.

HAS Hasbro toy maker earnings forecast stock performance Zacks Rank valuation Consumer Discretionary
Sentiment note

While Hasbro outperformed the market with a 1.93% gain and shows positive earnings growth expectations (11.9% YoY), the Zacks Rank of #3 (Hold) and recent downward EPS estimate revision (-0.29%) suggest limited near-term upside. Additionally, the stock trades at a premium valuation (Forward P/E 14.74 vs. industry 12.55), and the broader Toys-Games-Hobbies industry ranks in the bottom 3% of all industries, indicating sector weakness.

Positive Zacks Investment Research • Na
Why Hasbro (HAS) Could Beat Earnings Estimates Again

Hasbro (HAS) is highlighted as a strong candidate for beating upcoming earnings estimates, with an Earnings ESP of +4.79% and a Zacks Rank #3 (Hold). The toy maker has demonstrated a consistent history of beating earnings expectations, with an average surprise of 20.33% over the past two quarters. The company's next earnings report is expected on October 20, 2026.

HAS earnings beat Earnings ESP Hasbro earnings estimates Zacks Rank toy industry
Sentiment note

Hasbro demonstrates a strong track record of beating earnings estimates with an average surprise of 20.33% over the past two quarters. The company has a positive Earnings ESP of +4.79%, indicating analyst bullishness on near-term earnings potential. Combined with its Zacks Rank #3, this suggests a high probability of another earnings beat in the upcoming October 20, 2026 report.

Neutral Zacks Investment Research • Na
Hasbro (HAS) Surpasses Market Returns: Some Facts Worth Knowing

Hasbro (HAS) gained 2.62% in the latest trading session, outperforming the S&P 500. The toy maker is expected to report Q3 earnings of $1.88 per share (up 11.9% YoY) and revenue of $1.47 billion (up 6.2% YoY) on October 20, 2026. However, the stock carries a Zacks Rank #3 (Hold) rating with a Forward P/E of 14.24, trading at a premium to its industry average of 10.5.

HAS Hasbro earnings stock performance toy maker Zacks Rank valuation Consumer Discretionary
Sentiment note

While Hasbro shows positive earnings growth expectations (11.9% EPS growth, 6.2% revenue growth) and recent stock price appreciation, the Zacks Rank #3 (Hold) rating, premium valuation relative to industry peers (Forward P/E 14.24 vs. 10.5 industry average), and recent 0.45% downward EPS estimate revision suggest limited near-term upside potential.

Positive GlobeNewswire Inc. • Not Specified
Galaxy Gaming's MONOPOLY Table Games Progressive Named Product Innovation of the Year at Global Gaming Awards Americas 2026

Galaxy Gaming announced that its MONOPOLY Table Games Progressive has won Product Innovation of the Year at the Global Gaming Awards Americas 2026. The linked progressive table game, developed through an exclusive licensing agreement with Hasbro, has achieved widespread installations across North America and EMEA. Galaxy Gaming is showcasing new MONOPOLY-branded games and Galaxy Link technology at G2E 2026.

GLXZ HAS MONOPOLY Table Games Progressive Galaxy Gaming Product Innovation Global Gaming Awards progressive jackpot casino table games
Sentiment note

Hasbro's MONOPOLY brand achieved significant recognition through the award-winning table game product, demonstrating successful brand extension into casino gaming with strong market performance and expansion plans.

Negative The Motley Fool • The Rule Breakers Team
Losing to Win: A VC Lens Will Find the Next Nvidia

The Motley Fool advocates adopting a venture capital investment approach where most picks underperform but a few massive winners drive portfolio returns. Using a five-stock example from 2009, the article shows how Nvidia's extraordinary 58,000% outperformance offset three significant underperformers, demonstrating that investors don't need to be right often—just right enormously when it counts. The strategy recommends holding 50+ diversified stocks to capture breakout winners.

ADBE DASTY HAS IBKR venture capital investing Rule Breaker investing portfolio diversification outsize winners
Sentiment note

Lags the market by roughly 460% since October 2009 recommendation, significantly underperforming

Neutral Zacks Investment Research • Na
Why Is Mattel (MAT) Up 1.2% Since Last Earnings Report?

Mattel reported Q2 2026 earnings of 1 cent per share, missing estimates by 66.7% due to higher advertising and administrative expenses, though net sales of $1.13 billion beat consensus. Growth was driven by Vehicles (Hot Wheels) and Action Figures, while Dolls and Preschool categories declined. Gross margins contracted 260 basis points due to tariffs and inflation. The company reaffirmed its 2026 outlook for 3-6% constant-currency sales growth and $1.27-$1.39 EPS. Mattel holds a Zacks Rank #3 (Hold) with upward estimate revisions.

MAT HAS earnings miss margin pressure tariffs Hot Wheels Barbie decline share buybacks
Sentiment note

Comparable industry peer with strong revenue growth (+16.2% YoY) but flat EPS performance. Expected earnings growth of +11.9% for current quarter is positive, though Zacks Rank #3 (Hold) and minimal estimate revision (-0.8%) suggest limited near-term upside. Similar neutral outlook to Mattel.

Neutral The Motley Fool • Rich Smith
Hasbro Exec Rolled a "1" on Video Games -- and Lost His Job

Hasbro's Wizards of the Coast President John Hight is departing his role effective September 1, likely due to the cancellation of several planned video games that resulted in a $56 million impairment charge. Despite Hight's successful tenure driving 27% growth at WotC and turning the company profitable, Hasbro is moving forward with new D&D franchise expansions including crossovers with World of Warcraft and Star Wars.

HAS MSFT DIS Hasbro Wizards of the Coast John Hight video game cancellation Dungeons & Dragons
Sentiment note

Mixed signals: strong Q2 earnings with 16% sales growth and WotC division growing 27%, but executive departure and $56M video game impairment charge suggest strategic missteps. However, new D&D initiatives and analyst outlook suggest future growth potential.

Positive The Motley Fool • John Ballard
2 High-Yield Dividend Stocks to Buy Now

PepsiCo and Hasbro are highlighted as attractive high-yield dividend stocks. PepsiCo offers a 4.3% dividend yield with 54 consecutive years of dividend growth and posted 7% year-over-year revenue increase. Hasbro provides a 3.2% yield with strong earnings growth and resilient brands like Magic: The Gathering showing 32% revenue growth.

PEP HAS dividend stocks high-yield dividends consumer goods PepsiCo Hasbro dividend growth
Sentiment note

Attractive 3.2% dividend yield, stock up 38% over three years, adjusted EPS improved significantly from $2.51 (2023) to $5.94 (trailing-12-month), strong brand performance with Magic: The Gathering up 32% YoY, and potential for dividend growth resumption.

Positive GlobeNewswire Inc. • Not Specified
Brand Licensing Europe Exhibitor Numbers at Record High as Visitor Registration Opens

Brand Licensing Europe (BLE) announces record growth for its October 2026 event at Excel London, with exhibitor numbers up 16% year-on-year and 222 confirmed exhibitors. The event follows a successful 2025 edition that attracted over 11,000 visitors. New exhibitors include Tate Modern, ATP Tour, and Del Monte Europe, while returning participants span heritage, sports, entertainment, and retail sectors.

HAS SGAMY MAT NFLX Brand Licensing Europe licensing industry exhibitor growth Excel London
Sentiment note

Listed as returning exhibitor at BLE 2026, indicating continued commitment to European licensing market and confidence in industry growth

Negative The Motley Fool • Emma Newbery
Stock Market Today, May 20: Nasdaq Gains 1.5% as Risk Appetite Returns

Major U.S. stock indices gained on May 20, 2026, with the Nasdaq rising 1.54%, S&P 500 up 1.08%, and Dow Jones advancing 1.31%. The rally was driven by falling oil prices and easing Treasury yields amid hopes of an end to the U.S.-Iran conflict. AI hardware leaders and software companies recovered ground, while Nvidia climbed ahead of earnings. Hasbro fell 9% despite beating earnings due to cautious guidance.

NVDA AMD SMCI CRM stock market Nasdaq S&P 500 oil prices
Sentiment note

Stock fell almost 9% despite beating earnings estimates due to cautious full-year guidance from the gaming company.

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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