e.l.f. Beauty, Inc. · Consumer Staples · Household & Personal Products
Scores & Status Key
AI Summary Scores: Intraday / Swing / Long scores are synthesized from multi-factor analysis for each timeframe. They summarize current conditions discussed in the report and do not constitute trading recommendations.
Intraday Trend Score: A 0–100 composite from the Trend Explorer™ analytics engine used for ranking and comparison. It describes current conditions and is not a forecast.
Trend Status: A rules-based label (Bullish / Mixed / Bearish) derived from signal confluence (trend structure, momentum, and positioning). It indicates alignment, not expected return.
Last
$51.02
−$0.97 (−1.87%) 1:32 PM ET
Prev closePrevC$51.99
OpenOpen$52.69
Day highHigh$52.94
Day lowLow$50.82
VolumeVol1,999,813
Avg volAvgVol3,760,122
On chart
Interval
Intervals apply to 1D & 5D.
Intervals apply to 1D & 5D.
Scale: Linear
Overlays
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Style
Scale: Linear
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Tools
Tickers only (no ^ indexes). Add up to 5.
Mkt cap
$3.09B
P/E ratio
115.95
FY Revenue
$1.64B
EPS
0.44
Gross Margin
70.72%
Sector
Consumer Staples
AI report sections
BEARISH
ELF
e.l.f. Beauty, Inc.
No AI report section text found yet for this symbol.
Volume vs average
Intraday (cumulative)
−15% (Below avg)
Vol/Avg: 0.85×
RSI
37.43(Weak)
Weak (30–40)
0255075100
MACD momentum
Intraday
-0.00 (Weak)
MACD: -0.00 Signal: -0.00
Short-Term
+0.18 (Strong)
MACD: -2.48 Signal: -2.66
Long-Term
+0.09 (Strong)
MACD: -5.20 Signal: -5.30
Intraday trend score
21.00
LOW20.00HIGH28.00
Latest news
ELF•12 articles•Positive: 9Neutral: 3Negative: 0
NeutralThe Motley Fool• Jennifer Saibil
Why e.l.f. Beauty Stock Dropped13% in May
e.l.f. Beauty stock fell 13% in May despite beating earnings expectations with 35% revenue growth and strong performance from its Rhode luxury brand acquisition. The decline was driven by uncertainty around tariff impacts, which management expects to improve in 2027. The stock trades at a low valuation of 14x forward sales and is down 32% year-to-date.
Mixed signals: strong operational performance (35% revenue growth, 29 consecutive quarters of sales growth, Rhode brand success) and attractive valuation (14x forward sales) are offset by tariff uncertainty, unit sales declines from price increases, and ongoing market volatility. The stock fell despite beating earnings, indicating investor concern about forward guidance and tariff resolution timing.
PositiveThe Motley Fool• Geoffrey Seiler
Is e.l.f. Beauty Stock a Buy as Rhode Drives Growth?
e.l.f. Beauty reported strong Q4 fiscal 2026 revenue growth of 35% to $449.3 million, driven primarily by its Rhode acquisition which contributed $113 million and grew 80% during the fiscal year. However, the namesake e.l.f. brand faced headwinds with organic growth of only 1% and unit volume declines following a price increase. The company projects fiscal 2027 revenue growth of 14-17% and is trading at an attractive forward P/E of 15.5, with analyst sentiment turning positive due to Rhode's expansion potential and anticipated tariff reductions.
Strong revenue growth of 35% YoY, Rhode brand performing exceptionally well with 80% annual growth, attractive forward P/E ratio of 15.5, significant expansion runway in Sephora stores (only 20% penetration), anticipated tariff reduction from 55% to 35% providing pricing flexibility, and positive full-year guidance of 14-17% revenue growth.
PositiveInvesting.com• Thomas Hughes
Overextended, e.l.f. Beauty Is Primed to Rebound in Back Half
e.l.f. Beauty stock has fallen nearly 65% from late 2025 highs but shows signs of recovery potential. Despite tepid fiscal 2027 guidance reflecting intentional price markdowns, favorable test results showed a 22% price reduction led to 35% volume growth. Technical indicators, analyst sentiment, and strong institutional ownership (95%) suggest limited downside and potential for high-double-digit rebound. The company reported solid Q4 2026 results with 35% revenue growth, though guidance below consensus triggered a stock rebound, indicating market readiness for reversal.
Stock is trading at deep-value levels after 65% decline with multiple catalysts in play. Favorable test results showing 35% volume growth from price reductions, strong technical support levels, analyst consensus forecasting 70% upside, and 95% institutional ownership indicate strong recovery potential. Despite tepid guidance, the company is positioned for rebound in the back half of 2026 and beyond.
PositiveBenzinga• Rishabh Mishra
Stock Market Today: Dow, S&P 500, Nasdaq Futures Fall After NVDA's Q1 Results— Nebius Group, Intuit In Focus (UPDATED)
U.S. stock futures showed mixed performance on Thursday following Nvidia's strong Q1 earnings and positive Q2 guidance. While the Dow Jones and S&P 500 gained slightly, the Nasdaq fell modestly. Intuit tumbled 13.5% despite beating earnings due to announced workforce cuts, while e.l.f. Beauty surged 9% on better-than-expected results. Nebius Group and Bloom Energy rose after announcing a 10-year partnership for AI infrastructure deployment.
NVDAINTUELFNBISstock marketearningsNvidiaIntuit
Sentiment note
Reported earnings of 32 cents per share beating consensus of 29 cents, and revenue of $449.29 million exceeding Street estimate of $422.93 million; stock jumped 9%
PositiveBenzinga• Lekha Gupta
Hailey Bieber's Rhode Keeps Crushing It For e.l.f. Beauty
e.l.f. Beauty reported strong Q4 results, beating analyst estimates with EPS of 32 cents (vs. 29 cents expected) and revenue of $449.29 million (vs. $422.93 million expected), up 35% year-over-year. The Rhode acquisition, which contributed 34 percentage points to growth, delivered over $500 million in global retail sales. For fiscal 2027, the company expects adjusted EPS of $3.27-$3.32 and revenue of $1.835-$1.865 billion, slightly below analyst expectations. Shares rose 8.14% in premarket trading.
Company beat Q4 earnings and revenue estimates, demonstrated strong year-over-year growth of 35%, achieved seven consecutive years of industry-leading results, and the Rhode acquisition is performing exceptionally well with over $500 million in global retail sales. However, fiscal 2027 guidance came in slightly below analyst expectations, which provides a minor offset to the otherwise strong results.
PositiveBenzinga• Erica Kollmann
e.l.f. Beauty Stock Rallies After Q4 Earnings Beat Estimates
e.l.f. Beauty reported Q4 earnings of $0.32 per share, beating the consensus estimate of $0.29, with revenue of $449.29 million, up 35.07% year-over-year and exceeding the Street estimate of $422.93 million. The company achieved a 140 basis point gross margin improvement to 73%. However, fiscal 2027 guidance fell short of analyst expectations, with adjusted EPS guidance of $3.27-$3.32 versus the $3.62 estimate. The stock rallied 7.39% in extended trading.
Strong Q4 earnings and revenue beats with 35% year-over-year growth, 140 basis point gross margin improvement, and seven consecutive years of net sales and market share growth. Stock rallied 7.39% on the results. However, sentiment is tempered by fiscal 2027 guidance that missed analyst expectations on both EPS and revenue, which may limit upside momentum.
PositiveThe Motley Fool• Geoffrey Seiler
My 3 Favorite Growth Stocks to Buy in May
The article recommends three consumer growth stocks for May 2026: Dutch Bros, which trades at a similar valuation to Starbucks but has more profitable individual stores and greater expansion potential; e.l.f. Beauty, which is expanding its Rhode skincare brand distribution; and MercadoLibre, which is investing in e-commerce and fintech opportunities in Latin America while trading at an attractive forward P/E ratio.
Positioned as a cheap growth stock with attractive forward P/E of 15.5x, leveraging successful distribution strategy to expand Rhode skincare brand into new retail outlets.
PositiveThe Motley Fool• Jennifer Saibil
Is e.l.f. Stock Too Cheap to Ignore?
e.l.f. Beauty stock has fallen 27% this year due to macroeconomic headwinds including tariffs, inflation, and impacts from the Iran war affecting its oil-dependent production. Despite near-term challenges, the company continues gaining market share in cosmetics and skincare, recently acquired Rhode brand, and trades at 31x trailing earnings—well below its 5-year average of 75x. Analysts maintain positive outlooks with an average 12-18 month price target 58% higher than current levels.
Despite current headwinds, the company demonstrates strong fundamentals with 38% revenue growth, significant market share gains (8% in color cosmetics, 16% in skincare), successful Rhode brand acquisition, and analyst consensus showing 58% upside potential. Stock valuation at 31x earnings is substantially below historical averages, suggesting oversold conditions and attractive entry point for long-term investors.
NeutralInvesting.com• Leo Miller
Top AST SpaceMobile Insider Cuts Position by Over 30%
Rakuten CEO Hiroshi Mikitani has aggressively reduced AST SpaceMobile holdings by approximately 32%, selling $271 million worth of shares in Q2 2026. While still holding over 21 million shares, Rakuten's position has fallen below the 10% threshold. Meanwhile, Marvell Technology sees increased insider selling amid strong stock performance, though most sales are pre-planned. e.l.f. Beauty insider sales appear procedural and non-concerning.
Q2 insider sales of $13 million all came with mitigating factors. CEO's sale was under a 10b5-1 plan, and other sales resulted from vesting of performance-based restricted stock units requiring tax withholding, making them procedural rather than bearish signals.
PositiveThe Motley Fool• Micah Zimmerman
The Market Is Down. These 3 Growth Stocks Are Still Worth Owning Forever.
The article highlights three growth stocks worth long-term ownership despite market downturns: e.l.f. Beauty, known for 28 consecutive quarters of sales growth and strong value positioning; Vita Coco, which dominates the coconut water market with a diversified supply chain moat; and Dutch Bros, a coffee chain in early national expansion with proven brand culture and strong loyalty metrics.
28 consecutive quarters of net sales growth, strong value proposition with products under $15, 38% Q3 growth, expanding to 120 countries from 16, maintains 70% gross margin vs. industry average of 41%, resilient in downturns
PositiveThe Motley Fool• Geoffrey Seiler
The Pullback Created Bargains: Dirt Cheap Stocks Worth Buying With $10,000 Today
Following a market pullback due to geopolitical tensions and rising oil prices, the article identifies three undervalued stocks as buying opportunities: Chewy, a defensive pet supplies company with strong growth; e.l.f. Beauty, a cosmetics company with significant growth potential through its Rhode brand acquisition; and Pinterest, a shopping discovery platform backed by activist investor Elliott Investment Management.
CHWYELFPINSmarket pullbackundervalued stocksdefensive business modelrevenue growthactivist investor
Sentiment note
Discounted valuation (forward P/E just above 15x) despite robust revenue growth, operates in defensive cosmetics industry, and has significant growth opportunity with Rhode brand acquisition which generated $200M+ in sales within three years.
NeutralThe Motley Fool• Keith Noonan
Why e.l.f. Beauty Stock Plummeted 34.2% Last Month But Is Gaining in April
e.l.f. Beauty stock fell 34.2% in March due to the Iran war, which disrupted oil shipping and increased petrochemical costs for the cosmetics company, compounded by negative analyst coverage. The stock has recovered 5.3% in April following announcements of a ceasefire and reopening of the Strait of Hormuz.
Stock experienced severe short-term decline (34.2% in March) due to geopolitical pressures and rising input costs, but is showing recovery momentum in April (5.3% gain) as war tensions de-escalate. Outlook remains uncertain with ongoing geopolitical risks.
News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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