EFX
Equifax Inc. · Industrials · Consulting Services
Last
$179.57
+$7.96 (+4.64%) 4:00 PM ET
After hours $179.62 +$0.05 (+0.03%) 4:55 AM ET
Prev close $171.61
Open $172.03
Day high $179.57
Day low $172.03
Volume 1,376,465
Avg vol 1,763,765
Mkt cap
$20.43B
P/E ratio
31.67
FY Revenue
$6.28B
EPS
5.67
Gross Margin
56.12%
Sector
Industrials
AI report sections
EFX
Equifax Inc.
No AI report section text found yet for this symbol.
Volume vs average
Intraday (cumulative)
+20% (Above avg)
Vol/Avg: 1.20×
RSI
56.02 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
+0.09 (Strong)
MACD: 0.36 Signal: 0.28
Short-Term
+1.23 (Strong)
MACD: 1.36 Signal: 0.13
Long-Term
+1.60 (Strong)
MACD: -2.53 Signal: -4.13
Intraday trend score 83.50

Latest news

EFX 12 articles Positive: 6 Neutral: 3 Negative: 3
Neutral GlobeNewswire Inc. • Reklaim Credit Solutions, Inc.
Reklaim Credit Solutions Co-Founders Sam Fensterstock and Bob McCarthy Step Into Chief Revenue Officer and Chief Technology Officer Roles Ahead of Q3 2026 Launch

Reklaim Credit Solutions, a credit rating agency built for the cannabis industry, announced that co-founders Sam Fensterstock and Bob McCarthy are assuming the roles of Chief Revenue Officer and Chief Technology Officer respectively. The appointments bring decades of experience in commercial credit and data engineering as the company prepares for its Q3 2026 public launch, addressing a gap in credit infrastructure for cannabis businesses that traditional credit bureaus cannot serve due to federal regulatory constraints.

EFX EXPGY credit rating agency cannabis industry commercial credit data engineering credit infrastructure executive appointments
Sentiment note

Mentioned as a traditional credit bureau with the same limitations as competitors in serving the cannabis sector. The reference is factual and not evaluative of company performance.

Positive Benzinga • Priya Nigam
Roku Is Worth More As A Takeover Target — Here Are The Companies That Might Buy It

Roku shares experienced volatility following takeover speculation. Needham analyst Laura Martin raised the price target from $140 to $170, arguing Roku is worth more to potential acquirers than its fundamental valuation suggests. The analyst identified multiple categories of companies that could benefit from acquiring Roku's connected TV platform and data, including tech/advertising firms, entertainment companies, retailers, AI companies, and data analytics firms.

ROKU AMZN GOOG GOOGL Roku M&A takeover acquisition
Sentiment note

Identified as a potential acquirer that could benefit from Roku's unique large-scale CTV viewing data

Negative GlobeNewswire Inc. • Scott Alldridge
Scott Alldridge Releases New Book Showing Why Most Cybersecurity Breaches Stem from Governance Failures Rather Than Technology Weaknesses

Cybersecurity expert Scott Alldridge released 'VisibleOps: The Anatomy of Cybersecurity Breaches,' arguing that most major data breaches result from governance and operational failures rather than technology weaknesses. The book analyzes high-profile incidents including MGM Resorts, Colonial Pipeline, Equifax, Target, SolarWinds, and Maersk, emphasizing that cybersecurity requires leadership accountability and disciplined processes, not just technology investment.

MGM EFX TGT cybersecurity governance data breaches operational failures leadership accountability risk management
Sentiment note

Referenced as one of the most significant cyber incidents in modern history, highlighting governance and operational failures.

Negative Benzinga • Piero Cingari
Chips Lead Nasdaq 100 Rebound, Oracle Sinks 11%: Stock Market Today

The Nasdaq 100 rose 1.1% on Thursday, led by semiconductor equipment makers rallying on positive analyst upgrades and AI data-center demand outlook. However, Oracle plunged 11.6% despite record earnings, citing a $40 billion financing plan and 162% increase in capital spending for AI infrastructure. Software stocks broadly declined while small caps and chip-related equities outperformed.

INTC LRCX KLAC AMAT semiconductor equipment AI data-center capital spending chip stocks
Sentiment note

Declined 6.2% among notable large-cap losers on the day

Positive GlobeNewswire Inc. • Sns Insider
Identity Verification Market to Reach USD 62.11 Billion by 2035, Driven by Rising Fraud Risks, AI-Based Authentication, and Global KYC Compliance Demand | Report by SNS Insider

The global identity verification market is projected to grow from USD 14.93 billion in 2025 to USD 62.11 billion by 2035 at a 15.4% CAGR, driven by rising identity fraud costs, regulatory compliance mandates, and adoption of AI-powered biometric solutions. The U.S. market is expected to grow from $4.92 billion to $20.44 billion, while Europe is projected to reach $16.18 billion by 2035. Cloud-based solutions dominate with 64% market share, while biometric verification leads with 58% revenue share. BFSI sector remains the largest vertical, with retail and e-commerce showing the fastest growth.

EFX MITK IDN TRU identity verification KYC/AML compliance biometric authentication AI-powered verification
Sentiment note

Identified as a market-defining company with significant presence in the growing identity verification market, benefiting from rising regulatory compliance demands.

Negative GlobeNewswire Inc. • Yanik Guillemette
Yanik Guillemette : « La récession canadienne est avant tout une crise de leadership »

Montreal-based entrepreneur Yanik Guillemette criticizes Ottawa's lack of strong leadership as Canada enters technical recession, with the economy contracting in three of four recent quarters. He highlights alarming indicators including a 0.7% drop in business investment (fifth consecutive quarterly decline), $20 billion net capital outflow, 112,300 job losses in Q1, and rising insolvability (up 19% year-over-year). Guillemette argues that political paralysis and bureaucratic delays are destroying investor confidence and exacerbating economic vulnerability across organizations and households.

EFX Canada recession government leadership business investment capital flight job losses insolvency household debt
Sentiment note

Equifax data cited in the article shows insolvency volume jumped nearly 19% year-over-year to levels unseen since 2009, indicating increased financial distress among Canadian consumers and businesses.

Positive GlobeNewswire Inc. • Javelin Strategy & Research
Gen Digital Earns Best in Class in Javelin Strategy & Research’s 2026 Direct-to-Consumer Identity Protection Services Vendor Scorecard

Javelin Strategy & Research released its 2026 Direct-to-Consumer Identity Protection Services Vendor Scorecard, evaluating 14 providers. Gen Digital (Norton 360 with LifeLock Ultimate Plus) earned Best in Class recognition for comprehensive monitoring and scam protection. Equifax (ID Watchdog Premium Family) and Allstate Identity Protection (Blue Family) were named overall Leaders. The report highlights that the IDPS market is evolving toward proactive scam prevention and family protection, though significant gaps remain in predictive modeling and children's online safety monitoring.

GEN GENVR EFX ALL identity protection services scam prevention cybersecurity family protection
Sentiment note

Named an overall Leader for strengths in child identity theft protection and cybersecurity risk mitigation, demonstrating competitive positioning in the evolving IDPS market.

Neutral The Motley Fool • James Brumley
Upstart's Auto Loan Push Is the 1 Story That Could Change the AI Lending Thesis

Upstart Holdings is expanding beyond its core unsecured personal loan business into auto loans and mortgages, with Q1 auto loan originations quadrupling year-over-year to $263 million and mortgage originations reaching $143 million. While these segments remain small compared to the $3 billion in personal loans, they represent significant growth opportunities given the massive size of the auto loan ($1.7 trillion) and mortgage ($18.8 trillion) markets. The company has originated only 12,202 car loans and 2,300 home loans versus 410,854 personal loans, indicating substantial room for market penetration.

UPST EFX TRU EXPGY AI lending auto loans mortgage loans credit scoring algorithm
Sentiment note

Mentioned as a traditional credit bureau competitor to Upstart's AI-powered approach. The article notes Upstart's algorithm is superior to traditional evaluation protocols, but Equifax is not the primary focus and faces indirect competitive pressure rather than direct disruption.

Positive Benzinga • Prnewswire
Equifax Board of Directors Declares Quarterly Dividend

Equifax announced a quarterly dividend of $0.56 per share, payable on June 15, 2026, to shareholders of record as of May 22, 2026. The company has maintained cash dividend payments for over 100 consecutive years.

EFX dividend quarterly shareholder returns Equifax cash dividend
Sentiment note

The declaration of a quarterly dividend demonstrates financial strength and confidence in the company's cash flow generation. The continuation of dividend payments for over 100 consecutive years reflects stability and commitment to shareholder returns, which is generally viewed positively by investors.

Positive GlobeNewswire Inc. • Not Specified
La fraude de première partie augmente dans un contexte de pressions économiques

Equifax Canada reports a significant shift in fraud trends, with first-party fraud (deliberate misrepresentation of financial information) rising 31% year-over-year in Q4 2025. Credit card fraud nearly doubled, while banking sector fraud increased substantially. The trend reflects growing consumer manipulation of personal financial data rather than traditional third-party identity theft, with Ontario and Alberta most affected and younger demographics showing higher rates.

EFX first-party fraud credit card fraud financial misrepresentation fraud detection AI-powered fraud prevention banking sector consumer fraud
Sentiment note

Equifax benefits from increased fraud concerns as demand for their fraud detection and prevention solutions grows. The company's FraudeQI platform and AI-powered tools are positioned as solutions to address the rising first-party fraud trend. Their fraud prevention platforms reportedly help organizations prevent approximately $3 billion in annual fraud losses, strengthening their market value proposition.

Neutral GlobeNewswire Inc. • Equifax Canada
First-Party Fraud Rises Amidst Economic Pressures

Equifax Canada reports a 31% year-over-year increase in first-party fraud between Q4 2024 and Q4 2025, with credit card fraud nearly doubling and banking sector seeing a shift toward falsified financial information. The trend is most pronounced among younger consumers and in Ontario and Alberta, signaling a concerning shift in fraud risk patterns that lenders must address.

EFX first-party fraud credit card fraud banking fraud financial misrepresentation fraud detection AI-powered fraud prevention younger consumers
Sentiment note

While the article highlights concerning fraud trends that could negatively impact the financial sector, Equifax positions itself as a solution provider with AI-powered fraud detection tools (FraudIQ) that help mitigate these risks. The company benefits from increased fraud awareness and demand for prevention solutions, offsetting concerns about rising fraud rates in the market.

Positive The Motley Fool • James Brumley
Is Upstart Stock a Millionaire Maker?

Upstart, an AI-powered credit scoring alternative to traditional bureaus, has shown impressive growth with 64% revenue increase to $1 billion in 2024 and returned to profitability. However, the article argues it likely won't be a millionaire-maker stock due to low competitive barriers. Major competitors like Equifax, Experian, and TransUnion are rapidly developing their own AI credit scoring platforms, which will eventually erode Upstart's advantage despite its current head start since 2012.

UPST EFX EXPGY TRU AI credit scoring alternative lending competitive advantage fintech
Sentiment note

As an established competitor with significant resources, Equifax is actively developing AI capabilities (Equifax Amplify AI platform) to compete with Upstart, positioning it well to defend and expand market share against smaller rivals.

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
Trade Ranks, LLC is not a registered investment adviser or broker-dealer. All rankings and AI reports are for informational and educational purposes only and are not personalized advice. Investing involves risk. Policy Portal