EFX
Equifax Inc. · Industrials · Consulting Services
Last
$209.01
+$1.16 (+0.56%) 4:00 PM ET
After hours $204.98 −$4.03 (−1.93%) 7:33 PM ET
Prev close $207.85
Open $205.80
Day high $209.68
Day low $203.52
Volume 1,208,114
Avg vol 2,135,511
Mkt cap
$25.13B
P/E ratio
39.58
FY Revenue
$5.94B
EPS
5.28
Gross Margin
56.26%
Sector
Industrials
AI report sections
EFX
Equifax Inc.
No AI report section text found yet for this symbol.
Volume vs average
Intraday (cumulative)
−23% (Below avg)
Vol/Avg: 0.77×
RSI
56.27 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
+0.03 (Strong)
MACD: 0.27 Signal: 0.24
Short-Term
+1.80 (Strong)
MACD: -2.48 Signal: -4.29
Long-Term
+0.77 (Strong)
MACD: -5.52 Signal: -6.29
Intraday trend score 63.00

Latest news

EFX 12 articles Positive: 4 Neutral: 8 Negative: 0
Positive Benzinga • Prnewswire
Equifax Board of Directors Authorizes 12% Dividend Increase

Equifax Inc. announced that its Board of Directors approved a 12% increase in the quarterly cash dividend, raising it to $0.56 per share for Q1 2026. The dividend will be payable on March 17, 2026 to shareholders of record as of March 9, 2026. The company has maintained consecutive dividend payments for over 100 years.

EFX dividend increase quarterly cash dividend shareholder returns Equifax capital allocation
Sentiment note

The 12% dividend increase demonstrates strong financial health and confidence in future cash flows. Dividend increases are typically viewed positively by investors as they signal management's confidence in the company's profitability and commitment to returning capital to shareholders. The company's 100+ year dividend payment history further reinforces financial stability.

Neutral The Motley Fool • James Brumley
Prediction: 2026 Will Be the Year of Upstart

Upstart Holdings, an AI-powered lending platform, is positioned for a breakthrough year in 2026 despite recent stock underperformance. The company's advanced credit-scoring algorithm considers 2,500+ variables and enables 43% more loan approvals with no additional defaults compared to traditional methods. After a disappointing November warning that spooked investors, the article argues the algorithm is working as intended by protecting lenders during economic headwinds. With revenue up 80% year-over-year through Q3 2025 and trading at less than 20x forward earnings, the stock is undervalued and should gain recognition as trailing 12-month results improve throughout 2026.

UPST EFX EXPGY AI credit scoring lending platform fintech loan originations valuation
Sentiment note

Mentioned as one of three traditional credit-scoring incumbents using outdated formulaic approaches. No explicit negative or positive sentiment is expressed; it serves as a comparison point to highlight Upstart's technological advantage.

Positive GlobeNewswire Inc. • Sns Insider
Business Information Market to Hit USD 306.59 Billion by 2033, Driven by Rising Demand for Data-Driven Decision Making | SNS Insider

The global business information market is projected to grow from USD 191.63 billion in 2025 to USD 306.59 billion by 2033, with a CAGR of 6.08%. Growth is driven by enterprises' increasing adoption of AI-driven analytics, real-time intelligence, and cloud platforms for data-driven decision-making, regulatory compliance, and risk management. The U.S. market is expected to expand from USD 61.28 billion to USD 96.59 billion, while Asia Pacific is anticipated to grow at the fastest rate of 8.13% CAGR.

RELX SPGI MCO TRI business information market data-driven decision-making AI-driven analytics real-time intelligence
Sentiment note

Key player in business information market positioned to benefit from rising demand for data-driven decision-making and compliance solutions.

Neutral The Motley Fool • James Brumley
Here Are My Top 3 Fintech Stocks to Buy Now

The article recommends three fintech stocks: SoFi Technologies, built as an online-only bank with growing customer base; PayPal, which maintains strong market share despite investor pessimism and is on track for record revenue; and Upstart, an AI-powered credit scoring platform processing more loans with improved conversion rates.

SOFI PYPL UPST XYZ fintech online banking digital payments credit scoring
Sentiment note

Mentioned as an established credit scoring competitor to Upstart, but characterized as using older technological tools compared to Upstart's AI-powered approach.

Neutral The Motley Fool • Dana George
So You've Been Scammed. What to Do Next.

A Pew Research survey shows 73% of U.S. adults have been victims of online scams. The article provides guidance on immediate steps to take if scammed, including contacting your bank within two days to limit liability to $50, reporting credit card fraud to card issuers, placing fraud alerts with credit bureaus, and filing a report with the FTC which shares information with over 2,800 law enforcement agencies.

EFX TRU EXPGY scam prevention fraud protection bank account security credit card fraud identity theft
Sentiment note

Mentioned as one of three credit bureaus to contact for fraud alerts. The mention is informational and procedural in nature, neither positive nor negative for the company.

Neutral The Motley Fool • Dana George
Retired and Think Your Credit Score Doesn't Matter? Here's Why You Need to Order a Copy of Your Credit Report Before the End of 2025.

Even in retirement, maintaining a good credit score remains crucial. Credit reports help prevent identity theft, impact insurance rates, and provide financial flexibility for unexpected life changes like moving or needing a loan.

TRU EXPGY EFX credit score retirement credit report identity theft insurance
Sentiment note

Mentioned as a credit reporting agency without specific positive or negative context

Positive GlobeNewswire Inc. • Equifax Canada
Equifax Canada collabore afin d’aider à protéger les Canadiens et Canadiennes contre les escroqueries

Equifax Canada joins the Canadian Anti-Fraud Coalition with over 40 companies and government organizations to combat financial crime, highlighting that Canadians lost approximately $645 million to fraud last year, with actual losses potentially being much higher.

EFX fraud prevention financial crime cybersecurity identity theft consumer protection
Sentiment note

The company is proactively leading an industry-wide initiative to combat fraud, demonstrating corporate social responsibility and commitment to protecting consumers

Positive GlobeNewswire Inc. • Equifax Canada
Equifax Canada collaborating to help protect Canadians against scams

Equifax Canada has joined the Canadian Anti-Scam Coalition to help fight financial crime, highlighting that Canadians lost an estimated $645M to fraud last year, with actual losses potentially much higher due to underreporting.

EFX fraud scam prevention financial crime cybersecurity identity theft
Sentiment note

Proactively taking leadership in combating financial fraud by joining a multi-organizational coalition, demonstrating commitment to consumer protection and preventing digital crime

Neutral GlobeNewswire Inc. • Jeff Brown
Selon un nouveau sondage d’Equifax Canada, la hausse des coûts et l’accès au crédit pèsent sur les propriétaires d’entreprise

A new Equifax Canada survey shows Canadian entrepreneurs are experiencing significant financial strain, with rising costs, reduced consumer demand, and credit access challenges impacting small and medium-sized businesses in late 2025.

EFX small business credit financial pressure costs entrepreneurship
Sentiment note

The company is presenting research highlighting challenges faced by small businesses, positioning itself as a supportive resource for understanding credit management

Neutral GlobeNewswire Inc. • Jeff Brown, Head Of Commercial Solutions At Equifax Canada
Rising Costs and Access to Credit Weighs on Business Owners, New Equifax Canada Survey Finds

Canadian small and medium business owners are facing significant financial challenges in Q4 2025, with rising costs, slowing consumer demand, and credit accessibility concerns impacting their profitability and business operations.

EFX small business wages credit financial pressure business owners
Sentiment note

While highlighting business challenges, Equifax is positioning itself as a solution provider for business credit insights and financial literacy

Neutral GlobeNewswire Inc. • Julie Kuzmic, Equifax Canada
Selon un sondage d’Equifax Canada, un Canadien sur trois est ciblé par des textos frauduleux en seulement trois mois

A recent Equifax Canada survey shows that one in three Canadians received fraudulent job or tax-related texts in three months, with growing concerns about online fraud and identity theft risks.

EFX cybersecurity fraud identity theft online scams text message fraud
Sentiment note

The company is reporting on cybersecurity risks while positioning itself as a solution provider, presenting balanced information about increasing online threats

Neutral GlobeNewswire Inc. • Julie Kuzmic
One in Three Canadians Targeted by Scam Texts in Just Three Months, Equifax Canada Survey Finds

A new Equifax Canada survey shows one in three Canadians have received fraudulent job or CRA-related texts in the past three months, with growing concerns about online scams and identity theft. Nearly all Canadians prioritize online protection, but many remain uncertain about how to respond to potential fraud.

EFX cybersecurity fraud identity theft online scams text scams
Sentiment note

The company is reporting on cybersecurity risks while positioning itself as a solution provider, presenting balanced information about fraud trends without overtly promoting its services

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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