EFX
Equifax Inc. · Industrials · Consulting Services
Last
$196.12
+$5.74 (+3.01%) 12:59 PM ET
Prev close $190.38
Open $192.48
Day high $197.01
Day low $192.48
Volume 448,536
Avg vol 1,607,038
Mkt cap
$22.97B
P/E ratio
37.14
FY Revenue
$5.94B
EPS
5.28
Gross Margin
56.26%
Sector
Industrials
AI report sections
EFX
Equifax Inc.
No AI report section text found yet for this symbol.
Volume vs average
Intraday (cumulative)
−38% (Below avg)
Vol/Avg: 0.62×
RSI
56.80 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
-0.08 (Weak)
MACD: 0.01 Signal: 0.08
Short-Term
+1.90 (Strong)
MACD: -0.80 Signal: -2.70
Long-Term
+1.50 (Strong)
MACD: -5.27 Signal: -6.77
Intraday trend score 66.30

Latest news

EFX 12 articles Positive: 4 Neutral: 8 Negative: 0
Positive GlobeNewswire Inc. • Not Specified
La fraude de première partie augmente dans un contexte de pressions économiques

Equifax Canada reports a significant shift in fraud trends, with first-party fraud (deliberate misrepresentation of financial information) rising 31% year-over-year in Q4 2025. Credit card fraud nearly doubled, while banking sector fraud increased substantially. The trend reflects growing consumer manipulation of personal financial data rather than traditional third-party identity theft, with Ontario and Alberta most affected and younger demographics showing higher rates.

EFX first-party fraud credit card fraud financial misrepresentation fraud detection AI-powered fraud prevention banking sector consumer fraud
Sentiment note

Equifax benefits from increased fraud concerns as demand for their fraud detection and prevention solutions grows. The company's FraudeQI platform and AI-powered tools are positioned as solutions to address the rising first-party fraud trend. Their fraud prevention platforms reportedly help organizations prevent approximately $3 billion in annual fraud losses, strengthening their market value proposition.

Neutral GlobeNewswire Inc. • Equifax Canada
First-Party Fraud Rises Amidst Economic Pressures

Equifax Canada reports a 31% year-over-year increase in first-party fraud between Q4 2024 and Q4 2025, with credit card fraud nearly doubling and banking sector seeing a shift toward falsified financial information. The trend is most pronounced among younger consumers and in Ontario and Alberta, signaling a concerning shift in fraud risk patterns that lenders must address.

EFX first-party fraud credit card fraud banking fraud financial misrepresentation fraud detection AI-powered fraud prevention younger consumers
Sentiment note

While the article highlights concerning fraud trends that could negatively impact the financial sector, Equifax positions itself as a solution provider with AI-powered fraud detection tools (FraudIQ) that help mitigate these risks. The company benefits from increased fraud awareness and demand for prevention solutions, offsetting concerns about rising fraud rates in the market.

Positive The Motley Fool • James Brumley
Is Upstart Stock a Millionaire Maker?

Upstart, an AI-powered credit scoring alternative to traditional bureaus, has shown impressive growth with 64% revenue increase to $1 billion in 2024 and returned to profitability. However, the article argues it likely won't be a millionaire-maker stock due to low competitive barriers. Major competitors like Equifax, Experian, and TransUnion are rapidly developing their own AI credit scoring platforms, which will eventually erode Upstart's advantage despite its current head start since 2012.

UPST EFX EXPGY TRU AI credit scoring alternative lending competitive advantage fintech
Sentiment note

As an established competitor with significant resources, Equifax is actively developing AI capabilities (Equifax Amplify AI platform) to compete with Upstart, positioning it well to defend and expand market share against smaller rivals.

Neutral GlobeNewswire Inc. • Not Specified
Intezer Processes 25 Million Security Alerts as Enterprises Shift to AI SOC Operations

Intezer, an AI SOC platform provider, reported significant momentum in 2025, processing over 25 million security alerts across enterprise environments. The company achieved 126% net revenue retention and multiplied revenue year-over-year, with expanding adoption among Fortune 500 organizations. The announcement highlights growing enterprise demand for AI-powered security operations to handle increasing alert volumes and reduce cyber risk.

NVDA MGM EFX CRM AI SOC platform security alerts enterprise adoption incident response
Sentiment note

Mentioned only as a customer of Intezer's platform. No specific information about Equifax's performance or business impact is provided in the article.

Neutral GlobeNewswire Inc. • Equifax Canada
Credit stress builds for some SMBs as debt rises and bank delinquencies climb

Equifax Canada's Q4 2025 data reveals a diverging business landscape: financial trade delinquencies rose 9.02% year-over-year to 3.52%, while industrial trade delinquencies fell 25.52%. The Canadian Small Business Health Index declined 2.4% as debt loads climb to $30,035 average, with businesses restructuring toward installment loans and away from revolving credit. Manufacturing improved significantly, but service sectors and rate-sensitive industries face mounting pressure, with Ontario recording the highest financial credit stress at 3.88%.

EFX financial trade delinquencies industrial trade delinquencies small business health debt loads credit stress manufacturing service sectors
Sentiment note

Equifax reports mixed economic signals with both positive indicators (manufacturing improvement, industrial trade delinquency decline) and negative indicators (rising financial delinquencies, declining small business health index, increased fraud). The data itself is neutral reporting of market conditions rather than company-specific performance.

Neutral GlobeNewswire Inc. • Equifax Canada
Les Canadiens et Canadiennes se sentent exténués face à l’augmentation des arnaques et des menaces de fraude

Equifax Canada's 2025 fraud market pulse survey reveals Canadians are increasingly exhausted by rising fraud threats, with first-party fraud rates climbing from 0.25% to 0.33% in Q4 2025. Key concerns include identity theft, phishing, and digital payment scams. The survey shows 28% view fraud attempts as a manageable nuisance while others feel anxious or completely exhausted. Canadians call for stronger institutional protections, better education, and increased collaboration between public and private sectors to combat financial crime.

EFX fraud first-party fraud identity theft phishing digital payments cybersecurity consumer sentiment
Sentiment note

Equifax is positioned as a data and analytics company providing fraud detection solutions. While the article highlights rising fraud concerns (which could increase demand for their services), the company is primarily serving as the source of the survey data rather than being directly impacted negatively or positively by the fraud trends discussed.

Neutral GlobeNewswire Inc. • Equifax Canada
Canadians Feel Vulnerable about Scams and Rising Fraud Threats

Equifax Canada reports that first-party fraud has surged from 0.25% to 0.33% between end of 2024 and Q4 2025. A new survey reveals Canadians are experiencing fraud fatigue, with 28% viewing daily fraud attempts as a manageable annoyance and 83% worried about fake legal documents created with technology. Despite rising awareness, risky behaviors persist, with nearly 40% having clicked fraudulent links. The survey emphasizes the need for coordinated action between public and private sectors, stronger institutional safeguards, and better education to combat fraud.

EFX first-party fraud fraud trends identity theft phishing scams fraud fatigue cybersecurity consumer protection
Sentiment note

Equifax is reporting on fraud trends and survey findings as a data analytics company. While the article highlights increasing fraud concerns, Equifax's role is informational and positions them as a fraud prevention authority. The sentiment is neutral as the company is neither negatively impacted nor benefiting from the fraud surge; they are providing market insights and analysis.

Positive Benzinga • Prnewswire
Equifax Board of Directors Authorizes 12% Dividend Increase

Equifax Inc. announced that its Board of Directors approved a 12% increase in the quarterly cash dividend, raising it to $0.56 per share for Q1 2026. The dividend will be payable on March 17, 2026 to shareholders of record as of March 9, 2026. The company has maintained consecutive dividend payments for over 100 years.

EFX dividend increase quarterly cash dividend shareholder returns Equifax capital allocation
Sentiment note

The 12% dividend increase demonstrates strong financial health and confidence in future cash flows. Dividend increases are typically viewed positively by investors as they signal management's confidence in the company's profitability and commitment to returning capital to shareholders. The company's 100+ year dividend payment history further reinforces financial stability.

Neutral The Motley Fool • James Brumley
Prediction: 2026 Will Be the Year of Upstart

Upstart Holdings, an AI-powered lending platform, is positioned for a breakthrough year in 2026 despite recent stock underperformance. The company's advanced credit-scoring algorithm considers 2,500+ variables and enables 43% more loan approvals with no additional defaults compared to traditional methods. After a disappointing November warning that spooked investors, the article argues the algorithm is working as intended by protecting lenders during economic headwinds. With revenue up 80% year-over-year through Q3 2025 and trading at less than 20x forward earnings, the stock is undervalued and should gain recognition as trailing 12-month results improve throughout 2026.

UPST EFX EXPGY AI credit scoring lending platform fintech loan originations valuation
Sentiment note

Mentioned as one of three traditional credit-scoring incumbents using outdated formulaic approaches. No explicit negative or positive sentiment is expressed; it serves as a comparison point to highlight Upstart's technological advantage.

Positive GlobeNewswire Inc. • Sns Insider
Business Information Market to Hit USD 306.59 Billion by 2033, Driven by Rising Demand for Data-Driven Decision Making | SNS Insider

The global business information market is projected to grow from USD 191.63 billion in 2025 to USD 306.59 billion by 2033, with a CAGR of 6.08%. Growth is driven by enterprises' increasing adoption of AI-driven analytics, real-time intelligence, and cloud platforms for data-driven decision-making, regulatory compliance, and risk management. The U.S. market is expected to expand from USD 61.28 billion to USD 96.59 billion, while Asia Pacific is anticipated to grow at the fastest rate of 8.13% CAGR.

RELX SPGI MCO TRI business information market data-driven decision-making AI-driven analytics real-time intelligence
Sentiment note

Key player in business information market positioned to benefit from rising demand for data-driven decision-making and compliance solutions.

Neutral The Motley Fool • James Brumley
Here Are My Top 3 Fintech Stocks to Buy Now

The article recommends three fintech stocks: SoFi Technologies, built as an online-only bank with growing customer base; PayPal, which maintains strong market share despite investor pessimism and is on track for record revenue; and Upstart, an AI-powered credit scoring platform processing more loans with improved conversion rates.

SOFI PYPL UPST XYZ fintech online banking digital payments credit scoring
Sentiment note

Mentioned as an established credit scoring competitor to Upstart, but characterized as using older technological tools compared to Upstart's AI-powered approach.

Neutral The Motley Fool • Dana George
So You've Been Scammed. What to Do Next.

A Pew Research survey shows 73% of U.S. adults have been victims of online scams. The article provides guidance on immediate steps to take if scammed, including contacting your bank within two days to limit liability to $50, reporting credit card fraud to card issuers, placing fraud alerts with credit bureaus, and filing a report with the FTC which shares information with over 2,800 law enforcement agencies.

EFX TRU EXPGY scam prevention fraud protection bank account security credit card fraud identity theft
Sentiment note

Mentioned as one of three credit bureaus to contact for fraud alerts. The mention is informational and procedural in nature, neither positive nor negative for the company.

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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