AI Summary Scores: Intraday / Swing / Long scores are synthesized from multi-factor analysis for each timeframe. They summarize current conditions discussed in the report and do not constitute trading recommendations.
Intraday Trend Score: A 0–100 composite from the Trend Explorer™ analytics engine used for ranking and comparison. It describes current conditions and is not a forecast.
Trend Status: A rules-based label (Bullish / Mixed / Bearish) derived from signal confluence (trend structure, momentum, and positioning). It indicates alignment, not expected return.
Last
$89.51
+$3.99 (+4.67%) 4:00 PM ET
After hours$89.03
−$0.48 (−0.54%) 10:55 PM ET
Prev closePrevC$85.52
OpenOpen$87.73
Day highHigh$89.70
Day lowLow$87.30
VolumeVol2,260,806
Avg volAvgVol1,952,249
On chart
Interval
Intervals apply to 1D & 5D.
Intervals apply to 1D & 5D.
Scale: Linear
Overlays
Panels
Style
Scale: Linear
Presets
Tools
Tickers only (no ^ indexes). Add up to 5.
Mkt cap
$49.75B
Sector
Consumer Staples
AI report sections
MIXED
DEO
Diageo plc
No AI report section text found yet for this symbol.
Volume vs average
Intraday (cumulative)
+10% (Above avg)
Vol/Avg: 1.10×
RSI
35.82(Weak)
Weak (30–40)
0255075100
MACD momentum
Intraday
-0.00 (Weak)
MACD: -0.02 Signal: -0.01
Short-Term
-1.36 (Weak)
MACD: 0.38 Signal: 1.73
Long-Term
-0.72 (Weak)
MACD: 1.67 Signal: 2.40
Intraday trend score
59.00
LOW46.00HIGH59.00
Latest news
DEO•12 articles•Positive: 7Neutral: 2Negative: 3
NegativeBenzinga• Lekha Gupta
Smirnoff, Guinness Parent Diageo Stock Crashes On Soft US Demand, China Weakness
Diageo Plc reported worse-than-expected H1 FY26 results with net sales of $10.5 billion missing estimates of $11.11 billion. The company faces headwinds from soft U.S. demand, weakness in Chinese white spirits, and consumer pressure on disposable income. Diageo lowered FY26 guidance, expecting organic net sales to decline 2%-3% and organic operating profit growth to be flat to low single-digit. Shares tumbled 13.60% on the news.
Company missed earnings expectations, reported declining net sales (-4%), lowered full-year guidance for organic net sales decline of 2%-3%, faces weakness in key markets (U.S. and China), and stock declined 13.60% on the announcement. Multiple headwinds including consumer spending pressure and competitive challenges.
NegativeThe Motley Fool• Josh Kohn-Lindquist
Why Diageo Stock Is Sinking Further Down Today
Diageo's stock fell 15% after reporting a 3% decline in organic sales and adjusted EPS for H1 2026, missing analyst expectations. The company cut its dividend by more than half to strengthen its balance sheet. Despite headwinds from consumer affordability issues, moderation trends, and GLP-1 impacts, Diageo trades at attractive valuations (EV/EBITDA of 11 vs. 5-year average of 19) and remains the global spirits industry leader with 13 billion-dollar brands.
Stock declined 15% on earnings miss with 3% organic sales and EPS decline, dividend cut by more than half, and 60% decline from all-time high. Faces structural headwinds including consumer affordability issues, GLP-1 medication impacts, cannabis competition, and generational shift away from alcohol consumption.
PositiveBenzinga• Anthony Noto
Deal Dispatch: Billionaire Circles Cricket's RCB, Nestlé Water Sale Heats Up
Major M&A activity dominates markets: Diageo explores selling Indian Premier League cricket franchise RCB at up to $2B valuation with multiple bidders including Adar Poonawalla, Blackstone, and Temasek. Nestlé advances €5B water business sale with PE firms bidding. Netflix proposes $82.7B all-cash deal for Warner Bros. Discovery assets. Capital One acquires Brex for $5.15B. EQT buys Coller Capital for up to $3.7B. Saks Global files Chapter 11 bankruptcy amid luxury retail challenges.
AMZNCOFCOFPICOFPJM&ARCB auctionNestlé water saleNetflix Warner Bros Discovery
Sentiment note
Exploring RCB cricket franchise sale at up to $2B valuation with multiple high-profile bidders, indicating strong asset value and strategic divestment opportunity.
PositiveGlobeNewswire Inc.• Astute Analytica
Luxury Boxes Market Projected to Reach US$ 9.43 Billion by 2035, Supported by Product Innovation and Design Advancements Says Astute Analytica
The global luxury boxes market is valued at USD 7.01 billion in 2025 and is projected to reach USD 9.43 billion by 2035 at a 3% CAGR. The market is undergoing a radical transformation driven by sustainability mandates, with major brands shifting toward paper-based, lightweight, and recyclable packaging solutions. Europe currently dominates the market while Asia Pacific is positioned for fastest growth.
Achieved 43% recycled content in PET bottles, reduced carbon emissions in direct operations to under 5,000 metric tons, and refillable initiatives allow units to be reused 150 times.
NegativeThe Motley Fool• Marc Guberti
1 Stock I'd Buy Before DEO in 2026
Diageo (DEO), an alcoholic beverage company, faces headwinds as younger generations drink less, resulting in a 30% stock decline over the past year and weak revenue growth. In contrast, Robinhood (HOOD) is positioned to benefit from Gen Z's increased interest in financial markets, prediction markets, and crypto trading, with surging transaction-based revenue and trading volumes.
DEOHOODgenerational consumer trendsalcoholic beveragesfinancial marketsprediction marketsGen Z investingcrypto trading
Sentiment note
Stock down 30% over the past year; revenue declined 0.1% with only 1.7% organic sales growth; subsequent quarter showed 2.2% sales decline; management cited softer consumer environment; structural headwind from declining alcohol consumption among younger generations
PositiveBenzinga• Lekha Gupta
Diageo Sells East Africa Beer Giant To Japan's Asahi
Diageo is selling its 100% stake in Diageo Kenya Limited, which includes a 65% stake in East African Breweries, to Asahi Group Holdings for $4.8 billion, generating $2.3 billion in net proceeds and aligning with its strategic asset divestment plan.
DEOasset salebeerbrewerydivestmentlicensing
Sentiment note
Company is strategically selling non-core assets to strengthen balance sheet, reduce leverage, and generate significant proceeds
NeutralGlobeNewswire Inc.• Madd Canada
MADD Canada lance sa 38e campagne nationale Opération ruban rouge pour prévenir la conduite avec capacités affaiblies pendant la période des Fêtes
MADD Canada launched its annual Project Red Ribbon campaign to raise awareness about impaired driving during the holiday season, highlighting the tragic story of Rebecca Beatty, who was killed by a drunk driver in 2021. The campaign runs from November 1st to January 5th and aims to encourage safe transportation choices.
Mentioned as a campaign sponsor with no specific context about their involvement
NeutralGlobeNewswire Inc.• Madd Canada
MADD Canada Kicks Off 38th Project Red Ribbon National Campaign to Prevent Impaired Driving this Holiday Season
MADD Canada launched its 38th annual Project Red Ribbon campaign to raise awareness about impaired driving, highlighting the tragic story of Rebecca Beatty, who was killed by an impaired driver in 2021. The campaign aims to prevent further tragedies by encouraging sober driving during the holiday season.
Listed as an official sponsor without specific details about their contribution
PositiveGlobeNewswire Inc.• Brandy Rand
Questex’s Vibe Conference 2026 Focuses on Future Forward Solutions for the On-Premise Industry
Questex's Vibe Conference for the on-premise beverage industry opens registration for its 2026 event, focusing on innovative strategies and connections for beverage operators, with an application-only format and curated experiences.
Listed as a key sponsor, demonstrating commitment to industry innovation and connections
PositiveGlobeNewswire Inc.• Felice Capasso
פליצ'ה קפאסו מנורבגיה הוכתר כברמן הטוב בעולם ב-2025 בגמר של תחרות World Class Global
Norwegian bartender Felice Capasso won the World Class Global Bartender of the Year 2025 title in Toronto, competing against bartenders from 51 countries. He impressed judges with unique cocktail presentations and will receive mentorship, travel opportunities, and global recognition.
Hosted successful global bartending competition, showcasing brand's commitment to industry talent development and innovation
PositiveGlobeNewswire Inc.• Felice Capasso
Felice Capasso, da Noruega, é coroado o melhor barman do mundo de 2025 nas prestigiosas finais globais da World Class
Norwegian bartender Felice Capasso won the prestigious World Class Global Bartender of the Year 2025 title in Toronto, competing against bartenders from 51 countries and demonstrating exceptional mixology skills through innovative cocktail challenges.
Successfully hosted global bartending competition, showcasing brand's commitment to industry talent and innovation
PositiveGlobeNewswire Inc.• Felice Capasso
挪威选手 Felice Capasso 问鼎久负盛名的 World Class 全球总决赛,成功加冕为 2025 年度全球最佳调酒师
Norwegian bartender Felice Capasso won the World Class Global Bartender of the Year 2025 in Toronto, competing against representatives from 51 countries and demonstrating exceptional cocktail innovation across multiple challenges.
Sponsored the competition, provided career development opportunities for the winner, and showcased their global brand support for bartending talent
News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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