AI Summary Scores: Intraday / Swing / Long scores are synthesized from multi-factor analysis for each timeframe. They summarize current conditions discussed in the report and do not constitute trading recommendations.
Intraday Trend Score: A 0–100 composite from the Trend Explorer™ analytics engine used for ranking and comparison. It describes current conditions and is not a forecast.
Trend Status: A rules-based label (Bullish / Mixed / Bearish) derived from signal confluence (trend structure, momentum, and positioning). It indicates alignment, not expected return.
Last
$117.29
−$2.12 (−1.78%) 4:00 PM ET
After hours$116.99
−$0.30 (−0.26%) 10:05 PM ET
Prev closePrevC$119.41
OpenOpen$117.78
Day highHigh$118.37
Day lowLow$115.66
VolumeVol1,970,011
Avg volAvgVol2,971,490
On chart
Interval
Intervals apply to 1D & 5D.
Intervals apply to 1D & 5D.
Scale: Linear
Overlays
Panels
Style
Scale: Linear
Presets
Tools
Tickers only (no ^ indexes). Add up to 5.
Mkt cap
$16.65B
P/E ratio
16.57
FY Revenue
$5.37B
EPS
7.08
Gross Margin
57.54%
Sector
Consumer Discretionary
AI report sections
MIXED
DECK
Deckers Outdoor Corporation
Deckers Outdoor Corp combines high margins, strong cash generation, and a debt-free balance sheet with only modest recent revenue and earnings growth. The share price sits near the upper half of its 52-week range with bullish short- and medium-term technical signals but a still-negative 12-month return and elevated volatility. Valuation appears moderate relative to earnings and cash flow quality while short-term overbought conditions and active short volume introduce near-term risk.
AI summarized at 1:29 AM ET, 2026-02-03
AI summary scores
INTRADAY:72SWING:78LONG:82
Volume vs average
Intraday (cumulative)
+16% (Above avg)
Vol/Avg: 1.16×
RSI
63.61(Strong)
Strong (60–70)
0255075100
MACD momentum
Intraday
+0.04 (Strong)
MACD: 0.03 Signal: -0.01
Short-Term
+0.04 (Strong)
MACD: 3.85 Signal: 3.81
Long-Term
+0.36 (Strong)
MACD: 6.21 Signal: 5.85
Intraday trend score
69.48
LOW49.48HIGH69.48
Latest news
DECK•12 articles•Positive: 8Neutral: 2Negative: 2
PositiveInvesting.com• Chris Markoch
Deckers’ Surprise Blowout Has Wall Street Repricing the Story
Deckers Outdoor Corp. surged 14.2% after-hours following record Q3 FY2026 earnings with raised full-year guidance for both EPS ($6.80-$6.85 vs. prior $6.30-$6.39) and net sales ($5.40-$5.425B vs. prior $5.35B). HOKA brand posted high-teens growth with $629M revenue, while UGG increased 4.9% to $1.305B. Despite strong results, analysts remain cautious due to law-of-large-numbers realities, macro uncertainty, and a $110M tariff impact in FY2026, though the company demonstrated pricing power with 59.8% gross margin.
Company delivered record earnings on both top and bottom lines, raised full-year EPS and net sales guidance above consensus estimates, demonstrated strong brand performance (HOKA high-teens growth, UGG beat estimates), and showed pricing power with stable margins despite $110M tariff headwinds. The 14.2% after-hours surge reflects market enthusiasm for the beat-and-raise quarter.
PositiveBenzinga• Rishabh Mishra
Stock Market Today: Dow Jones, Nasdaq, S&P 500 Futures Slip As Trump Names Kevin Warsh As New Fed Chair Pick— SanDisk, Robinhood In Focus (UPDATED)
U.S. stock futures declined on Friday as investors awaited President Trump's announcement of his Federal Reserve Chair pick. Major indices fell, with the Nasdaq 100 down 1.13% and Russell 2000 down 1.51%. Notable movers included SanDisk surging 20.53% on strong earnings, Deckers jumping 12.85% on record results, while Apple and Rocket Lab declined despite positive developments. Analyst Scott Wren from Wells Fargo maintains an optimistic outlook for 2026, expecting 2.4% GDP growth and record corporate earnings.
Jumped 12.85% after reporting record revenue and profit for Q3, with strong price trends across all timeframes.
PositiveBenzinga• Erica Kollmann
Deckers Stock Climbs After Q3 Earnings: Here's Why
Deckers Outdoor reported strong Q3 earnings, beating estimates with EPS of $3.33 (vs. $2.80 estimate) and revenue of $1.96 billion (vs. $1.87 billion estimate). The company raised its fiscal 2026 guidance for both EPS and revenue, citing strong global demand for UGG and HOKA brands. Stock rose 12.11% in extended trading.
Company beat earnings estimates on both EPS and revenue, reported record quarterly results, raised full-year guidance above analyst expectations, and demonstrated strong demand for core brands with healthy margins. Stock price increased 12.11% in after-hours trading reflecting investor confidence.
NeutralThe Motley Fool• Lawrence Rothman, Cfa
Best Consumer Stock to Buy Right Now: Nike or TJX Companies?
The consumer discretionary sector has underperformed the S&P 500, but presents buying opportunities. Nike faces challenges with slumping sales, weak direct revenue, and intense competition despite management turnaround efforts. TJX Companies, operating off-price retail brands, has shown strong same-store sales growth and defensive characteristics, making it the preferred choice for long-term investors.
Mentioned as a competitor to Nike through its Hoka brand, contributing to Nike's competitive pressures, but no direct investment analysis provided.
PositiveInvesting.com• Chris Markoch
3 Stocks With Analyst Revisions That Could Drive Earnings Surprises
As Q4 earnings season begins in mid-January, analyst revisions are becoming a reliable indicator of stock performance. Three stocks showing positive revision momentum are Arista Networks (upgraded by Piper Sandler with 22% upside), Lennox International (with 12% forecasted earnings growth despite soft revenue), and Deckers Outdoor (showing strong brand momentum despite 2025 sell-off, with potential tariff ruling tailwinds).
ANETLIIDECKearnings seasonanalyst revisionsearnings growthenterprise networkingAI data centers
Sentiment note
Despite 50% decline in 2025, company continues showing strong YoY earnings growth and beating expectations. UGG and HOKA brands delivering consistent demand with analysts revising earnings higher. Potential significant upside if Supreme Court strikes down Trump tariffs.
PositiveThe Motley Fool• David Jagielski, Cpa
Is Now the Time to Buy 3 of the S&P 500's Worst-Performing Stocks of 2025?
Three S&P 500 stocks—Deckers Outdoor, Trade Desk, and Fiserv—suffered significant declines in 2025, losing between 49% and 68% of their value. Deckers faced tariff headwinds and slowing growth, Trade Desk struggled with increased competition and declining growth rates, while Fiserv dealt with leadership changes and weak economic conditions. The article evaluates whether these stocks present buying opportunities for contrarian investors.
Despite a 50% decline in 2025, the article suggests it may be a good contrarian buy for long-term investors. The stock trades at a modest P/E of 16 (vs. S&P 500 average of 25), has strong brands (Hoka, Ugg), and could rally if tariffs are eliminated or economic conditions improve.
NegativeThe Motley Fool• Rich Smith
Why Deckers Stock Dropped Today
Deckers Outdoor stock fell 3.3% after two Wall Street analysts downgraded the company. Baird cut its rating to neutral citing insufficient growth to support near-term valuations, while Piper Sandler downgraded to underperform, warning that heavy discounting of Hoka and Ugg brands could harm profit margins and upset wholesale partners. However, the stock trades at less than 16x earnings with strong free cash flow and over $1 billion in cash, potentially making it attractive if the company can achieve 15% annual earnings growth.
Two analyst downgrades (Baird to neutral, Piper Sandler to underperform) citing insufficient growth relative to valuation and concerns about margin erosion from aggressive discounting strategies. Stock declined 3.3% on the news.
PositiveThe Motley Fool• Lawrence Rothman, Cfa
2 Brilliant Growth Stocks to Buy Now and Hold for the Long Term
The article recommends two growth stocks for long-term investors: Chewy (CHWY), which disappointed in 2025 but shows strong fundamentals with 4.9% customer growth and expanding Autoship subscriptions, and Deckers Outdoor (DECK), whose 49% stock decline in 2025 presents a buying opportunity despite macroeconomic headwinds, with solid international sales growth and improved valuation metrics.
Although the stock fell 49% in 2025, the article frames this as a buying opportunity. The company maintains solid fundamentals with 8.3% sales growth, strong brand performance (UGG +10.1%, HOKA +11.1%), robust international sales growth of 29.3%, and significantly improved valuation with forward P/E of 16 down from 35.
PositiveThe Motley Fool• Marc Guberti
1 Stock I'd Buy Before Yeti in 2026
Deckers Outdoor (DECK) is recommended as a better investment than Yeti Holdings (YETI) in 2026. While Yeti barely beat the S&P 500 with 18% gains in 2025 and faces sluggish revenue growth, Deckers Outdoor appears undervalued after losing nearly half its value in 2025. Trading at a 15.4 P/E ratio with strong international growth (29.3% YoY) and solid profit margins, Deckers Outdoor's stock looks poised for a rebound.
Stock is trading at an attractive 15.4 P/E ratio despite strong fundamentals including double-digit growth in Hoka and Ugg brands, 11% YoY net income growth, and robust 29.3% international sales growth. Recent 2025 decline appears overdramatic and presents a buying opportunity.
NegativeThe Motley Fool• Jeremy Bowman
Lululemon Shares Rally After Hours as CEO Plans Exit. Does the Market Expect a Strategy Shift?
Lululemon's CEO Calvin McDonald is stepping down on January 31, 2026, after a challenging year marked by declining profits and stock performance. The company reported mixed Q3 results with 7% revenue growth but 5% comparable sales drop in the Americas.
Referenced as struggling with similar market challenges in the apparel sector
NeutralThe Motley Fool• Jeremy Bowman
4 Things to Watch With DECK Stock in 2026
Deckers Outdoor experienced a challenging year in 2025, with stock price dropping over 50% due to weak consumer spending and slowing domestic sales. Despite difficulties, the company shows potential for recovery in 2026, with strong international growth and attractive valuation.
Stock has declined significantly in 2025, but shows potential for recovery with strong international sales, stable gross margins, and attractive valuation
PositiveBenzinga• Piero Cingari
K-Shaped Economy Fuels Luxury Boom: 10 Stocks To Watch Now
Despite weak consumer sentiment, luxury spending is rising in the U.S., driven by wealthy consumers, highlighting a growing economic divide where high-end discretionary spending remains strong while mass-market consumption weakens.
Included in top luxury index, indicating potential for growth in high-end market
News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
Trade Ranks App
Trade Ranks, LLC is not a registered investment adviser or broker-dealer. All rankings and AI reports are for informational and educational purposes only and are not personalized advice. Investing involves risk. Policy Portal