CRCT
Cricut, Inc. · Technology · Computer Hardware
Last
$6.70
+$0.21 (+3.16%) 3:58 PM ET
After hours $6.77 +$0.07 (+1.07%) 1:40 AM ET
Prev close $6.49
Open $6.45
Day high $6.82
Day low $6.45
Volume 842,360
Avg vol 645,681
Mkt cap
$1.36B
EV/Sales
1.58
P/E ratio
15.50
FY Revenue
$689.79M
EPS
0.42
Gross Margin
57.94%
Div yield
14.84%
Sector
Technology
AI report sections
CRCT
Cricut, Inc.
No AI report section text found yet for this symbol.
AI summarized at 12:07 PM ET, 2026-10-08
AI summary scores
INTRADAY: 77 SWING: 84 LONG: 66
Volume vs average
Intraday (cumulative)
+97% (Above avg)
Vol/Avg: 1.97×
RSI
67.37 (Strong)
Strong (60–70)
MACD momentum
Intraday
-0.00 (Weak)
MACD: -0.01 Signal: -0.00
Short-Term
-0.00 (Weak)
MACD: 0.22 Signal: 0.22
Long-Term
+0.01 (Strong)
MACD: 0.40 Signal: 0.39
Intraday trend score 65.16

Latest news

CRCT 12 articles Positive: 9 Neutral: 0 Negative: 2
Positive Zacks Investment Research • Na
Beat the Market Like Zacks: Thermo Fisher, Cricut, Shopify in Focus

Zacks Research showcased strong performance across its various investment portfolios and rating systems during the week ended October 2, 2026. Multiple stocks received upgrades and delivered significant gains, including CRCT and PGEN surging 32% and 30.8% respectively following recommendation upgrades. The Zacks Rank #1 portfolio outperformed the S&P 500 by 2.3 percentage points year-to-date, while the Focus List portfolio returned 19.86% versus 13.14% for the S&P 500 through August 31, 2026.

CRCT PGEN BDSX FSLY stock ratings portfolio performance market analysis investment recommendations
Sentiment note

Stock surged 32% following Zacks Recommendation upgrade to Outperform on August 5, significantly outperforming S&P 500

Positive GlobeNewswire Inc. • Cricut, Inc.
Cricut® Launches a New Category with the All-New Cricut StickerPix™ Line, Bringing Personalized Sticker Making into Its Creativity Platform

Cricut announced the launch of Cricut StickerPix Print + Cut and Cricut StickerPix Print machines, expanding its creativity platform into at-home sticker making and photo printing. The Print + Cut model ($299) offers printing, laminating, and precision cutting in one machine, while the Print model ($169) handles pre-cut stickers and photo prints. Both machines use dye-sublimation technology and integrate with Cricut's Design Space software. Products became available September 24, 2026, with exclusive retail availability at Cricut.com and Michaels for the first week.

CRCT sticker making photo printing dye-sublimation technology Design Space creative platform custom stickers at-home manufacturing
Sentiment note

Company is expanding into a new product category with two new machines that address emerging consumer trends (digital photo sharing, sticker culture). The launch represents platform expansion beyond cutting, competitive differentiation, and new revenue streams. CEO commentary emphasizes ease of use and market opportunity.

Positive GlobeNewswire Inc. • Cricut, Inc.
Cricut® Introduces Cricut Maker® 5, Its Most Versatile Smart Cutting Machine Yet

Cricut, Inc. announced the Cricut Maker 5, its next-generation smart cutting machine featuring expanded material capabilities (up to 3mm thickness, 25% increase), advanced engraving features, and a 30% more compact design. The machine is compatible with over 300 materials and 13 specialized tools. Available starting September 4, 2026, with bundles starting at $349, the Maker 5 will launch exclusively through Cricut.com and Michaels stores for the first two weeks.

CRCT Cricut Maker 5 cutting machine engraving smart technology personalization Design Space product launch
Sentiment note

The announcement highlights significant product improvements including 25% increased material thickness capacity, 30% more compact design, expanded material compatibility (300+ materials), and new advanced features like engraving. The product launch with competitive pricing ($349 starting) and exclusive retail partnerships with Michaels demonstrates strong market positioning and growth strategy. The company also reported net income up 59% in Q2 2026 and over 3.1 million paid subscribers.

Positive Zacks Investment Research • Na
New Strong Buy Stocks for September 3rd

Zacks has added five stocks to its Rank #1 (Strong Buy) list based on significant increases in consensus earnings estimates over the last 60 days. The selected companies span various sectors including crafting technology, shipping, industrial technology, data capture, and renewable energy.

CRCT PBI PBIPB ALNT Zacks Rank #1 Strong Buy earnings estimates stock ratings
Sentiment note

Added to Zacks Rank #1 Strong Buy list with the highest earnings estimate increase of 128.6% over the last 60 days, indicating strong analyst confidence in the company's performance.

Positive Zacks Investment Research • Na
Best Income Stocks to Buy for September 3rd

Zacks highlights two Rank #1 stocks with strong income potential: Pitney Bowes Inc. (PBI), a digital shipping company with a 2.3% dividend yield and 3.7% earnings estimate increase, and Cricut, Inc. (CRCT), a crafting technology company with a 3.4% dividend yield and 128.6% earnings estimate increase over the last 60 days.

PBI PBIPB CRCT dividend yield earnings estimate Zacks Rank #1 income stocks digital shipping
Sentiment note

Zacks Rank #1 rating, strong dividend yield of 3.4% compared to industry average of 0.0%, and significant 128.6% earnings estimate increase in last 60 days demonstrate strong positive outlook and exceptional income characteristics.

Positive GlobeNewswire Inc. • Cricut, Inc.
Cricut® Launches Latest Machines in EasyPress® Family: Introducing Cricut EasyPress® SE

Cricut, Inc. announced the launch of its Cricut EasyPress SE heat press on February 6, 2026, designed to simplify the heat transfer process. Available in two sizes (9x9 and 12x10 inches) at price points of $99 and $119 respectively, the device supports multiple material types including HTV, Infusible Ink, sublimation, and DTF. The product will be available in the U.S. and Canada through Cricut.com and Michaels, with global expansion planned.

CRCT heat press heat transfer EasyPress SE product launch creative tools personalization HTV
Sentiment note

The company is launching a new product designed to address customer pain points and expand its heat press line. The product offers competitive pricing, multiple size options, and broad material compatibility, positioning it as an accessible solution for makers. Availability through major retailers (Michaels, Walmart) and online channels suggests strong distribution strategy and market confidence.

Negative Investing.com • Brett Owens
4 High Dividend Yields up to 20% but Wall Street Keeps Ignoring Them

An analysis of four high-yield stocks with dividend yields between 7.9% and 20.6% that Wall Street analysts are skeptical about, including REITs and a staffing company experiencing challenges.

NSA NSAPA NSAPB ALX dividends high yield REITs stocks
Sentiment note

20.6% yield largely based on unsustainable special dividends, flat revenue projections, potential profit decline, and unanimous 'Sell' analyst recommendations

Positive GlobeNewswire Inc. • Leigh Walters
TRG Screen Acquires Crizit to Expand Leadership in Reference Data Optimization

TRG Screen acquired Crizit, a fintech company specializing in reference data optimization, to provide financial institutions with an integrated platform that automatically monitors, analyzes, and optimizes data consumption costs.

CRCT market data fintech data optimization cost management acquisition
Sentiment note

Successfully positioned for growth by being acquired by a larger market data management company, achieving their mission to innovate in the industry

Positive The Motley Fool • Jesterai
Cricut (CRCT) Q2 Revenue Jumps 2%

Cricut reported Q2 2025 earnings of $0.11 per share, exceeding analyst expectations with $172.1 million in revenue. The company saw improved gross margins and increased paid subscribers, but faced challenges with user engagement and international market performance.

CRCT earnings revenue gross margin subscriptions cutting machines
Sentiment note

Exceeded analyst expectations, increased revenue by 2%, expanded gross margin to 59%, grew paid subscribers by 7%, and demonstrated strong profitability with 24% year-over-year net income growth

Negative Investing.com • Contrarian Outlook
Playing With Fire? 4 Huge Dividends up to 16.5% That Pros Say We Should Avoid

The article discusses four stocks with high dividend yields that Wall Street analysts are cautious about, including National Storage Affiliates Trust, CNA Financial, Cricut, and Goldman Sachs BDC.

NSA NSAPA NSAPB CNA dividends high-yield stocks analyst ratings
Sentiment note

The article is skeptical of Cricut's ability to sustain its high 15.5% dividend yield, given the company's declining revenue and profit expectations.

Positive GlobeNewswire Inc. • Globe Newswire
Cricut to Present at Upcoming Investor Conferences

Cricut, Inc. announced that members of its management team will present at upcoming investor conferences, including the Citi's 2024 Global Technology Conference and the Goldman Sachs Communacopia + Technology Conference. The presentations will be webcast live on the company's investor relations website.

CRCT Cricut investor conferences presentations webcast
Sentiment note

The article announces that Cricut's management team will be presenting at upcoming investor conferences, which suggests the company is actively engaging with the investment community and providing updates on its business. This is generally seen as a positive sign for the company's performance and outlook.

Unknown Zacks Investment Research • Zacks Equity Research
Cricut, Inc. (CRCT) Beats Q1 Earnings Estimates

Cricut (CRCT) delivered earnings and revenue surprises of 28.57% and 3.91%, respectively, for the quarter ended March 2024. Do the numbers hold clues to what lies ahead for the stock?

CRCT LSAK
News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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