The Clorox Company · Consumer Staples · Household & Personal Products
Scores & Status Key
AI Summary Scores: Intraday / Swing / Long scores are synthesized from multi-factor analysis for each timeframe. They summarize current conditions discussed in the report and do not constitute trading recommendations.
Intraday Trend Score: A 0–100 composite from the Trend Explorer™ analytics engine used for ranking and comparison. It describes current conditions and is not a forecast.
Trend Status: A rules-based label (Bullish / Mixed / Bearish) derived from signal confluence (trend structure, momentum, and positioning). It indicates alignment, not expected return.
Last
$94.97
−$2.71 (−2.77%) 4:00 PM ET
Prev closePrevC$97.68
OpenOpen$97.25
Day highHigh$98.80
Day lowLow$94.91
VolumeVol3,309,728
Avg volAvgVol2,799,788
On chart
Interval
Intervals apply to 1D & 5D.
Intervals apply to 1D & 5D.
Scale: Linear
Overlays
Panels
Style
Scale: Linear
Presets
Tools
Tickers only (no ^ indexes). Add up to 5.
Mkt cap
$11.81B
EV/Sales
2.49
P/E ratio
20.12
FY Revenue
$6.72B
EPS
4.85
Gross Margin
42.32%
Div yield
5.23%
Sector
Consumer Staples
AI report sections
MIXED
CLX
The Clorox Company
Clorox shows stable profitability with double-digit operating and net margins but faces flat revenue and earnings growth alongside pressured operating cash flow. The share price trades near the lower half of its 52-week range with material 12-month drawdowns even as short-term momentum and several technical signals have turned tactically constructive. Valuation appears moderate on earnings and EBITDA multiples yet is offset by weak liquidity, high leverage, and a very high negative ROE driven by a thin equity base.
AI summarized at 2:10 AM ET, 2026-06-09
AI summary scores
INTRADAY:55SWING:48LONG:44
Volume vs average
Intraday (cumulative)
+63% (Above avg)
Vol/Avg: 1.63×
RSI
37.12(Weak)
Weak (30–40)
0255075100
MACD momentum
Intraday
-0.02 (Weak)
MACD: -0.04 Signal: -0.02
Short-Term
-1.10 (Weak)
MACD: 0.66 Signal: 1.76
Long-Term
-0.67 (Weak)
MACD: 2.50 Signal: 3.17
Intraday trend score
27.70
LOW18.70HIGH41.70
Latest news
CLX•12 articles•Positive: 8Neutral: 3Negative: 1
NegativeZacks Investment Research• Na
ADRNY or CLX: Which Is the Better Value Stock Right Now?
A comparison of two consumer staples stocks reveals that Ahold NV (ADRNY) presents a better value opportunity than Clorox (CLX) for value investors. ADRNY has a stronger Zacks Rank of #2 (Buy) versus CLX's #4 (Sell), along with more attractive valuation metrics including a lower forward P/E ratio (11.26 vs 16.67) and significantly lower P/B ratio (1.8 vs 46.88).
CLX receives a Zacks Rank #4 (Sell) rating with a Value grade of C. It has less attractive valuation metrics with a forward P/E of 16.67, PEG ratio of 3.02, and notably high P/B ratio of 46.88, suggesting weaker earnings outlook and overvaluation.
PositiveThe Motley Fool• Will Healy
3 High-Yield Dividend Stocks to Load Up On Before 2026 Ends
The article recommends three consumer dividend stocks trading at low valuations with strong dividend yields: Realty Income (5.2% yield), Clorox (4.7% yield), and Campbell's (6.8% yield). All three have faced recent challenges but show signs of recovery, offering potential for market-beating returns for income investors.
Stock has recovered from cyberattack and IT upgrade challenges, trading at reasonable 22x earnings with 4.7% dividend yield, strong free cash flow coverage, and expected sales rebound in current fiscal year.
PositiveThe Motley Fool• Daniel Foelber
Meet the 5.1%-Yielding Stock That Just Increased Its Dividend for the 49th Consecutive Year. Here's Why It's a Buy in August.
Clorox has increased its dividend for the 49th consecutive year and is positioned as an attractive value stock for income investors. The company's acquisition of Purell, completion of its ERP system overhaul, and strong projected free cash flow generation support its dividend sustainability. Despite challenging consumer spending conditions, Clorox trades at a valuation of 16.8x fiscal 2027 earnings guidance and is on track to become a Dividend King in 2027.
Clorox demonstrates improving fundamentals with the Purell acquisition expanding its health and hygiene segment, completion of ERP overhaul improving operational efficiency, strong projected free cash flow (11-13% of net sales), and 49 consecutive years of dividend increases. The stock trades at an attractive valuation of 16.8x forward earnings with a 5.1% yield, making it appealing for income investors despite near-term consumer spending headwinds.
NeutralThe Motley Fool• Daniel Foelber
Meet the Dividend King Stock That's Up 20% in 2026. Here's Why It Can Continue Outperforming the S&P 500 and Nasdaq-100 in the Second Half.
Colgate-Palmolive has surged 20.4% year-to-date and stands out as a Dividend King with 63 consecutive years of dividend increases. Despite industry headwinds from inflation and consumer resistance to price increases, the company has demonstrated resilience through its elite brand portfolio, efficient operations, and strong geographic diversification. Trading at 25x forward earnings with a 2.2% dividend yield, the stock is positioned to continue outperforming broader market indexes in the second half of 2026.
CLULKVUECHDdividend kinghousehold and personal productsgeographic diversificationbrand portfolio
Sentiment note
Mentioned as a peer with operating margins under 20%, suggesting weaker margins than Colgate-Palmolive.
PositiveThe Motley Fool• Reuben Gregg Brewer
3 Dividend Stocks That Recently Hit 52-Week Lows to Buy in July
The article recommends three dividend stocks trading near 52-week lows: McDonald's (approaching Dividend King status with 49 consecutive increases), Clorox (48 consecutive years of dividend increases), and General Mills (127 years of consecutive dividend payments). Despite current market pessimism, all three are well-run companies with strong histories, attractive yields, and undervalued P/E ratios.
48 consecutive years of dividend increases with Dividend King status expected in 2027, recent strategic acquisition of Gojo/Purell brand to expand growth, historically high 5.1% dividend yield, and P/E of 15x well below 5-year average of 37x despite current market pessimism.
PositiveThe Motley Fool• Micah Zimmerman
3 Monster Dividend Stocks to Hold for the Next 10 Years
The article recommends three dividend stocks for long-term 10-year investors: Clorox (strengthened by its Purell acquisition and offering a 5% yield), Brown-Forman (with 42 consecutive years of dividend increases and a 3.6% yield despite current market softness), and Kimberly-Clark (undergoing major transformation with trusted brands and 50+ years of dividend growth). All three are positioned as overlooked opportunities for patient investors seeking steady compounding returns.
Recent $2.25B acquisition of Purell (a category-defining brand) provides significant long-term growth engine. Despite near-term integration costs and earnings guidance cuts, the 5% dividend yield and Morningstar valuation of $134 vs. current $95 price offer attractive long-term value for patient investors.
PositiveThe Motley Fool• Reuben Gregg Brewer
3 Stocks to Load Up On Right Now
While the S&P 500 trades near all-time highs, three undervalued dividend stocks offer attractive opportunities: United Parcel Service is at an inflection point in its turnaround with a 6% yield, Clorox is repositioning its portfolio with the Gojo acquisition despite CEO departure, and Realty Income provides stable income with a 5.2% yield and diversified property portfolio.
Despite near-term headwinds (CEO departure, inflation, past hacks), the company has revamped its portfolio and acquired Gojo (leading hand sanitizer brand), providing growth catalyst and expansion into B2B market with attractive 5% yield.
PositiveThe Motley Fool• Justin Pope
5 Best Dividend Stocks to Own in Case the AI Trade Ends
As the AI boom may eventually fade, investors should diversify portfolios with dividend stocks from non-tech sectors. The article recommends five dividend-paying companies across real estate, fast food, consumer staples, home improvement, and healthcare that offer stable income and long-term growth potential.
48-year dividend growth streak nearing Dividend King status, trusted consumer brands with consistent demand, 5.2% dividend yield, recent Gojo acquisition expected to boost earnings despite recent challenges.
PositiveThe Motley Fool• Micah Zimmerman
Forget Timing the Market: Just Buy These Dividend Stocks and Hold Forever
The article recommends two consumer staples companies as long-term dividend investments: McCormick, a spice maker with 100+ years of dividend payments, currently trading at historically low valuations ahead of a transformative merger with Unilever's foods division; and Clorox, which has grown dividends for 48 consecutive years and is experiencing temporary operational challenges from an ERP system transition, creating an attractive entry point with a 5.5% yield.
Despite near-term pain from ERP system transition, the company has 48 years of consecutive dividend growth with no cuts. Recent $2.25 billion acquisition of Gojo Industries (Purell) adds institutional sales channel. Stock down 37% from highs, yielding 5.5%, creating attractive entry point for patient long-term investors.
PositiveThe Motley Fool• Josh Kohn-Lindquist
Kimberly-Clark vs. The Clorox: Which Consumer Goods Stock Is a Better Buy in 2026?
The article compares Kimberly-Clark and Clorox as investment options for 2026. Both companies face challenges including high debt loads, customer concentration risk (Walmart accounts for 16-27% of sales), and intense competition. Kimberly-Clark is undergoing significant restructuring with a potential $48 billion merger with Kenvue and selling its international tissue business, while Clorox is recovering from a 2023 cyberattack and pandemic-era slowdown. The author recommends Clorox as the safer choice due to its stronger brand positioning, though acknowledges Kimberly-Clark offers higher upside potential despite greater integration risks.
KMBCLXKVUEWMTconsumer staplespersonal care productshousehold cleaningdebt-to-equity ratio
Sentiment note
Despite flat revenue ($7.1B), net income improved significantly ($810M vs $280M), indicating margin recovery post-cyberattack. Trading at P/S ratio of 1.6x well below 10-year average of 2.9x suggests undervaluation. Strong brand positioning with 80% of sales from No. 1 or No. 2 market share products. Author recommends as the safer choice for 2026.
NeutralThe Motley Fool• Robert Izquierdo
Procter & Gamble vs. Clorox: Which Consumer Goods Stock Is a Better Buy in 2026?
The article compares Procter & Gamble and Clorox as defensive dividend stocks for 2026. While Clorox offers a higher dividend yield of 5.1% versus P&G's 2.9%, P&G is recommended as the better buy due to its significantly stronger free cash flow generation ($3.0 billion quarterly vs. Clorox's $761 million annually), superior financial health, and greater ability to sustain and grow dividends. Both companies face customer concentration risks and competitive pressures, but P&G's scale and profitability make it the more reliable choice for dividend investors.
While offering an attractive 5.1% dividend yield and improving FCF trajectory ($761M in 2025 vs. $483M in 2024), the company has concerning high debt-to-equity ratio of 9.0x and significantly lower absolute free cash flow, raising questions about long-term dividend sustainability. Not recommended over P&G despite higher yield.
NeutralThe Motley Fool• James Brumley
The Dividend Stock That Keeps Raising Its Payout No Matter What the Market Does
Procter & Gamble has increased its dividend for 70 consecutive years and continues to do so despite market challenges. With a strong portfolio of consumer staples brands, significant competitive advantages through scale and marketing spend, and a current dividend yield of 3%, P&G is positioned as a reliable income stock following a recent 14% pullback from its February peak.
Referenced as a competitor with substantially lower advertising budget ($800M), used primarily to illustrate P&G's superior scale and marketing capabilities rather than to make a specific judgment about Clorox.
News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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