CLX
The Clorox Company · Consumer Staples · Household & Personal Products
Last
$96.31
−$2.40 (−2.43%) 4:00 PM ET
Prev close $98.71
Open $99.87
Day high $100.41
Day low $95.87
Volume 2,323,794
Avg vol 2,519,358
Mkt cap
$11.94B
P/E ratio
15.63
FY Revenue
$6.76B
EPS
6.16
Gross Margin
43.85%
Sector
Consumer Staples
AI report sections
CLX
The Clorox Company
Clorox shows stable profitability with double-digit operating and net margins but faces flat revenue and earnings growth alongside pressured operating cash flow. The share price trades near the lower half of its 52-week range with material 12-month drawdowns even as short-term momentum and several technical signals have turned tactically constructive. Valuation appears moderate on earnings and EBITDA multiples yet is offset by weak liquidity, high leverage, and a very high negative ROE driven by a thin equity base.
AI summarized at 2:10 AM ET, 2026-06-09
AI summary scores
INTRADAY: 55 SWING: 48 LONG: 44
Volume vs average
Intraday (cumulative)
+25% (Above avg)
Vol/Avg: 1.25×
RSI
57.52 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
+0.06 (Strong)
MACD: 0.02 Signal: -0.05
Short-Term
+0.12 (Strong)
MACD: 0.50 Signal: 0.38
Long-Term
+0.15 (Strong)
MACD: 0.35 Signal: 0.20
Intraday trend score 64.20

Latest news

CLX 12 articles Positive: 8 Neutral: 4 Negative: 0
Neutral The Motley Fool • Daniel Foelber
Meet the Dividend King Stock That's Up 20% in 2026. Here's Why It Can Continue Outperforming the S&P 500 and Nasdaq-100 in the Second Half.

Colgate-Palmolive has surged 20.4% year-to-date and stands out as a Dividend King with 63 consecutive years of dividend increases. Despite industry headwinds from inflation and consumer resistance to price increases, the company has demonstrated resilience through its elite brand portfolio, efficient operations, and strong geographic diversification. Trading at 25x forward earnings with a 2.2% dividend yield, the stock is positioned to continue outperforming broader market indexes in the second half of 2026.

CL UL KVUE CHD dividend king household and personal products geographic diversification brand portfolio
Sentiment note

Mentioned as a peer with operating margins under 20%, suggesting weaker margins than Colgate-Palmolive.

Positive The Motley Fool • Reuben Gregg Brewer
3 Dividend Stocks That Recently Hit 52-Week Lows to Buy in July

The article recommends three dividend stocks trading near 52-week lows: McDonald's (approaching Dividend King status with 49 consecutive increases), Clorox (48 consecutive years of dividend increases), and General Mills (127 years of consecutive dividend payments). Despite current market pessimism, all three are well-run companies with strong histories, attractive yields, and undervalued P/E ratios.

MCD CLX GIS dividend stocks 52-week lows value investing dividend kings consumer staples
Sentiment note

48 consecutive years of dividend increases with Dividend King status expected in 2027, recent strategic acquisition of Gojo/Purell brand to expand growth, historically high 5.1% dividend yield, and P/E of 15x well below 5-year average of 37x despite current market pessimism.

Positive The Motley Fool • Micah Zimmerman
3 Monster Dividend Stocks to Hold for the Next 10 Years

The article recommends three dividend stocks for long-term 10-year investors: Clorox (strengthened by its Purell acquisition and offering a 5% yield), Brown-Forman (with 42 consecutive years of dividend increases and a 3.6% yield despite current market softness), and Kimberly-Clark (undergoing major transformation with trusted brands and 50+ years of dividend growth). All three are positioned as overlooked opportunities for patient investors seeking steady compounding returns.

CLX KMB KVUE BF.A dividend stocks long-term investing dividend growth consumer goods
Sentiment note

Recent $2.25B acquisition of Purell (a category-defining brand) provides significant long-term growth engine. Despite near-term integration costs and earnings guidance cuts, the 5% dividend yield and Morningstar valuation of $134 vs. current $95 price offer attractive long-term value for patient investors.

Positive The Motley Fool • Reuben Gregg Brewer
3 Stocks to Load Up On Right Now

While the S&P 500 trades near all-time highs, three undervalued dividend stocks offer attractive opportunities: United Parcel Service is at an inflection point in its turnaround with a 6% yield, Clorox is repositioning its portfolio with the Gojo acquisition despite CEO departure, and Realty Income provides stable income with a 5.2% yield and diversified property portfolio.

UPS CLX O dividend stocks turnaround undervalued high yield portfolio diversification
Sentiment note

Despite near-term headwinds (CEO departure, inflation, past hacks), the company has revamped its portfolio and acquired Gojo (leading hand sanitizer brand), providing growth catalyst and expansion into B2B market with attractive 5% yield.

Positive The Motley Fool • Justin Pope
5 Best Dividend Stocks to Own in Case the AI Trade Ends

As the AI boom may eventually fade, investors should diversify portfolios with dividend stocks from non-tech sectors. The article recommends five dividend-paying companies across real estate, fast food, consumer staples, home improvement, and healthcare that offer stable income and long-term growth potential.

O MCD CLX HD dividend stocks portfolio diversification AI trade income investing
Sentiment note

48-year dividend growth streak nearing Dividend King status, trusted consumer brands with consistent demand, 5.2% dividend yield, recent Gojo acquisition expected to boost earnings despite recent challenges.

Positive The Motley Fool • Micah Zimmerman
Forget Timing the Market: Just Buy These Dividend Stocks and Hold Forever

The article recommends two consumer staples companies as long-term dividend investments: McCormick, a spice maker with 100+ years of dividend payments, currently trading at historically low valuations ahead of a transformative merger with Unilever's foods division; and Clorox, which has grown dividends for 48 consecutive years and is experiencing temporary operational challenges from an ERP system transition, creating an attractive entry point with a 5.5% yield.

MKC MKC.V CLX UL dividend stocks long-term investing consumer staples dividend growth
Sentiment note

Despite near-term pain from ERP system transition, the company has 48 years of consecutive dividend growth with no cuts. Recent $2.25 billion acquisition of Gojo Industries (Purell) adds institutional sales channel. Stock down 37% from highs, yielding 5.5%, creating attractive entry point for patient long-term investors.

Positive The Motley Fool • Josh Kohn-Lindquist
Kimberly-Clark vs. The Clorox: Which Consumer Goods Stock Is a Better Buy in 2026?

The article compares Kimberly-Clark and Clorox as investment options for 2026. Both companies face challenges including high debt loads, customer concentration risk (Walmart accounts for 16-27% of sales), and intense competition. Kimberly-Clark is undergoing significant restructuring with a potential $48 billion merger with Kenvue and selling its international tissue business, while Clorox is recovering from a 2023 cyberattack and pandemic-era slowdown. The author recommends Clorox as the safer choice due to its stronger brand positioning, though acknowledges Kimberly-Clark offers higher upside potential despite greater integration risks.

KMB CLX KVUE WMT consumer staples personal care products household cleaning debt-to-equity ratio
Sentiment note

Despite flat revenue ($7.1B), net income improved significantly ($810M vs $280M), indicating margin recovery post-cyberattack. Trading at P/S ratio of 1.6x well below 10-year average of 2.9x suggests undervaluation. Strong brand positioning with 80% of sales from No. 1 or No. 2 market share products. Author recommends as the safer choice for 2026.

Neutral The Motley Fool • Robert Izquierdo
Procter & Gamble vs. Clorox: Which Consumer Goods Stock Is a Better Buy in 2026?

The article compares Procter & Gamble and Clorox as defensive dividend stocks for 2026. While Clorox offers a higher dividend yield of 5.1% versus P&G's 2.9%, P&G is recommended as the better buy due to its significantly stronger free cash flow generation ($3.0 billion quarterly vs. Clorox's $761 million annually), superior financial health, and greater ability to sustain and grow dividends. Both companies face customer concentration risks and competitive pressures, but P&G's scale and profitability make it the more reliable choice for dividend investors.

PG CLX UL CL dividend stocks consumer staples free cash flow dividend yield
Sentiment note

While offering an attractive 5.1% dividend yield and improving FCF trajectory ($761M in 2025 vs. $483M in 2024), the company has concerning high debt-to-equity ratio of 9.0x and significantly lower absolute free cash flow, raising questions about long-term dividend sustainability. Not recommended over P&G despite higher yield.

Neutral The Motley Fool • James Brumley
The Dividend Stock That Keeps Raising Its Payout No Matter What the Market Does

Procter & Gamble has increased its dividend for 70 consecutive years and continues to do so despite market challenges. With a strong portfolio of consumer staples brands, significant competitive advantages through scale and marketing spend, and a current dividend yield of 3%, P&G is positioned as a reliable income stock following a recent 14% pullback from its February peak.

PG CL CLX dividend growth consumer staples brand loyalty competitive advantage income investing
Sentiment note

Referenced as a competitor with substantially lower advertising budget ($800M), used primarily to illustrate P&G's superior scale and marketing capabilities rather than to make a specific judgment about Clorox.

Neutral The Motley Fool • Daniel Foelber
These 2 High-Yield Dividend Stocks Are on Track to Become Dividend Kings Next Year. Here's the Better Buy in May.

McDonald's and Clorox are on track to become Dividend Kings (50+ consecutive years of dividend increases) next year. McDonald's is recommended as the safer choice for risk-averse investors due to its reliable business model, strong margins, and sustainable dividend. Clorox offers higher yield (5.38%) and lower valuation but faces turnaround challenges from pandemic missteps, cyberattacks, and competitive pressures. The article suggests a 50/50 split between both stocks for balanced investors.

MCD CLX dividend stocks Dividend Kings high-yield dividends franchise model dividend sustainability turnaround story
Sentiment note

On track for Dividend King status with 48 consecutive years of increases, but facing significant headwinds including pandemic-era missteps, 2023 cyberattack, weak consumer spending, and intense competition. Stock near 11-year low with attractive 5.38% yield and 15.5 P/E ratio. Turnaround potential exists through efficiency improvements and new acquisitions (Gojo/Purell), but execution risk is high. Dividend sustainability depends on improved fundamentals.

Positive The Motley Fool • Will Healy
These Market Signals Alarm Me, but I Still See Profit Potential in These 3 Consumer Stocks

Despite concerning market valuation signals like the Shiller P/E ratio at 41 and record cash holdings at Berkshire Hathaway, the author identifies three consumer dividend stocks with strong fundamentals: Realty Income (99% occupancy, 5.1% yield), Clorox (temporary headwinds but decades of dividend increases, 5.6% yield), and Kimberly-Clark (upcoming Kenvue merger, 54-year dividend streak, 5.2% yield). All three trade at attractive valuations relative to the broader market.

O CLX KMB BRK.A dividend stocks consumer staples market valuation REIT
Sentiment note

Despite recent challenges (cyberattack, margin pressures), the company has decades-long dividend increase streak it will likely maintain, attractive P/E ratio of 14 (well below market average), and strong brand portfolio position it for recovery.

Positive Investing.com • Jesse Cohen
3 Defensive Dividend Stocks to Weather Market Uncertainty

The article recommends three defensive dividend stocks for navigating market volatility: General Mills (GIS) with a 6.83% yield and 13.8% fair value upside, Clorox (CLX) offering 5.4% yield with 20.8% analyst upside, and Old Republic International (ORI) providing 9.5% yield with strong financial health. These companies feature resilient business models, stable cash flows, and consistent dividend payouts suitable for income-focused investors seeking shelter during economic uncertainty.

GIS CLX ORI defensive stocks dividend yield market volatility income investing financial stability
Sentiment note

Modest 9% YTD decline demonstrates resilience, 5.4% dividend yield, and significant 20.8% analyst target upside to $107.41. Strong portfolio of essential consumer products and innovation pipeline support defensive positioning.

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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