CLX
The Clorox Company · Consumer Staples · Household & Personal Products
At close
$126.15
−$1.01 (−0.79%) Close
Pre-market $126.40 +$0.25 (+0.20%) 9:26 AM ET
Prev close $127.16
Open $126.81
Day high $126.81
Day low $125.98
Volume 258
Avg vol 2,252,710
Mkt cap
$15.38B
P/E ratio
20.61
FY Revenue
$6.76B
EPS
6.12
Gross Margin
44.18%
Sector
Consumer Staples
AI report sections
CLX
The Clorox Company
The stock is trading well above short- and medium-term moving averages with recent bullish momentum and multiple breakout-style technical signals, though the 6‑month return remains negative. Fundamentally, Clorox combines solid margins and positive free cash flow with declining revenue, weaker operating cash flow, and a highly leveraged balance sheet. Valuation appears moderate on earnings and cash-flow multiples with a relatively high dividend yield, offset by very thin equity, negative book value metrics, and measurable short interest.
AI summarized at 7:18 PM ET, 2026-02-04
AI summary scores
INTRADAY: 63 SWING: 68 LONG: 54
Volume vs average
Intraday (cumulative)
+10% (Above avg)
Vol/Avg: 1.10×
RSI
71.48 (Overbought)
Overbought (>70)
MACD momentum
Intraday
-0.05 (Weak)
MACD: -0.06 Signal: -0.01
Short-Term
+0.03 (Strong)
MACD: 4.30 Signal: 4.28
Long-Term
+0.47 (Strong)
MACD: 6.45 Signal: 5.99
Intraday trend score 70.68

Latest news

CLX 12 articles Positive: 7 Neutral: 4 Negative: 1
Positive Benzinga • Prnewswire
Clorox Declares Regular Quarterly Dividend of $1.24 Per Share

The Clorox Company announced a quarterly dividend of $1.24 per share, payable May 8, 2026, to shareholders of record as of April 22, 2026. The company reaffirmed its commitment to providing shareholder value through regular dividend payments and annual increases.

CLX dividend quarterly shareholder value Clorox
Sentiment note

The declaration of a quarterly dividend of $1.24 per share demonstrates the company's financial health and commitment to returning value to shareholders. The emphasis on a long history of regular dividend payments and annual increases signals confidence in the company's earnings stability and growth prospects.

Negative Benzinga • Lekha Gupta
Clorox Faces Profit Squeeze From Inventory Reset In 2026

Clorox stock fell 3.11% Wednesday after reporting mixed Q2 fiscal 2026 results with adjusted EPS of $1.39 missing consensus of $1.43, though sales beat expectations at $1.673 billion. The decline was driven by lower consumption, gross margin compression, and weakness in Household and Lifestyle segments. Management reaffirmed full-year guidance but cited a temporary inventory correction at retailers that will reduce fiscal 2026 sales growth by 7.5 percentage points and lower EPS by roughly 90 cents.

CLX earnings miss inventory correction ERP transition margin compression guidance reaffirmed GOJO acquisition
Sentiment note

Stock declined 3.11% on EPS miss ($1.39 vs $1.43 consensus), declining net sales (-1% YoY), gross margin compression (60 bps), and weakness in key segments (Household -6%, Lifestyle -5%). While management reaffirmed guidance, the temporary inventory correction is expected to significantly impact fiscal 2026 results with a 30% diluted EPS decline and 23% adjusted EPS drop versus fiscal 2025.

Positive The Motley Fool • Reuben Gregg Brewer
Here Are My Top 3 High-Yield Stocks to Buy Now

The article recommends three high-yield dividend stocks for investors seeking reliable income: Clorox (4.5% yield) is recovering from margin pressures and offers contrarian value; Realty Income (5.2% yield) provides steady returns through its diversified net-lease REIT model with 30 years of dividend increases; and Enbridge (5.8% yield) offers exposure to energy infrastructure while transitioning toward natural gas and renewable power assets.

CLX O high-yield stocks dividend investing dividend yield consumer staples REIT midstream energy
Sentiment note

Despite recent gross margin concerns (dropped from 46.5% to 41.7%), the company shows recovery trajectory from 2023 lows and offers a historically high 4.5% yield. The author views current weakness as a contrarian buying opportunity given the company's strong brand portfolio and innovation history.

Positive The Motley Fool • Reuben Gregg Brewer
Should You Forget Altria? Why You Might Want to Buy This Unstoppable High-Yield Dividend Growth Stock Instead.

The article argues that Altria's attractive 6.9% dividend yield masks fundamental business weakness, as cigarette volumes have declined consistently (10.6% in 2025, 10.2% in 2024, 9.9% in 2023). The author recommends Clorox as a superior alternative for dividend growth investors, citing its 4.5% yield, leading market positions, strong innovation track record, and 48 consecutive years of dividend increases, despite recent pandemic-related headwinds that are now recovering.

MO CLX dividend yield dividend growth consumer staples cigarette volumes decline innovation margin recovery
Sentiment note

Strong market positions in consumer staples, proven innovation capability with new product launches (scented trash bags), gross margin recovery from 33% to 41.7%, 48 consecutive years of dividend increases approaching Dividend King status, and transitory nature of recent headwinds (pandemic decline, inflation, hacking) that are being resolved.

Positive The Motley Fool • Will Healy
The Best Dividend Stocks to Buy With $5,000 Right Now

The article recommends two dividend stocks for investors with $5,000: Clorox (CLX) with a 4.47% dividend yield and 49 years of consecutive dividend increases, and Target (TGT) with a 4.06% dividend yield and 54 years of payout hikes. Both stocks have depressed valuations following recent challenges but show potential for recovery alongside continued dividend growth.

CLX TGT WMT COST dividend stocks dividend yield consumer stocks value investing
Sentiment note

Stock has declined significantly over five years but now offers an attractive 4.47% dividend yield with 49 consecutive years of dividend increases. Well-known brands and ERP software investments position it for future growth, with a reasonable P/E ratio of 17 suggesting upside potential.

Positive The Motley Fool • Reuben Gregg Brewer
My 3 Favorite Stocks to Buy Right Now

The author discusses his portfolio moves in consumer staples stocks, selling Hormel and Clorox to harvest tax losses while adding to General Mills. Despite the sector being out of favor with investors, he views these three dividend-paying companies as long-term bargains trading at historically high yields, believing the market is focused on short-term headwinds rather than their strong fundamentals and dividend histories.

GIS HRL CLX consumer staples dividend stocks tax loss harvesting wash sale rule valuation
Sentiment note

Sold for tax loss harvesting but author plans to repurchase in early 2026. Praised for nearly 50-year dividend streak and current valuation at historically high yields, viewed as a long-term bargain despite short-term sector headwinds.

Positive The Motley Fool • Justin Pope
1 Top High-Yield Dividend Stock I'd Buy Without Hesitation in December

Clorox (CLX), a Dividend King with a 4.9% yield, has fallen nearly 60% from its peak due to pandemic-related overexpansion, inflation pressures, a 2023 cyberattack, and ERP software transition costs. However, the company shows signs of recovery with improving revenue, profits, and a strong 25% return on invested capital. With a sub-15 P/E ratio and manageable 72% dividend payout ratio, the analyst views it as an attractive buy for dividend and potential capital gains.

CLX dividend stock Dividend King high yield recovery ROIC valuation cyberattack
Sentiment note

Despite significant recent challenges (cyberattack, software transition, pandemic-related issues), Clorox demonstrates strong recovery indicators including improved ROIC (25%), rising revenue and profits since 2024, a proven Dividend King status with sustainable dividends, and an attractive valuation (P/E < 15). The analyst believes these factors position it well for future growth and capital appreciation.

Neutral The Motley Fool • Reuben Gregg Brewer
My 3 Favorite Dividend Stocks to Buy Right Now

The article highlights three consumer staples companies with attractive dividend yields: Clorox, Hershey, and General Mills. Despite current economic challenges, these companies offer reliable dividends and strong brand management, making them potentially good long-term investments.

CLX HSY GIS dividend stocks consumer staples consumer brands investment strategy
Sentiment note

Facing inflationary pressures and data breach challenges, but has a strong 48-year dividend increase history and attractive 4.8% yield

Positive Benzinga • Prnewswire
Clorox Declares Regular Quarterly Dividend of $1.24 Per Share

Clorox announced a quarterly dividend of $1.24 per share, payable on February 13, 2026, to shareholders of record as of January 28, 2026, continuing its tradition of regular dividend payments.

CLX dividend quarterly shareholders sustainability
Sentiment note

Company demonstrates financial stability through consistent dividend payments and was ranked #1 on Barron's Most Sustainable Companies list for the third consecutive year

Neutral The Motley Fool • Justin Pope
5 Dividend Stocks to Hold for the Next 10 Years

The article highlights five dividend stocks with strong brand power and potential for long-term growth across consumer discretionary, food and beverage, household goods, home improvement, and tobacco industries.

POOL PEP CLX HD dividend stocks long-term investing consumer brands portfolio growth
Sentiment note

Resilient household goods company with strong historical performance, but currently facing challenges from data breach and system upgrades

Neutral The Motley Fool • Will Healy
2 Magnificent S&P 500 Dividend Stocks Down 24% to 50% to Buy and Hold Forever

Two dividend stocks, Realty Income and Clorox, are currently trading at significant discounts and offer attractive dividend yields despite recent challenges. Both companies have potential for long-term investment due to their consistent dividend history and potential for stock price appreciation.

O CLX dividend stocks REIT pandemic stocks stock market investment
Sentiment note

Trading at a 50% discount from all-time high, experiencing challenges from pandemic demand drop and cyberattack, but offers a 4.1% dividend yield and potential for operational improvements

Neutral The Motley Fool • Daniel Foelber
If I Could Buy Only 1 High-Yield Dividend Stock in October for Passive Income, This Would Be It

Clorox is experiencing a challenging transition period with an ERP system rollout, impacting short-term financial performance. Despite current difficulties, the company offers a 4.2% dividend yield and potential long-term value for patient investors.

CLX PG CL dividend passive income ERP transition consumer staples turnaround
Sentiment note

Currently facing operational challenges with ERP transition and reduced sales guidance, but has potential for long-term improvement and consistent dividend history

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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