CL
Colgate-Palmolive Company · Consumer Staples · Household & Personal Products
At close
$88.56
+$0.29 (+0.33%) Close
Pre-market $88.23 −$0.33 (−0.37%) 5:47 AM ET
Prev close $88.27
Open $88.57
Day high $88.75
Day low $87.59
Volume 131
Avg vol 5,270,160
Mkt cap
$70.63B
P/E ratio
34.33
FY Revenue
$20.80B
EPS
2.58
Gross Margin
60.06%
Sector
Consumer Staples
AI report sections
CL
Colgate-Palmolive Company
Colgate-Palmolive is trading near its 52-week high with strong recent price momentum and multiple bullish technical signals, but momentum indicators are entering overbought territory. Fundamentally, the company combines high margins and solid free cash flow generation with weak recent earnings growth and a highly leveraged balance sheet. Valuation multiples appear elevated relative to earnings and book value, while short interest remains modest and recent news tone is broadly constructive for the consumer staples sector.
AI summarized at 5:11 PM ET, 2026-03-01
AI summary scores
INTRADAY: 63 SWING: 78 LONG: 55
Volume vs average
Intraday (cumulative)
+3% (Above avg)
Vol/Avg: 1.03×
RSI
49.91 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
-0.02 (Weak)
MACD: -0.07 Signal: -0.04
Short-Term
-0.01 (Weak)
MACD: 1.11 Signal: 1.12
Long-Term
+0.29 (Strong)
MACD: 0.77 Signal: 0.48
Intraday trend score 42.70

Latest news

CL 12 articles Positive: 6 Neutral: 4 Negative: 2
Positive GlobeNewswire Inc. • Sns Insider
Laundry Detergents Market to Reach USD 131.49 Billion by 2035 Amid Rising Demand for Liquid Pods and Premium Fabric Care Solutions | Report by SNS Insider

The global laundry detergents market is projected to grow from USD 79.2 billion in 2025 to USD 131.49 billion by 2035, with a CAGR of 5.20%. Growth is driven by increasing demand for liquid detergents and single-dose pods, premiumization of fabric care products, and expansion in e-commerce distribution. The U.S. market is expected to reach USD 23.24 billion by 2035, while Europe hits USD 33.54 billion, with North America as the fastest-growing region.

PG UL CHD RBGLY laundry detergents liquid pods premium fabric care market growth
Sentiment note

Identified as a key player in the laundry detergents market, able to leverage its brand portfolio and distribution network in the growing market.

Neutral The Motley Fool • Robert Izquierdo
Procter & Gamble vs. Clorox: Which Consumer Goods Stock Is a Better Buy in 2026?

The article compares Procter & Gamble and Clorox as defensive dividend stocks for 2026. While Clorox offers a higher dividend yield of 5.1% versus P&G's 2.9%, P&G is recommended as the better buy due to its significantly stronger free cash flow generation ($3.0 billion quarterly vs. Clorox's $761 million annually), superior financial health, and greater ability to sustain and grow dividends. Both companies face customer concentration risks and competitive pressures, but P&G's scale and profitability make it the more reliable choice for dividend investors.

PG CLX UL CL dividend stocks consumer staples free cash flow dividend yield
Sentiment note

Mentioned as a larger competitor to Clorox with greater financial resources, representing competitive risk but not directly evaluated in the article.

Positive The Motley Fool • Jack Delaney
Market Crash: The 3 Best Dividend Stocks to Buy Right Now

The article recommends three Dividend King stocks (companies with 50+ consecutive years of dividend increases) as defensive positions during market uncertainty: PepsiCo with a 3.9% dividend yield and diversified snack/beverage portfolio, Black Hills utility company with a 3.7% yield and planned merger with NorthWestern Energy, and Colgate-Palmolive with a 2.3% yield and 63 years of consecutive dividend increases.

PEP BKH CL KO dividend stocks Dividend Kings market downturn defensive positions
Sentiment note

Recommended as a defensive stock with 63 consecutive years of dividend increases, strong brand portfolio of essential consumer products, recent record quarterly sales, and 2.3% dividend yield, despite warnings about rising packaging and material costs.

Neutral The Motley Fool • James Brumley
The Dividend Stock That Keeps Raising Its Payout No Matter What the Market Does

Procter & Gamble has increased its dividend for 70 consecutive years and continues to do so despite market challenges. With a strong portfolio of consumer staples brands, significant competitive advantages through scale and marketing spend, and a current dividend yield of 3%, P&G is positioned as a reliable income stock following a recent 14% pullback from its February peak.

PG CL CLX dividend growth consumer staples brand loyalty competitive advantage income investing
Sentiment note

Mentioned as a competitor to P&G with significantly lower advertising spend ($2.7B vs P&G's $9.2B), highlighting P&G's competitive advantage but not providing specific positive or negative commentary about Colgate itself.

Negative Investing.com • Bridget Bennett
Sell in May and Go Away—Starting With These 3 Stocks

Marc Lichtenfeld, Chief Income Strategist at the Oxford Club, identifies three stocks to sell this May: DexCom faces declining growth and competitive pressure from Abbott's FreeStyle Libre; Colgate-Palmolive offers limited upside with flat performance and valuation concerns; Oracle carries significant balance sheet risks with $250 billion in undisclosed lease commitments and projected negative free cash flow. The analysis follows the historical "sell in May and go away" pattern, where S&P 500 averages only 2% gains from May through October versus 7% from November to April.

DXCM CL ORCL ORCLPD sell in May stock selection balance sheet risk competitive pressure
Sentiment note

Two years of flat stock performance with no visible catalysts; low switching costs in key product categories (Ajax cleaner, Palmolive dish soap) vulnerable to generic competition; insider selling with no offsetting purchases; trading at 23x earnings despite low-to-mid single-digit growth with limited valuation cushion.

Positive The Motley Fool • Micah Zimmerman
The 2 Best Consumer Staples Stocks to Buy and Hold for Decades

The article recommends Procter & Gamble and Colgate-Palmolive as excellent long-term consumer staples investments. Both companies have built powerful brand moats through decades of habit formation and trust-building, particularly in emerging markets where they hold dominant market positions. Their growth strategy focuses on upgrading consumers within trusted brands rather than convincing them to switch, with significant expansion opportunities in Latin America, Southeast Asia, and Africa.

PG CL consumer staples brand loyalty emerging markets habit formation long-term investing market share
Sentiment note

The article emphasizes Colgate's unparalleled global brand presence, particularly in emerging markets where it holds the highest market share and default status. The company gained global toothpaste market share in Q1 2026, was named Morgan Stanley's top consumer sector pick for 2026, and benefits from generational trust built through professional endorsements rather than advertising.

Positive The Motley Fool • Lawrence Rothman, Cfa
2 Ultra-High-Yield Stocks That Thrive When the Market Gets Rough

Colgate-Palmolive and American States Water are recommended as defensive stocks that perform well during market downturns. Both are Dividend Kings with long histories of annual dividend increases, offering yields above 2.5% and stable cash flows. These consumer staples and utility companies are positioned to weather economic uncertainty better than the broader market.

CL AWR dividend stocks defensive stocks market volatility consumer staples utilities dividend yield
Sentiment note

Strong defensive characteristics with essential consumer products, 60+ years of consecutive dividend increases, 2.5% dividend yield (2x S&P 500), robust free cash flow of $3.6B supporting dividend sustainability, and outperformance of S&P 500 year-to-date (9.3% return).

Neutral Benzinga • Bamboo Works
China's Changing Consumer Economy: A Fintech Lending Crackdown And A Toothpaste IPO

China's government is cracking down on fintech lenders by capping interest rates at 24% (potentially down to 12%) to lower living costs for young consumers and revive spending. Meanwhile, domestic consumer brands like Canban toothpaste are rapidly gaining market share through social e-commerce and influencer marketing, with Xiaokuo Technology preparing for a Hong Kong IPO.

YRD FVGPY CL fintech lending crackdown interest rate caps consumer economy toothpaste IPO social e-commerce
Sentiment note

Mentioned as established Western competitor facing pressure from agile Chinese domestic brands leveraging e-commerce and influencer marketing, but no specific negative developments reported.

Positive The Motley Fool • Parkev Tatevosian, Cfa
1 Undervalued Dividend Stock Investors Can Buy Today

An article highlighting an undervalued dividend stock opportunity for investors. The piece notes that consumers have less discretionary income compared to the previous year, while the featured business is outperforming in 2026. The analysis focuses on dividend stocks as potential investment opportunities in the current market environment.

CL dividend stocks undervalued stocks consumer discretionary income stock investment 2026 market outlook
Sentiment note

The stock is featured as an undervalued dividend stock opportunity that is outperforming in 2026. Despite a recent 2.05% decline, it is presented as a buy recommendation for dividend investors seeking value.

Negative The Motley Fool • Micah Zimmerman
S&P 500 Update This Week: 4 Signals to Watch After Delta's Earnings

Delta Air Lines demonstrated strong operational resilience despite an 88% surge in jet fuel costs following geopolitical tensions. However, consumer staples companies like Colgate-Palmolive, Church & Dwight, and Procter & Gamble face mounting pressure from oil-driven inflation and potential consumer pushback on pricing. Investors should monitor volume guidance and demand trends as the fragile ceasefire in the Middle East could impact oil prices and household budgets.

DAL CL CHD PG oil prices inflation consumer staples pricing power
Sentiment note

Recently downgraded from 'Buy' to 'Hold' due to 33.9% surge in oil-based input costs in a single month and 40% year-over-year increase in tallow prices. Faces risk of consumer trade-down behavior and margin compression.

Neutral Benzinga • Bamboo Works
Fast-rising Toothpaste Newcomer Brushes Up For Hong Kong IPO

Xiaokuo Technology's Canban brand has filed for a Hong Kong IPO, achieving 82.5% revenue growth in 2025 to 2.5 billion yuan. The company became China's fastest-growing oral care brand through aggressive KOL marketing on Douyin and RedNote, capturing 9.2% market share with 231.7% offline growth. However, heavy marketing expenses (60% of revenue) and reliance on online sales (80.3%) present challenges as it expands offline operations.

PG CL Hong Kong IPO toothpaste market Canban brand KOL marketing oral care e-commerce
Sentiment note

Mentioned as a competitor in China's toothpaste market through its Colgate brand. No specific performance data provided; neutral mention in competitive context.

Positive The Motley Fool • Lawrence Rothman, Cfa
The 2 Best Dividend Stocks to Buy Now and Hold Forever

The article recommends Colgate-Palmolive and American States Water as top dividend stocks for long-term investors. Both companies are Dividend Kings with over 50 years of consecutive annual dividend increases. Colgate-Palmolive generates strong free cash flow from consumer staples products, while American States Water operates as a regulated utility monopoly. Both stocks offer dividend yields around 2.3-2.7%, significantly higher than the S&P 500's 1.2% yield.

CL AWR dividend stocks Dividend Kings long-term investing dividend yield consumer staples utility stocks
Sentiment note

Company has 63 consecutive years of dividend increases, generates substantial free cash flow ($3.6B), maintains strong market positions in consumer staples brands, and offers a 2.4% dividend yield double the S&P 500 average. Recommended as a quintessential long-term holding.

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
Trade Ranks, LLC is not a registered investment adviser or broker-dealer. All rankings and AI reports are for informational and educational purposes only and are not personalized advice. Investing involves risk. Policy Portal