CHH
Choice Hotels International, Inc. · Consumer Discretionary · Lodging
Last
$108.31
+$1.39 (+1.30%) 2:39 PM ET
Prev close $106.92
Open $105.80
Day high $110.73
Day low $105.80
Volume 244,804
Avg vol 548,474
Mkt cap
$4.66B
EV/Sales
4.09
P/E ratio
14.27
FY Revenue
$1.62B
EPS
7.25
Gross Margin
50.59%
Div yield
1.14%
Sector
Consumer Discretionary
AI report sections
CHH
Choice Hotels International, Inc.
No AI report section text found yet for this symbol.
AI summarized at 9:44 AM ET, 2026-10-16
AI summary scores
INTRADAY: 74 SWING: 67 LONG: 45
Volume vs average
Intraday (cumulative)
+37% (Above avg)
Vol/Avg: 1.37×
RSI
60.63 (Strong)
Strong (60–70)
MACD momentum
Intraday
-0.05 (Weak)
MACD: -0.07 Signal: -0.02
Short-Term
+0.53 (Strong)
MACD: 0.71 Signal: 0.18
Long-Term
+0.57 (Strong)
MACD: -0.50 Signal: -1.07
Intraday trend score 74.04

Latest news

CHH 12 articles Positive: 3 Neutral: 3 Negative: 6
Positive Zacks Investment Research • Na
CHH Strengthens RV Travel Reach With Harvest Hosts Acquisition

Choice Hotels International agreed to acquire Harvest Hosts, a membership-based RV travel platform with over 11,200 host locations, for approximately $130 million in an all-cash transaction. The acquisition expands Choice Hotels' presence in the outdoor travel segment and aligns with its capital-light growth strategy, expected to close by October 1, 2026.

CHH acquisition RV travel asset-light model outdoor travel capital-efficient expansion membership platform
Sentiment note

The acquisition diversifies Choice Hotels' portfolio into complementary travel segments without requiring traditional hotel development, supports its capital-light growth strategy, and provides opportunities to cross-sell with its 77 million Choice Privileges members. The deal is funded from existing liquidity and aligns with long-term growth positioning.

Neutral Zacks Investment Research • Zacks.Com
Marriott Vacations Stock Jumps 46% in 6 Months: Is More Upside Ahead?

Marriott Vacations Worldwide (VAC) has surged 46% over six months, driven by stronger sales execution, improved owner engagement, and disciplined cost management. Q2 contract sales rose 22% to $545M with VPG climbing 23% to $4,477. The company raised its 2026 adjusted free cash flow guidance to $410-$460M and ended the quarter with $928M in liquidity. VAC trades at a forward P/E of 11.24, below the industry average of 15.82, and currently holds a Zacks Rank #1 (Strong Buy) rating.

VAC CHH H HGV Marriott Vacations contract sales growth free cash flow cost management
Sentiment note

Modest 1.4% gain over six months with projected earnings growth of only 0.4% for the year, indicating stagnant performance relative to VAC and other leisure peers.

Negative Zacks Investment Research • Na
Why Is Choice Hotels (CHH) Down 9.4% Since Last Earnings Report?

Choice Hotels reported Q2 2026 earnings that beat consensus estimates with adjusted EPS of $2.02 and revenues of $440.76 million, driven by higher royalties and RevPAR growth. However, the stock has underperformed the S&P 500 by 9.4% since earnings, pressured by rising operating expenses and declining operating income. The company raised its 2026 EBITDA guidance but lowered EPS guidance due to higher interest expenses. Analysts have revised estimates downward by 5.89% in the past month, and the stock carries a Zacks Rank #3 (Hold) with an aggregate VGM Score of F.

CHH earnings report revenue growth operating expenses RevPAR franchise fees guidance raised estimate revisions
Sentiment note

While the company beat Q2 earnings estimates and raised EBITDA guidance, the stock has underperformed the S&P 500 by 9.4% post-earnings. Operating income declined 16.4% year-over-year, operating expenses rose 11.5%, and analyst estimates have been revised downward by 5.89% in the past month. The company lowered full-year EPS guidance despite raising EBITDA guidance. The Zacks Rank #3 (Hold) rating and poor VGM Score of F indicate limited upside potential.

Positive Benzinga • Prnewswire
Choice Hotels International Announces Quarterly Cash Dividend

Choice Hotels International's board of directors declared a quarterly cash dividend of $0.2875 per share on common stock, payable on July 15, 2026, to shareholders of record on July 1, 2026. The announcement reflects the company's capital-light, franchise-driven business model with over 7,500 hotels across 22 brands in 51 countries.

CHH dividend cash dividend shareholders lodging franchisor Choice Hotels capital-light model franchise
Sentiment note

The company's declaration of a quarterly cash dividend demonstrates financial strength and confidence in future cash flows. Regular dividend payments signal stable profitability and management's commitment to returning value to shareholders, which is typically viewed favorably by investors.

Negative Benzinga • Erica Kollmann
Bears Pounce On Avis Budget, Lucid, MARA — Short Interest In These 10 Stocks Soars Above 40%

Short sellers are heavily targeting 10 stocks with short interest exceeding 40% of float. Choice Hotels and Avis Budget lead with over 50% short interest, while Lucid Group, Hertz Global, and crypto/semiconductor plays like Marathon Digital and CleanSpark also face significant bearish positioning. Traders are watching for potential squeeze opportunities if positive catalysts emerge.

CHH CAR LCID HTZ short interest short sellers squeeze candidates bearish positioning
Sentiment note

Highest short interest at 69.91% of float, indicating strong bearish sentiment from short sellers targeting the hotel franchisor

Positive Benzinga • Prnewswire
Choice Hotels International Announces Quarterly Cash Dividend

Choice Hotels International's board of directors declared a quarterly cash dividend of $0.2875 per share on common stock, payable on April 15, 2026, to shareholders of record as of April 1, 2026. The company operates over 7,500 hotels across 22 brands in 50 countries and territories.

CHH dividend cash dividend shareholder returns lodging franchisor hotel industry
Sentiment note

The announcement of a quarterly cash dividend demonstrates the company's financial strength and commitment to returning value to shareholders. Regular dividend payments indicate stable cash flows and management confidence in the company's future performance.

Negative GlobeNewswire Inc. • Edelson Lechtzin Llp
DATA BREACH ALERT: Edelson Lechtzin LLP is Investigating Claims on Behalf of Alpine Lumber Company Customers Whose Data May Have Been Compromised

Edelson Lechtzin LLP is investigating data breach claims affecting Alpine Lumber Company, H&N Tax Inc (CSA Tax), and Choice Hotels International. Alpine Lumber discovered a ransomware attack between December 14-22, 2025, compromising customer personal data including names, addresses, Social Security numbers, and financial information. The law firm is pursuing class action lawsuits on behalf of affected customers.

CHH data breach ransomware class action lawsuit personal data compromise identity theft customer notification
Sentiment note

Company experienced a data breach affecting franchisees and customers, prompting a class action investigation and potential legal liability for compromised guest and business partner data.

Negative GlobeNewswire Inc. • Wolf Haldenstein Adler Freeman & Herz Llp
Choice Hotels International, Inc. Data Breach Alert Issued By Wolf Haldenstein

Wolf Haldenstein, a consumer rights law firm, is investigating claims related to a Choice Hotels International data breach that occurred in January 2026. The breach compromised personal information including names, Social Security numbers, and dates of birth of affected individuals, with stolen data potentially being sold on the dark web.

CHH data breach Choice Hotels International personal information class action consumer rights cybersecurity
Sentiment note

The company experienced a significant data breach in January 2026 that compromised sensitive personal information of customers including names, Social Security numbers, and dates of birth. The stolen data is reportedly being offered for sale on the dark web, which poses serious risks to affected individuals and represents a major security failure and reputational damage to the company.

Negative Benzinga • Erica Kollmann
Top 10 Most Shorted Stocks: CleanSpark, Hims & Hers And More

The article identifies the top 10 most heavily shorted stocks as of February 13, 2026, led by Choice Hotels International (57.32% short interest), Lucid Group (51.78%), and Avis Budget Group (48.72%). It explains that stocks become heavily shorted when investors believe they are overvalued and face significant risks, while retail traders view high short interest as potential short squeeze opportunities. The article cautions that while monitoring short interest can help identify potential squeezes, timing such trades is extremely challenging and investors should conduct thorough due diligence given the underlying business risks.

CHH LCID CAR CLSK short selling short squeeze heavily shorted stocks short interest
Sentiment note

Highest short interest at 57.32%, indicating significant investor skepticism about the company's valuation and business fundamentals

Neutral Benzinga • Erica Kollmann
These 10 Stocks Could Be Short Squeeze Targets: Lucid, Kohl's, Avis and More

The article identifies 10 heavily shorted stocks that could be potential short squeeze targets as of February 2, 2026. It explains how short squeezes work as a volatile feedback loop where rising stock prices force short sellers to cover positions, creating explosive gains. The most shorted stocks include Choice Hotels (56.33%), Lucid Group (54.45%), and Avis Budget Group (52.38%), among others. The article cautions that while monitoring short interest can help identify squeeze opportunities, timing such trades is extremely challenging and investors should conduct due diligence as volatility often reflects underlying business risks.

CHH LCID CAR UA short squeeze short interest heavily shorted stocks volatile trading
Sentiment note

Identified as the most heavily shorted stock at 56.33% short interest, indicating significant bearish sentiment from short sellers, but the article presents this neutrally as a potential squeeze opportunity without endorsing or condemning the investment.

Neutral Benzinga • Erica Kollmann
Looking For A Short Squeeze? 10 Stocks Ready To Rocket

The article identifies the top 10 most heavily shorted stocks in the market as of January 16, 2026, with short interest ranging from 36-56%. These stocks are highlighted as potential candidates for short squeezes, where unexpected price increases force short sellers to cover positions, creating rapid gains. The list includes Choice Hotels International (56.33% short interest), Lucid Group (54.45%), and Avis Budget Group (52.38%), among others. The article cautions that while short squeezes can yield outsized returns, timing is difficult and underlying business risks often justify the high short interest.

CHH LCID CAR PCT short squeeze heavily shorted stocks short interest short sellers
Sentiment note

Highest short interest at 56.33%, indicating strong bearish conviction from professional traders, but article presents this as a potential squeeze opportunity rather than a fundamental endorsement

Negative Benzinga • Erica Kollmann
Top 10 Most Shorted Stocks: Lucid, MARA, Hims and More

The article identifies the top 10 most heavily shorted stocks as of December 29, 2025, led by Lucid Group with 54.51% short interest, followed by Choice Hotels and Avis Budget Group. Short sellers believe these companies are overvalued, while bullish traders view high short interest as potential short squeeze opportunities. The list includes stocks with market caps above $2 billion and free floats above 5 million shares.

LCID CHH CAR RVLV short selling short squeeze heavily shorted stocks short interest
Sentiment note

Second highest short interest at 50.20%, reflecting significant bearish sentiment from institutional investors

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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