Ambev (ABEV) gained 3.48% on Dec. 23, 2025, closing at $2.38 after a week of declines. The stock has lost 7% over five days despite a major hedge fund increasing its stake by 400%. Bernstein downgraded the company from 'outperform' to 'market perform,' citing concerns that this year's rally has limited upside potential. Mixed sentiment persists as some firms add positions while others take profits.

Altria maintains a high 7.3% dividend yield despite declining cigarette sales, with financial stability in the short term but potential long-term challenges in transitioning to smoke-free nicotine products.

Questex's Vibe Conference for the on-premise beverage industry opens registration for its 2026 event, focusing on innovative strategies and connections for beverage operators, with an application-only format and curated experiences.

Tilray Brands has transformed from a pure cannabis company to a diversified business with significant craft beer assets, maintaining strong international cannabis growth and potential for U.S. market expansion.

Heineken is acquiring Costa Rica's FIFCO for $3.2 billion, expanding its presence in Latin America's growing beer market, which is projected to grow from $17.9 billion to $38.6 billion by 2031.

Cracker Barrel faced significant backlash over its rebranding, which removed its iconic 'old timer' logo and triggered massive social media criticism. Despite the controversy, Kevin O'Leary suggests the negative publicity might generate more attention than traditional advertising.

Investor Kevin O'Leary suggests Cracker Barrel's recent rebranding controversy could generate positive publicity, comparing it to Bud Light's media backlash. Donald Trump also weighed in, recommending the company revert to its original logo and view the situation as an opportunity.

LVMH experienced stock decline due to weak first-half earnings and new U.S.-EU tariff agreement, with revenue down 4% and operating profit falling 15%, particularly impacted by weakness in Asian markets.

The 2025 FIFA Club World Cup distributed a $1 billion prize pool, with Chelsea FC winning the tournament and earning $153 million. The event generated significant economic impact, potentially contributing $21.1 billion to global GDP, with $9.6 billion in the US alone.

Constellation Brands and Anheuser-Busch InBev are two major players in the alcoholic beverage industry. While Constellation Brands focuses on higher-end products, Anheuser-Busch has greater global diversification. However, both companies have experienced sluggish sales growth, making it difficult to determine which is the better investment option at the moment.

Palantir Technologies (PLTR) has seen impressive stock performance, but its growth and valuation raise concerns. The company faces challenges like government downsizing and competition, and its founder's political affiliations could introduce risk. Investors should approach Palantir cautiously as its stock is unlikely to replicate its past returns.

LLYC, a global marketing and corporate affairs consulting firm, has announced the appointment of Chris Bissonnette as U.S. Creative Lead, Paige Wirth as U.S. Marketing Solutions Lead, and Drake Evans as U.S. Creative Director. The new leadership team will work to advance LLYC's marketing evolution in the U.S.