Booking Holdings Inc. · Consumer Discretionary · Travel Services
Scores & Status Key
AI Summary Scores: Intraday / Swing / Long scores are synthesized from multi-factor analysis for each timeframe. They summarize current conditions discussed in the report and do not constitute trading recommendations.
Intraday Trend Score: A 0–100 composite from the Trend Explorer™ analytics engine used for ranking and comparison. It describes current conditions and is not a forecast.
Trend Status: A rules-based label (Bullish / Mixed / Bearish) derived from signal confluence (trend structure, momentum, and positioning). It indicates alignment, not expected return.
Last
$4,237.79
−$12.47 (−0.29%) 4:00 PM ET
After hours$4,232.13
−$5.66 (−0.13%) 12:30 AM ET
Prev closePrevC$4,250.26
OpenOpen$4,195.42
Day highHigh$4,238.98
Day lowLow$4,162.08
VolumeVol891,617
Avg volAvgVol480,967
On chart
Interval
Intervals apply to 1D & 5D.
Intervals apply to 1D & 5D.
Scale: Linear
Overlays
Panels
Style
Scale: Linear
Presets
Tools
Tickers only (no ^ indexes). Add up to 5.
Mkt cap
$134.27B
P/E ratio
25.52
FY Revenue
$26.92B
EPS
166.09
Gross Margin
100.00%
Sector
Consumer Discretionary
AI report sections
MIXED
BKNG
Booking Holdings Inc.
No AI report section text found yet for this symbol.
Volume vs average
Intraday (cumulative)
+47% (Above avg)
Vol/Avg: 1.47×
RSI
41.89(Neutral)
Neutral (40–60)
0255075100
MACD momentum
Intraday
+0.76 (Strong)
MACD: 5.26 Signal: 4.50
Short-Term
+14.59 (Strong)
MACD: -249.74 Signal: -264.33
Long-Term
-28.16 (Weak)
MACD: -338.72 Signal: -310.56
Intraday trend score
67.00
LOW43.00HIGH67.00
Latest news
BKNG•12 articles•Positive: 7Neutral: 2Negative: 3
PositiveThe Motley Fool• Dave Kovaleski
2 Growth Stocks That Could Skyrocket in 2026 and Beyond
The article highlights DraftKings and Booking Holdings as two growth stocks with significant upside potential in 2026. DraftKings, down 37% year-to-date, has achieved GAAP profitability and entered the prediction markets business, with analysts projecting 65% upside. Booking Holdings, down 25% year-to-date amid AI disruption concerns, is executing well operationally and announcing a 25-for-1 stock split, with analysts seeing 53% upside potential.
Strong Q4 results with 16% bookings growth, 34% net income increase, and industry-leading 22.5% net margin. Stock down 25% year-to-date due to overblown AI disruption fears. Upcoming 25-for-1 stock split and attractive 21x earnings valuation provide catalysts. Analysts rate as consensus buy with 53% upside potential.
NegativeInvesting.com• Christine Short
Split Decisions: What Stock Splits Reveal About Today’s Economy and Market
The article examines stock splits as corporate signals in a highly bifurcated market. While traditional splits are declining despite near-record stock prices, reverse splits remain steady, suggesting CEO caution. Notable cases include Booking Holdings announcing a 25-for-1 split despite being at a 52-week low, and struggling companies like Noodles & Company executing reverse splits. The divergence between winners (Energy, Materials, Consumer Staples) and losers (Software, Financials hit by AI disruption) reflects a K-shaped economy.
At 52-week low, down 30% from July 2025 high; announced 25-for-1 split despite weak price action and mixed Q4 results
PositiveThe Motley Fool• Sean Williams
Booking Holdings Is the First Blockbuster Stock Split of 2026 -- and the Table Is Set for This Company (Up 1,620% Since Its IPO) to Follow in Its Footsteps
Booking Holdings announced a historic 25-for-1 forward stock split effective April 2, 2026, becoming the first major stock split of the year. The article suggests Meta Platforms is ideally positioned to follow suit, as it's the only Magnificent Seven member without a previous stock split, has over 30% retail ownership, and a high share price of $656. Both companies demonstrate strong competitive advantages and growth potential.
Company announced a historic 25-for-1 forward stock split, demonstrating strong performance with 25,000% gains over 25 years, dominant market position in online travel, successful Connected Trip strategy, and aggressive share buyback program reducing shares by 39% since 2014.
NeutralBenzinga• Piero Cingari
AI Hits Online Travel Stocks — But Wall Street Still Sees 50% Upside
Online travel stocks Booking Holdings, Expedia, and Tripadvisor have plunged 22-27% this month despite strong earnings, driven by investor concerns that generative AI platforms could disintermediate traditional travel agencies. Both Booking and Expedia are aggressively investing in AI tools and leveraging scale advantages, while analysts see rare valuation opportunities with 50% upside potential, suggesting the selloff may represent a buying opportunity.
Stock down 24% month-to-date despite strong Q4 earnings beat ($40.2B gross bookings vs. expectations, 16% revenue growth). Company is doubling down on AI investments ($700M strategic reinvestment planned for 2026). BofA maintains Buy rating with $5,900 price target, suggesting analyst confidence despite near-term weakness. Sentiment is neutral due to conflicting signals: negative price action vs. positive fundamentals and analyst outlook.
PositiveThe Motley Fool• Danny Vena, Cpa
3 Stock-Split Stocks to Buy Before They Soar Between 73% and 149% According to Select Wall Street Analysts
The article highlights three stock-split companies with significant upside potential according to Wall Street analysts: Netflix (73% upside), Booking Holdings (90% upside), and ServiceNow (149% upside). All three have strong growth track records, solid financial results, and majority analyst buy ratings, making them attractive investment opportunities despite recent pullbacks from their peaks.
Booking Holdings (NASDAQ: BKNG) stock fell 8.78% to a 52-week low after multiple analyst firms lowered their price forecasts, citing concerns that artificial intelligence developments could disrupt the online travel agency model. Despite beating earnings expectations with $48.80 EPS and $6.349 billion in quarterly sales, and raising Q1 guidance, the stock was pressured by AI-related disruption concerns and analyst downgrades.
Stock hit 52-week low with 8.78% decline on the day. Multiple analyst firms lowered price targets citing AI disruption concerns to the online travel agency business model, despite the company beating earnings and revenue estimates and raising Q1 guidance. The negative sentiment is driven by long-term growth concerns related to AI developments rather than current financial performance.
NegativeBenzinga• Piero Cingari
Stocks Fall, Oil Hits 7-Month High As Trump Weighs Iran Strike: What's Moving Markets Thursday?
U.S. stocks declined Thursday as President Trump hinted at potential military intervention in Iran, boosting crude oil to 7-month highs. The S&P 500 fell 0.3%, Nasdaq 100 and Dow Jones each dropped 0.5%. Energy stocks surged 0.8% while financials lagged. Notable movers included Occidental Petroleum jumping 9% on earnings beat, Booking Holdings falling 7%, and Deere & Company gaining 12.6% for its best day since March 2020.
Fell 7%, extending month-to-date decline to 21%, worst monthly performance since May 2022
NeutralThe Motley Fool• Motley Fool Youtube
Booking.com Stock Is Down 27% -- Can Connected-Trip Growth and AI Integration Drive a Rebound?
Booking Holdings' stock has declined 27%, but the company is pursuing growth through its connected-trip segment (growing over 20%) and a new ChatGPT partnership to enhance booking conversion. Success depends on whether these AI and product initiatives can overcome rising competition and macroeconomic headwinds.
The stock is down 27%, indicating negative near-term performance. However, the company has promising growth drivers through its connected-trip segment (20%+ growth) and AI partnerships with ChatGPT that could improve margins and conversion rates. The outlook is uncertain, dependent on execution amid competitive and macroeconomic pressures.
PositiveThe Motley Fool• Adé Hennis
Harvard University's Investment Manager Loads Up On 3.87M ETHA Shares
Harvard Management Co. Inc. acquired 3.87 million shares of the iShares Ethereum Trust ETF (ETHA) worth approximately $86.82 million, representing a new position and 4.18% of the fund's reportable U.S. equity assets. The investment signals institutional confidence in cryptocurrency exposure, though ETHA has underperformed significantly, down 23.90% over the past year and lagging the S&P 500 by 35%.
Ranked fifth in Harvard's portfolio at $180.25 million (8.7% of AUM), indicating institutional confidence in the company.
PositiveGlobeNewswire Inc.• Globe Newswire
Liverpool is this year’s #1 Valentine’s destination for KAYAK – and not for the reason you’d expect
Travel search engine KAYAK has released a Valentine's Day ranking of UK destinations with the lowest divorce rates to help couples plan romantic getaways. Liverpool tops the list with the country's lowest divorce rate and affordable hotel prices averaging £97 per night. The analysis shows UK hotel searches are up 9% year-on-year, indicating more British travelers are choosing domestic romantic destinations.
KAYAK is featured as the primary subject launching a creative Valentine's Day marketing campaign that drives engagement with UK travel searches. The company is positioned as an innovative travel search platform helping couples plan romantic getaways, which supports its core business of travel bookings and searches.
PositiveThe Motley Fool• John Ballard
2 Top Stocks Long-Term Investors Should Buy in February
The Motley Fool recommends Amazon and Booking Holdings as strong long-term investments. Amazon benefits from dominance in e-commerce, advertising revenue growth, and AWS cloud services with expected 17% annual EPS growth. Booking Holdings, owner of Booking.com and Priceline, leverages recurring travel spending and pricing power, targeting 8% annual gross bookings growth and 15% earnings growth.
Consistent operating history with strong demand and pricing power in travel industry, 8% annual gross bookings growth target, 15% adjusted earnings growth target, competitive moat through Connected Trips and AI capabilities, and proven track record of building investor wealth.
PositiveThe Motley Fool• Rick Munarriz
Will Any of These 3 High-Priced Stocks Split Their Stock?
The article examines three high-priced U.S.-listed stocks as potential stock split candidates: Booking Holdings (trading at $5,098), NVR (at $7,762), and Seaboard (at $4,869). Of the three, only Booking Holdings appears likely to declare a split given its consumer-facing business and history of a reverse split in 2003. NVR has a long track record of avoiding splits, while Seaboard's financial volatility makes it an unlikely candidate.
Identified as the most likely candidate for a stock split among the three companies. Its consumer-facing business model, history of a reverse split, and appeal to retail investors make it a favorable split candidate, which typically drives investor interest.
News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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