BKNG
Booking Holdings Inc. · Consumer Discretionary · Travel Services
At close
$167.00
−$0.21 (−0.13%) Close
Pre-market $166.06 −$0.94 (−0.56%) 4:46 AM ET
Prev close $167.21
Open $166.05
Day high $167.16
Day low $165.98
Volume 10,903
Avg vol 7,648,646
Mkt cap
$129.57B
P/E ratio
21.94
FY Revenue
$27.69B
EPS
7.61
Gross Margin
100.00%
Sector
Consumer Discretionary
AI report sections
BKNG
Booking Holdings Inc.
No AI report section text found yet for this symbol.
Volume vs average
Intraday (cumulative)
+21% (Above avg)
Vol/Avg: 1.21×
RSI
54.65 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
+0.02 (Strong)
MACD: 0.02 Signal: -0.00
Short-Term
+1.85 (Strong)
MACD: -1.33 Signal: -3.18
Long-Term
+1.12 (Strong)
MACD: -4.23 Signal: -5.35
Intraday trend score 64.00

Latest news

BKNG 12 articles Positive: 8 Neutral: 2 Negative: 2
Positive The Motley Fool • Sean Williams
A 224-Year-Old Wall Street Stalwart Just Announced a Reverse Stock Split -- and It's Truly a Head-Scratcher

DuPont announced a 1-for-3 reverse stock split effective June 23, 2026, which will triple its share price from $48.42 to $145.26. Unlike typical reverse splits associated with struggling companies, DuPont is financially healthy with positive organic growth and strong cash flow. The move appears driven by investor psychology to align its share price with peers and present more attractive per-share earnings figures.

DD BKNG PCLN CVNA reverse stock split DuPont share price adjustment investor psychology
Sentiment note

Mentioned as one of the prominent companies completing a forward stock split in 2026, which historically correlates with strong stock performance and investor confidence.

Positive The Motley Fool • Prosper Junior Bakiny
2 Brilliant Stock Split Stocks to Buy on the Dip and Hold for 10 Years

Netflix and Booking Holdings, both down 25% over the past year following stock splits, are presented as attractive long-term buys. Netflix benefits from a massive addressable market in streaming and expansion into live sports and advertising. Booking Holdings has growth opportunities in Asia and a strong competitive moat from network effects, despite AI disruption concerns.

NFLX BKNG PCLN WBD stock splits Netflix Booking Holdings long-term investing
Sentiment note

Though facing AI disruption concerns and recent financial results below expectations, the article emphasizes significant growth opportunities in Asia, strong competitive moat from network effects, and AI tool improvements as catalysts for solid long-term returns.

Positive GlobeNewswire Inc. • Not Specified
KAYAK reveals the best value destinations for Brits this summer

KAYAK's analysis shows UK travellers can still find affordable summer getaways despite headlines suggesting otherwise. Eastern European cities like Prague (£427), Krakow (£447), and Berlin (£447) offer the best value for week-long trips. Domestic staycations are also gaining traction with hotel searches up 13% year-on-year. Travelling in late August and early September offers the best savings, with international flights averaging £209-£238 compared to £690-£694 in peak July.

BKNG PCLN summer travel budget destinations UK staycations travel pricing Eastern Europe value travel
Sentiment note

KAYAK is positioned as a helpful resource providing valuable insights to cost-conscious travellers. The article highlights the company's data-driven approach to identifying affordable travel options and demonstrates its utility in helping consumers navigate expensive summer travel periods. The launch of Ask AI also suggests innovation and expansion of services.

Positive The Motley Fool • Dave Kovaleski
2 Magnificent Stocks to Buy That Are Near 52-Week Lows

Two stocks trading near 52-week lows present buying opportunities: McGraw Hill, a recently IPO'd educational content company with AI-enabled subscription services, trades at a cheap 9x forward P/E with 92% analyst buy ratings and 60% upside potential; Booking Holdings, the world's largest travel company, has fallen 28% YTD due to geopolitical concerns and AI disruption fears, but trades at an attractive 15x forward earnings with 83% analyst buy ratings and 42% upside potential.

MH BKNG PCLN SPGI 52-week lows AI-enabled content subscription-based software travel disruption
Sentiment note

Down 28% YTD and trading at 52-week lows due to overblown AI disruption concerns and temporary geopolitical headwinds. Trading at attractive 15x forward earnings with 0.72 five-year PEG ratio. 83% analyst buy ratings with 42% upside potential. Company expected to benefit from AI chatbots driving traffic and conversion rates.

Positive The Motley Fool • David Jagielski, Cpa
3 Stocks That Have Turned $15,000 Into $4 Million in 20 Years

Nvidia, Netflix, and Booking Holdings have delivered exceptional returns over the past 20 years, with a $5,000 investment in each stock growing to approximately $4 million combined. Nvidia's $2.2 million gain was driven by AI chip demand, Netflix's $1 million return reflects its streaming dominance, and Booking Holdings' $790,000 gain showcases travel industry growth. While all three remain solid long-term holdings, their valuations suggest more modest future gains.

NVDA NFLX BKNG PCLN buy-and-hold strategy long-term investing growth stocks artificial intelligence
Sentiment note

Impressive 16,000% returns over 20 years ($790K from $5K investment) with strong profitability. Currently down 28% due to oil price concerns, but article suggests this is temporary. Attractive valuation at 20x trailing earnings presents buying opportunity.

Positive GlobeNewswire Inc. • Hannah Jones
Patio season, served: OpenTable reveals Canada’s Top 100 Restaurants for Outdoor Dining in 2026

As patio season begins, OpenTable released its annual Top 100 Restaurants for Outdoor Dining list in Canada. The report reveals that 74% of Canadians plan to dine outdoors at least monthly during warmer months, with outdoor dining increasing 24% year-over-year. Dog-friendly restaurants have surged 39% year-over-year, reflecting growing demand for pet-inclusive dining experiences. Outdoor diners spend an average of 127 minutes at tables, 20% longer than indoor diners.

BKNG PCLN outdoor dining patio season dog-friendly restaurants Canada dining trends restaurant reservations
Sentiment note

OpenTable demonstrates strong market position with data showing significant growth in outdoor dining demand (24% YoY increase), expanding dog-friendly restaurant offerings (39% YoY increase), and high consumer engagement (74% of Canadians planning outdoor dining). The company's ability to analyze 1 million+ diner reviews and provide curated lists positions it as a key player in the restaurant discovery and reservation market.

Neutral The Motley Fool • Jonathan Ponciano
Why One Brazil Fund Opened an $11 Million Position in MercadoLibre Despite a Steep One-Year Stock Drop

Brazil-based Investidor Profissional Gestao de Recursos initiated an $11.34 million position in MercadoLibre by purchasing 5,881 shares in Q1 2026, despite the stock declining 37% over the past year. The fund's investment appears to be a contrarian bet that the selloff reflects investor impatience rather than business deterioration, as MercadoLibre continues strong growth with 49% revenue increase and 50% payment volume surge, while intentionally sacrificing margins to expand market share across Latin America's e-commerce and fintech sectors.

MELI MA META BKNG MercadoLibre e-commerce fintech Latin America
Sentiment note

Listed as a top holding of Investidor Profissional ($15.43M, 9.9% of AUM) but no specific news or analysis provided in the article regarding this position.

Neutral The Motley Fool • Sean Williams
Wall Street's Next Blockbuster Stock Split Was Just Announced -- and This Industry Titan Has Skyrocketed Over 51,000% in 32 Years

KLA Corp announced a 10-for-1 stock split effective June 11, 2026, reducing its share price from ~$1,869 to ~$187. The semiconductor process control leader has gained over 51,000% since 1994 and plays a critical role in AI data center infrastructure. The company maintains a dominant market position with over 50% of the semiconductor process control market share, though risks include potential AI bubble bursting.

KLAC BKNG PCLN CVNA stock split semiconductor process control AI infrastructure
Sentiment note

Mentioned as context for recent stock split activity (25-for-1 split in April 2026) but not analyzed in the article. Included only as part of broader stock split trend discussion.

Negative Investing.com • Jessica Mitacek
Uber’s Annual Product Showcase Reveals It Is Coming for Airbnb and Booking

Uber announced at its GO-GET event that it is expanding into travel and hospitality by partnering with Expedia Group to offer hotel bookings and vacation rentals through its app. The company will provide access to over 700,000 hotels worldwide with discounts for Uber One members. Uber also introduced new features including Travel Mode, Voice Bookings, and Eats for the Way. Despite a revenue miss, Uber beat earnings expectations with 72 cents EPS and reported strong growth in gross bookings (21% YOY) and Uber One membership (50% YOY increase).

UBER ABNB BKNG PCLN travel expansion hotel booking short-term rentals Expedia partnership
Sentiment note

Uber is directly targeting Booking Holdings' core business by offering hotel and lodging reservations through its app, creating new competition in the online travel booking service market.

Positive The Motley Fool • Sean Williams
Wall Street's Next Blockbuster Stock Split Has Arrived -- and This Industry Leader Has Soared Over 10,000% in Less Than 4 Years

Carvana completed its first-ever 5-for-1 stock split on May 7, 2026, after soaring over 10,000% since its December 2022 low of $3.72. The online used-car retailer has achieved record profitability and 49% sales growth, significantly outpacing rival CarMax. However, concerns persist regarding its high valuation (50x 2026 earnings) and exposure to subprime auto loans, with delinquency rates hitting record levels at 6.9% in January 2026.

CVNA KMX BKNG PCLN stock split Carvana used-car retailer profitability
Sentiment note

Booking Holdings is highlighted as having completed the first blockbuster stock split of the year (25-for-1), demonstrating investor enthusiasm for the company's stock split announcement and execution.

Positive GlobeNewswire Inc. • Traveltech Breakthrough
AI, Personalization and the Future of Travel: 2026 TravelTech Breakthrough Award Winners Announced

TravelTech Breakthrough announced the winners of its 4th annual awards program, recognizing standout travel technology companies across 15+ countries. The awards span hospitality management, AI-driven operations, revenue optimization, and guest experience, reflecting the industry's technology-led transformation as global travel revenue is projected to reach $1.03 trillion by 2027. Winners include Expedia Group (Overall Company), Airbnb (Overall Solution), and leaders in specialized categories like Booking.com for Business, Guestey, and Canary Technologies.

EXPE ABNB BKNG PCLN travel technology AI innovation hospitality management revenue optimization
Sentiment note

Won B2B Travel Platform of the Year award, demonstrating competitive strength in business travel segment

Negative Benzinga • Piero Cingari
Oil Surges 6%, S&P 500 Wobbles Before Fed And Tech Earnings: Stock Market Today

U.S. stocks traded mixed on Wednesday as crude oil rallied 5-6% amid Iran tensions, pushing Treasury yields above 4.4%. The Federal Reserve is expected to hold rates steady at 3.75%, while investors await earnings from major tech companies. Big Tech stocks fell 1-2% on reports that OpenAI missed revenue targets, raising questions about AI spending sustainability.

AMZN MSFT META GOOG oil surge Federal Reserve tech earnings AI spending
Sentiment note

Slipped 4% after issuing weaker-than-expected guidance

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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