BKNG
Booking Holdings Inc. · Consumer Discretionary · Travel Services
Last
$181.59
−$3.02 (−1.64%) 4:00 PM ET
Prev close $184.61
Open $182.97
Day high $184.11
Day low $178.80
Volume 7,169,312
Avg vol 7,983,635
Mkt cap
$143.05B
P/E ratio
23.86
FY Revenue
$27.69B
EPS
7.61
Gross Margin
100.00%
Sector
Consumer Discretionary
AI report sections
BKNG
Booking Holdings Inc.
No AI report section text found yet for this symbol.
Volume vs average
Intraday (cumulative)
+61% (Above avg)
Vol/Avg: 1.61×
RSI
59.91 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
-0.09 (Weak)
MACD: 0.15 Signal: 0.24
Short-Term
+0.04 (Strong)
MACD: 2.72 Signal: 2.68
Long-Term
+0.55 (Strong)
MACD: 2.26 Signal: 1.71
Intraday trend score 72.00

Latest news

BKNG 12 articles Positive: 8 Neutral: 4 Negative: 0
Neutral The Motley Fool • Sean Williams
Wall Street's Newest Blockbuster Stock Split Was Just Announced -- and This Non-Tech Titan Has Skyrocketed 457,000% Since Its IPO

Monster Beverage announced a 2-for-1 forward stock split effective August 10, marking its sixth split since IPO. The energy drink company has delivered exceptional returns of approximately 457,000% since going public, driven by its strategic partnership with Coca-Cola and consistent innovation. Monster has achieved 33 consecutive years of positive net sales growth and maintains the No. 2 position in the domestic energy drink market.

MNST KO BKNG PCLN stock split Monster Beverage energy drinks Coca-Cola partnership
Sentiment note

Mentioned as one of several high-profile companies that completed stock splits in 2026, but no specific performance details or analysis provided in the article.

Neutral The Motley Fool • Sean Williams
Wall Street's Blockbuster AI Stock Split of 2026 Has Arrived -- and This Supercharged Growth Stock Has Soared More Than 1,100% Since Its IPO

CrowdStrike Holdings completed a 4-for-1 forward stock split on July 2, 2026, reducing its share price from ~$700 to ~$175 to make shares more accessible to retail investors. The AI-powered cybersecurity company has surged over 1,100% since its 2019 IPO, driven by strong revenue growth, high customer retention rates, and widespread adoption of its Falcon platform. However, analysts caution that with a P/S ratio of 35, the stock is trading in bubble territory with limited upside potential despite strong fundamentals.

CRWD BKNG PCLN CVNA stock split AI cybersecurity CrowdStrike forward split
Sentiment note

Mentioned as one of the most talked-about stock-split stocks in 2026, but no specific analysis or sentiment is provided in the article.

Neutral Investing.com • Jennifer Ryan Woods
Trip.com’s Selloff Raises a Bigger Question About Its Travel Recovery Story

Trip.com shares fell 18% to a new 52-week low after the company issued weak Q2 guidance expecting revenue growth to decelerate to just 3-8% YOY from 17% in Q1, despite strong Q1 earnings. The selloff was driven by macroeconomic headwinds including elevated oil prices, geopolitical volatility, and regulatory pressures from China's anti-monopoly investigation. The stock has declined 49% from its January peak, though analysts note it now trades at attractive valuations compared to peers.

TCOM BKNG PCLN ABNB travel recovery earnings guidance regulatory investigation geopolitical tensions
Sentiment note

Mentioned as a peer comparison point. Trading at 17x forward P/E and 5.2x price-to-sales, significantly higher valuations than Trip.com, suggesting market confidence in the company remains intact despite Trip.com's troubles.

Positive GlobeNewswire Inc. • Not Specified
From the pitch to the airport: Cristiano Ronaldo and Vini Jr. chosen as Brazil’s dream travel buddies, reveals KAYAK

KAYAK survey of 2,000 Brazilian travelers found that 60% would choose Cristiano Ronaldo as their ideal travel companion, followed by Vinícius Júnior (19%) and Endrick (9%). The Northeast region of Brazil is the preferred destination (59%), with travelers citing personal admiration and desire for behind-the-scenes experiences. KAYAK promoted its Ask AI feature for travel planning, noting round-trip flights to Lisbon average R$5,296.

BKNG PCLN travel survey Cristiano Ronaldo Vinícius Júnior Brazil tourism travel companions flight prices
Sentiment note

KAYAK conducted a successful survey generating consumer engagement data and used the findings to promote its Ask AI travel planning tool. The article highlights KAYAK's market position as a leading travel search engine and demonstrates its ability to drive travel-related insights and bookings.

Positive GlobeNewswire Inc. • Kayak
Dos gramados ao aeroporto: Cristiano Ronaldo e Vini Jr. são escolhidos como os companheiros de viagem dos sonhos do brasileiro, revela o KAYAK

A KAYAK survey of 2,000 Brazilian travelers reveals that 60% would choose Cristiano Ronaldo as their ideal travel companion, followed by Vinícius Júnior (19%) and Endrick (9%). The Northeast region is the preferred destination to take these football stars, with the Bahia being particularly popular. The survey highlights travel motivations including personal admiration, interest in athletes' vacation experiences, and desire for unique experiences alongside football icons.

BKNG PCLN travel survey Cristiano Ronaldo Vinícius Júnior Brazilian travelers destination preferences Northeast Brazil
Sentiment note

KAYAK conducted a comprehensive travel survey demonstrating active market research and engagement with Brazilian travelers. The company is leveraging travel data and consumer insights to drive platform usage and promote its AI-powered travel planning tools, positioning itself as a leader in the travel search market.

Neutral GlobeNewswire Inc. • Wonderful Copenhagen
Copenhagen Expands CopenPay Year-Round and Takes Tourist Rewards Global

Copenhagen's CopenPay initiative, which rewards tourists for positive actions like cycling and collecting trash, launches as a permanent year-round platform on June 22, 2026. The program has expanded globally with 350+ destinations adopting the model, and research shows tourists are primarily motivated by meaningful experiences rather than rewards themselves, with 7 out of 10 participants reporting changed habits after returning home.

BKNG PCLN sustainable tourism behavioral change reward scheme Copenhagen DestinationPay tourist engagement
Sentiment note

Booking.com is mentioned only as the source of a 2025 survey showing 69% of tourists wish to do something positive for destinations. The mention is factual and provides supporting data but does not directly impact the company's business operations or reputation.

Positive The Motley Fool • Sean Williams
Wall Street's Next Blockbuster Stock Split Was Just Announced -- and This AI Titan Has Soared Nearly 1,200% Since Its IPO

CrowdStrike Holdings announced a 4-for-1 stock split effective July 1, 2026, joining other companies like Booking Holdings and Carvana in announcing forward splits. The AI-driven cybersecurity company has surged nearly 1,200% since its 2019 IPO, driven by strong competitive advantages including its Falcon platform, high-margin subscription model, and successful add-on sales strategy. However, the article cautions that CrowdStrike's P/S ratio of nearly 40 is historically unsustainable, suggesting investors should temper expectations despite the stock split announcement.

CRWD BKNG PCLN CVNA stock split AI cybersecurity CrowdStrike forward split
Sentiment note

Mentioned as a successful example of a company that completed a 25-for-1 forward stock split in 2026 and is noted as a rare exception that 'shone brightly' after a reverse split, indicating strong performance and investor confidence.

Positive The Motley Fool • Sean Williams
A 224-Year-Old Wall Street Stalwart Just Announced a Reverse Stock Split -- and It's Truly a Head-Scratcher

DuPont announced a 1-for-3 reverse stock split effective June 23, 2026, which will triple its share price from $48.42 to $145.26. Unlike typical reverse splits associated with struggling companies, DuPont is financially healthy with positive organic growth and strong cash flow. The move appears driven by investor psychology to align its share price with peers and present more attractive per-share earnings figures.

DD BKNG PCLN CVNA reverse stock split DuPont share price adjustment investor psychology
Sentiment note

Mentioned as one of the prominent companies completing a forward stock split in 2026, which historically correlates with strong stock performance and investor confidence.

Positive The Motley Fool • Prosper Junior Bakiny
2 Brilliant Stock Split Stocks to Buy on the Dip and Hold for 10 Years

Netflix and Booking Holdings, both down 25% over the past year following stock splits, are presented as attractive long-term buys. Netflix benefits from a massive addressable market in streaming and expansion into live sports and advertising. Booking Holdings has growth opportunities in Asia and a strong competitive moat from network effects, despite AI disruption concerns.

NFLX BKNG PCLN WBD stock splits Netflix Booking Holdings long-term investing
Sentiment note

Though facing AI disruption concerns and recent financial results below expectations, the article emphasizes significant growth opportunities in Asia, strong competitive moat from network effects, and AI tool improvements as catalysts for solid long-term returns.

Positive GlobeNewswire Inc. • Not Specified
KAYAK reveals the best value destinations for Brits this summer

KAYAK's analysis shows UK travellers can still find affordable summer getaways despite headlines suggesting otherwise. Eastern European cities like Prague (£427), Krakow (£447), and Berlin (£447) offer the best value for week-long trips. Domestic staycations are also gaining traction with hotel searches up 13% year-on-year. Travelling in late August and early September offers the best savings, with international flights averaging £209-£238 compared to £690-£694 in peak July.

BKNG PCLN summer travel budget destinations UK staycations travel pricing Eastern Europe value travel
Sentiment note

KAYAK is positioned as a helpful resource providing valuable insights to cost-conscious travellers. The article highlights the company's data-driven approach to identifying affordable travel options and demonstrates its utility in helping consumers navigate expensive summer travel periods. The launch of Ask AI also suggests innovation and expansion of services.

Positive The Motley Fool • Dave Kovaleski
2 Magnificent Stocks to Buy That Are Near 52-Week Lows

Two stocks trading near 52-week lows present buying opportunities: McGraw Hill, a recently IPO'd educational content company with AI-enabled subscription services, trades at a cheap 9x forward P/E with 92% analyst buy ratings and 60% upside potential; Booking Holdings, the world's largest travel company, has fallen 28% YTD due to geopolitical concerns and AI disruption fears, but trades at an attractive 15x forward earnings with 83% analyst buy ratings and 42% upside potential.

MH BKNG PCLN SPGI 52-week lows AI-enabled content subscription-based software travel disruption
Sentiment note

Down 28% YTD and trading at 52-week lows due to overblown AI disruption concerns and temporary geopolitical headwinds. Trading at attractive 15x forward earnings with 0.72 five-year PEG ratio. 83% analyst buy ratings with 42% upside potential. Company expected to benefit from AI chatbots driving traffic and conversion rates.

Positive The Motley Fool • David Jagielski, Cpa
3 Stocks That Have Turned $15,000 Into $4 Million in 20 Years

Nvidia, Netflix, and Booking Holdings have delivered exceptional returns over the past 20 years, with a $5,000 investment in each stock growing to approximately $4 million combined. Nvidia's $2.2 million gain was driven by AI chip demand, Netflix's $1 million return reflects its streaming dominance, and Booking Holdings' $790,000 gain showcases travel industry growth. While all three remain solid long-term holdings, their valuations suggest more modest future gains.

NVDA NFLX BKNG PCLN buy-and-hold strategy long-term investing growth stocks artificial intelligence
Sentiment note

Impressive 16,000% returns over 20 years ($790K from $5K investment) with strong profitability. Currently down 28% due to oil price concerns, but article suggests this is temporary. Attractive valuation at 20x trailing earnings presents buying opportunity.

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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