Booking Holdings Inc. · Consumer Discretionary · Travel Services
Scores & Status Key
AI Summary Scores: Intraday / Swing / Long scores are synthesized from multi-factor analysis for each timeframe. They summarize current conditions discussed in the report and do not constitute trading recommendations.
Intraday Trend Score: A 0–100 composite from the Trend Explorer™ analytics engine used for ranking and comparison. It describes current conditions and is not a forecast.
Trend Status: A rules-based label (Bullish / Mixed / Bearish) derived from signal confluence (trend structure, momentum, and positioning). It indicates alignment, not expected return.
Last
$197.35
−$1.74 (−0.87%) 2:59 PM ET
Prev closePrevC$199.09
OpenOpen$198.49
Day highHigh$201.37
Day lowLow$197.10
VolumeVol2,468,892
Avg volAvgVol5,569,470
On chart
Interval
Intervals apply to 1D & 5D.
Intervals apply to 1D & 5D.
Scale: Linear
Overlays
Panels
Style
Scale: Linear
Presets
Tools
Tickers only (no ^ indexes). Add up to 5.
Mkt cap
$149.59B
EV/Sales
5.40
P/E ratio
20.75
FY Revenue
$28.24B
EPS
9.59
Gross Margin
100.00%
Div yield
0.86%
Sector
Consumer Discretionary
AI report sections
MIXED
BKNG
Booking Holdings Inc.
No AI report section text found yet for this symbol.
Volume vs average
Intraday (cumulative)
+10% (Above avg)
Vol/Avg: 1.10×
RSI
46.32(Neutral)
Neutral (40–60)
0255075100
MACD momentum
Intraday
+0.02 (Strong)
MACD: 0.01 Signal: -0.02
Short-Term
-2.23 (Weak)
MACD: 3.68 Signal: 5.91
Long-Term
-1.35 (Weak)
MACD: 9.98 Signal: 11.34
Intraday trend score
40.50
LOW33.70HIGH45.00
Latest news
BKNG•12 articles•Positive: 7Neutral: 5Negative: 0
NeutralThe Motley Fool• John Ballard
Axon Enterprise vs. Booking Holdings: Evaluating Absolute Scale and Sequential Volatility in Quarterly Revenue Trends
Axon Enterprise demonstrates consistent quarter-over-quarter revenue growth with a 6% operating margin, while Booking Holdings generates significantly larger absolute revenue but exhibits cyclical fluctuations with a 34% operating margin. Axon trades at a higher P/E ratio (253.98) due to its leadership in law enforcement technology and expanding software services, whereas Booking trades lower (23.64) due to slower growth and competitive pressures. The article examines whether Axon can maintain high growth and narrow the gap with Booking, or if Booking's 'Connected Trip' strategy will accelerate its revenue expansion.
AXONBKNGPCLNrevenue growthquarterly earningsoperating marginsP/E ratio valuationlaw enforcement technology
Sentiment note
Generates significantly larger absolute revenue and maintains strong 34% operating margins, but exhibits cyclical quarterly fluctuations and slower growth compared to Axon. Lower P/E ratio reflects competitive market pressures and uncertainty around whether expansion strategies like 'Connected Trip' will accelerate growth or merely extend current trends.
NeutralGlobeNewswire Inc.• Na
New Global Research: Consumers Are Underprotected at the Moments That Matter Most
A Cover Genius market research study of nearly 1,400 consumers reveals strong demand for embedded protection products, with 75% willing to buy more if payouts were automatic. However, only 30% of online shoppers are offered protection at checkout, indicating a significant unmet market opportunity. The report highlights sector-specific gaps in travel, banking, and retail, with automation identified as the key growth lever.
KLARBKNGPCLNembedded protectioninsuranceautomatic payoutsconsumer demandmarket gap
Sentiment note
Listed as a Cover Genius customer. The report suggests travel platforms have opportunity to embed protection by default, but no specific commentary on Booking.com's current practices or performance.
PositiveThe Motley Fool• John Ballard
Booking vs. CAVA: Comparing Total Scale and Growth Trajectories in Quarterly Revenue Trends
Booking Holdings commands a significantly larger revenue base ($28B TTM) with 13% year-over-year growth, while CAVA demonstrates faster growth at 27% TTM revenue ($1.4B), though from a much smaller scale. Both companies show consistent year-over-year revenue growth despite quarterly fluctuations. Booking's established position in the travel industry and Connected Trip expansion strategy position it for continued long-term growth, while CAVA's early-stage restaurant expansion presents significant upside potential as it scales its hundreds of locations.
BKNGPCLNCAVAquarterly revenue comparisontravel industryrestaurant expansionrevenue growthmarket cap
Sentiment note
Established market leader with $160B market cap, strong 34% operating margin, consistent 13% YoY revenue growth, and strategic expansion through Connected Trip initiative positioning it for sustained long-term growth in the massive travel industry.
PositiveThe Motley Fool• John Ballard
Booking vs. Celsius: Which Consumer Stock Is a Better Buy in 2026?
The article compares Booking Holdings and Celsius Holdings as investment options for 2026. Booking dominates global travel bookings with $27B in revenue and strong free cash flow, while Celsius shows explosive 85% revenue growth but relies heavily on PepsiCo for distribution. The author recommends Booking due to its more durable long-term tailwinds in travel spending, stronger profitability, and lower execution risk compared to Celsius's dependency on a single partner and beverage market trends.
Strong fundamentals with $27B revenue, 13.4% YoY growth, $9.1B free cash flow, robust 20% net margin, and expected 35% annualized earnings growth over two years. Recommended as the better buy due to durable long-term tailwinds in travel spending and solid execution of 'Connected Trip' strategy.
NeutralThe Motley Fool• Sean Williams
Wall Street's Latest Blockbuster Stock Split Has Arrived -- and This Industry Titan Has Rallied 337,000% Over the Last 32 Years
Monster Beverage completed its sixth forward 2-for-1 stock split on August 11, 2026. The energy drink company has delivered a remarkable 337,000% return since 1994, driven by its dominant market position and strategic partnership with Coca-Cola, which provides global distribution access and owns approximately 20% of the company.
Mentioned as one of several companies completing stock splits in 2026, but no specific performance or sentiment analysis provided in the article.
PositiveThe Motley Fool• Sara Appino
Axon Enterprise vs. Booking: Which Stock Is a Better Buy in 2026?
The article compares Axon Enterprise and Booking Holdings as investment options for 2026. Axon Enterprise, a public safety technology company, has delivered 10 consecutive quarters of 30%+ growth with strong revenue retention and expanding international bookings. Booking operates a dominant global travel marketplace with steady profitability and robust free cash flow. While Booking offers stability with a more modest valuation, the author recommends Axon Enterprise for its superior growth trajectory and high-switching-cost platform stickiness, despite Booking being a solid hold for conservative investors.
AXONBKNGPCLNAxon EnterpriseBooking Holdingsstock comparisongrowth vs stabilitypublic safety technology
Sentiment note
Company maintains market leadership in global travel with consistent profitability, strong free cash flow of $9.1 billion, high net margins of 20.1%, and more modest valuation metrics. Recommended for conservative investors prioritizing steady returns, though viewed as less dynamic than Axon.
PositiveThe Motley Fool• Lyle Daly
Will ASML Split Its Stock This Year?
ASML's share price has surged above $1,700, making it a candidate for a stock split. However, recent semiconductor sector weakness and ASML's high valuation (37x forward earnings) suggest a split is unlikely in 2026, with 2027 or 2028 being more probable. The company has not conducted a forward split since 2000.
Referenced as another example of a high-priced stock (over $4,000) that successfully executed a stock split (25-for-1) in April 2026.
PositiveThe Motley Fool• Sara Appino
Booking vs. Carvana: Which Consumer Stock Is a Better Buy in 2026?
Booking Holdings and Carvana represent different investment profiles in the consumer sector. Booking operates a profitable global travel platform with $26.9B in FY2025 revenue, 20.1% net margins, and $9.1B in free cash flow, trading at a Forward P/E of 18.5x. Carvana is aggressively scaling with 48.6% revenue growth and $20.3B in FY2025 revenue but thinner 6.9% margins, trading at a premium Forward P/E of 38.5x. The analyst recommends Booking as the better buy for long-term investors due to its superior profitability, attractive valuation, and consistent earnings performance, despite acknowledging Carvana's impressive turnaround story.
Strong financial fundamentals with 20.1% net margins, $9.1B free cash flow, consistent earnings beats, global diversification across 200+ countries, attractive Forward P/E of 18.5x, and dividend payments. Recommended as the better buy despite being the steadier business.
PositiveThe Motley Fool• John Ballard
Booking vs. Coupang: Which Consumer Stock Is a Better Buy in 2026?
The article compares Booking Holdings and Coupang as consumer discretionary investments. Booking operates a global travel platform with 4.5 million properties, generating $26.9B in revenue with a 20% net margin. Coupang dominates South Korean e-commerce with $34.5B in revenue but only 0.6% net margin. The author recommends Booking due to its global scale, superior profitability, reasonable valuation at 18.5x forward P/E, and expected 15% earnings growth, while noting Coupang's unproven ability to expand globally and recent regulatory challenges.
Strong global presence across 200+ countries, high net margin of 20%, robust free cash flow of $9.1B, reasonable forward P/E of 18.5x with expected 15% earnings growth, and strategic partnerships to enhance competitive moat. Author explicitly recommends buying.
PositiveThe Motley Fool• John Ballard
Booking vs. CAVA: Which Consumer Stock Is a Better Buy in 2026?
The article compares Booking Holdings and CAVA Group as consumer stock investments. Booking, a global travel platform with $26.9B in 2025 revenue and 20% net margins, faces competition from tech giants but offers attractive valuation at 18.5x forward P/E. CAVA, a fast-casual Mediterranean restaurant chain with $1.2B revenue and 22.4% growth, trades at a premium 119.7x forward P/E despite strong expansion. The author recommends Booking for its superior valuation and competitive advantages, despite CAVA's promising growth trajectory.
Booking shows solid 16% YoY revenue growth and a healthy 23% EBIT margin, but faces headwinds from geopolitical concerns (U.S.-Iran conflict) expected to hurt 2026 travel season sales. The stock dropped to a 52-week low, though the article suggests this presents a buying opportunity despite near-term challenges.
NeutralThe Motley Fool• Sean Williams
Wall Street's Newest Blockbuster Stock Split Was Just Announced -- and This Non-Tech Titan Has Skyrocketed 457,000% Since Its IPO
Monster Beverage announced a 2-for-1 forward stock split effective August 10, marking its sixth split since IPO. The energy drink company has delivered exceptional returns of approximately 457,000% since going public, driven by its strategic partnership with Coca-Cola and consistent innovation. Monster has achieved 33 consecutive years of positive net sales growth and maintains the No. 2 position in the domestic energy drink market.
Mentioned as one of several high-profile companies that completed stock splits in 2026, but no specific performance details or analysis provided in the article.
News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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