BKNG
Booking Holdings Inc. · Consumer Discretionary · Travel Services
Last
$163.46
−$2.34 (−1.41%) 3:59 PM ET
After hours $163.43 −$0.03 (−0.02%) 6:30 PM ET
Prev close $165.80
Open $167.85
Day high $168.12
Day low $162.65
Volume 5,208,450
Avg vol 8,264,692
Mkt cap
$124.58B
EV/Sales
4.52
P/E ratio
17.28
FY Revenue
$28.24B
EPS
9.59
Gross Margin
100.00%
Div yield
1.03%
Sector
Consumer Discretionary
AI report sections
BKNG
Booking Holdings Inc.
No AI report section text found yet for this symbol.
Volume vs average
Intraday (cumulative)
−8% (Below avg)
Vol/Avg: 0.92×
RSI
48.34 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
-0.01 (Weak)
MACD: 0.07 Signal: 0.09
Short-Term
+1.66 (Strong)
MACD: -5.30 Signal: -6.96
Long-Term
+0.41 (Strong)
MACD: -9.49 Signal: -9.90
Intraday trend score 43.94

Latest news

BKNG 12 articles Positive: 2 Neutral: 7 Negative: 3
Negative Zacks Investment Research • Zacks.Com
Booking Holdings Inc. (BKNG) is Attracting Investor Attention: Here is What You Should Know

Booking Holdings has attracted investor attention despite underperforming the market. The stock has declined 6.3% over the past month while the S&P 500 gained 2.1%. Although the company shows strong earnings growth expectations (+14.9% for current fiscal year) and consistent beat history on both revenue and EPS, it received a Zacks Rank #4 (Sell) rating due to negative earnings estimate revisions. The stock is valued at par with peers but is expected to underperform the broader market in the near term.

BKNG PCLN Booking Holdings stock performance earnings estimates revenue growth valuation Zacks Rank
Sentiment note

Despite strong fundamentals including 14.9% expected earnings growth and consistent beat history, the stock received a Zacks Rank #4 (Sell) rating due to negative earnings estimate revisions (-0.7% over last 30 days). The stock has underperformed the market by 8.4% over the past month and is expected to underperform the broader market in the near term.

Negative Zacks Investment Research • Zacks.Com
Booking Holdings (BKNG) Advances While Market Declines: Some Information for Investors

Booking Holdings closed at $160.68, up 2.01% and outperforming the S&P 500's 1.11% decline. However, the stock has fallen 8.06% over the past month. The company is expected to report Q3 earnings on November 3, 2026, with projected EPS of $4.48 (up 12.56% YoY) and revenue of $9.56 billion (up 6.17% YoY). Despite positive earnings growth expectations, BKNG holds a Zacks Rank of #4 (Sell) with a Forward P/E of 15.03, trading at a discount to its industry average.

BKNG PCLN Booking Holdings earnings report stock performance Zacks Rank valuation Forward P/E ratio
Sentiment note

Despite outperforming the market on the trading day and showing positive earnings growth projections (12.56% YoY EPS growth), BKNG received a Zacks Rank of #4 (Sell), indicating analyst downgrade sentiment. The stock has declined 8.06% over the past month, significantly underperforming the S&P 500's 2.06% gain. The minimal EPS estimate revision (0.01% increase) and the sell rating suggest cautious to negative near-term outlook.

Neutral The Motley Fool • Howard Smith
Stock-Split Watch: Is GE Vernova Next?

GE Vernova stock has surged sevenfold since its April 2024 spinoff from General Electric, trading above $1,000 per share. With a $176 billion order backlog, strong free cash flow generation ($5.1B in Q2), and expanding margins, the company's strong fundamentals have led analysts to speculate whether a stock split may be forthcoming. While stock splits don't change company value, they can signal management confidence and improve accessibility to retail investors.

GEV GE MNST BKNG stock split GE Vernova spinoff free cash flow
Sentiment note

Cited as an example of a company that executed a significant 25-for-1 stock split in April 2026. Used only for illustrative purposes regarding stock split trends.

Positive GlobeNewswire Inc. • Blackline, Inc.
BlackLine Honors Global Enterprise Leaders Transforming Financial Operations

BlackLine announced its 2026 Modern Accounting Awards, honoring six enterprise leaders—Booking Holdings, Bristol Myers Squibb, James Hardie, LAZ Parking, Payoneer, and US Foods—for redefining financial operations through unified data architectures, intelligent automation, and agentic workflows. These organizations have eliminated tens of thousands of manual close hours and established continuous, audit-ready financial operations.

BL BKNG PCLN BMY modern accounting financial operations automation agentic workflows
Sentiment note

Recognized for achieving operational excellence by standardizing finance operations across a multi-ERP environment, demonstrating successful digital transformation and improved efficiency.

Neutral Zacks Investment Research • Na
Why Booking Holdings (BKNG) Dipped More Than Broader Market Today

Booking Holdings (BKNG) closed down 1.12% and has declined 12.57% over the past month, underperforming the S&P 500. The company is expected to report earnings on November 3, 2026, with projected EPS of $4.48 (up 12.56% YoY) and revenue of $9.56 billion (up 6.17% YoY). BKNG currently holds a Zacks Rank #3 (Hold) with a Forward P/E of 15.03 and PEG ratio of 0.98, trading at a slight premium to its industry average.

BKNG PCLN Booking Holdings earnings forecast stock performance valuation metrics Zacks Rank online booking service
Sentiment note

The stock shows mixed signals: recent underperformance (down 12.57% over one month) and a Hold rating suggest caution, but solid earnings growth projections (12.56% EPS growth, 6.17% revenue growth) and a reasonable PEG ratio of 0.98 indicate fair valuation. The slight premium to industry average P/E and bottom-quartile industry ranking (187 out of 250+) provide additional headwinds, resulting in a neutral outlook.

Neutral Zacks Investment Research • Zacks.Com
Booking Holdings (BKNG) Stock Drops Despite Market Gains: Important Facts to Note

Booking Holdings stock declined 1.63% to $160.26, underperforming the broader market gains. The stock has dropped 18.38% over the past month. Despite this weakness, the company is expected to report EPS growth of 12.81% and revenue growth of 6.27% in the upcoming quarter, with full-year estimates showing 15.13% earnings growth. BKNG currently holds a Zacks Rank #3 (Hold) rating with a Forward P/E of 15.51.

BKNG PCLN stock decline earnings growth valuation market underperformance online booking analyst estimates
Sentiment note

While the stock experienced a near-term decline and underperformance versus the market, the company shows positive fundamental metrics with expected EPS growth of 12.81% and revenue growth of 6.27% in the upcoming quarter. The Zacks Rank #3 (Hold) rating and valuation metrics near industry averages suggest a balanced outlook, neither strongly bullish nor bearish.

Positive Zacks Investment Research • Na
Why Booking Holdings (BKNG) is Poised to Beat Earnings Estimates Again

Booking Holdings (BKNG) demonstrates a strong track record of beating earnings estimates, with an average surprise of 3.65% over the last two quarters. The company's positive Earnings ESP of +0.35% combined with its Zacks Rank #3 (Hold) suggests another earnings beat is likely, as stocks with this combination historically beat consensus estimates nearly 70% of the time.

BKNG PCLN earnings beat Earnings ESP Booking Holdings earnings estimates Zacks Rank consensus estimate
Sentiment note

The company has demonstrated a consistent history of beating earnings estimates (3.65% average surprise over last two quarters), has a positive Earnings ESP of +0.35%, and a Zacks Rank #3 (Hold). This combination historically produces positive earnings surprises approximately 70% of the time, indicating strong near-term earnings potential.

Neutral GlobeNewswire Inc. • Weshop Holdings Limited
WeShop to Launch in the U.S. November 16: Community-Owned Shopping App Puts Consumers at the Center of a New Model Built Around Rewards, Participation and Ownership

WeShop, a community-owned shopping app, announced its U.S. launch on November 16, 2026, following a successful UK pilot that generated £108.5M in GMV. The platform allows consumers to earn ShareBack rewards and build equity ownership in the company through everyday purchases with hundreds of participating retailers including eBay and Booking.com. The launch targets the holiday shopping season and capitalizes on younger consumers' growing interest in investing and demand for meaningful loyalty program benefits.

EBAY BKNG PCLN WSHP community-owned shopping loyalty program equity rewards ShareBack program
Sentiment note

Booking.com is mentioned as a participating retailer/online travel agency on WeShop's platform. Like eBay, this is a partnership mention with no specific details about terms or expected impact.

Negative The Motley Fool • Jeremy Bowman
Why Booking Holdings Stock Was Sliding Today

Booking Holdings stock fell 4.75% as investors worry Meta's Muse AI agent will disrupt the online travel agency business model. Rival Expedia announced a partnership with Muse, which can autonomously handle travel bookings and negotiate discounts. While OTAs have survived similar threats before, the middleman business model remains vulnerable to AI-powered alternatives.

BKNG PCLN EXPE META Meta Muse AI agent online travel agencies AI disruption travel booking
Sentiment note

Stock declined 4.75% due to investor concerns that Meta's Muse AI agent will disrupt its core business model as a middleman travel platform. The autonomous AI can handle bookings directly, potentially bypassing OTA platforms.

Neutral Zacks Investment Research • Zacks.Com
Snowflake (SNOW) Stock Soars 16% After Q2 Earnings: Is It Still a Buy?

Snowflake shares surged 16% after beating Q2 expectations with $0.62 adjusted EPS (vs. $0.45 expected) and $1.54B revenue (vs. $1.47B expected). The company raised full-year product revenue guidance to $6.07B with 36% growth, driven by accelerating AI adoption. However, the stock trades at a premium valuation of 15X forward sales and 150X forward P/E, significantly above industry averages.

SNOW AMZN MSFT GOOG cloud data platform Q2 earnings beat AI adoption guidance raise
Sentiment note

Mentioned as a prominent Snowflake customer through Booking.com, but no specific impact on Booking Holdings discussed.

Neutral The Motley Fool • Pamela Kock
Airbnb vs. Spotify Technology: Which Consumer Stock Is a Better Buy in 2026?

The article compares Airbnb and Spotify Technology as investment options for 2026. Both companies have achieved profitability with similar leverage ratios (0.3x debt-to-equity), but differ significantly in margins and valuations. Airbnb generated $12.2B in revenue with a 20.5% net margin and $4.6B in free cash flow, while Spotify achieved $20.1B in revenue with a 12.9% net margin and $3.4B in free cash flow. The author recommends Airbnb due to its asset-light marketplace model, stronger profitability, capital efficiency, and more resilient growth potential, despite both facing competitive and regulatory challenges.

ABNB SPOT BKNG PCLN marketplace comparison profitability free cash flow valuation multiples
Sentiment note

Mentioned as a competitive threat to Airbnb in the online travel agency space, potentially impacting market share and booking volume.

Neutral The Motley Fool • John Ballard
Axon Enterprise vs. Booking Holdings: Evaluating Absolute Scale and Sequential Volatility in Quarterly Revenue Trends

Axon Enterprise demonstrates consistent quarter-over-quarter revenue growth with a 6% operating margin, while Booking Holdings generates significantly larger absolute revenue but exhibits cyclical fluctuations with a 34% operating margin. Axon trades at a higher P/E ratio (253.98) due to its leadership in law enforcement technology and expanding software services, whereas Booking trades lower (23.64) due to slower growth and competitive pressures. The article examines whether Axon can maintain high growth and narrow the gap with Booking, or if Booking's 'Connected Trip' strategy will accelerate its revenue expansion.

AXON BKNG PCLN revenue growth quarterly earnings operating margins P/E ratio valuation law enforcement technology
Sentiment note

Generates significantly larger absolute revenue and maintains strong 34% operating margins, but exhibits cyclical quarterly fluctuations and slower growth compared to Axon. Lower P/E ratio reflects competitive market pressures and uncertainty around whether expansion strategies like 'Connected Trip' will accelerate growth or merely extend current trends.

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