BKNG
Booking Holdings Inc. · Consumer Discretionary · Travel Services
Last
$4,237.79
−$12.47 (−0.29%) 4:00 PM ET
After hours $4,232.13 −$5.66 (−0.13%) 12:30 AM ET
Prev close $4,250.26
Open $4,195.42
Day high $4,238.98
Day low $4,162.08
Volume 891,617
Avg vol 480,967
Mkt cap
$134.27B
P/E ratio
25.52
FY Revenue
$26.92B
EPS
166.09
Gross Margin
100.00%
Sector
Consumer Discretionary
AI report sections
BKNG
Booking Holdings Inc.
No AI report section text found yet for this symbol.
Volume vs average
Intraday (cumulative)
+47% (Above avg)
Vol/Avg: 1.47×
RSI
41.89 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
+0.76 (Strong)
MACD: 5.26 Signal: 4.50
Short-Term
+14.59 (Strong)
MACD: -249.74 Signal: -264.33
Long-Term
-28.16 (Weak)
MACD: -338.72 Signal: -310.56
Intraday trend score 67.00

Latest news

BKNG 12 articles Positive: 7 Neutral: 2 Negative: 3
Positive The Motley Fool • Dave Kovaleski
2 Growth Stocks That Could Skyrocket in 2026 and Beyond

The article highlights DraftKings and Booking Holdings as two growth stocks with significant upside potential in 2026. DraftKings, down 37% year-to-date, has achieved GAAP profitability and entered the prediction markets business, with analysts projecting 65% upside. Booking Holdings, down 25% year-to-date amid AI disruption concerns, is executing well operationally and announcing a 25-for-1 stock split, with analysts seeing 53% upside potential.

DKNG BKNG PCLN growth stocks DraftKings Booking Holdings stock split prediction markets
Sentiment note

Strong Q4 results with 16% bookings growth, 34% net income increase, and industry-leading 22.5% net margin. Stock down 25% year-to-date due to overblown AI disruption fears. Upcoming 25-for-1 stock split and attractive 21x earnings valuation provide catalysts. Analysts rate as consensus buy with 53% upside potential.

Negative Investing.com • Christine Short
Split Decisions: What Stock Splits Reveal About Today’s Economy and Market

The article examines stock splits as corporate signals in a highly bifurcated market. While traditional splits are declining despite near-record stock prices, reverse splits remain steady, suggesting CEO caution. Notable cases include Booking Holdings announcing a 25-for-1 split despite being at a 52-week low, and struggling companies like Noodles & Company executing reverse splits. The divergence between winners (Energy, Materials, Consumer Staples) and losers (Software, Financials hit by AI disruption) reflects a K-shaped economy.

CRM INTU NOW NVDA stock splits reverse splits K-shaped market AI disruption
Sentiment note

At 52-week low, down 30% from July 2025 high; announced 25-for-1 split despite weak price action and mixed Q4 results

Positive The Motley Fool • Sean Williams
Booking Holdings Is the First Blockbuster Stock Split of 2026 -- and the Table Is Set for This Company (Up 1,620% Since Its IPO) to Follow in Its Footsteps

Booking Holdings announced a historic 25-for-1 forward stock split effective April 2, 2026, becoming the first major stock split of the year. The article suggests Meta Platforms is ideally positioned to follow suit, as it's the only Magnificent Seven member without a previous stock split, has over 30% retail ownership, and a high share price of $656. Both companies demonstrate strong competitive advantages and growth potential.

BKNG PCLN META stock split forward split Booking Holdings Meta Platforms retail investors
Sentiment note

Company announced a historic 25-for-1 forward stock split, demonstrating strong performance with 25,000% gains over 25 years, dominant market position in online travel, successful Connected Trip strategy, and aggressive share buyback program reducing shares by 39% since 2014.

Neutral Benzinga • Piero Cingari
AI Hits Online Travel Stocks — But Wall Street Still Sees 50% Upside

Online travel stocks Booking Holdings, Expedia, and Tripadvisor have plunged 22-27% this month despite strong earnings, driven by investor concerns that generative AI platforms could disintermediate traditional travel agencies. Both Booking and Expedia are aggressively investing in AI tools and leveraging scale advantages, while analysts see rare valuation opportunities with 50% upside potential, suggesting the selloff may represent a buying opportunity.

BKNG PCLN EXPE TRIP artificial intelligence online travel agencies generative AI valuation opportunity
Sentiment note

Stock down 24% month-to-date despite strong Q4 earnings beat ($40.2B gross bookings vs. expectations, 16% revenue growth). Company is doubling down on AI investments ($700M strategic reinvestment planned for 2026). BofA maintains Buy rating with $5,900 price target, suggesting analyst confidence despite near-term weakness. Sentiment is neutral due to conflicting signals: negative price action vs. positive fundamentals and analyst outlook.

Positive The Motley Fool • Danny Vena, Cpa
3 Stock-Split Stocks to Buy Before They Soar Between 73% and 149% According to Select Wall Street Analysts

The article highlights three stock-split companies with significant upside potential according to Wall Street analysts: Netflix (73% upside), Booking Holdings (90% upside), and ServiceNow (149% upside). All three have strong growth track records, solid financial results, and majority analyst buy ratings, making them attractive investment opportunities despite recent pullbacks from their peaks.

NFLX BKNG PCLN NOW stock splits Netflix Booking Holdings ServiceNow
Sentiment note

Exceptional Q4 performance with 16% revenue growth, 38% EPS growth, and 120% free cash flow surge. Stock down 30% from peak, trading at 24x earnings below 3-year average. 77% of analysts rate buy/strong buy with average 45% upside. HSBC analyst projects 90% upside.

Negative Benzinga • Lekha Gupta
Booking Holdings Stock Hits 52-Week Low - Here's Why

Booking Holdings (NASDAQ: BKNG) stock fell 8.78% to a 52-week low after multiple analyst firms lowered their price forecasts, citing concerns that artificial intelligence developments could disrupt the online travel agency model. Despite beating earnings expectations with $48.80 EPS and $6.349 billion in quarterly sales, and raising Q1 guidance, the stock was pressured by AI-related disruption concerns and analyst downgrades.

BKNG PCLN Booking Holdings 52-week low analyst downgrade artificial intelligence online travel agency earnings beat
Sentiment note

Stock hit 52-week low with 8.78% decline on the day. Multiple analyst firms lowered price targets citing AI disruption concerns to the online travel agency business model, despite the company beating earnings and revenue estimates and raising Q1 guidance. The negative sentiment is driven by long-term growth concerns related to AI developments rather than current financial performance.

Negative Benzinga • Piero Cingari
Stocks Fall, Oil Hits 7-Month High As Trump Weighs Iran Strike: What's Moving Markets Thursday?

U.S. stocks declined Thursday as President Trump hinted at potential military intervention in Iran, boosting crude oil to 7-month highs. The S&P 500 fell 0.3%, Nasdaq 100 and Dow Jones each dropped 0.5%. Energy stocks surged 0.8% while financials lagged. Notable movers included Occidental Petroleum jumping 9% on earnings beat, Booking Holdings falling 7%, and Deere & Company gaining 12.6% for its best day since March 2020.

OXY OXY.WS BKNG PCLN Iran strike oil prices stock market decline energy sector
Sentiment note

Fell 7%, extending month-to-date decline to 21%, worst monthly performance since May 2022

Neutral The Motley Fool • Motley Fool Youtube
Booking.com Stock Is Down 27% -- Can Connected-Trip Growth and AI Integration Drive a Rebound?

Booking Holdings' stock has declined 27%, but the company is pursuing growth through its connected-trip segment (growing over 20%) and a new ChatGPT partnership to enhance booking conversion. Success depends on whether these AI and product initiatives can overcome rising competition and macroeconomic headwinds.

BKNG PCLN Booking Holdings connected-trip strategy AI integration ChatGPT partnership travel bookings stock decline
Sentiment note

The stock is down 27%, indicating negative near-term performance. However, the company has promising growth drivers through its connected-trip segment (20%+ growth) and AI partnerships with ChatGPT that could improve margins and conversion rates. The outlook is uncertain, dependent on execution amid competitive and macroeconomic pressures.

Positive The Motley Fool • Adé Hennis
Harvard University's Investment Manager Loads Up On 3.87M ETHA Shares

Harvard Management Co. Inc. acquired 3.87 million shares of the iShares Ethereum Trust ETF (ETHA) worth approximately $86.82 million, representing a new position and 4.18% of the fund's reportable U.S. equity assets. The investment signals institutional confidence in cryptocurrency exposure, though ETHA has underperformed significantly, down 23.90% over the past year and lagging the S&P 500 by 35%.

ETHA IBIT GOOG GOOGL Harvard Management cryptocurrency investment Ethereum ETF institutional investing
Sentiment note

Ranked fifth in Harvard's portfolio at $180.25 million (8.7% of AUM), indicating institutional confidence in the company.

Positive GlobeNewswire Inc. • Globe Newswire
Liverpool is this year’s #1 Valentine’s destination for KAYAK – and not for the reason you’d expect

Travel search engine KAYAK has released a Valentine's Day ranking of UK destinations with the lowest divorce rates to help couples plan romantic getaways. Liverpool tops the list with the country's lowest divorce rate and affordable hotel prices averaging £97 per night. The analysis shows UK hotel searches are up 9% year-on-year, indicating more British travelers are choosing domestic romantic destinations.

BKNG PCLN Valentine's Day travel destinations UK cities divorce rates romantic getaways hotel bookings
Sentiment note

KAYAK is featured as the primary subject launching a creative Valentine's Day marketing campaign that drives engagement with UK travel searches. The company is positioned as an innovative travel search platform helping couples plan romantic getaways, which supports its core business of travel bookings and searches.

Positive The Motley Fool • John Ballard
2 Top Stocks Long-Term Investors Should Buy in February

The Motley Fool recommends Amazon and Booking Holdings as strong long-term investments. Amazon benefits from dominance in e-commerce, advertising revenue growth, and AWS cloud services with expected 17% annual EPS growth. Booking Holdings, owner of Booking.com and Priceline, leverages recurring travel spending and pricing power, targeting 8% annual gross bookings growth and 15% earnings growth.

AMZN BKNG PCLN long-term investing e-commerce cloud computing travel industry AI technology
Sentiment note

Consistent operating history with strong demand and pricing power in travel industry, 8% annual gross bookings growth target, 15% adjusted earnings growth target, competitive moat through Connected Trips and AI capabilities, and proven track record of building investor wealth.

Positive The Motley Fool • Rick Munarriz
Will Any of These 3 High-Priced Stocks Split Their Stock?

The article examines three high-priced U.S.-listed stocks as potential stock split candidates: Booking Holdings (trading at $5,098), NVR (at $7,762), and Seaboard (at $4,869). Of the three, only Booking Holdings appears likely to declare a split given its consumer-facing business and history of a reverse split in 2003. NVR has a long track record of avoiding splits, while Seaboard's financial volatility makes it an unlikely candidate.

BKNG PCLN NVR SEB stock split high-priced stocks Booking Holdings Seaboard
Sentiment note

Identified as the most likely candidate for a stock split among the three companies. Its consumer-facing business model, history of a reverse split, and appeal to retail investors make it a favorable split candidate, which typically drives investor interest.

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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