BIRK
Birkenstock Holding plc · Consumer Discretionary · Footwear & Accessories
Last
$39.27
+$1.86 (+4.97%) 12:44 PM ET
Prev close $37.41
Open $38.34
Day high $39.66
Day low $38.30
Volume 925,114
Avg vol 2,128,778
Mkt cap
$6.88B
Sector
Consumer Discretionary
AI report sections
BIRK
Birkenstock Holding plc
Birkenstock’s share price sits in the lower half of its 52-week range, with a recent 1-month rebound and price trading above short-term moving averages contrasting with a weaker 6-month performance. Technical indicators and pattern signals point to constructive near-term momentum and recent breakout behavior, while the balance sheet shows solid equity and current liquidity alongside meaningful long-term debt obligations. Short interest is moderate but paired with a high short-volume ratio, and recent news flow has been tilted modestly positive around growth and sales outlooks.
AI summarized at 3:33 PM ET, 2026-03-02
AI summary scores
INTRADAY: 63 SWING: 58 LONG: 55
Volume vs average
Intraday (cumulative)
+34% (Above avg)
Vol/Avg: 1.34×
RSI
51.53 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
-0.00 (Weak)
MACD: 0.01 Signal: 0.01
Short-Term
+0.39 (Strong)
MACD: 0.08 Signal: -0.31
Long-Term
+0.32 (Strong)
MACD: -0.58 Signal: -0.89
Intraday trend score 74.40

Latest news

BIRK 12 articles Positive: 5 Neutral: 7 Negative: 0
Neutral The Motley Fool • Sarah Sidlow
Rice Hall James Loads Up on BIRK With 466,000 Shares Bought

Rice Hall James & Associates acquired 466,577 shares of Birkenstock (BIRK) worth approximately $19.8 million, representing 1.05% of the fund's $1.82 billion in assets. Despite strong earnings beat and high full-price selling rates, Birkenstock's stock has underperformed significantly, down 27.96% over the past year and 20% over five years, pressured by tariff impacts and currency headwinds.

BIRK ARLO Birkenstock Rice Hall James institutional investment footwear retail stock underperformance tariff impact
Sentiment note

Mixed signals: positive fundamentals including earnings beat (0.27 EUR vs 0.26 EUR expected), strong full-price selling (>90%), and institutional buying by Rice Hall James; however, offset by significant stock underperformance (-27.96% YoY, -20% over 5 years), margin compression (290 bps decline), tariff headwinds, currency impacts, and lack of dividend. The institutional investment suggests confidence, but valuation and near-term headwinds warrant caution.

Positive Investing.com • Andrew Rocco (Zacks Investment Research)
Retail Picture: What Abercrombie and Birkenstock EPS Suggest

Despite strong 2025 holiday results, Abercrombie & Fitch shares fell due to high expectations, lukewarm 2026 guidance, and concerns about increased capital expenditures and tariff impacts. Birkenstock rebounded after initial post-earnings decline, beating estimates with strong growth. The retail market shows bifurcation, with premium retailers like ANF and BIRK performing well while consumers shift toward discount retailers like Dollar Tree and TJX.

ANF BIRK DLTR TJX retail earnings holiday sales tariff impact consumer confidence
Sentiment note

Beat earnings expectations (Q4 Adj. EPS $0.14 vs $0.08 est, Sales $407.67M vs $303.31M est) with double-digit top-and-bottom-line growth. Initial post-EPS decline reversed as shares rebounded, demonstrating strong fundamental performance despite modest EBITDA margin headwinds.

Neutral Investing.com • Chris Markoch
Growth Picks: 3 Low-Cost Stocks That Could Double in Value

The article highlights three low-cost stocks with potential significant growth: a gold mining company, a footwear retailer, and a biotechnology firm developing cancer treatments, each with unique market opportunities and analyst perspectives.

EQX BIRK IMCR growth stocks low-cost stocks investment opportunities analyst targets
Sentiment note

Despite being down 25% in 2025, the company shows strong revenue growth, double-digit earnings potential, and a potential 58% price target increase

Positive Benzinga • Akanksha Bakshi
Birkenstock Promises Bigger 2025 Sales

Birkenstock announced stronger-than-expected fiscal 2025 revenue projections and signed an agreement to purchase a production facility near Dresden, boosting investor confidence.

BIRK NKE ADDYY revenue projection production facility expansion footwear
Sentiment note

Company projected higher revenue for 2025, signed a strategic acquisition, and maintained strong EBITDA margin forecast

Positive GlobeNewswire Inc. • Mike Bako
Mike Bako Spotlights Famous Footwear as the Back-to-School Destination on YourUpdateTV

Famous Footwear offers affordable and stylish back-to-school shoe options for families, featuring popular brands like Nike, Adidas, Jordan, and Crocs, with options for both kids and parents.

NKE CROX BIRK ADDYY back-to-school footwear sneakers fashion
Sentiment note

Portrayed as a timeless, versatile sandal brand

Neutral Investing.com • Dave Kovaleski
Birkenstock Tops Earnings Estimates, So Why Is Stock Down 4%?

Birkenstock reported strong Q3 earnings with 12% revenue growth and 73% net profit increase, but stock dropped 4% due to potential concerns about future growth and tariff impacts.

BIRK earnings revenue tariffs retail footwear
Sentiment note

Despite beating earnings estimates and showing strong financial performance, the stock dropped due to concerns about future growth, potential tariff impacts, and a lower projected EBITDA margin for the fiscal year

Neutral Investing.com • Christine Short
Strong Earnings and Favorable Inflation Readings: What’s Next for US Equities?

Q2 earnings season shows strong performance with S&P 500 EPS growth at 11.8%, 81% of companies beating expectations. Favorable inflation data and potential Fed rate cuts create optimistic market conditions, with technology sector leading performance.

A SNPS MDB TPR earnings inflation Federal Reserve rate cuts
Sentiment note

Mentioned as reporting earnings, with no specific positive or negative indicators

Positive Benzinga • Lekha Gupta
Birkenstock Keeps Its Footing, Ups Guidance Despite Global Uncertainty

Birkenstock reported strong Q2 results, with revenue and earnings beating expectations. The company raised its annual guidance despite global uncertainties, citing the success of new product styles and controlled distribution.

BIRK Birkenstock earnings guidance uncertainty
Sentiment note

Birkenstock reported strong Q2 results, beat expectations, and raised annual guidance despite global uncertainties, indicating the company's resilience and growth potential.

Neutral Investing.com • Christine Short
Q1 Earnings Reveal Resilient S&P 500, but Consumer Cracks Are Emerging

The Q1 2025 earnings season has seen mostly positive results from S&P 500 companies, with 78% beating Wall Street's expectations. However, some consumer-facing companies like Wynn, Clorox, and Restaurant Brands International reported weaker-than-anticipated profits and revenues, suggesting potential cracks in consumer spending.

PLTR DIS WYNN CLX earnings S&P 500 consumer spending Palantir
Sentiment note

Birkenstock is a consumer-facing company that will be reporting earnings this week, but the article does not provide any specific information about the company's performance.

Neutral The Motley Fool • Jesterai
Birkenstock: Robust EPS, Revenue Miss

Birkenstock reported mixed Q1 2025 results, with adjusted EPS exceeding expectations but revenue falling short. The company saw strong demand for closed-toe products, but a shift towards B2B channels affected pricing and led to a slight decline in gross profit margin.

BIRK Birkenstock Q1 2025 results earnings revenue gross profit margin
Sentiment note

Birkenstock reported mixed results, with strong earnings but lower-than-expected revenue. The company's performance was impacted by a shift towards B2B channels, which affected pricing and led to a slight decline in gross profit margin.

Positive Investing.com • Valuewalk
These Retail Stocks Benefitted the Most From Record-Setting Black Friday

Black Friday saw a record $10.8 billion in online sales, with specialty retailers like American Eagle, Urban Outfitters, Birkenstock, Deckers Outdoor, and Steve Madden seeing strong stock performance.

AEO BIRK DECK BBWI Black Friday retail stocks online sales specialty retailers
Sentiment note

Birkenstock stock rose 2.3% on Friday and 5.3% for the week, indicating the company's footwear products were in high demand during the Black Friday shopping period.

Neutral The Motley Fool • Adam Spatacco
Billionaires Bill Ackman and Jeff Yass Are Pouring Into This Plagued Retail Stock. Here's Why It May Be a Smart Move.

Billionaires Bill Ackman and Jeff Yass have been increasing their positions in Nike, a retail stock that has underperformed recently. The article suggests that despite Nike's challenges, the company's strong brand and potential turnaround efforts make it an interesting investment opportunity.

BIRK BIRD Nike Bill Ackman Jeff Yass retail turnaround
Sentiment note

The article mentions Birkenstock as a shoe company that has shown some favorability among younger demographics, but does not provide a clear sentiment on the company.

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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