BFH
Bread Financial Holdings, Inc. · Financials · Credit Services
Last
$70.86
−$8.41 (−10.61%) 4:00 PM ET
After hours $70.86 +$0.00 (+0.01%) 8:38 PM ET
Prev close $79.27
Open $76.50
Day high $76.51
Day low $70.37
Volume 1,079,013
Avg vol 921,701
Mkt cap
$3.06B
P/E ratio
6.49
FY Revenue
$5.03B
EPS
10.92
Gross Margin
89.01%
Sector
Financials
AI report sections
BFH
Bread Financial Holdings, Inc.
Bread Financial Holdings, Inc. demonstrates strong technical momentum with multiple bullish breakouts confirmed by high volume and price action above key resistance levels. While fundamental metrics such as profit margin and projected earnings growth are favorable, elevated debt levels and a relatively high short interest introduce risk considerations. Analyst sentiment remains neutral, with price targets spanning a wide range, reflecting uncertainty regarding valuation sustainability at current levels.
AI summarized at 12:02 AM ET, 2025-08-28
Volume vs average
Intraday (cumulative)
+60% (Above avg)
Vol/Avg: 1.60×
RSI
60.47 (Strong)
Strong (60–70)
MACD momentum
Intraday
-0.01 (Weak)
MACD: -0.05 Signal: -0.04
Short-Term
+0.11 (Strong)
MACD: 0.30 Signal: 0.19
Long-Term
-0.02 (Weak)
MACD: 0.68 Signal: 0.70
Intraday trend score 54.00

Latest news

BFH 12 articles Positive: 7 Neutral: 2 Negative: 1
Positive GlobeNewswire Inc. • Na
Bread Financial Provides Performance Update for January 2026

Bread Financial Holdings (NYSE: BFH) reported improved credit performance metrics for January 2026, with net principal loss rate declining to 7.1% from 7.8% year-over-year and delinquency rate improving to 5.9% from 6.1%. The company maintains stable average credit card and other loans at approximately $18.5 billion.

BFH BFHPA credit card lending delinquency rates net principal losses financial services credit performance consumer lending
Sentiment note

The company demonstrated year-over-year improvement in key credit metrics. Net principal loss rate decreased from 7.8% to 7.1%, and delinquency rate improved from 6.1% to 5.9%, indicating better credit quality and lower credit losses. Stable loan portfolio size suggests consistent business operations.

Positive Benzinga • Globe Newswire
Bread Financial Declares Dividends on Preferred and Common Stock

Bread Financial Holdings Inc. announced that its Board of Directors declared quarterly dividends for Q1 2026. The company will pay a $0.23 per share dividend on common stock and $26.35 per share on its 8.625% Non-Cumulative Perpetual Preferred Stock, Series A, both payable on March 16, 2026.

BFH BFHPA dividend declaration quarterly dividend preferred stock common stock financial services
Sentiment note

The company's declaration of dividends on both preferred and common stock demonstrates financial stability and confidence in its business performance. Regular dividend payments are typically viewed positively by investors as they indicate profitability and shareholder-friendly capital allocation.

Negative Investing.com • Timothy Fries
American Express Sells Off as Markets Price Policy Risk Ahead of Details

American Express and other financial stocks tumbled following President Trump's announcement of a proposed 10% cap on credit card interest rates. AXP fell 5.03% to $356.75, while major banks and consumer finance companies experienced broader selloffs. Analysts warn the cap would severely hurt revenue and profits for credit card issuers, potentially forcing them to raise fees and reduce credit availability.

AXP AMJB JPM JPMPC credit card interest rate cap financial sector selloff regulatory risk Trump policy announcement
Sentiment note

Stock tumbled 10.09%, among the worst performers. Analysts identified it as particularly vulnerable to severe revenue and profit impacts from the cap.

Neutral GlobeNewswire Inc. • Bread Financial Holdings, Inc.
Bread Financial Announces Pricing of an Offering of Depositary Shares Representing Interests in Its Series A Preferred Stock

Bread Financial is launching a public offering of depositary shares representing interests in its Series A Preferred Stock, expecting to raise approximately $72.6 million for general corporate purposes.

BFH WFC WFCPA WFCPC depositary shares preferred stock public offering financial services
Sentiment note

The company is conducting a standard financial transaction to raise capital for general corporate purposes, indicating a routine business strategy without significant positive or negative implications

Positive Benzinga • Globe Newswire
Bread Financial Announces Increased Dividend on Common Stock and $200 Million Increase in Share Repurchase Authority

Bread Financial increased its quarterly dividend by 10% to $0.23 per share and approved a $200 million increase in share repurchase authorization, bringing total available repurchase funds to $340 million.

BFH dividend share repurchase financial services capital allocation
Sentiment note

The company demonstrated financial strength by increasing dividend, expanding share repurchase authorization, and expressing confidence in delivering shareholder value through capital allocation strategies

Positive Benzinga • Globe Newswire
Bread Financial Declares Dividend on Common Stock

Bread Financial Holdings announced a quarterly cash dividend of $0.21 per share, payable on September 12, 2025, to stockholders of record as of August 8, 2025.

BFH dividend financial services quarterly cash dividend
Sentiment note

Company is proactively returning value to shareholders through a consistent dividend payment, indicating financial stability and commitment to investor returns

Positive Benzinga • Globe Newswire
Bread Financial Declares Dividend on Common Stock

Bread Financial Holdings Inc. (BFH) announced a quarterly cash dividend of $0.21 per share on its common stock, payable on June 13, 2025 to stockholders of record as of May 9, 2025.

BFH Bread Financial dividend common stock
Sentiment note

The company announced a quarterly cash dividend, which is generally seen as a positive sign for shareholders.

Positive GlobeNewswire Inc. • N/A
Bread Financial Schedules First Quarter 2025 Earnings Conference Call for Apr. 24

Bread Financial, a tech-forward financial services company, will host a conference call on April 24, 2025, to discuss its Q1 2025 results. The company also announced the pricing of a $400 million private offering of subordinated notes.

BFH Bread Financial financial services earnings call private offering
Sentiment note

The article provides updates on Bread Financial's upcoming earnings call and a private offering, indicating the company's continued business activities and growth.

Positive Benzinga • Globe Newswire
Bread Financial Declares Dividend on Common Stock

Bread Financial Holdings Inc. (BFH) announced a quarterly cash dividend of $0.21 per share on its common stock, payable on March 21, 2025 to stockholders of record as of February 14, 2025.

BFH Bread Financial dividend common stock
Sentiment note

The company is declaring a quarterly cash dividend, which is generally seen as a positive sign for shareholders.

Neutral The Motley Fool • Chris Neiger
Nearly 40% of Gen Z and Millennials Have Spent up to $5,000 for Live Events - The Motley Fool

Younger Americans, especially Gen Zers and millennials, are spending heavily on live events like concerts and sporting events, often tapping into their savings or taking on debt to do so. However, this spending can lead to financial stress, and the article provides tips on how to enjoy these events without going into debt.

BFH EXPGY live events Gen Z millennials debt budgeting
Sentiment note

The article cites a survey conducted by AAA and Bread Financial, indicating the data source is neutral.

Unknown Zacks Investment Research • Zacks Equity Research
Is the Options Market Predicting a Spike in Bread Financial (BFH) Stock?

Investors need to pay close attention to Bread Financial (BFH) stock based on the movements in the options market lately.

BFH
Unknown Zacks Investment Research • Zacks Equity Research
Here's Why Investors Should Hold Bread Financial (BFH) Now

Bread Financial (BFH) stands to gain from solid consumer spending, credit sales performance and a robust capital position, offset by escalating expenses.

WRLD WU WSFS BFH
News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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