BFH
Bread Financial Holdings, Inc. · Financials · Credit Services
Last
$102.82
+$1.51 (+1.49%) 3:58 PM ET
After hours $102.56 −$0.26 (−0.25%) 6:49 AM ET
Prev close $101.31
Open $101.32
Day high $103.58
Day low $101.32
Volume 300,944
Avg vol 586,034
Mkt cap
$3.94B
EV/Sales
0.69
P/E ratio
6.97
FY Revenue
$5.15B
EPS
14.71
Gross Margin
89.35%
Div yield
1.14%
Sector
Financials
AI report sections
BFH
Bread Financial Holdings, Inc.
No AI report section text found yet for this symbol.
AI summarized at 12:52 PM ET, 2026-10-09
AI summary scores
INTRADAY: 47 SWING: 46 LONG: 65
Volume vs average
Intraday (cumulative)
−5% (Below avg)
Vol/Avg: 0.95×
RSI
48.27 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
+0.09 (Strong)
MACD: 0.28 Signal: 0.19
Short-Term
+0.39 (Strong)
MACD: -1.37 Signal: -1.75
Long-Term
+0.06 (Strong)
MACD: -2.13 Signal: -2.19
Intraday trend score 64.21

Latest news

BFH 12 articles Positive: 7 Neutral: 4 Negative: 1
Positive Zacks Investment Research • Zacks.Com
Bread Financial Holdings (BFH) Expected to Beat Earnings Estimates: Can the Stock Move Higher?

Bread Financial Holdings is expected to beat Q3 2026 earnings estimates with an Earnings ESP of +1.20% and a Zacks Rank #3 (Hold). The company is projected to report EPS of $3.26 (down 18.9% YoY) on revenues of $1.01 billion (up 4.4% YoY). With a strong history of beating estimates—including a +40.87% surprise last quarter—the stock appears positioned for a positive earnings surprise when results are released on October 22.

BFH BFHPA BFHPB earnings beat Earnings ESP Q3 2026 EPS estimate revenue growth
Sentiment note

The company has a positive Earnings ESP of +1.20% combined with a Zacks Rank #3, indicating a likely earnings beat. Additionally, BFH has beaten consensus EPS estimates in all four of the last quarters, with the most recent quarter delivering a +40.87% surprise. Consensus estimates have been revised 10.68% higher over the last 30 days, suggesting analyst confidence in improving business conditions.

Negative Zacks Investment Research • Na
Is the Options Market Predicting a Spike in Bread Financial Stock?

Bread Financial Holdings (BFH) is experiencing elevated implied volatility in its options market, particularly in November 2026 put options, suggesting traders expect significant price movement. However, the fundamental outlook remains weak, with the company holding a Zacks Rank #3 (Hold) rating and three of four recent analyst revisions being downward adjustments to earnings estimates for the current quarter.

BFH BFHPA BFHPB implied volatility options trading earnings estimates analyst downgrades financial services
Sentiment note

The company received a Hold rating (Zacks Rank #3), operates in an industry ranking in the bottom 30%, and has experienced three downward analyst estimate revisions versus one upward revision over the past 30 days. The consensus earnings estimate declined from $3.37 to $3.26 per share, indicating deteriorating analyst confidence despite elevated options volatility.

Positive Zacks Investment Research • Zacks.Com
Will Bread Financial (BFH) Beat Estimates Again in Its Next Earnings Report?

Bread Financial Holdings (BFH) has a strong track record of beating earnings estimates, surpassing consensus by an average of 40.10% over the last two quarters. With a positive Earnings ESP of +0.30% and a Zacks Rank #3 (Hold), the company is positioned for another potential earnings beat in its October 22, 2026 report. Stocks with this combination of positive ESP and Rank #3 or better historically beat consensus estimates nearly 70% of the time.

BFH BFHPA BFHPB earnings beat Earnings ESP earnings estimates Zacks Rank loyalty and rewards programs
Sentiment note

The company demonstrates a consistent pattern of beating earnings estimates (40.10% average beat over last two quarters), has a positive Earnings ESP of +0.30% indicating recent analyst bullishness, and holds a Zacks Rank #3 (Hold). The combination of these factors suggests a high probability (~70%) of another earnings beat in the upcoming October 22, 2026 report.

Neutral Zacks Investment Research • Na
Signet (SIG) Up 8.4% Since Last Earnings Report: Can It Continue?

Signet Jewelers reported Q2 fiscal 2027 earnings that beat consensus estimates with adjusted EPS of $2.19 vs. $1.69 expected. The company raised its full-year guidance for sales, operating income, EBITDA, and EPS, citing strong same-store sales growth, margin expansion, and a renewed consumer credit partnership with Bread Financial. Shares have outperformed the S&P 500 since the earnings report.

SIG BFH BFHPA BFHPB earnings beat guidance raise same-store sales growth margin expansion
Sentiment note

Mentioned as Signet's consumer credit partner through a renewed agreement to December 2035. While the partnership is beneficial for Signet, no specific performance data or sentiment indicators are provided for Bread Financial itself.

Neutral Zacks Investment Research • Na
Circle Secures $100M Binance Investment to Expand USDC Access

Circle Internet Group has secured a $100 million strategic equity investment from Binance through a private stock placement. Under a five-year commercial agreement, Binance will promote and integrate USDC across its platform while Circle provides infrastructure for the stablecoin. The partnership aims to expand USDC access in emerging markets. Circle's USDC business continues to grow with $73.3 billion in circulation (up 19% YoY) and $14.8 trillion in quarterly on-chain transaction volume (up 151%).

CRCL BFH BFHPA BFHPB stablecoin USDC strategic investment cryptocurrency
Sentiment note

Mentioned as a better-ranked alternative stock in the Financial-Miscellaneous Services sector with a Zacks Rank #2 (Buy). No direct connection to the main article content; included only as a comparative recommendation.

Positive Zacks Investment Research • Na
BFH vs. FUTU: Which Stock Is the Better Value Option?

A comparison of two Financial - Miscellaneous Services sector stocks reveals that Bread Financial Holdings (BFH) presents a better value opportunity than Futu Holdings Limited (FUTU). BFH has a stronger Zacks Rank of #1 (Strong Buy) versus FUTU's #2 (Buy), along with superior valuation metrics including a lower forward P/E ratio of 8.88 versus 11.50, a better PEG ratio of 0.67 versus 1.21, and a lower P/B ratio of 1.23 versus 3.08.

BFH BFHPA BFHPB FUTU value investing stock comparison valuation metrics P/E ratio
Sentiment note

BFH demonstrates stronger fundamentals with a Zacks Rank #1 (Strong Buy), lower forward P/E ratio (8.88), better PEG ratio (0.67), and lower P/B ratio (1.23), indicating improved earnings outlook and better valuation metrics compared to its peer.

Positive Zacks Investment Research • Zacks.Com
American Express Looks Beyond Cards With New Business Savings Offering

American Express launches a high-yield business savings account offering 2.95% APY with no minimum balance or fees, integrating it with existing business checking and card products. The company plans to add rewards deposit features and AI-powered payroll tools to create a comprehensive business finance platform. The move aims to deepen customer relationships and create an additional funding source through deposit growth.

AXP BFH BFHPA BFHPB business savings account high-yield savings business banking platform deposit growth
Sentiment note

Mentioned as a better-ranked alternative with Zacks Rank #1 (Strong Buy). Strong earnings beat history (147.1% average surprise) and consistent upward estimate revisions indicate solid financial performance.

Positive Zacks Investment Research • Na
New Strong Buy Stocks for September 15th

Zacks has added five stocks to its Strong Buy list based on increasing earnings estimates over the last 60 days. The stocks include Magnolia Oil & Gas (MGY) with 13.2% earnings estimate increase, Bread Financial Holdings (BFH) with 10.2% increase, Healthcare Services Group (HCSG) with 12.9% increase, Remitly Global (RELY) with 13.8% increase, and OFG Bancorp (OFG) with 6.5% increase.

MGY BFH BFHPA BFHPB Strong Buy earnings estimates Zacks Rank stock recommendations
Sentiment note

Added to Zacks Rank #1 Strong Buy list with 10.2% increase in consensus earnings estimates over 60 days

Positive Zacks Investment Research • Na
BFH or HASI: Which Is the Better Value Stock Right Now?

A comparison of two Financial - Miscellaneous Services sector stocks reveals that Bread Financial Holdings (BFH) presents a better value opportunity than HA Sustainable Infrastructure Capital (HASI). BFH holds a Zacks Rank #1 (Strong Buy) with improving earnings outlook and a Value grade of B, supported by a lower forward P/E ratio of 8.63 and PEG ratio of 0.66. HASI has a Zacks Rank #3 (Hold) with a Value grade of D, featuring a higher forward P/E of 12.98 and PEG ratio of 1.15.

BFH BFHPA BFHPB HASI value investing stock comparison Zacks Rank P/E ratio
Sentiment note

BFH demonstrates superior value metrics with Zacks Rank #1 (Strong Buy), improving earnings outlook, Value grade B, lower forward P/E of 8.63, and PEG ratio of 0.66, making it the recommended choice for value investors.

Neutral The Motley Fool • Reuben Gregg Brewer
Credit Card Balances 90 Days Late Have Nearly Doubled Since 2022. New Delinquencies Have Not Moved.

While 90-day delinquent credit card balances have nearly doubled since 2022, reaching levels not seen since the Great Recession, a Federal Reserve analysis reveals the situation is more nuanced. New delinquency rates have remained stable since 2024, suggesting most consumers are managing through the difficult period. The increase in 90-day delinquencies appears driven by lenders reporting delinquent debts longer before charging them off, rather than a surge in new defaults. Financial strain is concentrated among those already struggling.

COF COFPI COFPJ COFPK credit card delinquency consumer debt financial strain Federal Reserve
Sentiment note

5.25% delinquency rate is the highest among the three issuers and more than two percentage points above Capital One, indicating elevated credit risk. However, rate improved year-over-year and sequentially, showing some stabilization.

Positive GlobeNewswire Inc. • Na
Bread Financial Provides Performance Update for June 2026

Bread Financial Holdings, Inc. (NYSE: BFH) provided a performance update for Q2 2026, reporting a net principal loss rate of 6.98% for the three-month period and a delinquency rate of 5.25% as of June 30, 2026. The company showed year-over-year growth in average credit card and other loans of 2.9%, while delinquency rates improved compared to the prior year period (5.73% in June 2025). The company also declared dividends on preferred and common stock.

BFH BFHPA BFHPB credit card loans delinquency rate net principal loss rate financial services payment solutions
Sentiment note

The company demonstrated improving credit metrics with delinquency rates declining year-over-year from 5.73% to 5.25%, indicating better credit quality. Loan portfolio growth of 2.9% year-over-year shows business expansion. The declaration of dividends on both preferred and common stock signals management confidence in financial performance and cash generation capability.

Neutral GlobeNewswire Inc. • Na
Bread Financial Reports Second Quarter 2026 Results

Bread Financial Holdings, Inc. (NYSE: BFH) announced its second quarter 2026 financial results on July 23, 2026. The company's leadership will host a conference call to discuss the results. Bread Financial also declared dividends on preferred and common stock and provided a performance update for June 2026.

BFH BFHPA BFHPB Q2 2026 earnings financial results dividend declaration conference call payment solutions
Sentiment note

The article is a standard earnings announcement with no specific financial metrics, performance commentary, or forward guidance provided. The company is marking 30 years of success and declaring dividends, which are positive indicators, but without actual results data or management commentary on performance, a neutral stance is appropriate.

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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