BFH
Bread Financial Holdings, Inc. · Financials · Credit Services
Last
$102.09
−$2.39 (−2.28%) 4:00 PM ET
After hours $102.05 −$0.03 (−0.03%) 11:44 PM ET
Prev close $104.47
Open $104.08
Day high $104.96
Day low $101.84
Volume 351,737
Avg vol 524,194
Mkt cap
$4.01B
EV/Sales
0.70
P/E ratio
7.10
FY Revenue
$5.15B
EPS
14.71
Gross Margin
89.35%
Div yield
1.12%
Sector
Financials
AI report sections
BFH
Bread Financial Holdings, Inc.
BFH has recorded substantial six- and twelve-month price appreciation of 51.7% and 78.2%, with the latest close remaining above its 21-day EMA and 50-day SMA. However, RSI above 70, proximity to the 52-week high, and elevated short-volume activity indicate a more extended near-term market position. Fundamental profitability and low reported valuation multiples provide support, while revenue and net-income growth remain modest.
AI summarized at 3:29 PM ET, 2026-07-30
AI summary scores
INTRADAY: 60 SWING: 72 LONG: 74
Volume vs average
Intraday (cumulative)
+18% (Above avg)
Vol/Avg: 1.18×
RSI
44.43 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
-0.01 (Weak)
MACD: 0.00 Signal: 0.01
Short-Term
-0.76 (Weak)
MACD: 0.15 Signal: 0.91
Long-Term
-0.74 (Weak)
MACD: 2.38 Signal: 3.12
Intraday trend score 42.16

Latest news

BFH 12 articles Positive: 8 Neutral: 3 Negative: 1
Positive Zacks Investment Research • Na
BFH or HASI: Which Is the Better Value Stock Right Now?

A comparison of two Financial - Miscellaneous Services sector stocks reveals that Bread Financial Holdings (BFH) presents a better value opportunity than HA Sustainable Infrastructure Capital (HASI). BFH holds a Zacks Rank #1 (Strong Buy) with improving earnings outlook and a Value grade of B, supported by a lower forward P/E ratio of 8.63 and PEG ratio of 0.66. HASI has a Zacks Rank #3 (Hold) with a Value grade of D, featuring a higher forward P/E of 12.98 and PEG ratio of 1.15.

BFH BFHPA BFHPB HASI value investing stock comparison Zacks Rank P/E ratio
Sentiment note

BFH demonstrates superior value metrics with Zacks Rank #1 (Strong Buy), improving earnings outlook, Value grade B, lower forward P/E of 8.63, and PEG ratio of 0.66, making it the recommended choice for value investors.

Neutral The Motley Fool • Reuben Gregg Brewer
Credit Card Balances 90 Days Late Have Nearly Doubled Since 2022. New Delinquencies Have Not Moved.

While 90-day delinquent credit card balances have nearly doubled since 2022, reaching levels not seen since the Great Recession, a Federal Reserve analysis reveals the situation is more nuanced. New delinquency rates have remained stable since 2024, suggesting most consumers are managing through the difficult period. The increase in 90-day delinquencies appears driven by lenders reporting delinquent debts longer before charging them off, rather than a surge in new defaults. Financial strain is concentrated among those already struggling.

COF COFPI COFPJ COFPK credit card delinquency consumer debt financial strain Federal Reserve
Sentiment note

5.25% delinquency rate is the highest among the three issuers and more than two percentage points above Capital One, indicating elevated credit risk. However, rate improved year-over-year and sequentially, showing some stabilization.

Positive GlobeNewswire Inc. • Na
Bread Financial Provides Performance Update for June 2026

Bread Financial Holdings, Inc. (NYSE: BFH) provided a performance update for Q2 2026, reporting a net principal loss rate of 6.98% for the three-month period and a delinquency rate of 5.25% as of June 30, 2026. The company showed year-over-year growth in average credit card and other loans of 2.9%, while delinquency rates improved compared to the prior year period (5.73% in June 2025). The company also declared dividends on preferred and common stock.

BFH BFHPA BFHPB credit card loans delinquency rate net principal loss rate financial services payment solutions
Sentiment note

The company demonstrated improving credit metrics with delinquency rates declining year-over-year from 5.73% to 5.25%, indicating better credit quality. Loan portfolio growth of 2.9% year-over-year shows business expansion. The declaration of dividends on both preferred and common stock signals management confidence in financial performance and cash generation capability.

Neutral GlobeNewswire Inc. • Na
Bread Financial Reports Second Quarter 2026 Results

Bread Financial Holdings, Inc. (NYSE: BFH) announced its second quarter 2026 financial results on July 23, 2026. The company's leadership will host a conference call to discuss the results. Bread Financial also declared dividends on preferred and common stock and provided a performance update for June 2026.

BFH BFHPA BFHPB Q2 2026 earnings financial results dividend declaration conference call payment solutions
Sentiment note

The article is a standard earnings announcement with no specific financial metrics, performance commentary, or forward guidance provided. The company is marking 30 years of success and declaring dividends, which are positive indicators, but without actual results data or management commentary on performance, a neutral stance is appropriate.

Positive GlobeNewswire Inc. • Na
Bread Financial Declares Dividends on Preferred and Common Stock

Bread Financial Holdings, Inc. announced quarterly dividend declarations for Q3 2026 across its preferred stock Series A and B, and common stock. Series A preferred stockholders will receive $21.56 per share, Series B will receive $30.32 per share, and common stockholders will receive $0.23 per share, all payable on September 15, 2026.

BFH BFHPA BFHPB dividend declaration preferred stock common stock financial services quarterly dividend
Sentiment note

The company's declaration of dividends across multiple stock classes demonstrates financial stability and confidence in its business performance. Regular dividend payments indicate healthy cash flow and shareholder-friendly capital allocation policies, which are positive signals for investors.

Neutral Investing.com • Peter Frank
Synchrony’s Comeback Is Hiding in Plain Sight

Synchrony Financial, a major private-label credit card issuer, is showing strong recovery with Q1 2026 earnings up 6% YoY and diluted EPS up 20%. The company's net charge-off rate fell to 5.42% from 6.38% year-over-year, and it returned $1 billion to shareholders in Q1. Despite a 10% pullback since January, analysts rate it a Moderate Buy with an average 12-month price target of $86.05 (20% upside from ~$70). The company increased its quarterly dividend by 13% and approved a $6.5 billion share repurchase authorization.

SYF SYFPA SYFPB COF private-label credit cards consumer credit charge-off rates earnings growth
Sentiment note

Mentioned only as a competitor to Synchrony in the private-label credit card space. No specific performance data or analysis provided about the company.

Positive The Motley Fool • Jonathan Ponciano
Why This Fund Sold $4.7 Million in Bread Financial Amid a Staggering Stock Surge

Brooktree Capital Management sold 63,530 shares of Bread Financial Holdings (BFH) worth approximately $4.68 million in Q1 2026. Despite the sale, the move appears to be routine portfolio management following BFH's impressive 76.5% year-over-year stock surge. Bread Financial reported strong Q1 results with net income up $43 million and diluted EPS jumping 50% to $4.15, along with improving credit metrics and aggressive share buybacks.

BFH BFHPA IBKR RMNI Bread Financial Holdings stock sale portfolio management earnings growth
Sentiment note

Strong Q1 2026 financial performance with 50% EPS growth, improving credit metrics (net loss rate declined from 8.16% to 7.33%), 6 consecutive quarters of credit sales growth, and 76.5% year-over-year stock appreciation. The fund's sale is characterized as routine profit-taking after a massive run rather than a sign of fundamental weakness.

Positive Benzinga • Lekha Gupta
What's Going On With Ford Motor Shares On Monday?

Ford Motor shares rose 2% in premarket trading on Monday following announcements of a multiyear exclusive partnership with Major League Baseball and a co-branded credit card program with Bread Financial Holdings. Despite positive partnerships aimed at community engagement and customer loyalty, technical analysis shows the stock trading below its moving averages with oversold RSI but bearish MACD signals, indicating mixed momentum.

F FPB FPC FPD Ford Motor partnership Major League Baseball Bread Financial Holdings co-branded credit card
Sentiment note

The co-branded credit card and installment loan partnership with Ford represents a significant business opportunity to expand customer reach and strengthen engagement through a major automotive manufacturer's customer base.

Positive GlobeNewswire Inc. • Na
Bread Financial Provides Performance Update for February 2026

Bread Financial Holdings reported improved credit performance metrics for February 2026, with net principal loss rate declining to 7.7% from 8.6% year-over-year and delinquency rate improving to 5.8% from 6.2%. Average credit card and other loans grew 1% year-over-year to $18.3 billion.

BFH BFHPA credit performance net principal loss rate delinquency rate financial services credit cards lending
Sentiment note

The company demonstrated improving credit metrics with net principal loss rate declining 90 basis points year-over-year (7.7% vs 8.6%) and delinquency rate improving 40 basis points (5.8% vs 6.2%), indicating better credit quality and lower default risk. Additionally, average loan portfolio grew 1% despite prior year decline, suggesting stabilization and growth momentum.

Positive GlobeNewswire Inc. • Na
Bread Financial Provides Performance Update for January 2026

Bread Financial Holdings (NYSE: BFH) reported improved credit performance metrics for January 2026, with net principal loss rate declining to 7.1% from 7.8% year-over-year and delinquency rate improving to 5.9% from 6.1%. The company maintains stable average credit card and other loans at approximately $18.5 billion.

BFH BFHPA credit card lending delinquency rates net principal losses financial services credit performance consumer lending
Sentiment note

The company demonstrated year-over-year improvement in key credit metrics. Net principal loss rate decreased from 7.8% to 7.1%, and delinquency rate improved from 6.1% to 5.9%, indicating better credit quality and lower credit losses. Stable loan portfolio size suggests consistent business operations.

Positive Benzinga • Globe Newswire
Bread Financial Declares Dividends on Preferred and Common Stock

Bread Financial Holdings Inc. announced that its Board of Directors declared quarterly dividends for Q1 2026. The company will pay a $0.23 per share dividend on common stock and $26.35 per share on its 8.625% Non-Cumulative Perpetual Preferred Stock, Series A, both payable on March 16, 2026.

BFH BFHPA dividend declaration quarterly dividend preferred stock common stock financial services
Sentiment note

The company's declaration of dividends on both preferred and common stock demonstrates financial stability and confidence in its business performance. Regular dividend payments are typically viewed positively by investors as they indicate profitability and shareholder-friendly capital allocation.

Negative Investing.com • Timothy Fries
American Express Sells Off as Markets Price Policy Risk Ahead of Details

American Express and other financial stocks tumbled following President Trump's announcement of a proposed 10% cap on credit card interest rates. AXP fell 5.03% to $356.75, while major banks and consumer finance companies experienced broader selloffs. Analysts warn the cap would severely hurt revenue and profits for credit card issuers, potentially forcing them to raise fees and reduce credit availability.

AXP AMJB JPM JPMPC credit card interest rate cap financial sector selloff regulatory risk Trump policy announcement
Sentiment note

Stock tumbled 10.09%, among the worst performers. Analysts identified it as particularly vulnerable to severe revenue and profit impacts from the cap.

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
Trade Ranks, LLC is not a registered investment adviser or broker-dealer. All rankings and AI reports are for informational and educational purposes only and are not personalized advice. Investing involves risk. Policy Portal