BBWI
Bath & Body Works, Inc. · Consumer Discretionary · Specialty Retail
Last
$20.42
+$1.47 (+7.76%) 3:58 PM ET
After hours $20.38 −$0.04 (−0.20%) 12:27 AM ET
Prev close $18.95
Open $19.10
Day high $20.79
Day low $19.10
Volume 10,004,495
Avg vol 6,768,277
Mkt cap
$3.82B
EV/Sales
0.92
P/E ratio
4.89
FY Revenue
$7.21B
EPS
3.87
Gross Margin
44.12%
Div yield
4.24%
Sector
Consumer Discretionary
AI report sections
BBWI
Bath & Body Works, Inc.
No AI report section text found yet for this symbol.
AI summarized at 9:53 AM ET, 2026-10-15
AI summary scores
INTRADAY: 76 SWING: 66 LONG: 55
Volume vs average
Intraday (cumulative)
+103% (Above avg)
Vol/Avg: 2.03×
RSI
61.62 (Strong)
Strong (60–70)
MACD momentum
Intraday
+0.01 (Strong)
MACD: -0.01 Signal: -0.02
Short-Term
+0.29 (Strong)
MACD: 0.01 Signal: -0.28
Long-Term
+0.23 (Strong)
MACD: -0.53 Signal: -0.76
Intraday trend score 81.73

Latest news

BBWI 12 articles Positive: 8 Neutral: 3 Negative: 1
Positive Zacks Investment Research • Zacks.Com
Zacks.com featured highlights include Cracker Barrel, Best Buy, Beazer Homes USA, Cleveland-Cliffs and Bath & Body Works

Amid market uncertainty driven by high oil prices, elevated inflation, and Federal Reserve policy concerns, Zacks highlights five broker-favored stocks expected to report third-quarter earnings this week. The featured companies—Cracker Barrel, Best Buy, Beazer Homes USA, Cleveland-Cliffs, and Bath & Body Works—have demonstrated strong earnings beat records and are benefiting from operational improvements, innovation, and market recovery trends.

BBY BZH CLF BBWI broker recommendations earnings reports market uncertainty stock screening
Sentiment note

Zacks Rank #3 advancing multi-year transformation with encouraging progress in product innovation and digital recovery. Surpassed consensus earnings in three of last four quarters with average beat of 43%. Expanding marketplace and international reach.

Positive Zacks Investment Research • Na
5 Stocks Liked by Brokers Amid the Prevalent Uncertain Scenario

Amid market uncertainty driven by high oil prices, elevated inflation, and Federal Reserve policy concerns, investors are advised to follow broker recommendations. A stock screen identified five broker-favored picks based on upgrades, positive earnings revisions, and low price-to-sales ratios: Cracker Barrel, Best Buy, Beazer Homes, Cleveland-Cliffs, and Bath & Body Works.

BBY BZH CLF BBWI broker recommendations earnings revisions stock screening market uncertainty
Sentiment note

Zacks Rank #3 (Hold), surpassed consensus estimates in three of last four quarters with 43% average beat, advancing multi-year transformation with strong marketplace momentum and improved cash generation.

Neutral Zacks Investment Research • Na
BBWI's Product Innovation Supports Pricing as Consumers Seek Value

Bath & Body Works (BBWI) is implementing its Consumer First Formula strategy, focusing on product innovation and brand engagement to strengthen demand among value-conscious consumers. While successful launches like Fruit Fusion achieved higher pricing, overall Q2 fiscal 2026 sales declined 2.3% to $1.51 billion, with body care sales falling mid-single digits. The company plans $35 million in incremental marketing investments and is exiting Home Care to concentrate resources on higher-productivity categories.

BBWI GCO DBI URBN product innovation Consumer First Formula pricing strategy body care
Sentiment note

Mixed signals: positive innovation results (Fruit Fusion exceeded expectations with higher pricing) and strategic focus, but offset by declining overall sales (-2.3%), falling body care category (-mid-single digits), and flat mix-adjusted pricing. Stock down 3.5% in 6 months, trading at low valuation (P/E 6.20), with Zacks Rank #3 (Hold) and fiscal 2026 earnings expected to decline 15%.

Neutral Zacks Investment Research • Zacks.Com
Bath & Body Works (BBWI) Surges 8.7%: Is This an Indication of Further Gains?

Bath & Body Works shares surged 8.7% to close at $17.46 on solid volume, despite a 17.7% loss over the past four weeks. The company is expected to report quarterly earnings of $0.11 per share (down 68.6% year-over-year) with revenues of $1.54 billion (down 3.4%). However, a positive 0.9% upward revision in EPS estimates over the last 30 days suggests potential near-term strength. The stock carries a Zacks Rank #3 (Hold) rating.

BBWI ARHS Bath & Body Works stock surge earnings expectations estimate revisions retail sector Consumer First Formula
Sentiment note

While the stock showed an 8.7% daily gain backed by solid volume, this is offset by significant headwinds: 68.6% year-over-year earnings decline, 3.4% revenue decline, and a 17.7% loss over the past month. The modest 0.9% upward EPS estimate revision and Zacks Rank #3 (Hold) rating suggest cautious optimism but not strong conviction. The positive momentum is tempered by weak fundamentals.

Positive Zacks Investment Research • Na
BBWI Stock Jumps 7.5% on Q2 Earnings Beat, Fiscal 2026 Outlook Raised

Bath & Body Works (BBWI) exceeded Q2 earnings and sales expectations with adjusted EPS of 62 cents (vs. 24 cents consensus) and net sales of $1,514 million. The company returned to direct sales growth for the first time since 2021, benefiting from improved digital conversion and expanded distribution. BBWI raised its FY'26 adjusted EPS guidance to $2.60-$2.80 and free cash flow to $650 million, driving shares up 7.5%.

BBWI earnings beat direct sales growth digital conversion guidance raise tariff refunds retail consumer discretionary
Sentiment note

Company beat Q2 earnings and sales estimates, returned to direct sales growth for first time since 2021, improved digital conversion, raised FY'26 guidance, and stock gained 7.5% on the news. Strong operational improvements and positive forward guidance support positive sentiment.

Positive GlobeNewswire Inc. • Na
Bath & Body Works Introduces ‘Fruit Fusion’ Franchise with Hilary Duff as Campaign Ambassador and Creative Partner

Bath & Body Works launched Fruit Fusion, a new fruit-forward body care franchise featuring four juicy scents with hydrating formulas. The brand partnered with actress and singer Hilary Duff as brand ambassador and creative partner. The launch includes a comprehensive 360-degree marketing campaign and marks the brand's first major product launch on Amazon. Fruit Fusion is designed as a long-term franchise with planned expansion.

BBWI Fruit Fusion body care Hilary Duff brand partnership Consumer First Formula product innovation Amazon storefront
Sentiment note

The company is launching an innovative new product franchise with celebrity partnership, expanding distribution channels (Amazon), implementing a comprehensive marketing strategy, and demonstrating execution of its Consumer First Formula strategic transformation. The launch represents brand evolution and growth initiatives under new leadership.

Positive Benzinga • Piero Cingari
Dow Jones Hit Records Above 50,600 As Oil Sinks Below $90: Stock Market Today

The Dow Jones Industrial Average reached a record high above 50,600 while the Nasdaq 100 declined 0.7% on Wednesday. Oil prices fell sharply below $90 per barrel following reports of potential Iran negotiations, benefiting travel and leisure stocks. The S&P 500 edged slightly lower as semiconductor stocks retreated, while consumer discretionary and hospitality sectors led gains.

NVDA MU CCL NCLH Dow Jones record high oil prices decline Nasdaq retreat semiconductor weakness
Sentiment note

Popped 8.7% after beating EPS and revenue expectations while reaffirming guidance

Positive Benzinga • Not Specified
Bath & Body Works Declares Cash Dividend

Bath & Body Works (NYSE: BBWI) announced a regular quarterly cash dividend of $0.20 per share, payable on June 19, 2026, to shareholders of record as of June 5, 2026.

BBWI dividend cash dividend quarterly dividend shareholder returns Bath & Body Works
Sentiment note

The declaration of a regular quarterly dividend demonstrates the company's financial stability and commitment to returning capital to shareholders. Consistent dividend payments are typically viewed positively by investors as they indicate confidence in the company's cash flow generation and business performance.

Positive GlobeNewswire Inc. • Na
Bath & Body Works launches an out-of-this-galaxy collection to celebrate the release of Star Wars: The Mandalorian and Grogu, only in theaters May 22

Bath & Body Works has launched a limited-edition Star Wars: The Mandalorian and Grogu collection featuring three original fragrances (Force Flow, Bounty Hunter, and Ice Planet) and collectible accessories. The collection debuts May 4 for rewards members and May 11 for all customers across the US and Canada, with international expansion to over 40 markets by end of 2026, timed to coincide with the film's theatrical release on May 22.

BBWI DIS Star Wars collaboration limited-edition collection fragrance launch Disney partnership retail expansion collectible accessories
Sentiment note

The company is expanding its product portfolio through a high-profile Disney/Lucasfilm collaboration, launching across 40+ international markets by end of 2026. This represents significant brand visibility, merchandising innovation, and revenue opportunity through a limited-edition collection timed with a major theatrical release.

Neutral The Motley Fool • Micah Zimmerman
$1,000 and a Rocky Market: These 6 Cheap Stocks Are Exactly Where I'd Start

During market volatility, consumer goods stocks with durable demand and strong fundamentals offer attractive entry points. The article recommends six undervalued consumer stocks suitable for long-term investors with $1,000 to deploy: Post Holdings, Utz Brands, Hormel Foods, Bath & Body Works, Conagra Brands, and Clorox. These companies benefit from steady consumer demand and offer resilience during economic uncertainty.

POST UTZ HRL BBWI consumer stocks market volatility value investing dividend stocks
Sentiment note

Trading at significant discount to fair value with strong gross margins and loyal customer base. However, major investors are exiting due to weak performance, declining sales, and lowered guidance, presenting execution risk.

Positive Benzinga • Piero Cingari
Stocks Rise As Powell's Remarks Cool Rate Fears: What's Moving Markets Monday?

U.S. equity markets rebounded from seven-month lows on Monday as President Trump disclosed negotiations with Iran and Fed Chair Powell downplayed imminent rate hikes, calling tariffs a 'one-time price bump.' Treasury yields fell significantly, boosting financial, materials, and real estate sectors. Major indices gained broadly, with the S&P 500 up 0.7%, Dow up 1.1%, and Nasdaq 100 up 0.5%.

AMZN META MSFT AMJB stock market Fed rate hikes Treasury yields Iran negotiations
Sentiment note

Gained 9.75%, benefiting from broad market recovery and consumer sentiment improvement

Negative GlobeNewswire Inc. • Rosen Law Firm
BBWI FINAL DEADLINE: ROSEN, A GLOBALLY RESPECTED LAW FIRM, Encourages Bath & Body Works, Inc. Investors to Secure Counsel Before Important March 16 Deadline in Securities Class Action - BBWI

A securities class action lawsuit has been filed against Bath & Body Works, Inc. alleging that the company made materially false and misleading statements about its business strategy and financial guidance. The lawsuit claims that Bath & Body Works' strategy of pursuing 'adjacencies, collaborations and promotions' failed to grow the customer base and deliver promised net sales growth, and that the company relied on brand collaborations to mask weak financial results. Investors who purchased BBWI securities between June 4, 2024 and November 19, 2025 may be eligible for compensation. The deadline to serve as lead plaintiff is March 16, 2026.

BBWI securities class action Bath & Body Works misleading statements financial guidance investor compensation lead plaintiff deadline
Sentiment note

The company is the subject of a securities class action lawsuit alleging material misstatements and omissions regarding its business strategy effectiveness, customer growth, and financial performance. The lawsuit claims defendants made false statements about business operations and prospects, resulting in investor damages.

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
Trade Ranks, LLC is not a registered investment adviser or broker-dealer. All rankings and AI reports are for informational and educational purposes only and are not personalized advice. Investing involves risk. Policy Portal