AFRM
Affirm Holdings, Inc. · Technology · Software - Infrastructure
Last
$46.89
−$3.54 (−7.01%) 4:00 PM ET
Prev close $50.42
Open $48.32
Day high $48.95
Day low $45.87
Volume 9,006,847
Avg vol 7,474,403
Mkt cap
$15.65B
P/E ratio
57.88
FY Revenue
$1.30B
EPS
0.81
Gross Margin
100.00%
Sector
Technology
AI report sections
AFRM
Affirm Holdings, Inc.
Affirm operates as a specialized personal credit institution in the buy-now-pay-later segment with solid revenue, net income, and free cash flow growth but trades at elevated valuation multiples and with high operating losses. Recent price action shows the stock pulling back from the upper half of its 52-week range, with the latest close below short-term moving averages and several bearish technical patterns pointing to near-term downside pressure. The balance sheet and liquidity appear ample relative to near-term obligations, while moderate short interest and generally positive news sentiment suggest a mixed but not extreme risk backdrop.
AI summarized at 1:22 AM ET, 2026-01-29
AI summary scores
INTRADAY: 32 SWING: 35 LONG: 48
Volume vs average
Intraday (cumulative)
+19% (Above avg)
Vol/Avg: 1.19×
RSI
34.10 (Weak)
Weak (30–40)
MACD momentum
Intraday
-0.02 (Weak)
MACD: 0.10 Signal: 0.12
Short-Term
-0.08 (Weak)
MACD: -5.34 Signal: -5.26
Long-Term
-0.81 (Weak)
MACD: -7.15 Signal: -6.34
Intraday trend score 42.83

Latest news

AFRM 12 articles Positive: 8 Neutral: 3 Negative: 1
Positive The Motley Fool • Jonathan Ponciano
This Fund Sold $38 Million in Appian Stock Last Quarter. Shares Have Fallen Over 25% This Year

Abdiel Capital Advisors sold 1,075,738 shares of Appian (worth $38.32 million) in Q4 2025, reducing its stake to 12.4% of assets. Appian shares have fallen 28.1% over the past year and underperformed the S&P 500 by 39.1 percentage points. Despite the reduction, Abdiel maintains a double-digit allocation, suggesting risk management rather than abandonment of the investment thesis.

APPN HCA GLBE AFRM fund selling stock decline low-code automation enterprise software
Sentiment note

Third-largest holding in Abdiel Capital's portfolio at 15.1% of AUM ($10.72 million), showing continued investor support for the fintech company.

Positive Benzinga • Rishabh Mishra
Stock Market Today: Dow Jones, Nasdaq, S&P 500 Futures Advance After Sharp Sell-Off— Roblox, Amazon, Reddit, Strategy In Focus (UPDATED)

U.S. stock futures advanced on Friday following Thursday's sharp sell-off, with major indices showing gains. Amazon dropped 8.39% after mixed Q4 results, while Reddit surged 11.22% on strong earnings and guidance. Roblox jumped 14.41% and Strategy Inc. gained 6.98% after beating estimates. The January jobs report was delayed to next Wednesday due to a government shutdown. Markets are pricing an 81.3% likelihood of the Fed keeping rates unchanged in March.

AMZN RDDT RBLX MSTR stock market futures sell-off earnings
Sentiment note

Stock surged after exceeding earnings expectations with 37 cents per share and announcing a new partnership with Virgin Media O2.

Positive The Motley Fool • Leo Sun
2 Fintech Stocks Set to Rebound in 2026

Upstart and Affirm, two fintech stocks that have declined significantly from their all-time highs, are positioned for recovery as macro headwinds ease and interest rates decline. Both companies are expected to achieve strong revenue and EBITDA growth through 2027-2028, and currently trade at attractive valuations relative to their growth potential.

UPST AFRM fintech AI lending buy now pay later interest rates valuation growth stocks
Sentiment note

Stock has declined 60% from all-time highs but trades at reasonable 16x forward adjusted EBITDA with strong expected growth of 25% revenue CAGR and 125% adjusted EBITDA CAGR through fiscal 2028. Author views it as undervalued with rebound potential.

Positive GlobeNewswire Inc. • Researchandmarkets.Com
Global Buy Now Pay Later Business and Investment Report 2026: A $1 Trillion Market by 2031 - Klarna and Affirm Lead, While Splitit Expands Bank-Embedded BNPL Through FI-PayLater

The global BNPL market is projected to reach $509.2 billion in 2026 and grow to $1 trillion by 2031, with a CAGR of 14.7%. The market is shifting from pure-play fintechs to a multi-model landscape where banks, card networks, and payment platforms compete. Klarna and Affirm remain dominant, while new entrants like Splitit are expanding embedded BNPL services through financial institutions.

KLAR AFRM Buy Now Pay Later BNPL market growth fintech competition embedded payments installment lending payment networks
Sentiment note

Recognized as a dominant global BNPL provider actively expanding integrations with merchants and banking partners, positioning itself well in the evolving multi-model payments landscape.

Positive The Motley Fool • Dave Kovaleski
Lemonade Soared by 94% in 2025, but Here's Another Financial Stock to Buy in 2026

While insurance tech company Lemonade surged 94% in 2025, its high valuation and continued unprofitability make further gains unlikely in 2026. The article recommends Affirm, a buy-now-pay-later fintech, as a better opportunity for 2026 due to its recent profitability, strong revenue growth, and potential catalysts including a possible credit card interest rate cap and its application to become an industrial loan bank.

LMND LMND.WS AFRM fintech insurance technology buy now pay later stock recommendation profitability
Sentiment note

Positioned as a strong buy opportunity for 2026 with multiple catalysts: recently achieved profitability, strong revenue growth (34% YoY), analyst consensus of 70% buy ratings with $95 price target (40% upside), potential benefits from credit card interest rate caps, and application to become an industrial loan bank.

Neutral GlobeNewswire Inc. • Not Specified
Tropic Delivers $85M in Customer Savings in Record 2025, Proving AI Works Best with Humans at the Helm

Tropic, an intelligent procurement platform, announced record 2025 results with $85 million in customer savings, $18 billion in spend under management, and 100,000 price benchmarks delivered. The company launched AI agents for procurement tasks while emphasizing human expertise remains central to execution. Standout savings included $1.62M on Workday, $571K on Affirm, and $404K on Datadog purchases.

WDAY AFRM DDOG CRM procurement AI agents vendor negotiations software spend
Sentiment note

Mentioned as a vendor where customers saved $571K on renewal. Represents typical vendor negotiation outcomes without indicating broader business concerns.

Neutral Investing.com • Gurufocus
PayPal: A Durable Cash Cow Trading Below Its Intrinsic Value

PayPal is trading at attractive valuations with improved operational metrics under new CEO Alex Chriss. The company has strengthened margins, increased ROIC, and maintains strong free cash flow supporting aggressive buybacks. While core payments face commoditization pressures, higher-margin value-added services like BNPL and merchant cash advances are growing faster and provide defensibility. The stock trades at 12x forward earnings with projected upside to $80-$90 by 2029.

PYPL AFRM AMJB JPM PayPal valuation fintech payment processing margin expansion
Sentiment note

Mentioned as a competitor in BNPL segment where PayPal is expanding, but no detailed assessment provided.

Positive The Motley Fool • Courtney Carlsen
The Best Buy Now, Pay Later (BNPL) Stock to Invest $500 in Right Now

Affirm, a leading buy-now-pay-later provider, is positioned to capitalize on growing BNPL adoption among younger consumers shifting away from credit cards. The company has achieved profitability, grown gross merchandise volume to $36.7 billion, and established partnerships with major platforms like Amazon and Shopify. With projected 2026 GMV of $47.5 billion and 7.5% operating margins, Affirm represents an attractive investment opportunity in the expanding BNPL sector.

AFRM AMZN SHOP buy-now-pay-later BNPL fintech consumer credit payment solutions
Sentiment note

Strong growth trajectory with GMV surging 38% year-over-year to $36.7 billion, achievement of first profitable quarter on GAAP basis, reduced operating losses, strategic partnerships with Amazon and Shopify, and favorable market tailwinds from younger consumer adoption of BNPL over traditional credit cards.

Negative Benzinga • Vishaal Sanjay
All I Want for Christmas Is Four Easy Payments: 'Buy Now, Pay Later' Spend Is Projected To Hit $20 Billion During The 2025 Holiday Season

Buy Now, Pay Later services are projected to reach $20.2 billion in spending during the 2025 holiday season, an 11% increase year-over-year. However, the sector faces mounting concerns over consumer financial strain, with 41% of users missing payments, and growing regulatory scrutiny including a multistate inquiry into major BNPL providers and proposed federal legislation to extend credit-card-style protections.

AFRM PYPL XYZ KLAR Buy Now Pay Later BNPL holiday spending consumer debt
Sentiment note

Subject to multistate regulatory inquiry into fees, disclosures, and consumer risks; facing increased regulatory scrutiny despite year-to-date positive stock performance

Neutral The Motley Fool • Marc Guberti
My Top 2 Financial Stocks to Buy in 2026

The article recommends two financial stocks for 2026: Sezzle, a buy-now-pay-later (BNPL) provider with strong revenue growth (67% YoY) and best-in-class profit margins (22.8%), and Robinhood Markets, a fintech brokerage with explosive growth across crypto trading (300% YoY), stock/options trading, and net interest revenue (66% YoY). Both companies are positioned to capitalize on the growing fintech sector.

SEZL HOOD AFRM KLAR fintech stocks buy-now-pay-later BNPL stock trading
Sentiment note

Mentioned as a competitor in the BNPL space with slower revenue growth compared to Sezzle, but no specific performance data or recommendation provided.

Positive The Motley Fool • Jeremy Bowman
Affirm Soars Double Digits on Tuesday. Is the Stock a Buy?

Affirm's stock jumped 11.8% on Tuesday, driven by a weak jobs report and positive comments from its CFO about steady business performance and renewed Amazon partnership.

AFRM AMZN SEZL LMND buy-now/pay-later fintech Amazon partnership stock performance
Sentiment note

Stock rose 11.8%, CFO expressed confidence in business trends, renewed Amazon partnership, and maintained strong revenue growth of 34%

Positive The Motley Fool • Eric Volkman
Why Affirm Holdings Stock Raced Almost 12% Higher Today

Affirm Holdings stock rose nearly 12% after its CFO Rob O'Hare provided a positive outlook during a fireside chat, highlighting favorable quarter-to-date trends and stable customer delinquency rates. An analyst from Evercore ISI reiterated a buy recommendation with a $95 price target.

AFRM buy-now pay later BNPL stock market holiday season consumer spending
Sentiment note

CFO highlighted positive business trends, stable delinquency rates, and potential for meeting growth estimates. Analyst maintained a buy recommendation with optimistic price target.

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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