AFRM
Affirm Holdings, Inc. · Technology · Software - Infrastructure
Last
$80.36
−$1.35 (−1.65%) 4:00 PM ET
After hours $79.85 −$0.51 (−0.64%) 1:09 AM ET
Prev close $81.71
Open $80.73
Day high $83.12
Day low $79.64
Volume 3,752,176
Avg vol 4,340,470
Mkt cap
$27.36B
P/E ratio
73.06
FY Revenue
$1.36B
EPS
1.10
Gross Margin
100.00%
Sector
Technology
AI report sections
AFRM
Affirm Holdings, Inc.
Affirm operates as a specialized personal credit institution in the buy-now-pay-later segment with solid revenue, net income, and free cash flow growth but trades at elevated valuation multiples and with high operating losses. Recent price action shows the stock pulling back from the upper half of its 52-week range, with the latest close below short-term moving averages and several bearish technical patterns pointing to near-term downside pressure. The balance sheet and liquidity appear ample relative to near-term obligations, while moderate short interest and generally positive news sentiment suggest a mixed but not extreme risk backdrop.
AI summarized at 1:22 AM ET, 2026-01-29
AI summary scores
INTRADAY: 32 SWING: 35 LONG: 48
Volume vs average
Intraday (cumulative)
+17% (Above avg)
Vol/Avg: 1.17×
RSI
56.91 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
+0.11 (Strong)
MACD: 0.08 Signal: -0.02
Short-Term
-0.20 (Weak)
MACD: 3.51 Signal: 3.70
Long-Term
+0.33 (Strong)
MACD: 5.16 Signal: 4.83
Intraday trend score 40.83

Latest news

AFRM 12 articles Positive: 9 Neutral: 3 Negative: 0
Neutral The Motley Fool • Anders Bylund
How Circle Internet Group Stock Lost 45% Last Month

Circle Internet Group stock plummeted 44.6% in June 2026 due to Bitcoin's decline and the announcement of a new competitor, Open USD stablecoin backed by major companies like Visa, BlackRock, and Alphabet. Additionally, Strategy's sale of Bitcoin holdings spooked crypto investors, and Circle's removal from Russell indexes reduced passive fund demand. While Circle's USD Coin remains the second-largest stablecoin, its competitive moat is weakening.

CRCL V BLK DIVB stablecoin cryptocurrency market competition Bitcoin volatility
Sentiment note

Backing the Open USD stablecoin initiative as a fintech partner, representing strategic positioning in crypto infrastructure without direct impact discussed.

Positive GlobeNewswire Inc. • Researchandmarkets.Com
Embedded Finance Revolutionizing Point-of-Sale Credit Boosts Consumer Finance Market

The global consumer finance market is projected to expand from USD 9.87 trillion in 2025 to USD 14.08 trillion by 2031, driven by embedded finance at point-of-sale, improved open banking data, and the rise of fintechs. Unsecured non-revolving credit dominated with 52% market share in 2025, while fintechs are expected to grow fastest at 10.7% CAGR. However, rising regulatory compliance costs pose challenges, particularly for smaller lenders.

AMJB JPM JPMPC JPMPD consumer finance embedded finance open banking fintech
Sentiment note

BNPL provider positioned to benefit from embedded finance at point-of-sale expansion and normalization of short-duration consumer credit.

Positive Investing.com • Thomas Hughes
5 Ways to Play Prime Day That Aren’t Amazon

As Amazon Prime Day runs June 23-26, 2026, investors can capitalize on the shopping event through alternative stocks. Walmart, Target, Affirm, Visa, and MasterCard are positioned to benefit from increased consumer spending, with each offering unique advantages such as omnichannel presence, buy-now-pay-later services, and payment processing dominance.

WMT TGT AFRM V Prime Day e-commerce retail payment processing
Sentiment note

Expected to capture 10% of Prime Day business in buy-now-pay-later category. Forecast to sustain double-digit growth over 5-6 years while widening margins. Twenty-nine analysts rate it Moderate Buy with recent revisions forecasting fresh highs by year-end.

Positive The Motley Fool • Parkev Tatevosian, Cfa
Is Affirm Stock an Undervalued Stock to Buy?

An analysis of whether Affirm (AFRM) represents an undervalued investment opportunity. The article highlights how merchants appreciate Affirm's ability to facilitate transactions that may not have otherwise occurred, suggesting potential value in the buy now, pay later sector.

AFRM Affirm buy now pay later undervalued stock investment analysis
Sentiment note

The article's title poses the question of whether Affirm is undervalued, and the content emphasizes merchant appreciation for the platform's ability to enable transactions that wouldn't otherwise occur, suggesting positive fundamentals and potential investment merit.

Neutral Investing.com • Thomas Hughes
Insider Buying Says Upstart Isn’t Down for the Count

Upstart insiders, including the newly seated CEO, are buying shares despite already having substantial exposure, signaling confidence in the AI-powered lending platform. While the stock faces near-term headwinds from class-action lawsuits over its Model 22 algorithm and competition from SoFi and Affirm, analysts see 55% upside potential. The company's path to a National Bank Charter and expansion into new verticals like HELOCs and automotive present significant long-term catalysts, though profitability remains erratic.

UPST SOFI AFRM insider buying AI-powered lending fintech National Bank Charter algorithm concerns
Sentiment note

Identified as a competitor with strength in point-of-sale lending model, but presented as a competitive threat rather than with any specific positive or negative catalyst.

Positive Benzinga • Nabaparna Bhattacharya
IonQ, Oklo, And Robinhood Are Among the Top 10 Large-Cap Gainers Last Week (April 13-April 17): Are the Others in Your Portfolio?

A wave of momentum swept through large-cap stocks during the week of April 13-17, 2026, with ten standout performers. Notable gainers include Avis Budget Group (71.48% jump driven by short squeeze), IonQ (62.86% surge following DARPA contract award), Oklo (33.35% rise on nuclear power narrative), Robinhood (33.22% gain from bullish analyst outlook and crypto rebound), and Strategy Inc (31.86% increase). Other top performers include Tempus AI, Credo Technology, Affirm Holdings, and Summit Therapeutics, with gains ranging from 28-31%.

CAR IONQ IONQ.WS OKLO large-cap gainers short squeeze quantum computing nuclear power
Sentiment note

28.12% weekly gain reflecting positive market sentiment

Positive The Motley Fool • Jonathan Ponciano
This Fund Sold $38 Million in Appian Stock Last Quarter. Shares Have Fallen Over 25% This Year

Abdiel Capital Advisors sold 1,075,738 shares of Appian (worth $38.32 million) in Q4 2025, reducing its stake to 12.4% of assets. Appian shares have fallen 28.1% over the past year and underperformed the S&P 500 by 39.1 percentage points. Despite the reduction, Abdiel maintains a double-digit allocation, suggesting risk management rather than abandonment of the investment thesis.

APPN HCA GLBE AFRM fund selling stock decline low-code automation enterprise software
Sentiment note

Third-largest holding in Abdiel Capital's portfolio at 15.1% of AUM ($10.72 million), showing continued investor support for the fintech company.

Positive Benzinga • Rishabh Mishra
Stock Market Today: Dow Jones, Nasdaq, S&P 500 Futures Advance After Sharp Sell-Off— Roblox, Amazon, Reddit, Strategy In Focus (UPDATED)

U.S. stock futures advanced on Friday following Thursday's sharp sell-off, with major indices showing gains. Amazon dropped 8.39% after mixed Q4 results, while Reddit surged 11.22% on strong earnings and guidance. Roblox jumped 14.41% and Strategy Inc. gained 6.98% after beating estimates. The January jobs report was delayed to next Wednesday due to a government shutdown. Markets are pricing an 81.3% likelihood of the Fed keeping rates unchanged in March.

AMZN RDDT RBLX MSTR stock market futures sell-off earnings
Sentiment note

Stock surged after exceeding earnings expectations with 37 cents per share and announcing a new partnership with Virgin Media O2.

Positive The Motley Fool • Leo Sun
2 Fintech Stocks Set to Rebound in 2026

Upstart and Affirm, two fintech stocks that have declined significantly from their all-time highs, are positioned for recovery as macro headwinds ease and interest rates decline. Both companies are expected to achieve strong revenue and EBITDA growth through 2027-2028, and currently trade at attractive valuations relative to their growth potential.

UPST AFRM fintech AI lending buy now pay later interest rates valuation growth stocks
Sentiment note

Stock has declined 60% from all-time highs but trades at reasonable 16x forward adjusted EBITDA with strong expected growth of 25% revenue CAGR and 125% adjusted EBITDA CAGR through fiscal 2028. Author views it as undervalued with rebound potential.

Positive GlobeNewswire Inc. • Researchandmarkets.Com
Global Buy Now Pay Later Business and Investment Report 2026: A $1 Trillion Market by 2031 - Klarna and Affirm Lead, While Splitit Expands Bank-Embedded BNPL Through FI-PayLater

The global BNPL market is projected to reach $509.2 billion in 2026 and grow to $1 trillion by 2031, with a CAGR of 14.7%. The market is shifting from pure-play fintechs to a multi-model landscape where banks, card networks, and payment platforms compete. Klarna and Affirm remain dominant, while new entrants like Splitit are expanding embedded BNPL services through financial institutions.

KLAR AFRM Buy Now Pay Later BNPL market growth fintech competition embedded payments installment lending payment networks
Sentiment note

Recognized as a dominant global BNPL provider actively expanding integrations with merchants and banking partners, positioning itself well in the evolving multi-model payments landscape.

Positive The Motley Fool • Dave Kovaleski
Lemonade Soared by 94% in 2025, but Here's Another Financial Stock to Buy in 2026

While insurance tech company Lemonade surged 94% in 2025, its high valuation and continued unprofitability make further gains unlikely in 2026. The article recommends Affirm, a buy-now-pay-later fintech, as a better opportunity for 2026 due to its recent profitability, strong revenue growth, and potential catalysts including a possible credit card interest rate cap and its application to become an industrial loan bank.

LMND LMND.WS AFRM fintech insurance technology buy now pay later stock recommendation profitability
Sentiment note

Positioned as a strong buy opportunity for 2026 with multiple catalysts: recently achieved profitability, strong revenue growth (34% YoY), analyst consensus of 70% buy ratings with $95 price target (40% upside), potential benefits from credit card interest rate caps, and application to become an industrial loan bank.

Neutral GlobeNewswire Inc. • Not Specified
Tropic Delivers $85M in Customer Savings in Record 2025, Proving AI Works Best with Humans at the Helm

Tropic, an intelligent procurement platform, announced record 2025 results with $85 million in customer savings, $18 billion in spend under management, and 100,000 price benchmarks delivered. The company launched AI agents for procurement tasks while emphasizing human expertise remains central to execution. Standout savings included $1.62M on Workday, $571K on Affirm, and $404K on Datadog purchases.

WDAY AFRM DDOG CRM procurement AI agents vendor negotiations software spend
Sentiment note

Mentioned as a vendor where customers saved $571K on renewal. Represents typical vendor negotiation outcomes without indicating broader business concerns.

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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