AAPL
Apple Inc. · Technology · Consumer Electronics
Last
$319.78
+$5.20 (+1.65%) 4:00 PM ET
After hours $319.90 +$0.12 (+0.04%) 8:59 PM ET
Prev close $314.58
Open $316.90
Day high $322.33
Day low $315.56
Volume 37,218,763
Avg vol 48,264,019
Mkt cap
$4.67T
EV/Sales
10.09
P/E ratio
36.19
FY Revenue
$466.82B
EPS
8.83
Gross Margin
48.65%
Div yield
0.34%
Sector
Technology
AI report sections
AAPL
Apple Inc.
Apple’s close remained above its short-term moving averages and daily VWAP, while the one-month decline and negative MACD configuration indicate incomplete near-term momentum confirmation. The company combines high margins, positive earnings growth, and substantial free-cash-flow generation with elevated valuation multiples and a low free-cash-flow yield.
AI summarized at 12:30 AM ET, 2026-08-20
AI summary scores
INTRADAY: 54 SWING: 57 LONG: 60
Volume vs average
Intraday (cumulative)
+34% (Above avg)
Vol/Avg: 1.34×
RSI
52.39 (Neutral)
Neutral (40–60)
MACD momentum
Intraday
-0.02 (Weak)
MACD: -0.05 Signal: -0.03
Short-Term
+0.48 (Strong)
MACD: -0.87 Signal: -1.35
Long-Term
-0.06 (Weak)
MACD: 0.09 Signal: 0.15
Intraday trend score 81.27

Latest news

AAPL 12 articles Positive: 7 Neutral: 5 Negative: 0
Positive The Motley Fool • Justin Pope
1 Top Warren Buffett Stock for Dividend Investors

Apple is highlighted as a top dividend stock for Warren Buffett investors despite its low 0.3% yield. The article argues that Apple's strong brand moat, recurring subscription revenue, and massive share buyback program ($82 billion over four quarters) position it to grow its dividend significantly over the next decade, with analysts expecting 13% annual earnings growth.

AAPL BRK.A BRK.B KO Apple dividend stock Warren Buffett share buybacks
Sentiment note

Apple is presented as an attractive dividend investment opportunity despite low current yield, with strong competitive advantages (brand moat, ecosystem), solid earnings growth prospects (13% annually), and a strategic buyback program that supports future dividend growth potential.

Neutral The Motley Fool • Reuben Gregg Brewer
Amazon Has Badly Underperformed the S&P 500 and Nasdaq-100 Since Jeff Bezos Stepped Down as CEO. Could Apple Do the Same Starting Sept. 1 When Tim Cook Steps Down?

Amazon's stock has underperformed the broader market since Jeff Bezos stepped down as CEO in mid-2021, gaining roughly 50% compared to the S&P 500's 90% and Nasdaq-100's 100%+ gains. As Tim Cook steps down from Apple on September 1, investors should consider whether Apple could face similar underperformance. The key difference is Apple's more conservative AI strategy focused on product enhancement rather than massive infrastructure spending like Amazon. While Apple's approach is currently favored by investors, the outcome will depend on how well this AI bet plays out as the company transitions leadership.

AMZN AAPL CEO transition stock performance artificial intelligence technology sector market underperformance AI infrastructure spending
Sentiment note

Apple is currently trading near all-time highs with investor support for its differentiated AI approach. However, there is uncertainty about whether this conservative AI strategy will prove optimal as the market evolves. The article suggests the outcome depends on how well Apple's AI bet plays out under new leadership.

Positive The Motley Fool • John Ballard
Tim Cook Committed Apple to a $60 Billion Domestic Manufacturing Bet Just Weeks Before Handing Off the CEO Job. Here's What It Means for Apple Investors.

Apple is investing $60 billion in Texas as part of a broader $600 billion, four-year U.S. manufacturing commitment. A new Houston facility will produce Mac minis and advanced AI servers. This strategic move aims to reduce tariff risks and stabilize margins before CEO John Ternus takes over on September 1. Apple also signed a $30+ billion long-term agreement with Broadcom for custom silicon components.

AAPL AVGO domestic manufacturing supply chain tariff protection CEO transition Texas facility AI servers
Sentiment note

Apple's $60 billion domestic manufacturing investment demonstrates strategic foresight to mitigate tariff risks and protect margins. The move strengthens supply chain resilience and positions the company for stable long-term earnings growth, providing a solid foundation for the incoming CEO.

Positive The Motley Fool • Anders Bylund
A Hawkish Fed Speech Turns a Green Morning Red

U.S. stock markets reversed early gains after Federal Reserve Chair Kevin Warsh delivered a hawkish Jackson Hole speech, signaling that rate cuts are unlikely in 2026 and potential rate hikes remain on the table. The speech caused the S&P 500 to fall 0.13% and the Nasdaq to drop 0.30%, with growth stocks like Nvidia particularly hard hit. The two-year Treasury yield jumped significantly and September rate hike odds increased to roughly 50%.

NVDA AAPL SOXX Federal Reserve hawkish speech interest rates inflation Jackson Hole
Sentiment note

Stock rose 1.60% following announcement of significant price increases for Apple TV and Apple One services, bucking the broader market decline.

Positive The Motley Fool • Leo Sun
If I Could Invest in Just 1 ETF in 2026, Here's What I'd Buy

The article recommends Invesco's NASDAQ 100 ETF (QQQM) as a single ETF choice for 2026 investors. QQQM tracks the 100 largest non-financial Nasdaq stocks with a low 0.15% expense ratio and has outperformed the S&P 500 over the past five years (98% vs 84% total return). The fund offers exposure to high-growth tech companies like Nvidia, Microsoft, and Apple, making it suitable for long-term investors seeking simplicity with higher growth potential than broader market indices.

QQQM NVDA AAPL MSFT ETF NASDAQ-100 growth investing tech stocks
Sentiment note

Second-largest holding (7.39%) in QQQM; highlighted as major high-growth tech company in the fund.

Neutral The Motley Fool • David Dierking
Own VOO? Here's the Problem With Adding This Popular Growth ETF.

While the Vanguard S&P 500 ETF (VOO) and Invesco NASDAQ 100 ETF (QQQM) are both strong performers, combining them creates excessive tech sector concentration with 53% portfolio overlap. Seven mega-cap stocks account for roughly one-third of both funds. A 50/50 split between these ETFs allocates about half the portfolio to tech, which poses significant risk if market leadership shifts, though it may be justified for those betting on AI.

VOO QQQM NVDA AAPL portfolio diversification tech concentration ETF overlap sector risk
Sentiment note

Listed as a major holding in both ETFs, used as an example of concentration risk rather than individual company assessment.

Positive The Motley Fool • Patrick Sanders
Apple Is Launching Its First iPhone Under New CEO John Ternus on Sept. 9. Could AI Features and a Foldable iPhone Be in the Cards?

Apple is set to launch its iPhone 18 family on September 9 under new CEO John Ternus. The event is expected to feature new chips (A20 Pro and C2), enhanced AI capabilities through Apple Intelligence and upgraded Siri, and potentially Apple's first foldable iPhone priced at $2,000+. Apple's AI strategy focuses on on-device processing rather than cloud infrastructure, differentiating it from competitors.

AAPL NVDA GOOG GOOGL iPhone 18 foldable iPhone Apple Intelligence John Ternus
Sentiment note

Apple is introducing significant innovations including its first foldable phone, advanced AI features, and new chip technology under new leadership. The company's stock is up 15% year-to-date, and strong Q3 earnings show revenue growth of 16% and net income growth. High customer loyalty (90% retention) positions the foldable phone as a potential major success.

Positive The Motley Fool • Adam Spatacco
The S&P 500 Is Repeating an Ominous Pattern Not Seen in 26 Years. History Says This Is What Usually Happens Next, and Why This Time Could Be Different.

The S&P 500 is trading near record highs with a CAPE ratio at its highest level since the dot-com bubble, historically associated with market corrections. However, unlike the 1990s, today's AI-driven tech companies have substantial earnings, cash flow, and competitive advantages rather than speculative valuations. Investors should consider trimming gains while maintaining core holdings in quality companies with durable competitive moats.

AAPL MSFT NVDA AMZN S&P 500 CAPE ratio valuation artificial intelligence
Sentiment note

Implicitly included as a major tech leader with established market position, durable competitive advantages, and substantial free cash flow generation—characteristics the article identifies as differentiating today's AI boom from the dot-com era.

Neutral Zacks Investment Research • Zacks.Com
Should Goldman Sachs ActiveBeta U.S. Large Cap Equity ETF (GSLC) Be on Your Investing Radar?

GSLC is a passively managed large-cap blend ETF with $15.28 billion in assets and a very low expense ratio of 0.09%. The fund has delivered 11.79% year-to-date returns and 17.05% over the past year, with significant exposure to technology stocks including Nvidia, Apple, and Microsoft. It carries a Zacks ETF Rank of 3 (Hold), positioning it as a sufficient but not exceptional option compared to competitors like VOO and IVV.

GSLC NVDA AAPL MSFT large-cap blend ETF passive management low expense ratio technology sector exposure
Sentiment note

Listed as the second-largest holding in the ETF, mentioned factually without sentiment.

Neutral The Motley Fool • Keithen Drury
Should SpaceX Join the "Magnificent Seven"? Here's 1 Stock I'd Kick Out to Make Room.

An analyst argues that SpaceX should potentially replace Meta Platforms in the "Magnificent Seven" tech group. While SpaceX offers unique businesses in satellite internet (Starlink) and space transportation that aren't represented in the current group, Meta lacks tangible results from its AI initiatives despite significant investments. The analyst recommends keeping Tesla, Apple, Alphabet, Amazon, Microsoft, and Nvidia in the group.

SPCX META TSLA AAPL Magnificent Seven SpaceX IPO Meta Platforms AI competition
Sentiment note

Recommended to remain in the Magnificent Seven as a staple company; however, noted as having fairly stagnant technology launches in recent years, though still considered important for consumer spending exposure.

Neutral The Motley Fool • Adam Levy
The Stock Market Is Giving Investors a Second Chance to Buy This Incredible AI Chip Stock

Qualcomm is presented as an attractive buying opportunity following a semiconductor sector sell-off in July 2026. The company is positioned to benefit from AI adoption in mobile devices through its Snapdragon chips and has ambitious plans to generate $15 billion in data center revenue by 2029, with deals already in place with hyperscalers and Meta. Despite near-term headwinds from rising memory prices and Apple dropping its baseband chips, the stock trades at a reasonable 15.3x forward earnings multiple.

QCOM AAPL META AI chips semiconductor stocks Qualcomm data center revenue mobile chipsets
Sentiment note

Apple is mentioned as both a positive catalyst (upcoming AI features in iPhones driving demand for competing Android Snapdragon chips) and a headwind (dropping Qualcomm's baseband chips from iPhones). The impact is mixed and contextual.

Positive Zacks Investment Research • Na
NVIDIA Earnings Wrap Up Strong Mag 7 Reporting Cycle

NVIDIA capped off the Magnificent Seven earnings cycle with impressive Q2 results, posting 106% revenue growth to $96.2 billion and 120% EPS growth. Data Center revenue surged 117% year-over-year to $89.0 billion, driven by accelerating AI demand. Apple and Microsoft also delivered strong results, with Apple posting record June-quarter revenue of $109.4 billion (16% YoY growth) and Microsoft showing 18% sales growth with Azure's Intelligent Cloud revenue up 32% YoY, demonstrating the health of the AI investment boom.

NVDA AAPL MSFT Magnificent Seven Q2 earnings AI infrastructure Data Center revenue cloud computing
Sentiment note

Posted strongest June-quarter results ever with $109.4 billion revenue (16% YoY growth) and 29% EPS growth. Achieved double-digit revenue growth across iPhone, Mac, and Services, with all geographic segments showing gains. Installed base reached all-time highs, though shares faced some post-release pressure.

News and sentiment labels describe article tone and are provided for research purposes only. They are not trading recommendations or forecasts.
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